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Case Study on Impact of Digital Technologies on Small and Medium Sized Enterprises

   

Added on  2020-06-06

30 Pages5854 Words41 Views
RESEARCH PROJECT
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TABLE OF CONTENTSTOPIC..............................................................................................................................................1INTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1) Research proposal............................................................................................................1P2) Research methods............................................................................................................3M1) Research approaches and justification on selected method............................................3D1) Critical evaluation on research methods.........................................................................4Activities and Time plan..................................................................................................................4LO 2.................................................................................................................................................6P3) Research methods and data collection.............................................................................6P4) Analytical tools for research findings and data collection...............................................6M2) Critical evaluation on research and data findings.........................................................13LO 3...............................................................................................................................................14P5) Discussion on research outcomes..................................................................................14M3) Significance of research outcomes to met goals...........................................................14D2) Critical evaluation on research outcomes and recommendations.................................14LO 4...............................................................................................................................................15P6) Reflection on research methods for meeting its goals...................................................15P7) Alternative research methodologies...............................................................................15M4) Critical evaluation and recommended actions for improvements................................16D3) Reflection on research process......................................................................................16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17APPENDIX....................................................................................................................................19
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ILLUSTRATION INDEXIllustration 1: Current business performance of Covent Garden hotel............................................6Illustration 2: Essential of using digital technologies......................................................................7Illustration 3: Requirements of adopting digital technologies for the small scale entity.................8Illustration 4: positive aspect of digital technologies.....................................................................9Illustration 5: Department which is accountable for this new creation........................................10Illustration 6: Critical evaluation on adopting digital technologies ..............................................11Illustration 7: Forecasting on business operations of Covent Garden hotel..................................12
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TOPIC“To identify the impact of using digital technologies on small and medium sized enterprises: Acase study on Covent Garden hotel”.INTRODUCTIONDigital technologies influence on business performance of any entity also generate variety of ideasfor further implementations. It is beneficial for increasing profitability and market advantages at higherlevel. Present report is based on understanding the significance of digital technologies on businessoperations of Covent Garden hotel. It is a small scale food serving and hospitalisation provider of the UK.In this regard, research methods and entity's managers' views on using digital technologies for the entityare discussed. LO 1In appendixLO 2P3) Research methods and data collectionResearch is done through conducting survey at primary and secondary level by which differentideas are generated for improving business performance of Covent Garden hotel (Efimova and et.al.,2015). However, for analysing current business and market position researcher surveys as face to faceinterview, asking questions directly, cluster and individual survey etc. In this regard, investigator is tocollect data through survey with 5 managers of the hotel by which its actual performance can beidentified. Similarly, variety of ideas are generated for future implementations and decision makingappropriately. However, information regarding understanding usefulness of digital technologies on SMEis also to collect through reading articles of different authors. In this process, investigator is to readarticles for collecting requirement of using digital technologies for improvement of small business entityand improving its quality services at higher level. Thus, for data collection process, researcher is togathered information using these tools for appropriate decision making and further implementationseffectively.Data AnalysisData analysis is considered to be essential part of the research. It is the process of synthesising andanalysing the collected data so that meaningful information can be obtained. In the present research study,researcher has used thematic analysis for analysing collected data. Themes have been formulated for eachquestions and it has been demonstrated by using charts and tables. Thematic analysis is effective and
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efficient manner of conducting data analysis and readers can comprehend the data effectively andefficiently.P4) Analytical tools for research findings and data collectionResearcher is to collect data through organising survey with 5 managers of Covent Garden hotelas to collect their opinions on usefulness of digital technologies for its operations (Setia, Venkatesh andJoglekar, 2013). For this purpose, he is to prepare a questionnaire consists of questions' list regardingbusiness performance using these technologies. However, questionnaire for asking questions is to beidentified as (See appendix 1st). In order to analyse the data, thematic analysis has been used. Differentthemes has been formulated that are based on the questions asked. The thematic analysis is describedbelow:Findings on collected data:Collected data as managers' views on importance of using digital technologies can be understoodas follows thematically:Theme 1: Actual business performance of Covent Garden hotelEffective3Adequate1Moderate1Decreased0Total number ofrespondents5
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Interpretation: At first, researcher asks about current business and market performance of CoventGarden hotel as using digital technologies. In accordance to this, it is evaluated that 3 out of 5 express thatit is effective also can be maintained and improved for the further years. However, it is identified thatdigital technologies for the business operations impacted on its performance increasingly. Theme 2: Essential of using digital technologiesYes4No1Total number ofrespondents5EffectiveAdequateModerateDecreased00.511.522.53Column CIllustration 1: Current business performance of Covent Garden hotel
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