Research Project Assignment - Urban Tourism
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Added on 2020-10-05
Research Project Assignment - Urban Tourism
Added on 2020-10-05
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RESEARCH PROJECT
Table of ContentsTITLE..............................................................................................................................................3CHAPTER 1: INTRODUCTION....................................................................................................31.1 Overview of the research..................................................................................................31.2 Background of the research..............................................................................................31.3 Significance of the research..............................................................................................41.3 Research Aim and objectives...........................................................................................41.4 Research questions - ........................................................................................................4CHAPTER 2: LITERATURE REVIEW.........................................................................................52.1 Introduction......................................................................................................................52.2 Concept of Regeneration of South Bank..........................................................................52.3 Economic benefits obtain by London from South areas..................................................62.4 Environmental, social and cultural benefits of Urban areas.............................................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................73.1 Introduction......................................................................................................................73.2 Types of investigation .....................................................................................................73.3 Research approaches........................................................................................................73.4 Research philosophies......................................................................................................83.5 Data Sampling..................................................................................................................83.7 Ethical consideration........................................................................................................8CHAPTER 4: DATA ANALYSIS..................................................................................................8CHAPTER 5: RECOMMENDATIONS & CONCLUSION.........................................................22Recommendations................................................................................................................22Conclusion ...........................................................................................................................23REFERENCES..............................................................................................................................24
TITLETo analyse the influence of regenerating south bank area of London in availing externalbenefits- A case study on The ShardCHAPTER 1: INTRODUCTION1.1 Overview of the research Urban Tourism as a type of tourism activity which takes place in an urban space with itsinherent attributes characterized by non-agricultural based economy such as administration,manufacturing, trade and services and by being nodal points of transport. It is not only relatedwith leisure or tourism activities but also used for other aspects such as business, employment,fashion, infrastructure, friends or relatives etc. The entire topic is discussed in detailed with anexample of regeneration of South Bank area in London along with discussion on the externalbenefits catered. In present scenario, tourism is become major sign of economic growth anddevelopment in respect of providing employment and reduction of poverty (South BankRegeneration,2015). For an economy, tourism is important for income, foreign exchangeearnings and regional development; all these aspects are key driving force for economicdevelopment. Urban Tourism has become one of the main stream of tourism research throughwhich urban areas get promoted. The report will categorised in five different parts, i.e.introduction of the topic, literature review, research methodology, data analysis and conclusion. 1.2 Background of the researchIn present scenario, most of the visitors appeal to visit several cities while deriving tourpackages. The demand of urban tourism is increasing at fast pace thus government is trying toimprove urban areas in order to make places attractive and eye-catching. London is one of theattractive and popular place to visit, due to increasing demand of customers UK government hasdecided to improvise or refurbish its urban areas specifically South Bank. It is an area ofincredible history, architecture, culture and regeneration which is located immediately adjacentto the south bank of the River Thames. It forms a long and narrow section of riversidedevelopment within the London Borough of Lambeth and the London Borough of Southwark.The area is hemmed in between the river to the north and the viaducts of the approaches toWaterloo, Charing Cross, Cannon Street and London Bridge railway stations to the south. Thepresent report is based upon the history of regeneration of South area of London in which Shard
was one of the most ambitious project. Since its inauguration in July 2012, Shard has becomeone of the most recognisable and iconic buildings of the London skyline. Shard is amongst the100 tallest buildings over the world and fourth tallest building in Europe. Formerly known asLondon Bridge tower, this hospitality oriented architecture have been able to attract people fromall over the world. 1.3 Significance of the researchThe present assignment is based upon history and external benefits of regeneration ofSouth Bank area in London. Since decades, South Bank has become an entertainment andcommercial district in central London. Urban tourism a very common form of tourism takesplace in large cities where tourism may be important but is not a primary activity of the urbanarea". Tourism is a cornerstone policy of urban development that combines competitive supplyline with visitors' expectations with a positive contribution to the city development and welfareof the population. The chosen area Shard appeal and convince people to visit its iconic structurestanding at 310 metres tall. Its architectural appeal and breath-taking 360 degree views whereover a 1,000,000 people visited the buildings viewing platform. Therefore, the research willbeneficial for readers to get know about regeneration history of South Bank, its main attractions,cultural, environmental, social and cultural benefits. The main importance of this research toresearcher is to identify the concept of regeneration and roles it plays for the upliftment of urbantourism.1.3 Research Aim and objectivesResearch Aim - To analyse the influence of regenerating south bank area of London in availing externalbenefits- A case study on The ShardResearch objectives - To determine the concept of regeneration of South Bank, London. To ascertain the economic benefits obtain by London from South areas. To determine the environmental, social and cultural benefits of Urban areas. 1.4 Research questions - What is concept of regeneration of South bank, London? What are the economic benefits can be gained from South areas?
What are the environmental, social and cultural benefits of Urban areas? CHAPTER 2: LITERATURE REVIEW2.1 IntroductionA literature review is a discussed and published information in specific area of concern.In this, authors give their views and opinion towards the research topic. This will provide supportto researcher at the time of taking right decision or leading to suitable conclusion. The mainmotive of literature review is to summarise and synthesize arguments and ideas of others withoutadding new features into them. 2.2 Concept of Regeneration of South BankAccording to the viewpoint of Flynn, (2016),regeneration of urban areas is a reverseeffort to improve the physical structure as well as economy of those areas. Nowadays, trend hasemerged in which earlier projects tended to focus on physical regeneration, usually housing,whereas later programmes have attempted to stimulate social and economic regeneration as well.More recently, much of the responsibility for regeneration initiatives, especially economicregeneration, has switched to the new regional development agencies. South Bank of London, is one of the largest regeneration sites in which private andpublic sectors are working together to transform it into an attractive, welcoming and safeenvironment. In addition to this, regeneration of South Bank area is one of biggest change in cityof London as there is a range of new developments has been established which renders resilientinfrastructure that will support to appeal visitors to come here. During the middle age, area ofSouth Bank was developed as a place of entertainment or leisure, and at present, UK governmentdevelop plan to invest in infrastructure of South bank related such as roads, flood protection,waterfront, super fast broadband and internet services and social infrastructure which aids todeliver more residential developments to families.Due to increasing tourists presence and expansion of high end residential developments,South Bank has become vibrant destination. In near future, there is expected to an increasequality and quantity of retail stock and make it able to attract a distinct type of retailer.Moreover, South bank is totally differs from other regeneration efforts that tend to be top downinitiatives, driven by a desire for economic growth and supporting housing provision. The
emergence of area driven by cultural renewal, triggered the more serious investment, first in thecommercial field and now in the residential as well. 2.3 Economic benefits obtain by London from South areasSerota and Hyslop, (2011), after reforming South bank areas numerous benefits will beobtain London economy in respect of increasing employment opportunities, increasing nationalincome and GDP rate as well as enhancement of import and export activities. As the people willcome to visit Shard and other cultural places in South Bank then it will contribute in increasingrevenues of a nation. Promoting tourism activities will also aid in attracting visitors which willdirectly impact economic situation. Regeneration will boost up foreign direct investment andforeign exchange rates of a nation; it results financial and economic position of London will alsoimproved. Bezeng and et. al., (2013), states that improvement of connections along majortransport corridors across the Leeds City Region and the regeneration of key sites. The numberof hotel in Urban area has increased by 23% which led to an estimated 1800 new hospitality jobsin the Southwark area. encouraging trade, inward investment, tourism and improvinginfrastructure will contribute in economic growth and development of London. Along with this,it also improve transport links in the South East and at the same time also helps in creating jobsand business opportunities for the residents which will directly impact their per capita income. 2.4 Environmental, social and cultural benefits of Urban areasAccording toStreet, (2012), regeneration of South Bank areas also provides differentenvironmental, social and cultural benefits to Urban cities. It aids in sustainable development ofthat area by building a new vibrant and visually attractive locality in city centre. In South Bank,there is delivery of up to 750 new residential with a suitable mix in order to meet needs andwants of people. Regeneration also providing high quality, city centre living and affordablehousing in Urban area aids to evolve societies and communities. Provision of enhancedpedestrian and cycle linkages to the city centre, surrounding communities and neighbouringareas.On the other hand, environmental benefits also provided by regeneration of South Bankas there is constantly enhancement of areas' townscape and public realm. Provision of aneffective free infrastructure and public sphere facilities, i.e. tree planting by individuals along
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