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Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel

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Added on  2020-10-05

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Research Project TITLE 1 INTRODUCTION 1 MAIN BODY1 TASK 11 TASK 25 TASK 36 TASK 416 CONCLUSION 17 REFERENCES 18 TITLE “To identify the impact of Social media marketing on customer base in hospitality sector. MAIN BODY TASK 1 Purpose of research: As the social media tools are becoming a significant tool to carry out the effective promotional and other business related activities, it has laid a very deep influence of business operation's and hence, it will lead the firm to

Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel

   Added on 2020-10-05

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Research Project
Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel_1
Table of ContentsTITLE..............................................................................................................................................1INTRODUCTION ..........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................5TASK 3............................................................................................................................................6TASK 4..........................................................................................................................................16CONCLUSION..............................................................................................................................17REFERENCES .............................................................................................................................18
Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel_2
TITLE“To identify the impact of Social media marketing on customer base in hospitality sector.A case study on Hilton Hotel.”INTRODUCTIONWith advancement of suitable technologies, this can be said that the proper assessment ofbusiness operations in much effective way. Thus, it impacts the operations of a businessenterprise to a greater level (Moreno-Munoz and et.al., 2016). This will help in properassessment of the business operations and thus will lead the firm to carry out its operations inmuch suitable way. This will improve the quality of services in much effective way. For thepresent assessment, Hilton Hotel is been selected.MAIN BODYTASK 1Purpose of research:As the social media tools are becoming a significant tool to carry out the effectivepromotional and other business related operations, it has laid a very deep influence of businessoperation's and hence, it will lead the firm to evaluate the business operations in much suitableway. The present research is carried out to get an understanding regarding impact laid by socialmedia marketing on customer base within the firm (Sparks, So and Bradley, 2016). This willhelp in evaluating the significance of digital communication mediums on revenue generation ofthe firm.Aim:“To identify the impact of Social media marketing on customer base in hospitality sector.A case study on Hilton Hotel.”Objectives:To analyse significance of social media marketing on the customer base in hospitalitysector.To identify the impacts of social media marketing on the customer base in hospitalitysector.To analyse suitable social media marketing tools for raising the customer satisfaction inhospitality sector. 1
Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel_3
To provide suitable recommendations related to social media platforms for improvingcustomer base of Hilton Group.Research Questions:What is significance of social media marketing on the customer base in hospitalitysector?What is the impacts of social media marketing on the customer base in hospitality sector?What are the suitable social media marketing tools for raising the customer satisfaction inhospitality sector?What are suitable recommendations related to social media platforms for improvingcustomer base of Hilton Group?Rationale:As the organisations nowadays have turn out very competition extensive and thus, willlead the firm to plan their business activities and operations. Thus, for meeting the needs anddemands of an organisation social media marketing can be termed as very suitable as it leads thefirm to carry out revenue generation and sales growth measures effectively, improving customerbase of a hospitality enterprise (Godey and et.al., 2016). The reason behind choosing the socialmedia platforms have turned out to be an effective medium of carrying out business operationsand other activities. As compared to traditional marketing techniques, social media marketingtools are effective in maintaining hospitality business operations and thus, lead the organisationto carry out hospitality activities which improves overall revenue generation of the firm(Moorman, 2015).Ethical consideration:The present research process will see through certain ethics which will help in carryingout of business activities which improves the quality of services. It also assists a researcher to getsuitable outputs and thus will lead the firm to meet the needs and demands related to theachievement of set objectives (Kim, Lim and Brymer, 2015). During research, the data analystwill look after the consent of all the people involved in this research, will collect data inappropriate manner and will store it safely without any alterations. Besides this, the respondentsof research process will be informed about outcomes of carrying out this research process. Methodologies to be used: 2
Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel_4
Effective research methods will be used by a researcher in order to improve theunderstanding about the effectiveness of social media tools on revenue generation and sales of ahospitality enterprise. This will improve the quality of services and thus will lead the data analystto carry out research process much effectively (Hudson and et.al., 2015). It will help in properplanning of the business operations which will help in effectively carrying out data assessmentprocess. Some major research methods used are as follows:Research methodsTypeResearch typeQualitativeResearch ApproachInductiveResearch PhilosophyInterpretivismData CollectionPrimary data collection using QuestionnaireSamplingProbabilistic using simple data sampling with20 employees as respondentsData assessmentThematic3
Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel_5
Bibliography:Moorman, C., 2015. Measuring The Impact Of Social Media On Your Business.<https://www.forbes.com/sites/christinemoorman/2015/01/18/measuring-the-impact-of-social-media-on-your-business/#af9be4e15e5d>4
Impact of Social Media Marketing on Customer Base in Hospitality Sector. A Case Study on Hilton Hotel_6

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