Effect of Digital Technology for Enhancing HRM

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the Research......................................................................................................1
Background of the research....................................................................................................1
Significance of the study........................................................................................................2
Rational of research ...............................................................................................................2
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Time Scale:.............................................................................................................................4
CHAPTER 2 LITERATURE REVIEW .........................................................................................6
Effect of digital technology for enhancing HRM activities of an organisation by way of
training and development.......................................................................................................6
Influence of Mobile application on business organisation and their profitability..................6
Need of best Mobile application in performing various business related operations.............7
Effect of recommended digital technology on the business growth and development.........8
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10
Research Philosophy............................................................................................................10
Research Approach...............................................................................................................10
Evaluation of qualitative and quantitative method ..............................................................10
Primary and secondary data..................................................................................................11
Data Sampling......................................................................................................................11
Questionnaire: ......................................................................................................................11
Research Design...................................................................................................................13
Ethical Consideration...........................................................................................................13
CHAPTER 4: DATA ANALYSIS ...............................................................................................15
CHAPTER 5: RESEARCH OUTCOMES....................................................................................24
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................25

RECOMMENDATION: ......................................................................................................25
REFLACTION ....................................................................................................................26
CHAPTER 7: CONCLUSION ....................................................................................................27
REFERENCES..............................................................................................................................28
APPENDIX ...................................................................................................................................30

TITLE:
The implications of digital technology on Incite Marketing Planning Limited for
enhancing HRM activities by way of training and development.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital technology is more effective and useful tool for increasing human resource
management activities. It is the role of HR manager is to arrange training programs to their
employees. By attending training class, workers of the company is able to easily deals with
business clients. Digital technology refer as the branch of engineering or scientific knowledge
that deals with the practical use of computerized or digital methods, systems, devices etc. In
includes entire kind of electronic applications and equipments that use data in parallel form of
numeric code (Digital strategy and capabilities to win in a digitized world, 2017). The explosion
of digital technology is developing, adopting and mutating speedily that firm can access the
progress and growth in essential manner (Sharon and Dori, 2015). In this report selected digital
technology is mobile application. It is a type of application software planned to run on a mobile
device including tablet computer or smartphone. This report is based on Incite Marketing
Planning Limited that decide to implement mobile technology in their business operations. It
help them to improve their profitability by providing entire information to the customers. This
information mainly related to marketing planning, brand planning etc. It is of utmost essential for
an organisation to adopt these technology so as to increase their core competencies and
capabilities. In particular information technology manager of business is thinking of adopting
mobile application that will enable different software to attract with their consumers.
Background of the research
Incite Marketing Planning Limited is a chosen small business for this research project.
Its operates their business as a strategic research consultancy. Company specialises in offering of
different services such as brand consulting, marketing planning, market landscaping, innovation
strategic customer journey, segmentation and brand planning to the B2B. The firm serves clients
in technology, FMCG, pharmaceutical industries and financial services. Company was
established in 2000 and located in London, UK. In order to attract large number of customers in
single time Incite Marketing Planning Limited decide to implement mobile technology in their
business activities (Smith, Gonin and Besharov, 2013). It is one of the best and useful tool for the
1

organisation to maintain strong relationship with their clients and achieve better outcomes within
preset time duration. With the use of digitalisation company is get advantage by decreasing it
time and cost on its different business activities such as operational, production, marketing etc.
Further it will also to support company to organise extensive study for gathering view points of
its clients and therefore revolutionising its services as per their demand and requirement.
However adopting mobile application in organisation is not easy for them because during
implementation of such technology they face large resistance from the employees (Stoshikj,
Kryvinska and Strauss, 2014). Therefore, to successfully develop digital technology in its
different activities like operation, marketing, production etc. it is needed for the administrator of
Incite Marketing Planning Limited to motivate and promote their workforces to adopt the new
technology by enhancing profitability and productivity of firm. Digital technology is valuable
and useful technique for the company to improve their human resource activities by way of
providing training and development program to their workforce. It will essential and significant
for the organisation to achieve their long term goals and objectives within preset time duration.
Significance of the study
Research is important and essential way for the every organisation to identify market
trends and customer perception about their services. This research is based on impact of digital
technology on enhancing business growth and profitability. Goal of the company is to expand
their business operations and activities at different place. So in this they need to implement
mobile application which beneficial for them to aware their target audiences in single time. Basic
motive and purpose of the research is to identifying the influence of digitalisation on business
activities including marketing, operational and so on (Leach, 2014). Incite Marketing Planning
Limited is concern of developing digital technology in its operations which help them to achieve
better results. The main reason of organising research project is to identifying the importance of
mobile technology in various activities of company.
Rational of research
Main reason behind selecting this topic is to implicate the impact of digital technology
for enhancing human resource activities by way of training and development within Incite
Marketing Planning Limited. It is more essential and effective topic that help a researcher to
enhance their literature review skill, data analysis and interpretation skill. It is another essential
part of the research which define main purpose of conducting research. This report is based on
2

influence of mobile application on business profitability and growth. Therefore, main reason of
the company for conducting this research is to identifying the relationship between mobile
technology and growth and profitability of company.
Research Aim
This is introduce as one of the main part of research project that is fundamental for an
investigator to apply while developing structured and authentic study. The main aim of this
research project is “The implications of digital technology on Incite Marketing Planning Limited
for enhancing HRM activities by way of training and development.
Research Objectives
Objectives of research is a concise, declarative and clear statement, which gives accurate
way to investigate the variables. It is based on two variables, one of dependent and second one is
independent (Marston and et. al., 2011). The research objective is closely associated with the aim
of project. In this mobile application is the independent variables and company growth and
profitability is a dependent variables. For example: profitability and growth of the firm is based
on mobile technology. There are some objectives of research which are frame with the help of
research aim.
 To implicate the digital technology for enhancing HRM activities of an organisation by
way of training and development.
 To investigate the influence of Mobile application on business organisation and
profitability of Incite Marketing Planning Limited.
 To ascertain the requirement for implementing mobile application in improving
businesses operations.
 To evaluate the effect of recommended mobile application on the business growth and
development.
Research Questions
It is another part of research which is based on research objectives. It is an soluble
inquiry into a particular issue or concern. In addition, it is an organized and inquisitive statement
of the specific topic. A research question is refer as a fundamental and essential core of a study,
research project or review of literature. Following are some research questions:
 What are the importance of digital technology for enhancing HRM activities of an
organisation by way of training and development?
3

 What are the influence of Mobile application on business organisation and profitability of
Incite Marketing Planning Limited ?
 What the requirement for implementing mobile application in improving businesses
operations ?
 Which are the new technologies that effects growth and development of business leading
Incite Marketing Planning Limited to success?
Time Scale:
4

5

CHAPTER 2 LITERATURE REVIEW
Literature review is refer as an in-depth and critical analysis of previous research project.
It is a synopsis and summary of a specific field of study. It can be considered as the basic part
but needed for daily basis within the organisation. In simple word, literature review is a critical
evaluation of research project that has been completed in a particular area or on a specific subject
(Porwal and Hewage, 2013). There are certain functions of a literature review are to
acknowledge the work of others, give the context for research, identify an appropriate research
questions, inform and modify their own research. In this discussion, authentic research and
scholars will be examined in the previous to frame accurate outcomes and research in more
essential style. For this motive, they will analysis main research articles, books, journals and
research plans which has been sized that required to analysis through the assist of secondary
information.
Implementing digital technology in regards for enhancing HRM activities of an organisation by
way of training and development
According to the Ryan and Campbell, (2012), mobile application is an essential part of
the digital technology that highly effects for enhancing HRM activities. This activities mainly
related with training and development program which is provided by the company to its workers
who has lack of knowledge about such technology. There are different impacts of digital
technology which are determined as below:
Employee training: Employee training is costly process of human resource management
but it is required by each and every company to enhance employees capabilities and skills on the
job.
Performance measurement: HR of the company is keen on analysing the employees
performance as their positive and actual performance is equivalent to entire success of
organisation. Likewise collective data on employees performance will be supportive in creating
future operations of business (Sharon and Dori,2015). Beside this, HR can now follow software
planned to evaluate such type of performance with ability of analysing how they they can be
enhanced.
Influence of Mobile application on business organisation and their profitability.
According to the Oza, (2018), a mobile application is refer as a software application
developed mainly for use on wireless computing, small devices namely tablets and smartphones,
6

rather than laptop or desktop computers. In addition, it is a computer program planned to run on
a mobile device. There are different types of innovation and growth that can be applied through
the help of various model that assist in decreasing the costs. There are different area which help
in leading profitability and growth of company through mobile application. Some are determined
as under:
Easy communication: They has been said that with the help of mobile application,
interaction and communication will be faster and easier between company and their clients. For
this, company has been aided in accurate level of communication with actual client which has
supported in marketing and conveying message within an organisation (Smith, Gonin and
Besharov, 2013).
Quick feedback: Each and every mobile application should have a fast feedback feature.
It could be in the form of either a link or a button that further opens either a blank email or plan
message template. It will make it simple and easy for its potential clients to sent their response or
feedback. Thus it is essential for the company to identify customer response towards their
products and services. Therefore, it is essential for the company to increase their profitability
level within predetermined time duration.
Need of best Mobile application in performing various business related operations.
According to the Martinez, (2018), in each and every organisation, expectation of clients
are growing in both indirect and direct manner in respect of convenience, accuracy, productivity
and speed along with products and services of company. As per the studies, mobile application
has become as need of businesses for leading towards maximum productivity and effectiveness.
There are large number of best mobile applications which help the company in performing its
business activities and operations some are determined as under:
NetSuite OneWorld: It gives small and large companies with an entirely scalable RPR
(enterprise resource planning) system. They has been determined that with the mobile
application business entity is capable to manage purchase orders, expense reports, security
records and dashboards. This could be a one-stop shop for the company in order to managing
their business when they away from a laptop or desktop (Stoshikj Kryvinska and Strauss,2014).
It is essential for the company to manage their daily routing activities and functions in a proper
manner.
7

HubSpot: It is refer as a one of the best and essential marketing automation techniques
on the marketplace. As per the point of view of Martinez, (2018) HubSpot gives users with
robust android and iOS applications that allow Incite Marketing Planning Limited to manage
contracts between their service, sales and marketing teams. Business entity is capable to manage
guidelines as they turn through the funnel, convey with departments on other teams members.
Thus, it is essential and important for the business organisation to enhance their operations
effectively.
Both are essential and highly required by the company in order to improve their
operations and activities within predetermined time duration, there are some importance of above
give tools which are explained as under:
Effective communication: Mobile applications essential for the company to easily
convey all information about their services, products and process to the clients (Leach, 2014). It
is fundamental way of collecting feedback from the customers about the service quality,
environment and many other aspects related to business.
Safety and security management: According to the Thomas, (2011), they has been
determined through the use of Mobile application, business entity can handle various safe
protection system for company as well as employed workforce reassuring the safety on the basic
ground. Digital technological security framework, it is refer as a traditional method that enable
for the possibility of disturbance in functioning and more safeguarding.
Effect of recommended digital technology on the business growth and development.
According to the Padia, (2015), mobile application is one of the main and effective part
for the development and growth of company at marketplace. Mobile business application are
progressively becoming a need for every organisation. It is essential and important for the
company an enhancing customers internation with the service, products and other deliverables.
There are different ways suggested for the company to enhance their growth and development by
applying mobile application. Some are determined as under:
Expand customer base: They has been concluded that with the help of mobile
application company could attract large number of customers (Porwal and Hewage, 2013).
Business could provide accurate and relevant information about their services and products to the
Business to business. So it is more effective and essential for the development and success of
company at large level.
8

Boost traffic and brand awareness: It is refer as a company's logo and brand name that
will be shown entire time on clients' mobile devices thanks to a business application. A great
applications take better image in the customer's mind which is good for the success and
development of company within an organisation (Marston and et. al., 2011). For example:
through a best mobile application business entity really boost traffic to their websites as well as
social page also. Approx 61% users take a great opinion and impression of a company' brand just
because of their satisfactory or competent experience with the mobile application. A mobile
application makes peers and customers of organisation to share brand name of company through
spreading and prescribing information about the app.
9

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is introduce as a specific procedures or tools to determine, select
and evaluate information and data about a topic. In a research, section of methodology allows the
scholar to critically analysis a study's overall reliability and validity (Ryan and Campbell, 2012).
This part of research is concerned with the different kinds of plan for the motive of organising
systematic research. In order to conduct research activities in systematic manner, investigator
need some methods and tools such as research design, data collection, research philosophies,
research approach, data sampling etc. all these are essential and useful for the investigator to
carry out all activities of research in systematic and accurate manner. Some methods of research
are shown as under:
Research Philosophy
Research philosophy is important part of research methodology which is divided into two
parts such as interpretivism and positivism philosophy (Verzuh, 2015). In this research topic,
interpretivism philosophy is more suitable and appropriate because it help in analysing the
information effectively. It will also assist in arriving appropriate and accurate conclusion about
the research topic. On the other hand, positivism philosophy is not appropriate and more difficult
to capture interaction of phenomena in a specific measure.
Research Approach
It is another essential section of the research methodology which help the researcher to
carry out research activities in idealize manner. This part of investigation is classified into two
aspects such as inductive and deductive. Inductive research is based on subjective data which is
essential to gather relevant information from the respondents (Viaene and Van den Bunder,
2011). In this research topic, investigator follow inductive approach because it highlights the
quantitative data and facts. On the other hand deductive approach is not useful and appropriate
for the researcher because it take more time and money.
Evaluation of qualitative and quantitative method
In order to conduct research activities, there are mainly two types of research one is
qualitative and second one is quantitative. In case of qualitative research, it is used to gain a
better understanding of underlying opinion and reasons. It give insights into the issue or assist to
develop hypotheses or ideas for potential quantitative research. Under quantitative research, it is
applied to quantify the issue by form of creating numerical information that can be changed into
10

usable statistic (Thomas, 2011). It is followed to quantify opinion, behaviours, attitudes and
many other defined variables. Both are essential and valuable methods but as per the research
topic qualitative research is more suitable and important because it help the researcher in carry
out in-depth analysis.
Primary and secondary data
There are mainly two methods of data collection such as primary and secondary which
will be followed in research project. Under primary methods, questionnaire is more suitable and
valuable tool because it will support in collecting accurate information from the respondents.
One of the other hand, in order to conduct research through secondary source, researcher use
journals, books and many other source to gather appropriate information about digitalisation.
Beside this, it will also essential in gathering the information regarding how the competitive
benefits can be developed through mobile application as a part of digital technology. But in this
case, investigator requires to analysis the relevant and authentic data.
Data Sampling
Sampling is another important and essential method of research because it support in
representing the entire population. Entire components or public which come in this project is
called population. There are mainly two types of sampling tool such non-probabilistic and
probabilistic that can be used by the researcher to carry out research activities in an appropriate
manner. This research will use the Non- probabilistic approach in respect of representing whole
population on report in equal and significant manner (Awais Ahmad Tipu and Manzoor Arain,
2011). In this study sample size is undertaken by 30 respondents .
Questionnaire:
It is more essential and significant instrument of primary research which is used by
researcher to collect reliable and valid data about the study. With the help of this an investigator
can easily complete all activities of research within predetermined time duration.
11

Questionnaire
Q1) Are you aware about the concept of Mobile application? Frequency
 Yes 20
 No 10
Q2) Is Mobile Application influencing your company's development and
growth ?
Frequency
 Yes 26
 No 4
Q 3) What are the main effective mobile application techniques that contributes
in Incite Marketing Planning Limited growth and profitability?
Frequency
 Social Networking sites 10
 Smart Phones 10
 E-mail 10
Q4) In which department, Mobile application is more supporting for Incite
Marketing Planning Limited?
Frequency
 Information Technology Division 5
 Operational department 5
 Marketing and Sales Division 5
 Human Resource Department 15
Q5) What are the effect of digital technology for enhancing HRM activities of
an organisation by way of training and development?
 Employee training 15
 Performance Measurement 15
Q6) Which operations and activities are majorly influenced by the
implementation of mobile application ?
Frequency
 Online Marketing 14
12

 Advertisement 5
 Sale 7
Q 7) What is the impact of mobile application on performance and profitability
of business of Incite Marketing Planning Limited?
Frequency
 Enhance profitability 10
 High efficiency in production 10
 High productivity 10
Q8) What are main resources is needed for Incite Marketing Planning Limited
for implementing mobile application at workplace?
Frequency
 Fund 15
 Knowledgeable workforce 15
Q9) Are you satisfied with the offered services and products of Incite
Marketing Planning Limited
Frequency
 Highly satisfied 15
 Satisfied 8
 Dissatisfied 5
 Highly dissatisfied 2
Q 10) Is Mobile application is effective in accomplishing competitive benefits
at market place?
Frequency
 Yes 26
 No 4
Q11) Provide recommendation on improving business performance and growth
through implementing mobile application.
13

Research Design
Each and every activity of the research is depends on research design. This part of
methodology carried out by the investigator for analysing the impact of digital technology.
Descriptive, experimental and exploratory are main types of research design and useful for the
investigator to draw valid conclusion. As per the research topic, descriptive design is more
suitable and essential because it help the researcher to collect in-depth information about topic.
Ethical Consideration
It is introduce as one of the main part of organising research activities in particular
manner. An investigators comes across different kind of problems while organising a research
activity. In addition it is critical part of investigation which refers to the norms and standards in
order to organise investigation. This aspect explain the different approaches and fields of study
which is important for the research project expansion (Bakker and et. al., 2011). While
organising the research study, this is needed for a researcher to collect the relevant information in
more fundamental way. The investigator is accountable and responsible for the making sure that
data confidentiality is handled related to the selected responders from whom the information is
state managed. investigator aims on accomplishing objectives and goals of the research in the
fundamental and essential manner.
14

CHAPTER 4: DATA ANALYSIS
The data analysis will be completed with the application of thematic analysis. In this
research project, different number of themes will be prepared which assist in conducting research
activities in an effective and systematic manner (Basu, 2014). The theme or pattern will be made
each and every questions as it will help the reader in analysing the accurate response of
respondents.
Theme 1: Awareness about the concept of Mobile application among customers
Q1) Are you aware about the concept of
Mobile application?
Frequency
 Yes 20
 No 10
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Interpretation: From the above mentioned information it can be determined that
awareness about mobile application among customers and employees. This graph shown the 30
out of 20 respondents are aware and remaining are not aware about such concept. Therefore,
mobile application is a large concept for the each and every organisation to attract different
number of customers and achieve. Mobile application is a biggest technology used by different
15

number customers in order to find out information about products and services of an
organisation. Thus, it will help an organisation to retain strong relation with customers.
Theme 2: Impact of mobile application on business growth and development
Q2) Is Mobile Application influencing your
company's development and growth ?
Frequency
 Yes 26
 No 4
Yes No
0
5
10
15
20
25
30 26
4
Frequency
Interpretation: According to the above given data it can be determined that impact of
mobile application on business development and growth. This statement is agreed by 30 out of
26 respondents and rest of the population are dissatisfied as per the same. As a conclusion,
mobile application is more essential and important part of digital technology for the business
success and progress at large scale. With the implication of mobile application at workplace,
company can easily introduce their services and products to customers. It will help them to retain
long lasting relation with customers. Thus, better relation with client is beneficial for growth and
success of an enterprise.
Theme 3: Main effective tool of mobile application
16

Q 3) What are the main effective mobile
application techniques that contributes in Incite
Marketing Planning Limited growth and
profitability?
Frequency
 Social Networking sites 10
 Smart Phones 10
 E-mail 10
Social Networking sites Smart Phones E-mail
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Interpretation: As per the above mentioned graph it can be depicted that, there are
different effective tools of mobile application which are adopted by the Incite Marketing
Planning Limited to increase their profitability and growth at marketplace. Beside this
respondents are give equal opinion to smart phone, social networking sites and E-mail. All these
technologies are highly beneficial for the company to achieve better outcomes within
predetermined time period. Mobile application has different tools such as social networking sites,
smart phone and e-mail, all these tools will support an organisation to promote their goods and
service over internet and accomplish competitive advantages within given time period.
Theme 4: Requirement of mobile application in different departments of company
17

Q4) In which department, Mobile application
is more supporting for Incite Marketing
Planning Limited?
Frequency
 Information Technology Division 5
 Operational department 5
 Marketing and Sales Division 5
 Human Resource Department 15
Information Technology Division
Marketing and Sales Division
0
2
4
6
8
10
12
14
16
5 5 5
15
Frequency
Interpretation: According to the above given graph it can be concluded that mobile
application is essential tool which is require by each and every department of the company. In
this 40 out of 15 respondents are agree as it is important for the human resource department to
enhance their activities with the help of training and development. Remaining respondents are
favour as mobile technology is essential for the marketing and sales department, information
18

technology department and operational department. In the Incite Marketing Planning Limited,
different departments are work with each other and all these are require mobile application
technology for achieving better results. It is highly require by human resource department to hire
knowledge and talented candidates who can easily achieve business goals and objectives.
Theme 5: Effect of digital technology for enhancing HRM activities
Q5) What are the effect of digital technology
for enhancing HRM activities of an
organisation by way of training and
development?
Frequency
Employee training 15
Performance measurement 15
Employee training Performance measurement
0
2
4
6
8
10
12
14
16 15 15
Frequency
19

Interpretation: From the above mentioned report it can be concluded that digital
technology has more effect for enhancing human resource management activities. In this
respondents are give equal chances to the employee training and performance measurement.
Both are more effective and essential part of improving activities of HRM. Mobile application is
one of the best part of digital technology and with the help of this human resource department of
an organisation can easily complete all activities and tasks. With the assist of technology, HR
manager can train employees and measure performance of workers.
Theme 6: Impact of mobile application on business activities and operations
Q6) Which operations and activities are
majorly influenced by the implementation of
mobile application ?
Frequency
 Online Marketing 14
 Advertisement 5
 Sale 7
Online Marketing Advertisement Sale
0
2
4
6
8
10
12
14
14
5
7
Frequency
Interpretation: According to the above given information it can be determined that
influence of mobile application on business operations and activities. In this 30 out of 14
20

respondents are agree as it effect on online marketing, 5 are favour as it is influenced the
advertisement of business services and remaining are said it is impacted on business sales. With
the use of mobile application company can easily improve their operations and activities. Thus,
through mobile application business promote their services and retain better relation with them.
It will assist an enterprise in its future growth and development.
Theme 7: With the use of mobile application company can improve their performance and
profitability.
Q 7) What is the impact of mobile application
on performance and profitability of business of
Incite Marketing Planning Limited?
Frequency
 Enhance profitability 10
 High efficiency in production 10
 High productivity 10
Enhance profitability
High efficiency in production
High productivity
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Interpretation: As per the above mentioned graph it can be determined that mobile
application is effected on profitability and performance of company. Along with this,
21

respondents are give equal opinion about digital technology enhance profitability, help in higher
productivity and improve efficiency level in production of services or products offered by Incite
Marketing Planning Limited. Mobile application has positive impact on business performance
and profitability by increasing customer base, improving services etc. All these will help an
organisation to gain better outcomes within given time period.
Theme 8: Requirement of resources for implementing mobile application at workplace
Q8) What are main resources is needed for
Incite Marketing Planning Limited for
implementing mobile application at
workplace?
Frequency
 Fund 15
 Knowledgeable workforce 15
Fund Knowledgeable workforce
0
2
4
6
8
10
12
14
16 15 15
Frequency
Interpretation: As per the above mentioned graph it can be concluded that requirement of
different resources in implementing mobile application in business operations of Incite
Marketing Planning Limited. Fund and knowledgeable workforce are main sources which are
needed by the company while implementing digital technology in their workplace. This
statement is equally agreed by respondents. In order to implement mobile application in
22

workplace, different resources are require by the Incite Marketing Planning Limited such as
knowledgeable workforce, fund etc. All these are highly needed for success and growth of
company at marketplace and in customer's mind.
Theme 9: Satisfaction level of customers towards business services and products
Q9) Are you satisfied with the offered services
and products of Incite Marketing Planning
Limited
Frequency
 Highly satisfied 15
 Satisfied 8
 Dissatisfied 5
 Highly dissatisfied 2
Highly satisfied Satisfied Dissatisfied Highly dissatisfied
0
2
4
6
8
10
12
14
16 15
8
5
2
Frequency
Interpretation: According to the above given information it can be concluded that
satisfaction level of clients towards offered services and products of the company. This graph
shown 30 out of 15 respondents are highly satisfied, 8 are only satisfied, 5 are dissatisfied and 2
23

are highly dissatisfied about the business services. Customers of Incite Marketing Planning
Limited are highly satisfied their services because they provide quick services to them by
wasting any time.
Theme 10: Effectiveness of mobile application for the company to accomplishing competitive
advantages.
Q 10) Is Mobile application is effective in
accomplishing competitive benefits at market
place?
Frequency
 Yes 26
 No 4
Yes No
0
5
10
15
20
25
30 26
4
Frequency
Interpretation: According to the above stated graph it can be concluded that mobile
application is essential or not for the Incite Marketing Planning Limited to gain competitive edge
at marketplace. As per this 30 out of 26 respondents are agree as it is significant for the company
but remaining are not favour with this statement. Main reasons of customers about giving
negative opinion towards implementing digitalisation at workplace as it requires more time and
money. Thus, mobile application is one of the effective technology which help an organisation to
24

achieve competitive advantages within predetermined time period. It will help an enterprise to
increase customer base and expand their business in different nations.
CHAPTER 5: RESEARCH OUTCOMES
Advanced technology, training program is now more effective and efficient by allowing
distant employees to acquire complete access to training aspects given by an organisation
anywhere, anytime. And if document of training aren't sufficient, then distant employees can take
benefits of moderated as well as live virtual class such as video streaming or webinars. With this
aspects, HR department of the company can now easily train their employees with the help of
experts.
Mobile application is a cheap form of advertisement which is essential and beneficial for
the Incite Marketing Planning Limited to promote their services to the B2B. It is one of the best
way of attracting million number of customers and gaining better results effectively and
systematically.
Mobile application support business entity in functioning and performing their business
activities or operations effectively. Through the help of implementation of mobile application,
more security and safety can be monitored along with quick management and productivity of
implied operations.
Optimize customer service: As per the point of view of Padia, (2015), they has been
concluded that in each and every business customer service is more crucial and important for
addressing problem and thereby supporting to retain clients. Beside this company could optimize
customer service effectively which is essential for the growth and success of business
organisation within preset time duration. For example: Absence of such an application really
develops issues and grievances that culminate in main dissatisfaction from impressive portion of
clients. This a mobile application provide a continuous way for the organisation to address
clients concerns effectively.
CHAPTER 6: REFLECTION & RECOMMENDATION FOR
ALTERNATIVE RESEARCH METHODOLOGY
RECOMMENDATION:
From the above mentioned information it has been recommended that the mobile
application has more effect on the business activities and operations. The research project
recommend that digital technology should be implicated and executed by the company in order
25

to carry on within the business world and competitive industry. This not only impact their
productivity but also effect the profit via focusing on their practices and efforts related with
business activities and operations in better manner. Through mobile application, Incite
Marketing Planning Limited can enhance their market position and gain competitive advantages
easily. Incite Marketing Planning Limited can use different methods of digitalisation such as
sensor security, cloud computing, Virtual reality and many other system. All these are essential
for its growth and progress at marketplace and help in maximising the customer base. These are
also effective in making grab over the different practices and strategies organised by
organisation. Company should provide training and development class to the employees who has
lack of skill and knowledge about digital technology. It is beneficial for the business to reduce
employees turnover and maximise their sales. In order to improve human resource management
activities company should use 360degree performance measurement tool and follow on-the-job
and off-the-job training. These are essential and important for the growth and success of
company within predetermined time duration.
REFLACTION
Apart from this, I feel glad that I get an effective chance to perform this research activity
which assist me in enhancing my communication, decision making, analytical, presentation and
management skill via this research. While performing research activity I faced different issues
like the budget given for investigation is very tight which impacted the way we organise
investigation. Research is refer as an essential part in which research methodology plays
essential and effective role in executing research activities effectively. The data collection is
identified as the most important and valuable component and the entire activities of research are
based on the information which are collected by the researcher. In the present study work two
types of data collection method such as primary and secondary. Both are essential and effective
tool in completion of all research activities systematically. In case of secondary source, it is
effective source in conducting the section of literature review via analysing the perception and
view point of different authors. On the other hand primary source is collected via conducting
survey and preparing questionnaire as this is the foremost and appropriate approach to collect
relevant data for the research activity. Questionnaire is one of the effective and appropriate
technique for collecting accurate information through filling the form from the selected
respondents.
26

Alternative research methodologies
There are different alternate approach which also can be applied for the motive of
organising research activities effectively and systematically (Geraldi and Lechter, 2012). For
organising this research project, I have taken the questionnaire method for the objective of
acquiring a point of view of persons. There are secondary approach which are also gettable, these
consider Interviews in which the investigator will have to organise question answer round from
target customers by himself and not via a questionnaire. Therefore, it can be determined that the
secondary approach that I can follow for the motive of investigation is a round of interview with
the answering. Which will be enough to acquiring the wanted outcome. In order to do further
researcher, interview also consider best method for collecting accurate data related to the study.
Therefore questionnaire is more essential and suitable method as compare to interview.
For example: interview take more time and money which is not enough for the small company so
I can select questionnaire. There are some advantages of questionnaire which are determined as
under:
 Less time consuming.
 Different ways of management.
 Answer can be easily analysed and quantified.
 Low to no cost.
 Provides respondents sufficient time to answer the research question.
 Generates a maximum amount of information.
 Format is easily known by most of respondents.
CHAPTER 7: CONCLUSION
The entire research project summarised that digital technology has large scope in the
business organisation. Digitalisation not only assist their actual activities, marketing, branding,
operational and functioning division but also help in accomplishing business objectives
significantly. Therefore digital technology is also impacted on the human resource management
activities and practices with the help of training and performance measurement. This finding is
agreed by equal respondents thus digitalisation support the HR department. As per the finding
large number of customer are aware about the concept of mobile application and satisfied offered
products and service of company. Mobile application is wide concept that effect on business
operation and activities which is agreed by more respondents out of total population. Therefore,
27

mobile application is useful and essential for the company to maximise customer base and
improve their performance and productivity at large level. In order to implement digitalisation in
the business organisation, company needed some sources such as fund and knowledgeable
employees. In this more than half of generation are favour in this concepts which is identify with
the help of questionnaire.
28

REFERENCES
Books and Journals
Sharon, A. and Dori, D., 2015. A Project–product model–based approach to planning work
breakdown structures of complex system projects. IEEE Systems Journal. 9(2). pp.366-
376.
Smith, W. K., Gonin, M. and Besharov, M. L., 2013. Managing social-business tensions: A
review and research agenda for social enterprise. Business Ethics Quarterly. 23(3).
pp.407-442.
Stoshikj, M., Kryvinska, N. and Strauss, C., 2014. Efficient managing of complex programs with
project management services. Global Journal of Flexible Systems Management. 15(1).
pp.25-38.
Leach, L. P., 2014. Critical chain project management. Artech House.
Marston, S. and et. al., 2011. Cloud computing—The business perspective. Decision support
systems. 51(1). pp.176-189.
Porwal, A. and Hewage, K. N., 2013. Building Information Modeling (BIM) partnering
framework for public construction projects. Automation in Construction. 31. pp.204-
214.
Ryan, L. and Campbell, N., 2012. Spreading the net: the multiple benefits of energy efficiency
improvements.
Thomas, M. ed., 2011. Deconstructing digital natives: Young people, technology, and the new
literacies. Taylor & Francis.
Verzuh, E., 2015. The fast forward MBA in project management. John Wiley & Sons.
Viaene, S. and Van den Bunder, A., 2011. The secrets to managing business analytics projects.
MIT Sloan Management Review. 53(1). p.65.
Awais Ahmad Tipu, S. and Manzoor Arain, F., 2011. Managing success factors in
entrepreneurial ventures: a behavioral approach. International Journal of
Entrepreneurial Behavior & Research. 17(5). pp.534-560.
Bakker, R. M. and et. al., 2011. Managing the project learning paradox: A set-theoretic approach
toward project knowledge transfer. International journal of project management. 29(5).
pp.494-503.
Basu, R., 2014. Managing quality in projects: An empirical study. International journal of
project management. 32(1). pp.178-187.
Geraldi, J. and Lechter, T., 2012. Gantt charts revisited: A critical analysis of its roots and
implications to the management of projects today. International Journal of Managing
Projects in Business. 5(4). pp.578-594.
Online
Oza, A., 2018. The Impact Of Mobile Apps On Businesses. [Online]. Available
through:<https://www.hyperlinkinfosystem.com/blog/the-impact-of-mobile-apps-on-
businesses>.
Martinez, J., 2018. Best Business Mobile Apps. [Online]. Available
through:<https://www.pcmag.com/article/349551/20-best-business-mobile-apps>.
29

Padia, K., 2015. Ways Mobile Apps Can Fuel Business Growth. [Online]. Available
through:<https://www.semrush.com/blog/6-ways-mobile-apps-can-fuel-business-
growth/>.
Digital strategy and capabilities to win in a digitized world. 2017. [Online]. Available through :
<https://www.strategyand.pwc.com/global/home/what-we-think/digitization/digital-
strategy-capabilities>.
30

APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: “To investigate the impact of digital technology on enhancing
profitability and growth of business: A case study of Incite Marketing Planning Limited”.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
 To investigate the influence of Mobile application on business organisation and their
profitability.
 To ascertain the need of best mobile application in performing various business related
operations.
 To evaluate the effect of recommended mobile application on the business growth
and development.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
Main reason about choosing this research project is to identifying
the impact of Mobile application on the growth and development of
Incite Marketing Planning Limited.
31

Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
 How the business organisation and its profit is influenced by Mobile technology?
 What are the needs of best Mobile application for performing various business related
operations?
 Which are the new technologies that effects growth and development of business
leading Incite Marketing Planning Limited to success?
Section Four: Activities and timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
How long
this will
take:
32

As per the above mentioned Gantt chart it define the
time duration of completing project is successfully
manner. In this researcher take 35 days or 5 weeks.
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why?
Under research methodology, an inductive, primary, qualitative research
approach is followed because it is essential in analysing an appropriate and better results
with the facts and figures.
What your areas of research will cover:
Research will cover difference parts such as data analysis and interpretation.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
33

I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
34

 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what
you are doing:
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
35

Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers?
Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy:
Yes No
I have discussed the ethical issues relating to my research with
36