Importance of Contextualizing Approaches in Talent Management at Travelodge

This research report analyzes the importance of contextualizing approaches in talent management at Travelodge. It explores the concept of contextualizing, the challenges faced by the company, and the benefits of implementing contextualizing approaches. The report also provides recommendations for effective talent management within the organization.

Research Project

Executive Summary
Talent management is the process used by company to recruit, develop and retain best
talent at workplace. Main purpose of conducting this report is to analysis the importance of
contextualizing approaches in talent management at travelodge. In order to achieve this purpose,
different activities have been done. Aims and objectives have been developed by researcher for
achieving better outcomes for the current investigation. Literature review is another section and
it has been done by using different sources i.e. magazines, books, articles, journals etc. Along
with this, research methodology is another important part of research which have been completed
by researcher by using different methods such as primary and secondary method of data
collection, qualitative and quantitative research etc. Data collection will done by using
questionnaire. Data analysis have been completed by applying thematic analysis. Conclusion,
recommendation and reflection also done by achieving each objectives of research in systematic
manner.

Table of Contents
Executive Summary ........................................................................................................................2
Acknowledgements..........................................................................................................................1
TITLE .............................................................................................................................................2
INTRODUCTION ..........................................................................................................................2
LITERATURE REVIEW ...............................................................................................................3
To understand the concept of contextualizing............................................................................1
To determine the importance of contextualizing approaches in talent management.................1
To identify the challenges faced by company while managing talent within the organization.. 3
METHODOLOGY .........................................................................................................................4
RESULTS/FINDINGS .................................................................................................................11
DISCUSSION OF RESEARCH FINDINGS ...............................................................................18
CONCLUSION .............................................................................................................................21
RECOMMENDATION ................................................................................................................21
REFLECTION .............................................................................................................................22
REFERENCES .............................................................................................................................24
Appendix .......................................................................................................................................26
.......................................................................................................................................................27

Acknowledgements
Firstly, I want to thank God for helping me at every stage of life and giving me
confidence to accomplish my goals and objectives. I also want to thank my superior for their
support and guidance throughout research project by listening to me with patience, check my
work, resolving my queries as well as assist me at each activities of project.
Additionally I want to thank workers of Travelodge who give me their time for filling up
the questionnaire as well as support in completing my research project in effective manner with
their help. Without the assist of workers this research project may not get completed effectively
and systematically.
1

TITLE
“To analysis the importance of contextualizing approaches in talent management within
the business organization. A study on Travelodge.”
INTRODUCTION
Overview of research
Talent management refers as the process through which businesses recognise and develop
talented or knowledgeable people who can have a favourable effect on their enterprise and their
productivity. It is not a part of human resource management but also the role of managers and
leaders at entire levels to manage talent within hospitality industry (Casey, Schwartz, Stewart
and Adler, 2016). Contextualizing approach within talent management helps an organization by
recruiting, developing and retaining talent at workplace. There are basically two approaches of
contextualizing in talent management such as On the job simulation on specific jobs and
disbursement of specific training lectures. This will support travelodge in maintaining high
employee turnover.
Background of Travelodge
Travelodge is a private organisation in the hospitality sector throughout the UK. It was
founded in 1985 by Keith Hamill, Peter Gowers and headquartered in Thame, England, United
Kingdom. It is now the largest independent hotel brand in UK, with more than 560 hotels as well
as 40,000 guest bedrooms also, right across the United Kingdom as well as in Spain and Ireland.
Research aim
Main aim of this research is “To analysis the importance of contextualizing approaches
in talent management within the business organization. A study on Travelodge.”
Research objectives
 To understand the concept of contextualizing.
 To determine the importance of contextualizing approaches in talent management. To identify the challenges faced by company while managing talent within the
organization.
Research questions
 Develop basic understanding about the concept of contextualizing?
 What are the importance of contextualizing approaches in talent management?
2

 What are the challenges faced by company while managing talent within the
organization?
Rationale of research
Main reason behind doing this research is to analyse significance of contextualizing
approaches in talent management within the business organization. This topic will helps
researcher in personal way, by increasing its literature review quality, data collection and data
analysis skills. This research also support students by increasing its knowledge regarding specific
area within talent management (Collings, Scullion and Vaiman, 2015). Along with this, main
reason about selecting Travelodge company for this project as is it deals in travel and tourism
industry and also support those people who are unemployed by providing job opportunities.
LITERATURE REVIEW
It is a systematic process used for collecting accurate and in-depth information regarding
the current study. For collecting information in this section, different number of sources will be
used by researcher which are books, journals, magazines, publication research, articles and many
other relevant sources (Hacıömeroğlu and Bulut, 2016). These sources helps researcher by
providing detailed and in-depth information regarding the talent management and its impact on
business and employees performance. Main purpose of this section is to identify gaps and
conflict in previous investigation. Along with this, literature review is important part of research
project and supports an investigator to accomplish research aim and objectives systematically.
3

To understand the concept of contextualizing.
According to the Khilji, Tarique and Schuler, 2015, Contextualizing is the concept which
elaborates the aspect about coverage of topic in respect of some specific concern. This
determinant has major advantage in respect to the development of an organisation as the
improvement can be seen over the specific areas in an professionalised way. It improves the
working environment and performance of all employed in that specific area. Other benefit which
is associated with this practice is about attainment of expertise by employees which allows them
to perform in optimised way along with the optimum utilisation of resources. The overall
development which is ascertained within the organisation is about development of positive
working culture, high performing employees, less staff turnover, presence of effective team and
high productivity. For ex., in respect to the vacant place of marketing manager in an organisation
hire one candidate having specific knowledge and experience in that area along with the
qualification. So, it allows that selected candidate to perform effectively and justifies their own
position of marketing manager by ascertaining positive results in context to the organisation.
To determine the importance of contextualizing approaches in talent management
As per the view point of Noe, Hollenbeck, Gerhart and Wright, 2017, contextualizing is
the concept that can be achieved by any organisation if they work in right direction and adopt
approaches which works towards the completion and development of specific area. Travel-lodge
is hospitality organisation provides accommodation services in all over the world. The profit of
this organisation depends upon the satisfaction of the requirements of consumers. This can be
done only in the situation when their employees able to deliver properly and effectively. In this
respect, organisation is needed to appoint or have talented employees which help in
accomplishment of their objectives. Persistence of all employees talented in nature is not
possible in any organisation and the same condition is present in Travel-lodge too. Their
management has to focus over the adoption of the contextualize approaches as this will help in
development and management of talent management within the organisation. The approaches
that can be used in this regard includes on the job simulation practices in respect to the specific
job and training lectures in development of specific areas. Both these approaches have their own
different contribution in the development and management of talent. The first one which is about
on the job simulation has importance in respect to the improvement of skill and knowledge in
employees in respect to the working in accordance to the practical situations arose within the

organisation. This will help in development of the talent among the employees regarding
decision making, conflict handing and pressure handling in actual situation. The importance of
the second one about training lecture is understood in the manner that this will increase their
knowledge in respect to the models and techniques that can be applied in the different situations.
This will help in development of the talent among the employees regarding the adapt themselves
in accordance to the changing situations.
2

To identify the challenges faced by company while managing talent within the organization.
According to the Silva, Santana, Lobato and Pinheiro, 2017, there are number of
challenges are faced by the organisation in respect to the management of talent. The first
challenge faced by the organisation is about lack of funds. This is so because in every
organisation working at world wide level requires huge amount of fund where proper allocation
is not done by the management in respect of talent management. This will hinder the
management in respect to the execution of the different activities and approaches of talent
management and does not allows them to improvement talent of employees. Another challenge
that can be faced by the organisation like Travel-lodge is about unsupportive behaviour of
employees. This is the condition where organisation and approach does nothing because the
development is upon the employees. Organisation responsible for source but not for the
improvement. But the overall impact is ascertained over the capacity of the organisation in
respect to the management of talent.
3

METHODOLOGY
Research methodology is a systematic process which is used by researcher for collecting
accurate information and data about the current study. Main purpose of this section is to collect
accurate and reliable information regarding the contextualizing approaches in talent
management. There are different methods which will be used by researcher for gathering
information about the importance of talent management (Valerio and et. al., 2016). Some useful
methods will be determined as below:
Qualitative and quantitative research: These are consider two types of research.
According to this study, qualitative research will be applied because it provide information or
data in form of quality. On the other side, quantitative research is not appropriate for doing
current investigation in systematic manner (Moayedi and Vaseghi, 2016). This research take
more time and resources of an enterprise.
Data collection: There are two types of data collection methods which named are
primary and secondary. Both are consider effective methods of data collection and support
researcher while collection of primary and secondary data about the talent management. In order
to gather primary information about the talent management, questionnaire will be used. As this
instrument support researcher by providing reliable and detailed information. On the other side,
secondary are consider other types of data collection which will be used for conducting current
investigation. Books, journals, articles are consider secondary source of data collection.
Therefore, both methods of data collection will be used for doing this research in systematic
manner (Mohammed, 2016).
Sampling method: Probability and non-probability are consider two methods of
sampling. In order to select sample size for current study, probability sampling will be applied by
researcher. By using this sampling 15 employee of travelodge hotel will be recruited on the
random basis. Main reason behind selecting this method as it not want more amount and time of
organisation. Non-probability is another type of sampling which will be not useful for current
investigation. This method require additional sources and time of an organisation or researcher
(Pantouvakis and Karakasnaki, 2017).
Data analysis: It is another part of research methodology which is applied by investigator
for analysing accurate information or data regarding the talent management. In order to analysis
accurate data, thematic analysis will be used by researcher. In this, different themes will be
4

developed on each questions. As it support investigator to analysis detailed information from
participants in systematic manner.
Research philosophy: Positivism and interpretivisim are consider two method of research
philosophy. For doing this investigation, positivism is a type of philosophy which will be used
by researcher. As this philosophy helps researcher by providing exert and accurate information
which is mainly associated with the impact of talent management. On the other hand,
interpretivisim is another kind of philosophy which will be not useful for carrying out research
over talent management. As it not provide accurate data about the topic ( Narayanan, 2016).
Time Horizon: This is termed as an essential tool and technique that gives accurate
understanding on the starting and ending time duration of investigation tasks. For this, Gantt
chart is best way used by researcher to represents accurate knowledge on needed time period
which is going to be used in the entire project (Khilji and Schuler, 2017). In this chart, different
activities have been included which supports investigator to complete each activities of
investigation in systematic manner.
5

6

Research design: It is most essential methodology because it helps researcher to identify
impact of motivation on productivity of organisation. The entire activity or task of investigation
depends on research design which is performed by investigator for analysis the impact. This
section of research methodology basically classified into three categories including, exploratory,
experimental and descriptive (Kontoghiorghes, 2016). As per the current topic or investigation,
descriptive design will be more appropriate because it helps researcher in driving of valid
conclusion. There are certain reasons behind selecting descriptive research design for current
topic. As it includes, effectiveness to analyse non-quantified issues and topics, less time
consuming, possibility to integrate the quantitative and qualitative method of data collection etc.
These are main reasons of researcher for selecting descriptive design in the research. As it will
further support investigator to perform each activities of investigation in systematic manner. On
the other side, experimental and exploratory research design are not appropriate according to the
current investigation. exploratory and experimental research design won’t be able to renew
conclusive, quantitative research.
Research reliability and validity: Reliability as well as validity of research is mainly
depend on questionnaire as an effective instrument of primary research (Akter and et. al., 2016).
As this method helps researcher by providing valid and also reliable information regarding
contextualizing approaches within talent management and its importance over business as well as
employees performance.
Research limitations: It is another part of investigation which have direct impact on
researcher while selection of sample size and development of aims and objectives of study. Lack
of information from previous study, improper behaviour of respondents, less of capital etc. are
also consider major issues faced by researcher while they perform each activities of study
(Kasemsap, 2016).
Ethical consideration: There are different number of ethical issues which are respect for
confidentiality, respect for privacy, resect of anonymity, beneficence-do not harm and informed
consent. These are major ethical issues which have direct impact on investigator while collection
7

of study in systematic and effective manner. In order to deal with this issues, researcher must
follow each tasks or activities in ethical manner (Silva, Santana, Lobato and Pinheiro, 2017).
Questionnaire: It is an effective and useful instrument of primary research. This
instrument helps researcher by giving reliable and valid data about the research aim and
objectives. In this instrument, different number of questions will be developed for collecting and
analysing information from the employees (Valerio and et. al., 2016).
Q1) Do you have knowledge about the contextualizing approaches within
talent management?
Frequency
a) Yes 10
b) No 5
Q2) Does your organization i.e. Travelodge have specific talent
management initiatives at workplace?
Frequency
a) Yes 11
b) No 4
Q3) What are the main purpose of talent management in your organization
such as Travelodge?
Frequency
a) Recruit best talent 7
b) Develop best talent 5
c) Retain best talent 3
Q4) According to you, which component of talent management is
important for employees?
Frequency
a) Learning and motivation 5
b) Career development 3
c) Succession Planning 3
d) Compensation 4
Q5) What are the importance of contextualizing approaches in talent
management?
Frequency
8

a) Preferable candidates 5
b) Expertise in field 7
c) Persistence high performance culture 3
Q6) What are the challenges faced by Travelodge while managing talent
within the organization?
Frequency
a) Lack of leadership 5
b) Unappealing company culture 5
c) Increased employee turnover 5
Q7) Which one is the important approach of contextualizing of talent
management within Travelodge.
Frequency
a) On the job simulation on specific jobs 7
b) Disbursement of specific training lectures 8
Q8) What are the main benefits attain by the organisation with the help of
effective utilisation of contextualizing talent management approaches?
Frequency
a) Low staff turnover 7
b) High profitability 5
c) High productivity 3
Q9) How much cost involves by the organisation in effective application of
contextualizing talent management practices?
Frequency
a) Low 3
b) Medium 8
c) High 4
9

RESULTS/FINDINGS
Q1) Do you have knowledge about the contextualizing approaches within
talent management?
Frequency
a) Yes 10
b) No 5
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
Q2) Does your organization i.e. Travelodge have specific talent
management initiatives at workplace?
Frequency
a) Yes 11
b) No 4
10

a) Yes b) No
0
2
4
6
8
10
12 11
4
Frequency
Q3) What are the main purpose of talent management in your organization
such as Travelodge?
Frequency
a) Recruit best talent 7
b) Develop best talent 5
c) Retain best talent 3
11

a) Recruit best talent
b) Develop best talent
c) Retain best talent
0
1
2
3
4
5
6
7
7
5
3 Frequency
Q4) According to you, which component of talent management is
important for employees?
Frequency
a) Learning and motivation 5
b) Career development 3
c) Succession Planning 3
d) Compensation 4
12

a) Learning and motivation
b) Career development
c) Succession Planning
d) Compensation
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
3 3
4
Frequency
Q5) What are the importance of contextualizing approaches in talent
management?
Frequency
a) Preferable candidates 5
b) Expertise in field 7
c) Persistence high performance culture 3
13

a) Preferable candidates
c) Persistence high performance culture
0
1
2
3
4
5
6
7
5
7
3
Frequency
Q6) What are the challenges faced by Travelodge while managing talent
within the organization?
Frequency
a) Lack of leadership 5
b) Unappealing company culture 5
c) Increased employee turnover 5
14

a) Lack of leadership
b) Unappealing company culture
c) Increased employee turnover
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5 5 5
Frequency
Q7) Which one is the important approach of contextualizing of talent
management within Travelodge.
Frequency
a) On the job simulation on specific jobs 7
b) Disbursement of specific training lectures 8
a) On the job simulation on specific jobs
b) Disbursement of specific training lectures
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
7
8
Frequency
15

Q8) What are the main benefits attain by the organisation with the help of
effective utilisation of contextualizing talent management approaches?
Frequency
a) Low staff turnover 7
b) High profitability 5
c) High productivity 3
a) Low staff turnover b) High profitability c) High productivity
0
1
2
3
4
5
6
7
7
5
3 Frequency
Q9) How much cost involves by the organisation in effective application of
contextualizing talent management practices?
Frequency
a) Low 3
b) Medium 8
c) High 4
16

a) Low b) Medium c) High
0
1
2
3
4
5
6
7
8
3
8
4
Frequency
DISCUSSION OF RESEARCH FINDINGS
Discussion have been done by using primary and secondary method of data collection.
Under primary method, discussion will be completed by using questionnaire instrument. On the
other side, books, magazines, articles, literature review are consider secondary sources. Along
with this discussion on the basis of questionnaire and literature review will be explained as
below:
On the basis of questionnaire as a primary source
Theme 1: knowledge about the contextualizing approaches within talent management
Interpretation: From the above mentioned table it has been concluded that majority of
respondents have idea about the contextualizing approaches within talent management. For this,
10 employee of Travelodge have knowledge regarding the contextualizing approaches in talent
management whereas remaining 5 respondents not have accurate idea about the same.
Theme 2: Travelodge have specific talent management initiatives at workplace
Interpretation: According to this graph most of the employee have agreed as travelodge
have specific talent management initiatives at workplace. In this 11 out of 15 respondents said
yes and remaining 4 respondents said no. therefore, Travelodge have specific talent management
17

initiatives which will helps them in attainment of knowledgeable and talented employees within
a workforce. As it will further support business by maintaining high rate of employee turnover.
Theme 3: Purpose of talent management in Travelodge
Interpretation: It has been concluded main purpose of talent management in Travelodge.
5 out of 15 respondents have view as by having talent management, company become more able
to recruit best talent. As it will support an organisation in fulfilment of each task and activity
within given time period. 5 respondents have opinion as by using talent management, company
can easily develop best talent. As it will helps business to accomplish their long term goals and
objectives easily. Remaining 3 respondents have idea as talent management support an
organisation to retain best talent for long time which turn to assist them to gain competitive
advantages.
Theme 4: Component of talent management is important for employees
Interpretation: This graph has been determined different components of talent
management and its importance to the employees. Most of the respondents have knowledge as
succession planning is main element of talent management which will be beneficial for the
success of employee and also an organisation. 5 out of 15 respondents have view as talent
management is essential for company to increase learning and motivation among workforce. 3
participants have opinion as talent management assist workers in its career development. 3
respondents have idea succession planning is one of the main element of talent management and
helps employees in increment of its knowledge and skill about the business. Remaining 4
respondents have idea as compensation is main components of talent management. Therefore
majority of respondents are agreed as succession planning is more effective and useful element
of talent management.
Theme 5: Importance of contextualizing approaches in talent management
Interpretation: From the above mentioned table it has been interpreted importance of
contextualizing approaches in talent management. Most of the respondents have agreed as with
expertise in field is one of the main importance of contextualizing approach within talent
management. 5 out of 15 respondents have opinion as preferable candidates is main significance
of contextualizing approach in talent management. As it helps company in achievement of long
term objectives and goals within given time period. 7 out of 15 respondents have view as by
using contextualizing approaches in talent management, travelodge can easily recruit and retain
18

expertise in the given field. Remaining 3 respondents have view as persistence high performance
culture is biggest importance of travelodge by having contextualizing approach within talent
management.
Theme 6: Challenges faced by Travelodge while managing talent within the organization
Interpretation: This graph has been interpreted challenges faced by Travelodge while
managing talent within the organization. Most of the participants have knowledge as increased
employee turnover is biggest issue if travelodge not manage talent at workplace. 5 respondents
have view as lack of leadership is main issue faced by company while managing of talent within
an organisation. 5 respondents have opinion as unappealing company culture is major issues that
have been raised which business not manage its talent. Remaining 5 respondents have idea as
company not have talent within a workplace, high employee turnover is one of the main issues
for Travelodge.
Theme 7: Important approach of contextualizing of talent management within Travelodge
Interpretation: According to the above given table of graph it has been concluded
important approach of contextualizing of talent management within Travelodge. For this
respondents have equal view about the approaches of contextualizing within talent management.
On the job simulation on specific jobs and disbursement of specific training lectures are consider
best contextualizing approach in talent management and helps employees as well as an
organisation in improvement of its performance and productivity. It will also support workers by
increasing its knowledge about the job position.
Theme 8: Benefits attain by the organisation with the help of effective utilisation of
contextualizing talent management approaches
Interpretation: From the above given information it has been interpreted benefits attain
by the organisation with the help of effective utilisation of contextualizing talent management
approaches. Majority of participants are agreed as low staff turnover is biggest benefit for
travelodge. It is possible by having talent management within a workplace. As it will support an
organisation in development of its growth and success. 7 out of 15 respondents are agreed with
the help of talent management, company become more able to reduce high staff turnover. 5
participants have opinion as it will be beneficial for travelodge by increasing profitability as
compare to those organisation whose not have talent at their workplace. 3 respondents have
19

opinion as by having effective talent management company can increase productivity among
workers.
Theme 9: Cost involves by the organisation in effective application of contextualizing talent
management practices
Interpretation: According to the above given table it has been determined amount of
capital that involves by the organisation in effective application of contextualizing talent
management practices. Most of the participants have idea as it consume medium cost of the
organisation. Along with this, 3 out of 15 respondents have view as company require low cost
while they implement contextualizing talent management practices within a workplace. 8
respondents have idea as it take medium cost and remaining 4 workers have knowledge as it
require high amount of capital.
On the basis of literature review as a secondary source
This part will be done by discussing view view point of different authors about the talent
management. As it will be beneficial for researcher by providing in-depth data about the topic.
Basic understanding about the concept of contextualizing
Contextualizing introduces as a specific field in which an organisation recruit, develop
and retain best talent within an organisation. Contextualizing in talent management is important
for an organisation (Hacıömeroğlu and Bulut, 2016). As it will support them by providing
talented and knowledgeable workforce which will be beneficial for company in development of
its growth and success.
Importance of contextualizing approaches in talent management
There are different importance of contextualizing approaches which are preferable
candidates, expertise in field and persistence high performance culture. These are main
importance which assist travelodge by reducing high employee turnover and also support them
by maintaining long term relationship with them (Casey, Schwartz, Stewart and Adler, 2016). As
happy employee within an organisation played effective role in development of business growth.
Challenges faced by company while managing talent within the organization
There are various challenges faced by company while maintaining talent within an
organisation. Lack of leadership, employee turnover etc. are consider main challenges. These
challenges have direct and negative effect on business performance and success of an enterprise.
As it will also reduce performance and productivity level of workers.
20

CONCLUSION
From the above mentioned report it has been concluded knowledge and importance
about the contextualizing approaches in talent management. Large number of respondents have
idea about the contextualizing approaches within talent management and its significance for
employees as well as organisational performance. Different importance of talent management to
the employees such as career development, succession planning, compensation, learning and
motivation have been achieved within a workplace. Along with this, by having contextualizing
approaches of talent management, company gained different benefits which are low staff
turnover, high profitability and high productivity. Apart from this, there are different challenges
or issues faced by company while maintaining of talent within the organisation.
RECOMMENDATION
From the above given information it has been recommended that contextualizing
approaches in talent management is more beneficial for the performance of employee as well as
organisation also. In order to overcome impact of managing talent management, there are some
recommendation will be provided to the travelodge which are explain as below:
 Travelodge must recruit, develop and retain best talent. As it will helps them to reduce
high rate of employee turnover. It will further support company in increment of of sales
and market ratio.
 Unappealing company culture is another issue which have been faced by travelodge
while maintaining a talent management within an organisation. In order to reduce this
issue, company must adopt flat communication and arrange day-to-day activities. As it
will helps them to retain workers for long time and gain better outcomes within a given
time duration.
REFLECTION
I have applied questionnaire for collecting data in which different questions are being
asked by participants which are workers of Travelodge. This in move assist in saving my
research cost as well as time. Along with this, while collection of accurate information or data
about the current topic, I have used different types of research methodology such as research
approach, strategy, philosophy, primary and secondary source of data collection, qualitative and
quantitative research, ethical consideration, research limitation etc. These are most useful I am
21

happy that I got an effective chance for performing an investigation over “To analysis the
importance of contextualizing approaches in talent management within the business
organization. A study on Travelodge.” It is more knowledgeable and more interesting area of
study and helps investigator to increase their idea about the importance of motivation. With the
assist of this research I become more capable to enhance my different types of research skills
such as literature review, data collection, data analysis and more. These skills helped me while
doing investigation in systematic and effective manner. With the support of this skills I came to
understand regarding some tools and methods that can be applied to do research in effective
manner. These methods assist in collecting, evaluating, determining and concluding the data to
represent it in reliable and effective way. In addition, I also become capable to create my
knowledge about the different ways in which talent management support an organisation to
improve its productivity. But along with these advantages I have also encountered some
challenges which doing this research. One of the main issue faced by me was lack of time as well
as insufficient amount of capital given me for doing this study. This issue highly impacted on
mine while completing of each activities and tasks in research. Improper behaviour of
respondents is another issue faced by me during collection of accurate information. This issue
negatively effected on mine while completion of investigation in systematic manner. In order to
overcome these issues I tried my full efforts to do research in effective manner and presenting
the data in more reliable as well as ethical manner. If I do this research again, I require to
increase my time management skill which will support me in by saving my time.
22

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Appendix
Questionnaire
Q1) Do you have knowledge about the contextualizing approaches within talent management?
a) Yes
b) No
Q2) Does your organization i.e. Travelodge have specific talent management initiatives at
workplace?
a) Yes
b) No
Q3) What are the main purpose of talent management in your organization such as Travelodge?
a) Recruit best talent
b) Develop best talent
c) Retain best talent
Q4) According to you, which component of talent management is important for employees?
a) Learning and motivation
b) Career development
c) Succession Planning
d) Compensation
Q5) What are the importance of contextualizing approaches in talent management?
a) Preferable candidates
b) Expertise in field
c) Persistence high performance culture
Q6) What are the challenges faced by Travelodge while managing talent within the
organization?
a) Lack of leadership
b) Unappealing company culture
c) Increased employee turnover
Q7) Which one is the important approach of contextualizing of talent management within
Travelodge.
a) On the job simulation on specific jobs
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b) Disbursement of specific training lectures
Q8) What are the main benefits attain by the organisation with the help of effective utilisation
of contextualizing talent management approaches?
a) Low staff turnover
b) High profitability
c) High productivity
Q9) How much cost involves by the organisation in effective application of contextualizing
talent management practices?
a) Low
b) Medium
c) High
Q10) Provide any suggestion to the company for managing talent within an hospitality industry.
26