Different Strategies for Entering Emerging Markets: A Case Study on Tesco

This research project focuses on the different strategies employed by businesses, using Tesco as a case study, to enter emerging markets. It explores the concept of emerging markets, identifies the strategies that Tesco could employ, and examines the challenges faced by Tesco while operating at an international level. The project aims to provide insights into the strategies and challenges of entering emerging markets.

Research Project

Table of Contents
TOPIC .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Literature Review ............................................................................................................................2
Research methodology.....................................................................................................................5
DATA ANALYSIS AND INTERPRETATION ............................................................................9
RECOMMENDATION AND CONCLUSION ............................................................................20
REFERENCES..............................................................................................................................22

TOPIC
“ The different strategies employed by businesses to enter emerging markets”. A Case
Study on Tesco.
INTRODUCTION
The present day business model becomes unpredictable or challenging which requires a
series of innovation and modification especially at strategic level in order to adopt best
positioning inside competing market. However, the concept of emerging market plays a
significant role which enable an organisation to gain competitive advantage without any
hindrances in trading goods or services at global level (Ambos and Håkanson, 2014). Emerging
market is relate with those countries that are striving to become advanced countries and are
specifically on a more economically in terms of fiscal transparency, production for obtaining
profit maximisation. Henceforth, it assist firm to examine current or upcoming trend or
opportunities which empower firm to attain increased level of productivity as well as help them
to obtain sustainable profitableness in an improved manner. This report is based on Tesco, which
is one of the branded retailer in UK and it is incorporated in the year of 1919. This study
involves research proposal which contains objectives, aim and research methodology in order to
bring best outcome in an improves way.
Background of the company
Tesco is one of the biggest and reputed multinational retail company headquartered in
UK, London. It deliver wide range of products and services in the form of hypermarket,
supermarket, superstore, convenience shop ad serve across the globe. Tesco manage its
functional area in democratic style but at time it also implies autocratic leadership style that
enable them to accomplish their task in a effective way. However, as Tesco operates its business
function in globalised way it undergoes with several internal and external business environment
threat which directly influence over its proficiency ratio. Recently, Tesco applies different
strategies to enter into new geographical regions as it takes an initiative to form joint venture
agreement with foreign companies i.e. Samsung which help them to enter in South Korean
marketplace. Moreover, Tesco makes an effort to enter into Indian market by franchising with
Trent, the retail ,section of Tata Group that assist firm to strengthen its profit margin rate in a
better way.
1

Research Aim:
“To study the various strategies that could be employed by TESCO to enter emerging
markets”.
Research Objective
 To study the concept of emerging markets.
 To identify the different strategies that TESCO could employ to enter in emerging
markets.
 To examine the challenges faced by TESCO while operating at international level.
Research Questions:
 What is the concept of emerging markets?
 What are the different strategies that TESCO could employ to enter in emerging markets?
 What are the challenges faced by TESCO while operating at international level?
Rationale
The present study is based on various kinds of strategies which help an estabilishments to
get into into rising market for enhancing its brand value within an industry. The current scenario
of retailing industry or any sector contains intense level of competition and rivalry which directly
impact over system decision making capability as well on its brand image. However, this is the
reason which empower the researcher to adopt this topic so that they can be able to determine
several sort of techniques or strategies which lead company to enlarge its business function or
operation at global pace. Additionally, acquiring this concept help establishment to examine
growth opportunities for maximising the profit with an optimal utilisation of resources in an
effective way (Buckley, Elia and Kafouros, 2014).
Literature Review
To study the concept of emerging markets.
According to Ali. M. Kutan, 2014, Emerging markets are referred as low income
countries that undergoes huge development through economic liberalization and acceptance of
free market policies in order to enhance the firm's profitability rate at international level. In
addition to this, it empower establishment to increase their market share or size in an amended
way as it provide enormous opportunities which lead them to acquire growth and development
(Emerging Market and Global Economy, 2014). Henceforth, for obtain sustainable profitability,
emerging market helps organisation to achieve the same without any obstacles. As per the views
2

of Prachi Juneja, 2019, globalisation is related to those aspect which encompasses different
causes, routes, outcomes of transnational and transcultural without any border barrier. On the
other hand, in the views of Sagnik Guha, 2017, Globalisation is a related with political agenda
which empower the nation, country or world to encourage multinational corporation for
maintaining unparalleled competition in order to gain competitive advantage in an innovative
manner (Globalization and the State, 2017).
To identify the different strategies that TESCO could employ to enter in emerging markets.
As per the views of Naseem Jeewa, 2019, In present scenario of marketplace, irrespective
of size and the field of act of establishment, their participation in international business becomes
a state not only for the enhance profit margin but also for the survival of firm within competing
industry (Strategies to Enter a New Foreign Market, 2019). There are various ways for
companies to enter into global market which is categorised and analysed on the basis of
penetration strategies or international principles like direct export, franchising, acquisition,
merger, joint ventures etc. Since economic growth contains various growth rates in various
markets, change of introduction methods into markets allows a firm to acquire benefit of
important development within marketplace to commencement lower growth rates on another. In
the views of Nicolas A. Pologeorgis, 2019, The existing scenario of business environment is
highly competitive and challenging which companies adopts to enter into internation market such
as joint venture, franchising, acquisition, merger, integration, liquidation and so on. In addition
to this, each of the strategies contain its own set of roles and regulation, policies which influence
firm's decision making and profit margin ratio. Moreover, all these strategies has its own benefits
and risks which may impose difficulty in acquiring new geographical regions in terms of
products or service. Whereas, George. N, 2105, signifies that in current marketplace, there are
enormous option for companies to enter into international market and each of its varies from
each other in every aspects for obtaining profit maximisation within stipulated period of time.
There will number of factors which impact choice of strategies including tariff rate, degree of
adoption, transportation cost, marketing and many more for accomplishing the goal in a better
way (MARKET ENTRY STRATEGIES, 2019). According to the Sean Silverthorne, 2010, Each
and every country seeks for enlarging their market division by making use of different types of
market entry strategies which poses huge obstacles as well as beneficial for establishments.
Moreover, choice of international strategies is wholly dependent on company's resources,
3

commitment and degree of risk that influence firm's proficiency and decision making potentiality
in accomplishing pre determined goal in an efficacious and expeditious way.
To examine the challenges faced by TESCO while operating at international level.
In the views of Katie Reynolds, 2017, Although the concept of emerging market or
globalisation plays a significant role yet it impose huge complexities or challenges over
organisation in achieving their task within desired period of time. However, as multinational
companies takes an initiative do business or trade in new global markets, they may come across
with several challenges which influence negatively over its decision making process. Thus, some
of the issues are organisational structure, leadership, acquiring advanced technology, adopting
public relation and many more (Biggest Challenges of International Business, 2017). Therefore,
to cope with all upcoming competition an organisation requires to examines the industry
situation in order to utilize best strategic conclusion which lead them to get perspective within
industry as well as to advantage competitiveness benefit in an advanced mode. AS per
TradeGecko, 2017, for obtaining sustainable profitability, companies seeks for enhancing its
market share or size in a better way but at the same time globalisation impose huge difficulties
into firm in operating at globalised level. Some of the challenges are language and cultural
barrier, legal issues, local competition, government legislation and so on which reduces the brand
value of organisation within existing market (Overcoming 5 top challenges of international
expansion, 2017). In the views of S. Jaideep, 2015, the concept of international marketing is not
an easy task or aspect as it impose large number of issues and challenges over firm's
productivity. Some of the challenges are tariff barrier, administrative policies, political
instability, economic factor and many more which restrict various multinational companies to
survive within competitive industry for longer period of time. Therefore, proper selecting and
implementation of decision enable company to improve its overall performance and profitability
ratio in a better manner.
Research Gap
Research gap is refer to those aspect in which investigator identifies missing or
insufficient information which restrict researcher to attain appropriate conclusion or decision
making. Research gap in this project mainly related with the relationship between globalisation
and its impact on business success. This gap helps researcher to complete research project in
systematic manner. In regard of this project, researcher emphasis on various strategies which is
4

required to enter into emerging or international market in order to gain sustainable profitability in
a better manner.
Research methodology
It is regarded as one of the significant element while conducting research as it is concern
the technique or process for collecting data which allow an investigator to analyse or evaluate
particular study's validity and reliability within existing marketplace. The different types for
gathering data are as follows:
Data Collection: This is an effective process used by researcher to gather appropriate amount of
information or data about the current study. There are basically two sources of data collection
which are primary and secondary. Under primary source of data collection, questionnaire will be
used. In case of secondary method, number of sources will be included which are books,
magazines, journals, articles and many other sources relevant to the topic. Primary and
secondary source of data collection will be explained as below in detailed manner:
Primary: It is relate with those type of information which no one has complied or
published in a forum and presented to public and thus it is termed at first hand data. However, to
complete this project, surveyor make use of several primary data sources i.e. questionnaire,
surveys, interview for obtaining authentic substance with better manner (Fox and Alldred, 2015).
Secondary: Under this method, data are collected from various publications, articles,
journals which is already done by researcher. In regard of this project, an investigator utilise
several publications, articles, magazine for achieving the task in a prescribed time frame.
Research Design: This part of research methodology have three main research design which are
exploratory, experimental and descriptive. These are effective research design but according to
the current study, exploratory type of research design will be going to used by investigator. As
this support researcher by exploring opinion of respondents about the research. Apart from this,
descriptive and experimental type of research design is not useful according to the current
investigation as it take maximum time and cost of the researcher.
Research Approach: This is an important part of research methodology which have two parts
such as inductive and inductive. Both types of research approach are essential but in order to
analysis quantitative data about the topic, deductive approach of research will be going to
applied. This approach support researcher in analysation of quantitative data and not require
additional amount of capital. On the other side, inductive approach is not useful according to the
5

current topic because it need data in form of quality and also take maximum time and resources
of an organisation or researcher.
Research Philosophy: This is another essential method in research as it support researcher in
identification of research impact effectively. There are basically two research philosophy within
an investigation which are positivism and interpositive. Both types of philosophies are essential
but for doing current investigation, positivism type of philosophy is much more appropriate. As
this philosophy support researcher in identification of quantitative data about the different
strategies employed by businesses to enter emerging markets. On the other hand, interpretivisim
is another kind of philosophy which is not appropriate and useful for current investigation. As
need qualitative data and also require additional resources which turn to need maximum amount
of capital from researcher or organisation.
Types of research
Qualitative research is also refer as exploratory which is utilised to obtain an
apprehension of fundamental reasons, opinions and motivations in order to insights complex
issues for providing better decisions. On the contrary quantitative research is related with
generating numerical data or figures for determining values, opinions, behaviours with an intent
of rendering hypothesis of particular phenomena (Hah and Freeman, 2014). Hence, in relation to
this report, an investigator implies qualitative research method as it help them to acquire deeper
understanding of specific topic as well as aid them to bring out effectual outcome.
Research instruments, method or procedure: It is an effective and essential section of
methodology as it help investigator in collection of information from the respondents. There are
number of research techniques or methods such as interview, market survey, questionnaire, case
study, observation etc. These are effective techniques of data collection but for collecting
information regarding the different strategies employed by businesses to enter emerging markets,
questionnaire will be applied. Under this method, number of close-ended questions will be
prepared which support investigator in collection of reliable and valid information. This
technique of data collection will also help researcher by saving its time and money.
Sample technique: It is refer to the process in which researcher choose a set of respondents
from the larger population for gathering information in an efficacious way. Along with this,
there are two techniques of sampling which named are probability and non-probability. Both are
effective techniques of sampling but for selecting sample size within an investigation, probability
6

sampling will be used. As this technique not take more time and help researcher to select sample
size on random basis. However, for this project investigator applies random sampling method
which offer them to gain accurate and relevant information for enhancing the quality of report.
Thus, in context of report, researcher choose 20 respondents from the wider range of population.
Research ethics: This is another important section within an investigation. As it support
researcher in completion of research activities or tasks in ethical manner. There are number of
principles in research such as objectivity, carefulness, confidentiality, openness, honesty and
integrity, legality, responsible publication etc. These are main principles of research ethics which
must be used by researcher. As these ethics support investigator to complete full research in
systematic and ethical manner.
Gantt Chart: This is an useful toll and graphical presentation technique which will be applied
by researcher for analysing starting and ending time duration of project. Under Gantt Chart,
number of activities will be included which will assist an investigator to complete each activities
of investigation within given time period.
7

Work Break Down Structure:
8

DATA ANALYSIS AND INTERPRETATION
This section of research is regraded as an important determinant because it is concern
with collecting data from targeted respondents and interpretation the same with the usage of
appropriate tool in order to define pre determined research problem in an improved manner. In
context of current research report, researcher selected 20 respondents which enable them to
acquire accurate opinion regarding emerging market and its significance for improving the
overall performance of an organisation in a better way.
Questionnaire
Q1) Are you familiar with the concept of emerging market?
a) Yes
b) No
Q2) What are the key drivers of emerging market which motive an organisation to adopt
the same within its functional areas?
a) Develop market demand
b) Enrich domestic economy performance
c) Improve currency market dynamics
Q3) What are the different strategies which Tesco can imply into its business process for
entering into emerging market?
a) Joint Ventures
b) Licensing
c) Franchising
Q4) What are the benefits that an organisation acquire with the practice of emerging
market aspects within its functional unit?
a) Diversify company market
b) Exposure to different growth opportunities
c) Improve company's reputation
Q5) What are the challenges which Tesco undergoes while managing the process of
emerging market into its business function in order to enter into new geographical region?
a) Tariff and Export fees
b) Political instability
9

c) Linguistic barriers
Q6) What are the ways that Tesco can adopt for overcoming the challenges of emerging
market?
a) Training and development
b) Localise offerings
c) Access and leverage intelligence
Q7) Does the aspect of emerging market continue to drive and enhance the global
economy?
a) Agree
b) Disagree
Q8) Does the concept of emerging market help Tesco to cope up with changing market
competition?
a) Yes
b) No
Q9) Provide suitable suggestion for Tesco in regard of improving the profit margin ratio
with the application of emerging market strategies?
Theme 1: Concept of emerging market
Q1) Are you familiar with the concept of emerging
market?
Frequency
a) Yes 15
b) No 5
10

Interpretation: The above drawn graph signifies about the awareness of the term
emerging market inside organisation. Hoover, out of 20 respondent 15 personnel says that they
are very much thorough or familiar with the aspects of emerging market. Moreover, they states
that, it is one of the integral component in majority of the organisation as it help them to enlarge
or enhance its market division and share in an improved manner without nay hindrances. On the
11
a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5

other hand, remaining 5 manpower denies that same that means they are not aware and familiar
with the concept of emerging market.
Theme 2: Key factors of emerging market
Q2) What are the key drivers of emerging
market which motive an organisation to
adopt the same within its functional areas?
Frequency
a) Develop market demand 10
b) Enrich domestic economy performance 4
c) Improve currency market dynamics 6
12
a) Develop market demand
c) Improve currency market dynamics
0
1
2
3
4
5
6
7
8
9
10
10
4
6

Interpretation: The shown bar graph demonstrates the idea about main key drivers of
emerging market which empower companies to process the same within its managerial and
operational functions. Hence, out f 20 respondents, 10 individuals believes that the foremost
factor that motive firms to make the decision of emerging markets is that it help them to enrich
its market demand in an amended manner. This is because, it create and enhance market demand
as per the changes in customer taste or preference which assist an establishment to take an
initiative to deliver or manufacture such product that can easily bring high level of satisfaction
among consumer towards brand. While, the other 6 employees signified that emerging market
has the capability of developing currency inside dynamic market condition as it help
organisation to maintain its currency rate by managing or anticipating its interests ratio in a
better way. On the contrary, rest of the 4 people states that emerging market enrich the
performance of domestic economy as it empower an enterprise to to put more focus on
domestic demand rather than export demand. Due to which, it enable organisation to analyse its
local economy conditions and also assist them to implement strategic decision in order to explore
market share in an effective way.
Theme 3: Various strategies of merging market
Q3) What are the different strategies
which Tesco can imply into its business
process for entering into emerging market?
Frequency
a) Joint Ventures 8
b) Licensing 5
13

c) Franchising 7
14
8
5
7
a) Joint Ventures
b) Licensing
c) Franchising

Interpretation: The preceding chart highlights the content about various strategies of
emerging market that aid to obtain impressive level of success in existing marketplace.
Henceforth, out of 20 respondents, 8 individual says that the most effective strategy which Tesco
can implies is joint venture. This is because, it help company to lower the cost of production,
approach to innovative technologies, enlarge distribution network and so on. Whereas, 7 people
states that the idea of franchising is trenchant as it enable Tesco to control the occurrence of
unpredictable risks or liability, increases brand equity, explores advertising or promotion of
product and many more. Finally, the remaining 5 thinks that licensing is the most suitable for
Tesco because it requires less capital for agreement, potentiality to enhance return on investment
(ROI) and etc. However, corrective course of action aid Tesco to place its brand in a better
position within prescribed time limit.
Theme 4: Advantages of emerging market
Q4) What are the benefits that an
organisation acquire with the practice of
emerging market aspects within its
functional unit?
Frequency
a) Diversify company market 9
b) Exposure to different growth opportunities 5
c) Improve company's reputation 6
15

Interpretation: The graphical chart reflects about various advantages that an organisation
can obtain with the implication of emerging market. In this regard, out of 20 respondents 9
personnel believes that the primal benefits which Tesco can acquire due to emerging market is
that it enable them to diversify its market growth because it encourage an establishment to
analyse the market as well as empower them to take corrective course of action in terms of
introducing the product into new geographical region or market that expand its overall
proficiency ratio. Additionally, the other 6 personnel says that emerging market aid an
organisation to enrich its brand image or value among competitors by delivering best quality of
16
a) Diversify company market
b) Exposure to different growth opportunities
c) Improve company's reputation
0
1
2
3
4
5
6
7
8
9
9
5
6

service and by adopting appropriate tactics to retain current customer towards the brand for
longer time duration. On the other hand, 5 manpower states that the adoption of emerging
market aspects benefit Tesco to grab or make use of enormous growth opportunities available in
existing marketplace. With the help of such initiation by company, it lead them to improve its
potentiality in gaining competitive advantage and also to attain sustainable growth among
rivalries in an innovative or productive style.
Theme 5: Challenges of emerging markets
Q5) What are the challenges which Tesco
undergoes while managing the process of
emerging market into its business function
in order to enter into new geographical
region?
Frequency
a) Tariff and Export fees 6
b) Political instability 7
c) Linguistic barriers 7
17
a) Tariff and Export fees
b) Political instability
c) Linguistic barriers
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
6
7 7

Interpretation: The shown bar is concern about various challenges that company come
across during handling the process of emerging market inside its business function. However, out
of 20 respondents, 7 employees signifies that the major challenge that Tesco undergoes is that
unstable nature of political. This is because, each geographical boundaries has its own
government rule, regulation, legislation, laws to govern the nation so entering into new market
may challenges them by modifying its existing business regulation or policies that directly effect
over its overall productivity ratio. On the contrary, the other 7 individuals says that Tesco may
face an issue of language as it is a key mode of transferring ideas to each other. However, with
the language barrier it create misconception, miscommunication, confusions, ambiguities,
conflict of interest, disputes among workforce of Teso that reduces the sales volume among
competitors. Furthermore, the rest of 6 personnel says that an establishment can face a threat if
tariff and export fees which impact negatively over its potentiality in maintaining its
productivity ratio in an improved or effective mode.
Theme 6: Measures to tackle with emerging market challenges
Q6) What are the ways that Tesco can adopt
for overcoming the challenges of emerging
market?
Frequency
a) Training and development 5
18

b) Localise offerings 8
c) Access and leverage intelligence 7
19
a) Training and development
b) Localise offerings
c) Access and leverage intelligence
0
1
2
3
4
5
6
7
8
5
8
7

Interpretation: The above drawn bar demonstrates different ways or measures which
company can apply into its functional unit with aim of cope up with emerging market challenges.
To this context, out of 20 respondents 8 manpower believes that the major elements that Tesco
can imply is that localising offerings. In this perspective, it reflects that before trading the
product into other industry, Tesco should make an attempt to localise its product within its
domestic market. Due to such effort, organisation can determine their strength and weakness as
well as enable them to implement best strategic decision in order to enlarge profit margin ration
in a stipulated time limit without any hindrances. IN addition to this, the other 7 manpower
states that Tesco can make an attempt to determine present market condition and based on that
adopt innovative or advanced technologies inside its managerial or operational function. With
the help of such contribution by firm, it assist them to cope up with all sort of current or
emerging market threat in an improved way. Moreover, it also lead them to acquire an aggressive
and competent position among competitors in a desired time-frame. Finally, the remaining 5
personnel thinks that providing best training and development program to its employees as it
help Tesco to overcome the difficulties of emerging market in an efficacious manner. BY
delivering training to manpower, it empower them to understand the present situation of industry
as well as assist them to share novel ideas or views for the betterment of company and also to
improve the potentiality of firm in surviving inside industry for long period of time.
Theme 7: Emerging market enrich global economy
Q7) Does the aspect of emerging market
continue to drive and enhance the global
economy?
Frequency
a) Agree 15
b) Disagree 5
20

Interpretation: The shown chart highlights the information about capability of merging
market to enhance global economy. However, out of 20 respondents, 15 individuals believes that
the component of emerging market help a global economy to achieve success and development
in an amended way. This is because, it drive establishment to examine the market situation or
condition as well as customer demand or need and also motive them to take corrective course of
action in terms of adopting advanced technologies, adhering to government regulations, offering
21
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16 15
5

better quality product or services and etc. With these benefits, it can ensure that emerging market
can continually drive global economy to improve its overall performance in an efficient way. On
the other hand, remaining 5 individual disagrees the same as they states that application of
emerging market aspects may impose huge challenges or difficulties. Some of the threat are
differences in cultural, languages, unstable nature of political, dynamic interests rate,
government legislation or policies and many more. Moreover, these threat may directly influence
the growth of global economy as well as organisation long term sustainability in present
industry.
Theme 8: Capability of emerging market to face dynamic market competition
Q8) Does the concept of emerging market
help Tesco to cope up with changing market
competition?
Frequency
a) Yes 12
b) No 8
22
a) Yes b) No
0
2
4
6
8
10
12
12
8

Interpretation: The preceding drawn graph is related to the ability of emerging market to
deal with market competition and challenges in a better way. Hence, out of 20 respondents, 12
persons signifies that the concept of merging market has a potentiality of facing all kind of
unpredictable uncertain and threat in an effectual manner. This is because, emerging market
enable an establishment to determine the market trend or demand and also empower them to
implement best strategic decision with an intent of placing the brand in an aggressive or
competent position among competitors in an impressive style. On the contrary, remaining 8
personnel denies the same as they signifies that it create various difficulties within business
function and also there is a possibility of company to face various risk from different factors of
business environment. Some of them are political factors, economic recession, cultural barriers,
technological issue and so on that negatively impact over organisation's ability in gaining
competitive advantage in a prescribed time-limit.
RECOMMENDATION AND CONCLUSION
As per the overall analysis of above discussed report, it has been signified that Tesco is
able to adopt the concept of emerging market into its functional unit as it help them to expand its
market division to beyond the geographical boundaries in a better manner. However, while
processing the aspects of emerging market, there are some element that Tesco can apply within
its business process and it is recommended below:
 The foremost measure which Tesco must practice is that examining political stability of
nation. This is because, each regions varies from each other in regard of government
legislation, rules so therefore proper information about market or government regulation
help organisation to take corrective course of action. Moreover, taking such initiative
benefit Tesco to place its brand in an aggressive or competent position and also can
23

reduce the intervention of government inside its business premises that improves brand
image of firm in an amended way.
 Additionally, Tesco must make an effort to adopt innovative or advanced technologies
as it assist them to enhance its capacity to gain competitive advantage and also to enlarge
sales volume in an improved manner. Moreover, providing better training and
development program to employees benefits Tesco to enrich its productivity ration and
also can easily manage business oppositions in an effective mode without any obstacles.
Alternative research method
In regard of this current research report, researcher make an attempt to gather data from
questionnaire method which enable them to acquire relevant information from targeted
respondents about emerging market. Moreover, with the practice of questionnaire, it is difficult
for researcher to cover wide range of population and also there is possibility of arising bias
information from respondents. However, for upcoming studies, survey and interview method has
been signified because it assist investigator to analyse the respondents behaviour and also lead
them to gain reliable data in order to develop authentic report in a desired time limit.
Conclusion
It has been summarised from the above explained report that in order to attain sustainable
growth or development as well as to survive within current industry for longer time duration the
concept of emerging market plays a significant role. However, it render various benefits to
establishment like enhancement in market share, access to innovate technologies, divers
workforce, improves market demand, explore industry competition and many more. Henceforth,
with the proper allocation of resources at optimal level, it drive an organisation to accomplish its
desired goal in a better mode and also can explore the sales volume in an amended manner.
Additionally, by using different research methodologies it empower researcher to produce valid
and accurate report in existing marketplace within pre defined cost and time in a better way.
24

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Globalization and the State, 2017.[Online].Available
Through;<http://www.inquiriesjournal.com/articles/1550/globalization-and-the-state-
assessing-the-decline-of-the-westphalian-state-in-a-globalizing-world>
MARKET ENTRY STRATEGIES, 2019.[Online].Available
Through;<http://www.tradestart.ca/market-entry-strategies>
Overcoming 5 top challenges of international expansion, 2017.[Online].Available
Through;<https://www.tradegecko.com/blog/small-business-growth/overcoming-5-top-
challenges-of-international-expansion>
25

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
The different strategies employed by businesses to enter emerging markets”. A Case Study on Tesco.
Research objectives (e.g what is the question you want to answer? What do you want to learn how
to do? What do you want to find out?):
 To study the concept of emerging markets.
 To identify the different strategies that TESCO could employ to enter in emerging markets.
 To examine the challenges faced by TESCO while operating at international level.
Section Two: Reasons for choosing this research project

Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The main reason behind selecting this resrech is to investgate the various benefits and challenges which
companies undergoes while entering into global level as it help an organisation to expand tehir market
size or share in an effective way. Additionally, conducting this resrech, assit an invesigator to improve
their skill and knowledge in order to implemnet best strategic decsion for an enrichmnet of project
quality.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Emerging Market and Global Economy, 2014.[Online] Available Through;
<https://www.sciencedirect.com/science/article/pii/B9780124115491000405>
Strategies to Enter a New Foreign Market, 2019 .[Online] Available Through;
<https://www.bubblestranslation.com/8-strategies-to-enter-a-new-foreign-market/>
Biggest Challenges of International Business, 2017.[Online] Available Through;
<https://www.hult.edu/blog/international-business-challenges/>
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
How long this will
take:
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Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
Primary: It is relate with those type of information which no one has complied or published in a forum
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and presented to public and thus it is termed at first hand data.
Secondary: Under this method, data are collected from various publications, articles, journals which is
already done by researcher.
Qualitative and quantitative
However for this report, both primary and secondary sources has been utilised as well as implied
qualitative research method. Along with this random sampling technique is applied with a 20
respondents of sample size.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date
4

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
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Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
With the help of social media platform which aid every individual to acquire information regarding
project and also it help researcher to make project valid and authentic.
Describe the processes you will use to inform participants about what you are doing:
To complete the report, an investiagtor utilises differnt platform of socila media and also usage of e-
mail which enable resrecher to reach larger number of population in an effective and prompt way.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Researcher takes an initiative to conduct questionnaire which is in the written form. Due to this, every
selected respondents will be enable to render their valuable information for making the research work
reliable and accurate.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
6

Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Where will the data be stored?
Hard disk, pen drive, personal computer and etc.
Will mobile devices such as USB storage and laptops be used
Yes No
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If Yes, please provide further details:
After the research:
Where will the data be stored? Hard disk, pen drive, personal computer and etc.
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
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submitting to Turnitin.
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