Challenges of Managing Talent in Hospitality Sector

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: - To identify the challenges of managing talent in hospitality sector.
A case study on Premier Inn.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or
hypothesis)
Aims and objectives
To identify the challenges of managing talent in hospitality sector.
A case study on Premier Inn.
Objectives:
 To identify types of challenges in managing talent.
 To evaluate the impact of challenge on employees.
 To recommend strategies so that challenges can be overcomed.
Research Questions:
 What are the type of challenges identified?
 How to evaluate the impact of challenge on the employees?
 What strategies must be recommended so that challenges can be overcomed?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal
interest, future plans, knowledge/skills you want to improve, why the topic is important):
1. One of the major significance of this research is that it provides the information about the

challenges of managing talent in the sector of hospitality. .
2. To find out the strategies which can be used to overcome the challenges which will be
beneficial for overall industry.
3. It also provides the proper understanding about what are the challenges in the hospitality
sector that affects the growth of the industry.
Section Three: Literature sources searched
According to (Garg, 2018) electronic check in is the latest technology which has enhanced the
working of the industry. But not every hotel is ready to keep up with the challenging
transformation. Hotels which are operating on a large scale such as Premier Inn has successfully
implemented this innovation in their culture. When tourists enter into the hotel and register
themselves then the manager of the hotel hands them a key card which is new method as it has
more frequencies which helps to recognize the identity. This has simplified the process for the
tourists as they don't have to register to front office every time they can go on to their room
directly and enter with the help of key card. This is a costly measure and difficult for the small
hotels to cope up with and it is making them go out of competition which is affecting their
revenues and profitability. Most of the people see the reviews online before booking the room. It
is a measure to recognize the value and reputation of the hotel. This is an essential factor for the
hotel so that as their whole goodwill depends on it (Mutadzakupa, Swart and Van Zyl, 2018).
REFERENCES
Books and Journal
Garg, G., 2018. Employee motivation challenges in hospitality sector an empirical study of hotel
industry in NCR.
Golubovskaya, M., Solnet, D. and Robinson, R.N., 2019. Recalibrating talent management for
hospitality: a youth development perspective. International Journal of Contemporary
Hospitality Management.
Horner, S. ed., 2017. Talent Management in Hospitality and Tourism. Oxford: Goodfellow
Publishers Limited.
Swarbrooke, J., 2017. 3 Talent Management in the Hospitality and Tourism Curriculum.
TALENT MANAGEMENT IN HOSPITALITY AND TOURISM. p.32.
Okumus, F and et.al.,2017. 15 Technology and Talent Management. TALENT MANAGEMENT
IN HOSPITALITY AND TOURISM.p.233.
Jenkins, A., 2017. Human Resource Strategy and Talent Management. In Talent Management in
Hospitality and Tourism (pp. 84-100). Goodfellow Publishers.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management. Worldwide

Hospitality and Tourism Themes.
Mutadzakupa, B., Swart, M.P. and Van Zyl, C., 2018. The progression and authentication of a
Tourism Employee Talent Management Framework in the Tourism Industry.
Collaboration & Co-creation Opportunities in Tourism.p.81.
Section Four: Activities and timescales
Activity 2 days 5. days 3 days 2 days 2 days 3 days 3 days 8 days
Identify research
topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analyzing data
and
interpretation
Discussion and
Conclusion
Submission
How long this
will take:
Milestone one: _________________
Target date (set by tutor): ____________________