Research Methodologies and Digital Tools

The assignment discusses the importance of research methodologies and digital tools in enhancing business operations. It highlights the use of computerized instruments and equipment, marketing surveys, and data collection through questionnaires. The study aims to determine alternative research methodologies for a project related to digital business, emphasizing the need for effective and suitable methods. A conclusion is drawn about the significance of digital technologies in boosting business success and competitiveness.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
P1 Research proposal which clearly define question and hypothesis with literature review. ....1
P2) Research methods and approaches to primary and secondary research...............................6
TASK 2 ...........................................................................................................................................8
P3) Conduct primary and secondary research by using appropriate methods and techniques. . .8
P4) Apply appropriate analytical tools, analyse
research findings and data..........................................................................................................9
TASK 3..........................................................................................................................................22
P5) Communicate research outcomes in an appropriate manner for the intended audience.....22
TASK 4..........................................................................................................................................23
P6) Reflection on the effectiveness of research methods and techniques. ...............................23
P7) Determine alternative research methodologies for the project...........................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................26

TITLE:
“To evaluate efficiency of digital technology tools in order to enhance business
performances”. A case study on A one Communication.
INTRODUCTION
Digital tools and technologies are determined as the most appropriate aspect that
performs effective role in maximising the functions of an organisation in most appropriate way.
In today's business scenario each organisations are concerned on rendering high quality goods
and services to their significant buyers in order to fulfilling the desires of people at market place.
Association are broadly worry on upgrading their enterprise execution by using advanced
instruments and technologies within the working environment as computerized supplies are more
powerful in expanding the execution of firm at commercial centre (Beetham and Sharpe, 2013).
A One Communication is the well known small privately owned business which deals in media
transmission items and administrations. The major centred area of the firm is to enhancing their
operations at wide scale in respect to attaining higher competitive edge. In this modern business
environment competition is on its peak and organisations are widely focused on enhancing its
business operations for the purpose of attaining higher growth and profitability at market place.
this also provide benefits for the firm to attain higher competitive edge and provide competition
to their rivals.
P1 Research proposal which clearly define question and hypothesis with literature review.
The present investigation report is depend on the effectiveness of advance tools on
developing the operations of the firm. As a leading organization A One Communication is worry
on growing their organisational exercises everywhere scale by providing extensive variety of
merchandising products and services to their significant customers. The essential reason for
examine is to building up the abilities and information of student in some particular criteria. As a
most prominent telecommunication organization A One Communication is worry on applying
new and advanced apparatuses in their task which are successful in building up change in
hierarchical efficiency and execution. The real reason of leading this exploration is to knowing
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the benefit of utilizing advanced instruments in various tasks of firm and make comfortable
hierarchical representatives with the new devices and strategies.
Research Aim
Research aim is considered as a predetermined statement which represents the issue of
research (Gaur, Vasudevan and Gaur, 2011). This section provides an appopriate dirwection to
the investigators to address the issue through implementing the right tool at right place. For this
particular research project the major aim is “To evaluate efficiency of digital technology tools in
order to enhance business performances”. A case study on A one Communication.
Research Objectives
This is the most essential part of research project as it is interlinked with the aim of the
research. This is a basic aspect which determines the research issues in the form of statement.
This segment of research depends on different parts that are connected with the investigation
point as these aides in complete the entire investigation report in to very much arranged way.
The chosen investigation work is connected with the proficiency of digital innovation and its
adequacy on enhancing organisational profitability. Goals are made which aides in cover every
one of the segments of research aim. The real research objectives are assessed underneath as:
 To measure the effectiveness of implementing digital tools at work place.
 To ascertain the relationship between digital tools and enhancing business performance
of A one communication.
 To determine ways which are used by A one communication in order to maximise their
performance at market place. To recommend various process by which firms can attract customers thus achieving
competitive gains at market places.
Research Questions
This segment of the exploration work is depends on research objectives as it gives a
critical heading to the analyst for pushing ahead in the right direction. It helps in giving a
legitimate writing audit to the project (Fitzgerald and et. al., 2014). This area is interconnection
with investigated objectives and aim. Some important question of the research are assessed as
under:
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 How to measure the effectiveness of implementing digital tools at work place?
 What is the relationship between digital tools and enhancing business performance of A
one communication?
 How to determine ways which are used by A one communication in order to maximise
their performance at market place?
 What are the major process by which firms can attract customers thus achieving
competitive gains at market places?
Research Questions and objectives are the clear and declarative statement which are
effective in assisting the investigator in putting all investigation activities in right manner to
reaching at the potential outcome. The predetermined objectives and questions are effective in
conducting the section of literature review in respect to providing brief analysis on the chosen
area of study. Literature review is the most essential part of research as it helps in providing an
overview of theory, issues and subject which is taken by researcher into proper consideration.
This section of research helps in conducting an in depth research through taking view point of
various authors and writers who are having significant knowledge about the given topic. It
categorised out side word in to different components in respect to accumulating proper result and
outcomes.
Effectiveness of implementing digital tools at work place.
According to the supposition of Sheninger, 2014. new and advance tools and equipments
are the key element for each business enterprises as the organisations are significantly focused on
executing digital tools and technologies in respect to improvising the operations of an
organisation. Appropriate usage of digital instruments are advantageous for over all business
execution as they will improve their performance and productivity through gaining attention of
huge number of clients towards their accessible items andservices. Execution of digital
technologies are powerful in different terms in which some are assessed as underneath:
Maximising Profit: High tech devices are more successful in expanding productivity of firm
through expanding their business or its operations at commercial centre. Appropriate usage of
assets are helps in creating hierarchical execution and this reason higher benefit for firm.
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Improving abilities and learning: In this advance and modern scenario substantial number of
individuals are busy with their own schedule, life and invest a large amount of time in
computerized apparatuses and advancements. A One Communication apply different advanced
technologies and procedures in regard to creating aptitudes and learning of representatives at
work place, so they can contribute their huge efforts in upgrading efficiency of firm (Iles and
Martin, 2013).
Relationship between digital tools and enhancing business performance of A one
communication.
In the modern business era, an individuals life is based on the use of digital tools and
technologies as digital technologies are effective in making humans life more easy and reliable.
According to the opinion of Amanda C. Kooser, 2017. innovation helps in enhancing
hierarchical execution in the aggressive market. There is dependably a viable and constructive
connection in between of advanced technologies and upgrading hierarchical execution as it helps
in expanding the performance and proficiency of the firm. Advance technologies make an
incentive for firm as they helps in creating substantial number of merchandise and ventures
according to the requirements and needs of clients who are happy to taking advantages of offered
items and administrations of firm. The connection between advance technologies and
authoritative execution can be depicted through different components in which some are
portrayed as beneath:
Communication: With the aides of innovative tools and technologies, associations can building
up a suitable correspondence channel with firm so appropriate stream of data can be made
(Bovee, Thill and Raina, 2016). As a media medium size telecommunication organization A One
Communication is concern around executing different technologies for making a powerful
communication channel within the work place.
Higher efficiency: As a privately owned company, A One Communication is generally based on
enchaining hierarchical profitability through utilizing different advance technologies and
innovations as these are more viable in building up the over all execution of firm at commercial
centre.
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Different ways which are used by A one communication in order to maximise their
performance at market place.
In this modern edge the significant reason for every business association is to enhancing
hierarchical execution through applying different advance tools and technologies within the
commercial centre. According to the views of Navneel Bhanot, 2015. there are different manner
through which organization can build up their execution in which some are assessed as beneath:
Employees Engagement: It is the best method for expanding business operations and
performance as it helps in building up a powerful connection in between of organisational
workers so they can work with more coordination and collaboration. Employee’s involvement is
required in every business association as it helps in upgrading the working capacity of
representatives at work place.
Innovative tools and technologies: In the world full of advance technologies, every person is
attracted towards the digital devices and advances in light of the fact that these are more
compelling in making people life more easy and comfortable (Kumar and Reinartz, 2012).
organisations are concerned on implementing new and advance technologies in respect to
attaining high growth and success at market place. A One Communication deals in items and
administrations and particularly centred around giving different merchandise and enterprises to
their potential clients.
Set Targets: It can be analysed as the best component of every business association. It is
essential for firm to set a few objectives and destinations keeping in mind the end goal to do all
business exercises in planned and systematic manner.
The process by which firms can attract customers thus achieving competitive gains at market
places.
The central reason for every business association is to fulfilling the necessities and needs
of the buyers within the commercial centre. As per the views of Richard Lazazzer, 2014. In this
focused time business association is worry on giving high quality products and quick
administrations to their potential purchasers with the goal that their needs can be fulfilled in
powerful and proficient manner.
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Utilise Client Account: It is essential for an organisation is to keep up a legitimate record of
clients who are taking advantages of firm at continuous manner. These aides in keeping up an
appropriate record of clients buy and furthermore help in investigating the benefit of firm.
Effective and innovative products: It is basic for an organisation is to create products and
services according to the changing needs and needs of clients (Mohammadyari and Singh, 2015).
In the world full of digitalisation individuals are pulled in towards creative and viable items
which are useful in satisfying the essential needs of an individual.
Training and Development Program: This can be assessed as the most vital program which are
needs for firm to give their new and existing workers so as to building up their aptitudes and
capacity to play out any undertaking and obligation at work place.
Quick response on customers Response: As a media transmission organization A One
Communication is centred around giving positive and quick reaction on clients request as
opposed to their rivals with a specific end goal to hold clients for long time.
Ethical Consideration
It considered as the most essential part of research which plays vast role in addressing all
problems and conflicts which are arises at work place. These aides in assessing the distinction in
between adequate or unacceptable behaviour that are held while directing a investigation.
Different issues are faces by researcher while conducting a research investigation. It is the
significant obligation of investigator to ensure their respondents about well-being and security of
individual information. Researcher needs to set up a time frame in which all exercises are
executed in successful and all around arranged way.
P2) Research methods and approaches to primary and secondary research
Research methodology is a method of collecting information about a certain research
topic in order to make reliable decisions. This process includes set of specific techniques which
are used to identify and analyse all the information or data which is collected. This method helps
a reader to evaluate validity and reliability of the research. Research can be done by using two
types of methods:
Type of investigation
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This can be considered as the most effective primary activity of research methodology,
this can be categorised among two major types. This is also an effective part of research
methodology. This section of research has two major types such as inductive or deductive
research approach (Chen, and Arnold, 2013). The selection of research approach is based on A
qualitative or quantitative data. For this particular research inductive approach has to be taken
into proper action as it helps in evaluating appropriate outcomes with facts and figures which are
accumulated by researcher through various sources.
Qualitative Research: This is considered as the most important method of research as this
approach observes and analyse all the non numeric data and interprets it in order to provide
reliable recommendations and suggestions. The result under this method is based on exploratory
grounds and includes aspects which helps to discover qualitative factors.
Quantitative Research: This research method is a systematic investigation of various numerical
and statistical data. This research is conducted using various mathematical tools such as graphs,
tables and charts. This method helps in accumulating all the information in a concise manner.
In this present research project qualitative research has to be applied by researcher as it is
more effective in gathering proper data and information for reaching at final output.
Research Design
This consist as the blueprint of research as it helps in providing a significant direction to
researcher for carry out the whole research activities in a well planned manner (Danese, 2013).
This considered as three major types such as descriptive, experimental and exploratory research
design. In this particular research project descriptive research design has to be taken into proper
action as it is based on qualitative means of data.
Research Philosophy
This is the most essential part of research as it can be classified among two major
philosophies such as Interpretivism and positivism, these two are effective in generating an
appropriate outcomes for the research work. In this present research project interpritivism
philosophy has to be adopted by researcher as it is effective in accumulating proper and relevant
data as per the view point of authors and in this results can be evaluated through qualitative
nature of data.
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Data Collection tool:
Primary method: Every research is conducted using reliable and accurate data which
can be procured using several techniques such as questionnaire, interviews, focus groups etc.
This method is considered as more reliable as it collects data which is not used by any researcher
before and information which is gathered is first hand.
Secondary method: According to this method, information which is collected is said to
be second hand as the data is procured from existed records. This method has various benefits as
this researcher has to involve less time and cost.
Sampling:
In order to gather data, sampling is used which can be of two types cluster and random.
Under this research random sampling is used, under which few random individuals are selected
from which their answers are gained.
Ethical Issues
Issues and problems are ambivalent in nature, they are doubt fully arise at any time or in
any situation. At the time of conducting research activities investigator faces various issues in
which major issues are related with time and money. It is required for researcher to manage
proper time for all activities as it helps in accumulating all activities in specified period of time.
Funds and capital can be consist as the most effective element as it helps in implementing
research activities in right manner. Some activities are cost consuming in nature and very nuyhc
essential for reaching at final out put, so researcher have to maintain proper flow of funds in
respect to attaining appropriate outcomes.
TASK 2
P3) Conduct primary and secondary research by using appropriate methods and techniques
This considered as the most essential part of research project which plays vast role in
completion of the research work in most effective and efficient manner. The potential purpose
behind executing an investigation is to addressing a issue in systematic manner in order to
reaching at the potential outcome.
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Type of investigation: A research project is either qualitative or quantitative in nature. It is the
major responsibility of the researcher is to select the type of investigation in respect to carry out
the research work in right direction. The present research work in based qualitative research as in
this data has been gathered on the basis of qualitative means.
Data Collection: In an investigation information has been collected by two different sources
such as primary as well as secondary source of data collection. Primary and secondary both are
the essential aspect which plays effective role in gathering relevant and reliable information that
helps in completion of the work in right manner. Primary source is effective in gathering data for
the very first time with the help of conducting survey. On the other side secondary source is
effective in accumulating data for the purpose of creating an appropriate theoretical frame work
in respect to completion of the work in appropriate manner. In the present research work both
primary as well as secondary source are applied by the investigator as to completion of the
research work with appropriate information and data. Primary tool is effective in conducting the
part of data analysis through executing survey in which data has been gathered through preparing
a questionnaire and on the other side secondary source is effective in conducting the part of
literature review with the help of analysing the opinion of various authors and writers. In this
data has been gathered through secondary sources like books, journals, newspapers, online sites.
Along with this past research project plays most effective part in accumulating relevant and
reliable information for the research work.
Data Sampling: This encompasses on selecting the sample that replicates from the original
population and public. This can be determined as probabilistic or non-probabilistic in nature that
is depending on suitability of research work. The present research is based on purposive
sampling techniques as it is applied by researcher in respect to attaining proper result and
outcome in desired period of time. In the present research work sample size of 30 respondents
has been selected by the researcher for the purpose of accumulating reliable information.
P4) Apply appropriate analytical tools, analyse
research findings and data.
9

10

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Theme 1: The appropriate adoption of digital tools and technologies are effective for the
growth and development of economy.
Q1) The implementation of digital tools are valuable for growth and
development of economy?
Frequency
 Agree 26
 Disagree 4
Findings:
From the above given analysis it has been determined that high tech technologies are very
much effectual in developing growth or evolution in economy. 26 out of 30 people are in favour
with this statement and remaining customers are disagree with the same as according to them
digital tools are nor effective in gaining growth.
12
26
4
Agree
Disagree

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Theme 2: There are various tools which are offered by A One Communication.
Q2) What are the major tools which are offered by A One Communication? Frequency
 High speed Internet 15
 Laptop 6
 Mobile phones 5
 Tablets 4
Findings:
According to the above given discussion it has been evaluated that A One
Communication offered different items and services to their significant customers. 15 out of 30
respondents are go with the option of high speed internet, 6 people go with laptop, 5 go with
mobile phones and remaining people go with tablets.
14
15
6
5
4
High speed Internet
Laptop
Mobile phones
Tablets

Theme 3: There are various sectors in which technologies are effective.
Q3) In which sector technologies are effective? Frequency
 Information sharing 10
 Connecting People 6
 Maximising productivity 8
 Achieving competitive edge 6
Findings:
As per the above given chart it has been evaluated that there are distinctive sectors in
which technologies are more effective. According to 10 people technology is more effective in
information sharing, 6 people says that it is effective in connecting people, 8 respondents go with
the option of maximising productivity and remaining customers are go with achieving
competitive edge.
15
10
6
8
6
Information sharing
Connecting People
Maximising productivity
Achieving competitive edge

Theme 4: Digital tools plays vast role in business expansion at large scale.
Q4) Are digital tools valuable for firms in order to expand their business
operations?
Frequency
 Achieving talented employees 12
 Merging two small business firms 8
 Proper utilisation of resources 10
Findings:
According to the analysis of the graph graph it has been conclude that digital tools are
valuable in respect to expanding business operation. 12 customers select the option of achieving
talented employees, 8 people go with merging two small business and remaining people go with
proper utilisation of resources.
16
12
8
10
Achieving talented employees
Merging two small business
firms
Proper utilisation of resources

Theme 5: There are various sector in which A One Communication is providing their services.
Q5) In which sector A One Communication is providing their services? Frequency
 Information and Technology sector 12
 Education Sector 8
 Hospitality Sector 4
 Marketing and Finance sector 6
Findings:
From the above given analysis it has been evaluated that there are distinctive sector in
which A One Communication is offering its products and services to their significant customers
in respect to satisfying their needs and wants at market place. 12 people go with Information
17
12
8
4
6
Information and Technology
sector
Education Sector
Hospitality Sector
Marketing and Finance sector

Technology, 8 people select the option of education sector, 4 people pick the option of
Hospitality sector and remaining people go with the option of marketing and finance sector.
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Theme 6: There are various advantages of executing digital technologies within the work
place.
Q6) What are the benefits of implementing digital technologies at work place? Frequency
 Attainment of revenues 8
 Gaining attention of customers 10
 Enhancement in productivity 7
 Developing organisational performances 5
Findings:
As per the above given analysis it has been determined that digital tools are very much
effective at work place as it helps in attaining revenue, gaining attention of customers, increasing
in productivity and developing organisational performance. In this competitive era each business
concern is centred on adopting digital technologies at work place.
19
8
10
7
5
Attainment of revenues
Gaining attention of customers
Enhancement in productivity
Developing organisational
performances

Theme 7: Mainly buyers are feel satisfied with the products of A one Communication.
Q7) Do you feel satisfied with the offered products and services of A One
Communication?
Frequency
 Satisfied 28
 Not Satisfied 1
 Partially Satisfied 1
Findings:
According to the description of the above mentioned graph it has been described that as a
small telecommunication company A One Communication provide variety of goods and services
to their potential customers. 28 out of 30 customers are happily agreed with the prescribed
products and services of firm and remaining customers are not ok with the same.
20
28
1
1
Satisfied
Not Satisfied
Partially Satisfied

Theme 8: People give different rating to the products and services of the firm as per their own
perspective.
Q8) What rating would you like to provide to the preferred products and
services of firm?
Frequency
 Excellent 25
 Good 2
 Average 2
 Poor 1
Findings:
From the above given analysis it has been analysed that customers give different ratings
as per their own experience 25 out of 30 respondents give excellent rating, 2 people give good
rating, 2 people give average rating and remaining people give poor rating to the services of A
One Communication.
21
25
22
1
Excellent
Good
Average
Poor

Theme 9: A One Communication applies different measures as to retaining customers for long
run of business operations.
Q9) What measures are used by A One Communication in order to retain
customers for long time?
Frequency
 Utilize customers account 5
 Effective and innovative products 10
 Training and development program 4
 Quick response on customers request 11
Findings:
According to the given analysis it has been described that there are multiple measures
which are used by A One Communication in respect to retaining customers for long time. 5 out
of 30 respondents select the option of Utilize customers account, 10 people go with effective and
22
5
10
4
11
Utilize customers account
Effective and innovative
products
Training and development
program
Quick response on customers
request

innovative products, 4 respondent go with the option of training and development and remaning
people go with quick response to customers.
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Theme 10: Advance tools and technologies are appropriate in attaining higher position within
the market place.
Q10) Is digital tools are effective in attaining competitive advantage at market
place?
Frequency
 Yes 27
 No 3
Findings:
From the given discussion it has been determined that digital tools are very much
effective in gaining high competitive advantage at market place. 27 out of 30 customers are in
potential favour with this statement and 3 people are not agreeing with the same.
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27
3
Yes
No

TASK 3
P5) Communicate research outcomes in an appropriate manner for the intended audience.
The effectiveness of implementing digital tools at work place.
From the above analysis it has been discussed that,implementation of new and advanced
tools will lead to improvised operations of an organisation. Organisation that embrace digital
tools will gain a larger insight into customers preferences and will improve the performance and
productivity of business organisation which will help in gaining attention from huge number of
clients. Not that long ago,when organisations were using digital tools and technologies just for
their day-to-day operations but now it has been increased as the number of users are increased.
Implementation of digital tools will lead to attain maximum profit as high tech devices are more
successful in expanding their business operations and it will reflect in improved abilities and
learning at work place.
The relationship between digital tools and enhancing business performance of A one
communication.
As per the above analysis it can be concluded that, digital tools in a medium-sized
telecommunication organization will help the organisation in improved performance of
employees and will helps the firm in creating substantial number of merchandise and ventures at
A one communication according to the needs of the clients . Use of digital tools will help in
improving communication so that communication channel could be powerful at workplace and
better decisions could be made. By utilization of different advanced technologies and
innovations efficiency of workers will be high due to which operations at A one will be
improved and the company would be able to gain the competitive advantage and the amount of
profit generation would be high.
Ways which are used by A one communication in order to maximise their performance at
market place.
From the detailed analysis of the project it has been discussed that, In today's modern era
the major purpose of business organisations is to maximise its business operations through using
suitable ways. A One Communication is a small telecommunication company which is widely
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concern on attaining higher competitive edge through enhancing its operations and functions.
There are multiple ways like employee engagement, adoption of Innovative tools and
technologies, Setting up Targets etc. these aspects are effective in making operations effective,
thus employees are more engaged in the business operations and this create value in
enhancement of organisational operations at wide scale. The discussion explains that proper
adoption of digital tools and technologies are effective in providing appropriate services to their
customers and clients, technologies emergence provides suitable direction to the operations of A
One Communication in achieving higher growth and sustainability within commercial centre.
TASK 4
P6) Reflection on the effectiveness of research methods and techniques.
The present investigation work is based on evaluating the efficiency of digital
technology tools in order to enhance business performances within the commercial centre. In this
modern business era the potential motive of each small as well as large business enterprises is to
developing its performance and operations in respect to attaining higher growth and success
within the market. This particular study basically helps in enhancing the idea and knowledge
base of viewer and learner by the execution of proper investigation with the support of reliable
tools and methodologies. It is highly recommended that each business concern should adopt
advance tools and technologies and go digital so that benefits can be availed and chances of error
can be reduced. As a telecommunication provide A One Communication should analyse the
market need and use proper technologies, so that proper services can be offered to their
significant customers. Apart from that another element which can be recommended is that for
attracting large number of customers and gaining market share, it is needed to apply digital
technology into various operations so that expected outcomes can be obtained. In the present
investigation work I have consider that Qualitative Research Method is the most applicable tool
for execution of research. This comprise to be the significant component of research. Qualitative
data relies upon quality modular which assist in analysing the things effective and fruitful
manner. As per my views qualitative research is suitable for this analysis as it is effective in
developing an appropriate theoretical framework that provides proper guidance about the
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investigation work. Literature is the main base of an investigation, thus in this project for
developing appropriate literature various methodologies are applied in effective way. However
my selection for accurate methodology has been increased, deductive research approach has been
applied in this work because it is effective for qualitative investigation and also provide support
with the help of theories and hypothesis. Further more descriptive research approach is also
being applied to conducting detailed analysis on the qualitative aspects and interpritivism
philosophy has also used as the key term because it is effective in execution of literature via
analysing perspective of authors and writers. for Contemplating this, analysing is done either in
probabilistic or in non-probabilistic data sampling. In the present research work information
must be accumulated through purposive sampling and in this example size of 30 respondents
must be made into legitimate move by researcher. Along with this, both primary as well as
secondary source of data collection has been applied by the researcher. Through this
investigation I have consider that primary tool is effective in conducting survey with the help of
questionnaire as in this information is being gathered through filling the questionnaire from the
selected respondents. On the other side secondary tools like books, journals, published research
articles, online sites etc. are used to gather secondary data for execution of literature review.
Area for Further study
This is an academic research which explores ability of an individual in their personal as
well as professional terms. Investigation techniques and methodologies are considered as the
fundamental component which make an incentive in fulfilment of research in all around arranged
and efficient way. researcher needs a suitable learning about the digital tools and techniques
which are compelling in complete the work in powerful way. This research helps me in
developing my idea and knowledge base in the specified area of study. Thus I got to know about
the use of methodologies and my ability of conducting research and data collection has also
being developed. Thus this ability assist me towards conducting any exploration work related
with any subject area in proper manner. This investigation also helps me in conducting my future
projects related with similar area of study in proper manner.
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