This assignment analyzes the role of customer relationship management (CRM) in the success of Tesco Plc. It explores how Tesco manages customer relationships through various strategies such as high-quality goods, discount offers, and customer information. The assignment also investigates the importance of customer satisfaction for global business expansion and examines the measures adopted by firms to achieve high market share and expand their operations internationally. Furthermore, it delves into customer expectations regarding service quality and provides recommendations on enhancing customer relationships within organizations.