This research project investigates the benefits of globalization on the marketing activities of Blue Inc., a fashion retail chain. It explores the role of globalization in developing business opportunities, global market research, and brand reputation. The study aims to understand the potential impact of globalization on marketing and identify ways for Blue Inc. to expand its marketing operations globally. The research methodology includes a mixed method approach, combining qualitative and quantitative research. The research design is descriptive, and the research philosophy is interpretivism. Data collection tools include surveys and secondary sources.