Corporate Social Responsibility Activities

This assignment covers the topic of corporate social responsibility, which is essential for businesses to engage with their stakeholders and contribute positively to society. The researcher explores various methodologies, such as exploratory, experimental, and descriptive approaches, to analyze data and solve problems. Data collection is a crucial aspect, involving primary and secondary sources. The document also highlights the importance of time management in research activities. With a focus on social responsibility, the researcher provides examples from top brands, including EuroMed Journal of Business, Social Responsibility Journal, and Journal of Marketing Vistas. This assignment is ideal for students and professionals seeking to understand the significance of corporate social responsibility in modern business practices.

RESEARCH
PROJECT

Table of Contents
TITLE..............................................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Research project outline specification..............................................................................1
1.2 Factors that contributes to the selection of research project ............................................2
1.3 Literature review .............................................................................................................3
1.4 Research Methodology.....................................................................................................5
1.5 Time line for research activities.......................................................................................6
REFERENCES ...............................................................................................................................8

TITLE
To identify the importance of Corporate-Social-Responsibility at business places and its
major influences on preferences and choices of potential customers. A case study on TESCO
TASK 1
1.1 Research project outline specification
This section consist of various components of the research working which are evaluated
below as:
Over View of the Research
In this modern times basic aim of every business firms is to achieving higher profitability
and growth at a place of market while attracting of huge numbers of consumers towards
enterprise and offered services and products. Preferences and choices of consumers are fastly
changed according to increasing changes in a cost of market and trend. CSR is a big concept
which play a very main role in buying and attaining customers towards company or its high and
innovative quality of services and goods. Tesco Plc is biggest British multinational company
which deal in various services and goods at world wide. They are mainly focus in an area of
industry for attaining a higher numbers of consumers with their enterprise. As to sustain for a
benefits of long term for them (Andrew Caulfield, 2013). Consumers are the most important
component for organisation as every business enterprise are doing work for satisfying their needs
and wants of buyers at a place of market.
Back Ground of the Research
Corporate Social Responsibilities are play a very significant role in sustaining buyers
towards industry of its services and products. In today's time every small and large industry are
focus on implementing different activities of CSR at a place of work because they are more
appropriate in productivity and growth of industry performance at a place of market. Tesco plc is
very popular British Multinational grocery and general merchandise of an company of retail and
organisation headquarters is in England, Hertfordshire and Welwyn Garden city. Organisation
are operating its operations of business in whole world and different activities are implemented
related to CSR as to attaining a buyers towards enterprise. Activities are having a large impact on
consumers decision making as firms which are dealing with corporate social responsibility are
concern on giving higher quality of services and products in a cheaper cost.
Research Aim
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This is an important factor of the research work on which the overall activities are
executed. The activities are designed according to the predetermined aims thus it results in
achieving effective and valid outcomes which are valuable for the research study (Goworek,
2011). The main aims of the research are related with analysing the value and importance of
Corporate Social Responsibilities at work place and how they are affecting choices and
preferences of their potential customers. A Case study on Tesco Plc.
Research Objectives
This is also the most vital factor of the research working and they are having connection
with the predetermined research aims so that all the operations are executed according to the
plans and policies. The main objectives of the current research are evaluated below as:
To identify the values and importance of Corporate Social Responsibilities at Tesco
To identify different ways by which preferences and choices of customers are influenced
at market places
To analyse different activities of CSR which are executed by business
To evaluate the effectiveness of CSR and its implications on decision making process of
customers in relation with products and services
Research Question
This part of the research is based on aims and objectives of the research and this is
beneficial in order to carry out Literature Reviews in effectual and planned ways. The major
research questions are evaluated below as:
To identify the values and importance of Corporate Social Responsibilities at Tesco
To identify different ways by which preferences and choices of customers are influenced at
market places
To analyse different activities of CSR which are executed by business
To evaluate the effectiveness of CSR and its implications on decision making process of
customers in relation with products and services
1.2 Factors that contributes to the selection of research project
Significance of the Research
Considering a research is based on importance activities of CSR and its influence on
making decisions of consumers. As Tesco Plc are dealing in various kinds of services and goods
which help in fulfilling the needs of customers at a place of market. In today's time competition
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in market is so high and companies are implementing different kinds of activities of corporate
social responsibility at a place of market for attaining buyers attention towards their firm.
Reasons of organising of research is for increasing knowledge and skills of employees in regard
to activities of CSR and apply in enterprise. This gives a important direction to employees for
developing their knowledge and implement in future task and duty.
Rational of the study
Major reasons for organising a work of research is to give a important knowledge about
applying of activities of corporate social responsibility within a organisation or its impact on
preferences and choices of consumers (Gupta and Sethi, 2016). Different sources, techniques and
tools are implemented for gaining a proper skills and knowledge about a research topic which is
chosen. Having a high competition are having in a place of market within a company are mainly
focused on applying different activities of CSR at a place of work for higher revenue and sales
which are leading the organisation towards attracting higher profits at a area of market.
1.3 Literature review
Importance of corporate social responsibility with Tesco plc.
Corporate social responsibilities is a very important factor for an organisation. Company
is conducting this activities on a continuous bases for contributing development of economy and
increase living standard of people and their employee's families. Companies use their profit
margin for the development of society. Through CSR activities company can make positive
image in customers minds and build brand image at market place in order to gain long term
sustainability. In an organisation CRS activities has include education and infrastructure
development, employment opportunities, improvement in social-culture environment, women
empowerment, development of utilities like food, house, light, water etc. for old age persons and
kids. TESCO is using CSR activities for development for communities. They make plan and
strategies for contributing their effort in improvement of living standard and employment
opportunities. For CSR activities firm has separating some mount of profit and this profit are
goes in CSR account. Its not compulsory for an organisation to separate CSR funds every years,
they show this amount in separate accounting report. So that they can use this fund for long
period of time. This all activities are show in annual report of the organisation that create
positive image of the company at market place. Companies are creating good image in front of
their investors in order to increase their market share.
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Several activities of corporate-social responsibilities adopted by Tesco plc.
Various activities has done by Tesco in order to gain positive image of firm in eyes of
customers. Various activities of CRS adopt by firm are child labour, women empowerment,
provide utility to old age persons, employment opportunities, professional skill development of
youth, reducing poverty, contribute in economy development, improvement in rural area etc.
Mostly firm has focus on child labour and environmental friend factors because these two thing
are creating more impact on organisation as well as whole society (Karim, Suh, Carter and
Zhang, 2015). Tesco make economic product and provide low price product and services to poor
people as compare to competitors in order to crease positive image at market place. Corporate
social responsibilities has also contribute in organisation so that through this firm have
conducting training and development program for their employee's. They have provide
profession training opportunities to students for development in their skills and knowledge for
this company's management provide them stay-funds for training. Tesco has provide
opportunities to their employee's to grow in their career by providing training events. So that
each one of activities has their own contribution toward society as well as whole country.
Government can make rule and regulation for CSR activities. It very important for a company to
execute this all rule and regulation with in organisation environment in order to gain long term
advantage.
Effectiveness of corporative social responsibility and its impact on customer decision
making
According to (Sigala, 2012) corporate social responsibility can be said as a factor which
have a great impact on customers while decision-making. It makes them clear to decision what to
buy and what not to buy. TESCO working according to customer's need and this is helping them
to create a proper image in front of their consumers. They are attracting more and more people
towards themselves which is gradually increasing their revenues and sales. In this context CSR
activities are helpful by which organisation can improve their good will and brand image in front
of the society. This has affected a number of people regarding decision making of products and
services. Thus, this is enhancing the economic conditions of TESCO as it is influencing many
customers to buy their products. This is assisting them to achieve their goals and objective in
effective time period. CRS activities are creating positive impact on consumers decision making
process and build strong brand image at market place. So that organisation has use CSR activities
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for contributing development of whole society (Mishra and Mishra, 2011). Government are
playing important role in CSR activities of the companies, they provide guidance to firm's
management how to invest their corporate social responsibilities funds at market place.
1.4 Research Methodology
It is considered as an most important part of research which helps in significant of
different components which are important in carrying out of activities of research in a proper
direction as to gain a proper outcome and results. This section consider different applications that
all are giving effective direction to a researcher which are moving forward in an correct manner,
some are evaluated as below:
Types of investigation
The major focus of the researcher is related with analysing the types of the research which are
used in the research projects. The main types of research are based quantitative and qualitative
aspects. The quantitative factors are based on analysing the quantity of data which are used in the
research and this is an important factor for the researcher in order to draw out valid conclusions.
The numeric values are assigned to the data with the help of different sources which can be used
for the research. The qualitative research are based on hypothesis, thesis and these are analysed
in the research report in effectual and planned ways. For the present research study qualitative
data are used as they are beneficial in order to gather valid data which are useful for the study.
Research design:
It is a designing process that collects data and information through many research project
and analyse them for getting a result based on objectives of a researcher. It has to be designed in
such a framework that can resolve all issues and problems in an effective manner. To solve these
issues arises in a research, a researcher can conduct three methodologies that are- exploratory,
experimental and descriptive. Here exploratory method is a quantitative based approach which is
used to solve numerical type of data only. On other hand, experimental method is use to analyse
data based on experiments and in last descriptive method analyse the data in detail. So, from all
these methods, descriptive one is easier for a researcher to solve its problems as it has observed
all data in detail.
Data Collection
For any researcher, data collection is most important part of his research. Data collection
includes information and observation of every individuals. It gathered data through primary and
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secondary sources. A researcher use both type of sources in his project so that it can be proved
more beneficial.
1.5 Time line for research activities
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REFERENCES
Books and journals
Andrew Caulfield, P., 2013. The evolution of strategic corporate social responsibility. EuroMed
Journal of Business. 8(3). pp.220-242.
Goworek, H., 2011. Social and environmental sustainability in the clothing industry: a case study
of a fair trade retailer. Social Responsibility Journal. 7(1). pp.74-86.
Gupta, P. and Sethi, N., 2016. Factors Affecting Customers' Choice of Shopping-A Comparative
Study of Online and Offline Shopping in Odisha, India. Journal of Marketing Vistas.
6(1). p.63.
Karim, K., Suh, S., Carter, C. and Zhang, M., 2015. Corporate social responsibility: Evidence
from the United Kingdom. Journal of International Business Research. 14(1). p.85.
Mishra, A. and Mishra, H., 2011. The influence of price discount versus bonus pack on the
preference for virtue and vice foods. Journal of Marketing Research. 48(1). pp.196-206.
Sigala, M., 2012. Social networks and customer involvement in new service development (NSD)
The case of www. mystarbucksidea. Com. International Journal of Contemporary
Hospitality Management. 24(7). pp.966-990.
Vidal-León, C., 2013. Corporate social responsibility, human rights, and the world trade
organization. Journal of International Economic Law. 16(4). pp.893-920.
White, M., 2013. The manipulation of choice: Ethics and libertarian paternalism. Springer.
Willis, K., and et. al., 2011. Renewable energy adoption in an ageing population: heterogeneity
in preferences for micro-generation technology adoption. Energy Policy. 39(10).
pp.6021-6029.
Online
echoVMW, 2016. Best social responsibilities activities. [Online]. Available through:
<http://www.echovme.in/blog/corporate-social-responsibility-activities-top-brands/>.
Harris, A., 2018. Importance of Corporate social responsibilities. [Online]. Available through:
<https://www.kcdpr.com/the-importance-of-corporate-social-responsibility-for-your-
business-image/>.
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