Digital Transformation of Nisa SME

This assignment examines the digital transformation journey of Nisa, an SME. It involves analyzing survey data collected from employees and stakeholders to understand their perceptions of current business performance, the role of digital technologies, and challenges faced in adopting these technologies. The analysis also explores how digitalization is impacting various business aspects and the departments responsible for driving innovation within Nisa.

RESEARCH PROJECT

TABLE OF CONTENTS
TOPIC..............................................................................................................................................5
INTRODUCTION...........................................................................................................................5
TASK 1............................................................................................................................................5
LO 1.................................................................................................................................................5
P1) Research proposal.................................................................................................................5
P2) Research methods...............................................................................................................11
M1 Research approaches and justification................................................................................12
TASK 2..........................................................................................................................................13
LO 2...............................................................................................................................................13
P3) Primary and secondary research.........................................................................................13
P4) Analytical tools to analyse research findings.....................................................................15
M2) Merits and limitations of research approaches to collect data...........................................22
D1) Critical evaluation on research methods and processes.....................................................23
TASK 3..........................................................................................................................................23
LO 3...............................................................................................................................................23
P5) Research outcomes.............................................................................................................23
M3) Relation of research outcomes with its objectives............................................................24
D2) Critical evaluation on research outcomes and justification on recommendations.............24
TASK 4..........................................................................................................................................25
LO 4...............................................................................................................................................25
P6) Reflection on research methods applied for research project and meeting goals...............25
P7) Alternative research methodologies and views of the outcomes........................................25
M4) Critical reflection on results and recommended actions of research project.....................25
D3) Reflection on research and recommendations for future improvements...........................26
CONCLUSION..............................................................................................................................27
REFERENCES..............................................................................................................................28

INDEX OF TABLES
Table 1: Research plan.....................................................................................................................9

ILLUSTRATION INDEX
Illustration 1: Gantt chart...............................................................................................................10
Illustration 2: Network diagram.....................................................................................................10
Illustration 3: Project schedule.......................................................................................................11
Illustration 4: Respondents' views on current business performance............................................16
Illustration 5: Essential of digital technologies for Nisa................................................................17
Illustration 6: Business aspect increased at most...........................................................................18
Illustration 7: Department responsible for creating innovations....................................................19
Illustration 8: Time consuming in business operations for adopting digital technologies............20
Illustration 9: Critical evaluation on adopting digital technologies for SME................................21
Illustration 10: Forecasting on business operations of Nisa..........................................................22

TOPIC
“To understand the impact of using digital technologies on small and medium enterprise:
A case study on Nisa.”
INTRODUCTION
Digital technologies are beneficial for business operations and improving quality of
services of the entity. It influences organisation's effectiveness as well as further implementation
at higher level. Present report aims to identify the impact of using digital technologies on
business operations of Nisa. It is a small scale retail sector organisation of UK that provides
groceries and home products. In this regard, research methods and specification tools are
discussed for data collection impacted on decision making for the furthrer years regarding
business operations. However, importance of adopting digital technologies for Nisa will be
understood in this study.
TASK 1
LO 1
P1) Research proposal
Research is based on understanding the impact of digital technologies on business
operations of Nisa. In accordance with this, data collection is to done through reading authors'
articles on the research topic and identifying entity's managers' views on business performance
(Bryman, 2015). Therefore, different ideas are generated for improving company's efficiency and
quality services on a large scale. However, its aim and objectives are discussed as below:
Aim of the study:
“To identify the impact of using digital technologies for business performance of Nisa”.
Objectives of the research:
Research is based on below mentioned objectives:
 To understand the significance of adopting digital technologies for business operations.
 To recognise the impact of digital technologies on business performance of Nisa.
 To analyse the benefits of using digital technologies to achieve organisation's
effectiveness.
 To recommend suggestions for using digital technologies regarding business operations
of Nisa.

Rationale of the research:
Present research is conducted for increasing understanding towards using digital
technologies for improving business operations of Nisa. In accordance with this, several research
methods and impact of current business performance of the entity are discussed. Including this,
project aims to demonstrate usefulness of adopting digital technologies for organisation's
expansion and effectiveness on a large scale (Cabellon and Junco, 2015). However, it is
significant to develop understanding towards using innovative technologies for the entity and
achieving its effectiveness.
Literature review:
How significant it is to using digital technologies for business operations?
As per the view of Hoyles, Noss and Roschelle, (2013), digital technology play vital role
in the business. In this regard, creative functions and operations could be maintained at
workplace that assists to enhance profitability at workplace. With this regard, the organisation
able to attract their customers and satisfy their wants in effective manner. In addition to this,
advance technology in Nisa enhance profitability at workplace to ensure that targets will be
develops in systematic way. In the business operations it transforms and increasing access to
enhance profitability. On the other hand, Agarwal, Barthel and Johnson, (2014) stated that
substantive growth also make sure execution of information and communication at workplace
that easily increase effective functioning in the business. Networking also share and reside
strength for undertake different goals and objectives at workplace. With this regard, company
could also maintain their development in the country for undertake goals and objectives with
digital technology. Therefore, it assists to achieve goals and objectives in the market.
On the other hand, Hoyles, Noss and Roschelle, (2013) action plan has been contributes
to take action plan for securing the objectives and goals in systematic way. In this regard, digital
knowledge economies also significantly ascertain their operations and functions to ascertain
target market in systematic manner. Therefore, financial competitiveness will be made for
ensuring access and contribute participation towards the connection with goals and objectives.
Agarwal, Barthel and Johnson, (2014) argued that digital technology also produce to understand
creative measurement that are required for developing profitability at workplace. Therefore,
activities will be proceed that are make sure achieve goals and objectives in systematic way.

 What impacts are identified on adopting digital technologies for Nisa?
According to the point of Cabellon and Junco, (2015), digital technology create positive
impact on the growth and productivity of the business through ascertain several activities at
workplace. In this regard, on the employment its implication ascertain in positive context.
Therefore, effective performances will be ascertain in systematic manner. In economy growth, it
plays major role so that it create positive impact for ascertain several activities in the business
environment. On the other hand, DeMartini, Beck and Kahn, (2013) stated that in GDP growth it
plays vital role for ascertain effective functioning. It makes sure that targets will be ascertain for
effective working in the society. Therefore, company will be able to develop their roles and
responsibility at workplace. All people leaving surrounded in the digital technology that assists
to meet with goals and objectives.
In addition to this, Agarwal, Barthel and Johnson, (2014) said that digital technology
determines as the computerized system that assists to make creative functions and operations at
workplace. In the chosen organisation, determines different kinds of activities in retail sector that
assists to analysis their functions and operations in the business. It also enhances cognitive skills
among many people that are take place in the business. In addition to this, Cabellon and Junco,
(2015) argued that it also create negative impact on the business functions when people will miss
use elements in the business. Negative impact will be create problems and depict effective
element at workplace. In this regard, engagement in the digital technology also require
interaction among two and more than two person that increasing effective functioning at
workplace. Therefore, it is the systematic process for the organisation.
 What benefits are identified by using digital technologies for the entity's growth
As per the point of Fichten, Asuncion and Scapin, (2014), digital technology create
several advantages to the organisation to operate their functions and operations in the market. In
this context, development of the information system evolved with changes in the current system
of the technology. Therefore, development of the technology evolved with different activities
that are ascertained for creative growth and innovations at workplace. With the well planned
activities and development, the organisation able to deliver effective results at workplace. On the
other hand DeMartini, Beck and Kahn, (2013) stated that digital technology also describes
electronic technology for generate effective results at workplace in systematic aspect. In order to

process the data, positive and non positive expression will be made that are represented for
transmitted and stored digital technology at workplace. There are several benefits ascertain at
workplace that are related to the organisation operations and functions.
In addition to this, Cabellon and Junco, (2015) also stated that there are quality
advantages will be taken at workplace that create visual information to make effective
functioning at workplace. In this aspect terms of the digital technology develops that make
creative advantages at workplace. Hence, it develops transmission of the data activities that are
taken for business growth. On the other hand, editing advantages also getting major profit and
revenue at workplace that create high amount of portability and flexibility to the device. Suggest recommendations for research and using digital technologies for business
operations of Nisa:
According to the point of DeMartini, Beck and Kahn, (2013), digital technology create
effective results at workplace for ascertain effective results at workplace. In this regard, constant
development will be made that assists to accomplish effective results at workplace. There are
several numbers of benefits will be ascertain to make sure that research is the fundamental aspect
that helps to increasing activities of the organisation in positive manner. In addition to this,
Agarwal, Barthel and Johnson, (2014) also stated that availability of the smart phone device also
maintain effective results at workplace. Therefore, it is the systematic transaction and operations
for business development. There are different activities implemented that make profitability at
workplace. Hence, it is the suitable techniques for ascertain growth at workplace.
On the other hand, Hoyles, Noss and Roschelle, (2013) said that the company require
touch with their customer regularly which built loyalty towards them. Therefore, it is the
systematic approach that make sharing information with several people. In addition to this, faster
communication also made at workplace that assists to maintain support with web services at
workplace. There are several models also cater at workplace that assists to meet with goals and
objectives at workplace. There are many functions also develops which ascertain growth of the
business in systematic manner.
Research questions:
Following questions are to be researched for data collection as:

 How significant it is to use digital technologies for business operations?
 What impacts are identified on adopting digital technologies for Nisa?
 What benefits are identified by using digital technologies for the entity's growth?
 Suggest recommendations for using digital technologies for business operations of Nisa.
Research project plan:
For fact findings on identifying impact of using digital technologies for business
operations of Haroods Ltd, research plan is to implemented as:
Table 1: Research plan
Plan Activity Time frame Cost incurred (In £)
A Identifying research topic 1 week 100
B Setting gaols 1-2 week 200
C Literature review 2 weeks 400
D Data collection (Conducting survey) 1 week 700
E Data interpretation 1-2 weeks 200
F Project plan 1 week 100
G Implementing plan 5-6 weeks 1000-1200
H Performance evaluation 1-2 weeks 200
I Cost calculation 1 week 100
J Taking feedback from workers
involved in research and reporting
2-3 weeks 300
Gantt chart: It is project plan which demonstrated each task and timing to accomplish it.
In this regard, Gantt chart for the current project plan is to identified as:

Network diagram: All activities to be done for project which linked with each other
presented in this diagram. Network diagram and link of different research activities are to be
expressed as:
Illustration 1: Gantt chart
Illustration 2: Network diagram

Time schedule:
P2) Research methods
Research method is a kind of data collection for analysing current business performance
of any entity. For this purpose, information is gathered through primary and secondary data
collection methods. In accordance with this, under primary data collection, research is conducted
at primary level by conducting survey, face to face interview and direct survey (Fichten, C.S.,
Asuncion and Scapin, 2014). Therefore, actual business performance is identified including
different ideas for further implementations. However, primary data collection is done through
using qualitative and quantitative methods for analysing respondents' views on the findings.
Under qualitative method, respondents' views, attitude and interests are identified while
quantitative method is for collecting data as respondents' views quantitatively. Likewise,
research at secondary method involves using ready and prepared materials like reading articles,
analysing financial statements of company, using social networking sites and so on.
For collecting data regarding the impact of using digital technologies on business
operations of Nisa, researcher will collect data through reading articles of different authors on
the research topic (Hanelt and et.al., 2015). Therefore, knowledge on significance of digital
Illustration 3: Project schedule

technologies can be enhanced. Similarly, for analysing current business performance of the small
scale entity by using digital technologies, investigator will collect data through selecting 5
managers of the organisation randomly. Further, asking questions to respondents in context to
their views on adopting digital technologies for entity's business operations . Thus, variety of
ideas can be generated for implementing business activities and improving its efficiency on a
large scale.
M1 Research approaches and justification
For data collection on impact of using digital technologies for business operations of Nisa
as survey with its managers following approaches are used as: Research approach: Various research approaches are used such as; inductive, deductive
and abductive etc. Researcher is to use inductive approach for conducting survey and fact
finding on analysing impact of using digital technologies for business operations of Nisa
(Hanelt and et.al., 2015). It involves theories and different data collection tools for
research and fact findings also generate different ideas for further implementations. Research philosophy: In this research, interpretivism approach is to be used in which
interpretation on business performance (Westerman, Bonnet and McAfee, 2014). In this
regard, face to face interviews and respondents' observations are to be collected on digital
technologies' impact on business performance of Nisa. Research design: For collecting data in relation to research topic, researcher is to use
descriptive approach (Kasemsap, 2014). Thereby, all processes and methods are to be
structured effectively to meet set targets efficiently. However, description of overall data,
research methods and outcomes are maintained impacts on further improvements at
higher level. Research method: For this data collection on analysing influence of using digital
technologies for business operations of Nisa, investigator is to conduct survey with 5
randomly selected managers of the entity (Bryman, 2015). In reference to this, different
ideas are to be collected for further decision making and improving its efficiency at
maximum level.

 Data analysis: In this process, collected data are analysed as respondents' views on
impact of adopting digital technologies for business operations of the small scale entity.
In accordance to this, collected data are interpreted thematically (Ivankova, 2014).
Therefore, effective decisions can be made for further operations and improving quality
services.
 Ethical considerations: It is essential to consider all ethical considerations for research
and fact findings on impact of adopting digital technologies on performance of Nisa
(Flaherty, Honeycutt and Powers, 2015). For instance; collecting accurate and true data
of the entity, do not try to access online links of other competitive entities which is
restricted. Therefore, all considerations are to be followed on for research and identifying
business performance of the entity.
 Sampling: Proper data sampling is being done within the organisation which help the
firm to improve the effectiveness of data assessment process carried out by the firm. It
helps the organisation to carry out the business approaches which will improve the
effective planning of the business activities which will help in proper management of the
data evaluation activity. In current research process, about 10 employees (managers) of
the selected enterprise is been taken as respondents to carry out the research process.
TASK 2
LO 2
P3) Primary and secondary research
Present research is done through conducting survey with 10 managers of Nisa regarding
their views on business performance by using digital technologies (Ostrow and et.al., 2014). In
accordance to this, researcher is to prepare a questionnaire consists of list of questions related to
significance of digital technologies on business operations. However, questionnaire for the
survey is to be identified as follows:
QUESTIONNAIRE
(NISA)
Name:
Department belonged to:

Q.1 How is the current business performance of Nisa?
 Good
 Effective
 Neutral
 Bad
Q.2 Is using digital technologies impact on its business performance positively?
 Yes
 No
Q.3 What improvement is obtained in business at most by adopting digital technologies?
 Improving in quality services
 Effective public relations
 Convenient to manage entire business operations
 Enhancing marketability and competitiveness
Q.4 Which of the following department is accountable for adopting digital technologies for
Nisa?
 Marketing
 Finance
 HR
 Production-operation
Q.5 In your opinion, is it time consuming for business operations to use digital technologies?
 Yes
 No
Q.6 Critical evaluation on adopting digital technologies for small and medium scale enterprise?
 Costly

 Changes in technologies
 Inefficient workers to use technologies
 Others
Q.7 Forecast on business performance of Nisa by using digital technologies in the future time.
 Increasing
 Neutral
 Decreasing
Any suggestion for improving business performance of the SME...........
P4) Analytical tools to analyse research findings
Collected data through conducting research are interpreted thematically by which actual
business performance of Nisa can be identified effectively (Hoyles, Noss and Roschelle, 2013).
Including this, several ideas are generated regarding further implementations and improving its
efficiency. However, interpretation on collected data is to be done as follows:
Theme 1: Current business performance
Good 4
Effective 3
Neutral 1
Bad 2
Total number of
respondents 10

Interpretation: Firstly, researcher asks managers' views on actual business performance
of Nisa. However, it is interpreted that 4 out of 10 express their positive views on its actual
performance. As it is also analysed that adopting digital technologies impacted on its business
operations positively. Including this, its sales revenue, profitability, demand for goods and
services as customer loyalty get increased at maximum level. However, positive impacts are
identified in business operations of the small scale enterprise which can be maintained and
improved in the future time as well.
Theme 2: Digital technologies' impact on business performance of Nisa
Yes 8
No 2
Total number of respondents 10

Interpretation: In this research, it is identified that how many respondents are agreed
with the statement that adopting digital technologies is essential for any entity's growth.
However, it is recognised that small scale unit get enhanced at higher level in comparison to its
last years' performances. Collected data has been interpreted in pie graph where blue colour
represents number of respondents who are agreed with statement as orange indicates the
respondents who are disagreed. In this regard, it is observed that most of the respondents are
favoured for essential of using digital technologies for business operations of Nisa. On behalf of
this analysis, it is to suggested that there should be adoption of new technologies in the future
time by which small scale entity's performance can be enhanced at maximum level.
Theme 3: Improvement in business activity at most by using digital technologies
Improving in quality services 6
Effective public relations 1
Convenient to manage entire
business operations
1

Enhancing marketability and
competitiveness 2
Total number of respondents 10
Interpretation: Under this research, respondents' views are collected on business aspect
which increased at maximum level. However, he puts different alternatives as improving quality
services of products, enhancing marketability and easy to maintain public relations etc. It is
analysed that 6 out of 10 respondents favoured for improving quality services of Nisa at most.
Similarly, remaining 4 respond for effective public relations, managing entire business
operations and marketability of the SME equally. Thus, it is evaluated that entity can increase its
business operations and improve quality services at higher level in the future as well. Therefore,
it can face competition and maintain good relations with public influences their loyalty towards
its goods and services at higher level.
Theme 4: Department responsible for adopting digital technologies
Marketing 5

Finance 2
HR 1
Production-operation 2
Total number of respondents 10
Interpretation: Under this research, respondents' views are analysed on which of the
functional department of Nisa is accountable for adopting digital technologies for its business
operations. However, the research outcome is presented in pie graph where blue colour
demonstrates for number of respondents favour for marketing department while green colour
shows number of respondents who favoured for production and operation department. In this
regard, 5 out of 10 are favoured for marketing department as because this department's manager
is accountable for having awareness towards new creations in business operations and products'
quality etc. Therefore, marketing department can adopt digital technologies for its business
operations and further implementations efficiently.

Theme 5: Respondents' views on time consuming of business operations for new
creations
Yes 8
No 2
Total number of respondents 10
Interpretation: It is evaluated that 8 out of 10 respondents are agreed with that digital
technologies are time consuming for business operations and contacting with people as well. In
accordance to this, it suitable for consuming effective time on business activities of the small
scale entity and improving its efficiency. Including this, it is beneficial for decision making in
relation to business operations for the organisation and increasing its effectiveness at higher
level. Therefore, decisions can be made for further implementations and improving its quality of
communication as well. Thus, it is recognised that adopting digital technologies is time
consuming for the entity and improving its business activities efficiently in the future time.

Theme 6: Critical evaluation on using digital technologies for SME
Costly 5
Changes in technologies 1
Inefficient workers to use
technologies 1
Others 3
Total number of respondents 10
Interpretation: It is critical evaluation on adopting digital technologies for the small scale
enterprise. By which, it is interpreted that 5 out of 10 respondents express that it is costly and
unaffordable for small business unit to purchase machinery equipment and working for
improving its quality services. Similarly, it is also recognised that inefficient workers who do

know how to operate system and working for improving quality of goods and services. Including
this, technologies get changed from time to time impacted on business performance and quality
of goods and services for the SME. Therefore, it is essential to consider all these factors for
implementing digital technologies and improving business operations of the entity at higher
level.
Theme 7: Forecasting on business performance of Nisa
Increasing 8
Neutral 1
Decreasing 1
Total number of respondents 10
Interpretation: In the end, researcher asks managers' views on forecasting for business
operations of Harrods as adopting digital technologies for its operations. It is interpreted in the
form of bie graph in which, blue colour demonstrates number of respondents who favoured for

increasing and orange who said for neutral. However, it is identified that 80% of them express
that it will be effective to increase business performance of the SME. Moreover, they also
express that it will be appropriate for increasing productivity and profitability of the entity.
Similarly, good position in competitive market can be maintained for longer time period.
M2) Merits and limitations of research approaches to collect data
Research is conducted through survey with 5 managers of Nisa on analysing their views
on digital technologies' impact on its business performance. In this regard, researcher used
inductive approach as theories and tools for gathering information (Fichten, Asuncion and
Scapin, 2014). Similarly, description of research process and methods is structured including
cost incurred on research, workers' contribution in data collection and analysing actual business
performance of the entity. However, interpretation of collected is also done through
interpretivism approach impacted on further implementations. Therefore, usefulness of adopting
digital technologies is to know for small scale enterprise. On critical evaluation, it is evaluated
that it is difficult to collect data through accessing online sites of other companies which are
restricted. However, it is costly to conduct research impacts on business performance of the
entity. Likewise, lack of coordination among workers involved in research and fact findings
affects data collection and business' performance.
D1) Critical evaluation on research methods and processes
Research is conducted systematically for understanding importance of using digital
technologies for business operations of Nisa. In accordance to this, authors' views are collected
on significance of technologies on business performance of the SME (Cabellon and Junco,
2015). However, various ideas are generated for improving efficiency and managing entire
business operations efficiently. In this regard, it is evaluated that research is conducted
efficiently as well different ideas generated for further implementations for SME. On critical
evaluation, some negative points are analysed such as; lack of required fund and resources, lack
of coordination among workers, changes in other factors like; market price, environmental
factors and so on. However, different risks occurred in research as; finance, resources and people
etc. Therefore, for processing and business operations, different risks are determined in research
process for the SME.

TASK 3
LO 3
P5) Research outcomes
As conducting survey with 5 managers of the entity, different opinions are identified on
digital technologies for business performance of Nisa. In this process, researcher asked different
questions in terms of using digital technologies for the entity (DeMartini, Beck and Kahn, 2013).
It is evaluated that respondents express positive opinions at most on the significance of
usefulness of the technologies in implementing business operations. Including this, they express
their views that it is effective for improving quality services of the entity as well its efficiency. It
influences sales revenue, profit level and marketability of the organisation at higher level.
Likewise, it is time consuming to operate business activities and convenient to contact with
people in relation to advertising of goods and services as well providing its details efficiently. On
critical evaluation, it is also analysed that adopting digital technologies is costly for SME as
because of high cost is required for purchasing machinery equipment. Similarly, due to changes
in opinions, it is difficult to meet a specific tool for the entity. However, it is identified that
business performance of the entity got improved in comparison to previous years. On the basis of
this interpretation, it is forecast that entity's business performance can be improved at higher
level in the future time.
M3) Relation of research outcomes with its objectives
On analysing business' objectives, it is identified that it targets to increase productivity,
profitability and marketability at higher level. Similarly, it aims to improve quality services of
products by adopting digital technologies. It impacts on profitability and competitiveness of the
organisation which is related with sustaining its market position for longer time period (Cabellon
and Junco, 2015). Likewise, on analysing research outcomes, it is evaluated that business
performance of Nisa has been improved as by using new technologies. However, these
objectives are linked with research outcomes that can be improved impacts on operations of the
small scale entity.
D2) Critical evaluation on research outcomes and justification on recommendations
Research outcomes are as managers' views on importance of using digital technologies
for improving business performance of Nisa. However, it has been analysed that entity has

enhanced its position on larger scale from previous years. Including this, positive views are
observed on business performance as adopting digital technologies for its operations. In addition
to this, it is also recognised that it costs highly for purchasing new machines. Similarly, lack of
coordination among workers involved in research process affect data collection adversely
(Agarwal, Barthel and Johnson, 2014). However, it is justified that collected data for conducting
research should be true and fair. Besides this, all ethical considerations should be considered for
during research and fact finding for the SME. In this regard, it is needed to gather data
appropriately because of further decisions are based on it for business' implementation.
Therefore, research should be conducted effectively which impact on business operations and
effectiveness of the entity.
TASK 4
LO 4
P6) Reflection on research methods applied for research project and meeting goals
Research methods involved in data collection process impact on business operations of
Nisa. However, all processes and steps are followed on effectively by which different ideas are
generated regarding further implementations. Including this, good coordination is identified
among members involved in research and fact finding (Westerman, Bonnet and McAfee, 2014).
In addition to this, researcher conducted survey with managers of the entity for analysing their
views on importance of using digital technologies for business operations of the entity.
Moreover, positive responds are collected on business performance of the small scale entity as
adopting digital technologies. Along with this, several ideas are generated for improving quality
services and business performance of the company. It influences profitability, competitiveness
and marketability of the entity for longer time period. Therefore, it is effective to achieve
organisation's goals and improving its quality services at maximum level.
P7) Alternative research methodologies and views of the outcomes
Other than conducting survey and reading articles of authors, different other research
methods can be applied for business operations of Nisa. For instance; online survey, analysing
last years' business performance and so on (Bryman, 2015). However, online survey is done
through asking respondents' views via social networking sites as well analysing comments
mentioned on sites. Similarly, survey can be done through contacting with respondents through

mobile phone and asking their views for improving business operations of the entity. It is time
consuming and economic for research and collecting data which impacted on further business
operations. Therefore, these alternate research methods will be effective for the organisation and
improving its quality services at higher level.
M4) Critical reflection on results and recommended actions of research project
Different opinions of managers are observed during survey with managers of Nisa. It is
analysed that respondents give positive views on adopting digital technologies for business
operations of the entity. Including this, they share their views that entity can improve its business
performance by using these technologies (Kasemsap, 2014). However, it is time consuming and
economic in respect of business operations and effective for decision making for further years.
As evaluating it critically, it has been observed that it is expensive to conduct survey and
analysing respondents' views. However, gaining workers' contribution in research is challenging
task for the entity. Therefore, it is essential to consider all of these factors for research and fact
finding for the SME.
Recommendations: For research on analysing managers' views on importance of using
digital technologies for business operations of Nisa (Ivankova, 2014). Some essential
recommendations are as follows:
 It is essential to collect accurate and true data on which further decisions are made
regarding business operations of the entity.
 All ethical considerations should be considered during data collection for which
appropriate business operations can be created.
 It is needed to prepare future oriented strategies which impact on business' effectiveness
and its implementation in the further years.
D3) Reflection on research and recommendations for future improvements
Research is conducted efficiently for Nisa on implementing digital technologies for its
operations. In accordance to this, all ethical considerations were considered during data
collection and implementing further planning. In addition to this, research is organised properly
for collecting data and several ideas are generated for further implementations. However,
research process and its plan got succeed for the SME and decision making for effective business

operations in the future time. Except this thing, research can be done for improving business
performance in terms of increasing its sales revenue, profitability and others (Data collection
methods, 2016). Therefore, for competitive advantages and increasing profit level of the
enterprise, research can be conducted. It will be effective for creating balances and improving
business' efficiency at higher level. However, effective goodwill of Nisa can be maintained and
improved across UK also impacts on further operations for the entity's growth.
CONCLUSION
It is concluded that using digital technologies impact on business operations of Nisa
increasingly. In this regard, research methods and specification tools are discussed for
conducting survey and improving business performance of the entity. Moreover, mangers' views
on influence on business performance has been understood in this assignment. Along with this,
different ideas are gained for further implementation of entity and enhancing it quality services
effectively. However, knowledge get increased towards significance of adopting digital
technologies for business operations of the small scale entity effectively.

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Data collection methods. 2016. [Online]. Available through:
<http://ocw.jhsph.edu/courses/HSRE/PDFs/HSRE_lect12_skinner.pdf>.