Case Study on Implication of Social Media Advertising : Marks and Spencer

Added on - 21 Jul 2020

  • 13

    pages

  • 3042

    words

  • 7

    views

  • 0

    downloads

Showing pages 1 to 4 of 13 pages
RESEARCH PROJECT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Research tittle.........................................................................................................................1AIM AND OBJECTIVES................................................................................................................1LITERATURE REVIEW................................................................................................................2Terminology of digital technology and its implications in retail business activities.............2Social media advertising as a promotional tool......................................................................3Benefits and limitation of digital marketing and promotion..................................................6RESEARCH METHODOLOGY.....................................................................................................6EXPECTED OUTCOMES..............................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONDigital technology has created revolution in business world with innovative technologicaltools. It offers an easy way of managing business activities which help in smooth management ofall services. The tools provide digital edge to business for creating value of products and servicesas well as for managing profits (Warschauer and Matuchniak, 2010). There are several digitaltools used by enterprises across the globe to make systematic management of organisationalfunctions like cloud computing, social media marketing, face prima, etc. Thus, research will befocused on analysing implications of social media advertising as it is the most effectivepromotional tool which is used by marketing team for online promotion.Research tittle“To ascertain implications of social media advertising as a promotional digital tool: a case studyon Marks and Spencer”AIM AND OBJECTIVESResearch Aim“To ascertain implication of social media advertising as promotional digital tool: a case study onMarks and Spencer”Research ObjectivesTo assess the concept of digital technological tools in retail business activities of M&STo evaluate the implications of social media advertising as a promotional tool in M&STo explore the benefits and limitations of digital marketing and promotion in M&SResearchQuestionsWhat is the actual concept of digital technology and its implication in retail businessactivities of M&S?What is the use of social media advertising as a promotional tool in M&S?What are the benefits and limitations of digital marketing and promotion in M&S?1
LITERATURE REVIEWTerminology of digital technology and its implications in retail business activitiesAccording toWesterman, Bonnet and McAfee, 2014,Digital technology is revolutionarychange of business world where technology has assisted the firm in managing smooth andsuccessful business operations. The use of technological tools is assisting business organisationsand entrepreneurial start-ups to boost their growth by collaborating services. Like there arevarious firms who have started offering their products on online platform which has increasednumber of buyers and moreover it assisted the enterprises in boosting sales and innovation inservices. Implementing technology helps in reducing manual work and aims at developingstrategy to minimize workload and managing innovation. However,Fitzgerald and et.al., 2014,has stated about impact of digital technology on business activities of retail organisation, like ithelps management of firm in storing record of employees and consumers. Like, cloud computingis the technological advancement which helps the enterprise in making record of all necessaryinformation at one place which aims at easy management. Apart from this, the bio metric systemallows the firm ensuring employees attendance which helps in analysing their efforts,performance and consistency. In addition, implementing technology aid the enterprises inmaking optimum utilisation of resources which increases cost effectiveness.Kim and Ko, 2012,has stated about implication of technological tools in retail businessorganisation where the author stated use of social media advertising and online selling. Forinstance, Tesco is the leading retailer of UK, which implements use of online selling where themanagement offers grocery, food products, apparels, etc. According to online purchase andselling concept, the scholar stated that it is the strategy which assist the consumers in stayingtouch with firm and its innovation. Apart from innovation and online sale and purchase, themarketing and promotion on website and social media is the technique which helps marketingteam in connecting with consumers directly. Thus, it can be said that digital technology is alsoassisting organisations in customer relationship management which is core part of successfulbusiness activities. According toFichman and et.al., 2014,there are various tools of digitaltechnology which are commonly used by organisation but are not considered as part of digitaltechnology like, Trello, tool which is used by business for project management. It helps the firmin managing projects within time constraints with innovation. In addition, there is, Sniply whichis used for social media advertising and marketing. Slack, technical tools that is implemented in2
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document