The Importance of Website in Business Growth - A Case Study on plan.com

This research project focuses on the importance of website in business growth and marketing. It includes a case study on plan.com, a mobile communication provider company. The aim is to analyze the use of website in convincing customers to avail the services of the company. The objectives include determining the importance of website development in small business growth, identifying the use of website as a marketing and communication tool, and evaluating the role of website in shaping digital sales channel. The data analysis is done through thematic analysis of questionnaire responses.

Task 1
Research Project

Table of content
 Introduction
 Research Aim and Objectives
 Data Analysis
 Conclusion
 References

Introduction
Digital tools and technologies are considered as the most essential element
which plays vast role in growth and development of business operations.
Website is determined as the most essential tools of digitalisation,
which plays effective role in capturing a wide area of market as to
gaining higher competitive edge within the market placePlan.com is the
chosen organisation for this particular project. It is a mobile
communication provider company. The company was founded in the
year of 2013, by the efforts of Dan Craddock.

Research Aim
This consist to be the most essential part of research work as it helps in
providing a significant direction to the investigator to carry out the
research work in right direction. Research aim refers as the
predetermined statement, which reflects the research issue in the
form of statement. The essential aim of this particular research is
“To analyse the use of website in convince the customers in availing
the services of the company”. A case study on plan.com.

Research Objectives
The noteworthy objectives of research are depicted as under:
 To determine the importance of website development in the
growth of small business organisation.
 To identify the use of website as a tool of marketing and
communication within plan.com.
 To evaluate the role of website in evolving customers habits
which help in shaping digital sales channel.

Data Analysis
This consist to be a process of inspecting, cleansing, transforming and
modelling data with the purpose of analysing useful information in
regards to the specified area of study. Data analysis refers as the
most essential part of research work which can be done through in-
depth evaluation of the relevant information which are gathered by
the investigator in respect to drawing a valid and reliable outcome.
In this section data analysis can be done through thematic analysis
as in this themes are created by the elements of questionnaire.

Theme 1: People are aware about the website of plan.com.
Q1) Are you aware about the website of plan.com? Frequenc
y
Yes 24
No 6
Yes No
0
5
10
15
20
25
24
6
Column B

Theme 2: Website is very much important for the
company.
Q2) How important do you think website is for the company? Frequency
Very Important 28
Less Important 2
Very Important Less Important
0
5
10
15
20
25
30 28
2
Column B

Theme 3: In different manner website is important for
plan.com.
Q3) What are the major importance of website for plan.com? Frequency
Low cost advertising 10
Visibility 6
Increasing Sales 8
Accessibility 6
Low cost advertising Visibility Increasing Sales Accessibility
0
1
2
3
4
5
6
7
8
9
10
10
6
8
6
Column B

Theme 4: The website is effective in developing the
operations of the firm all over the globe.
Q4) Does the website is effective in developing the operations of the firm all
over the globe?
Frequenc
y
Yes 25
No 5
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 5: Different department of firm are influenced
by the use of website.
Q5) Which department is most influenced with the use of website? Frequenc
y
Marketing 12
Communication 8
Customer care services 10
Marketing Communication Customer care services
0
2
4
6
8
10
12
12
8
10
Column B

Theme 6: There are various resources that are
requires for company to developing website.
Q6) What are the major resource requires for developing
website?
Freque
ncy
Expertise Knowledge 10
Funds 10
Technical tools 10
Expertise Knowledge Funds Technical tools
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

Theme 7: The major benefits attained by plan.com
with the help of website.
Q7) what are the major benefits attained by plan.com with the help of
website?
Frequency
Increasing customers base 12
Capturing wide area of market 9
Reduction in cost 9
Increasing customers base
Capturing wide area of market
Reduction in cost
0
2
4
6
8
10
12
12
9 9
Column B

Theme 8: The cost incurred by the company on
websites and other promotional tools is recovered by
the company.
Q8) Does the cost incurred by the company on websites and other
promotional tools is recovered by the company?
Frequenc
y
Yes 26
No 4
Yes No
0
5
10
15
20
25
30 26
4
Column B

Conclusion
From the above given report it has been concluded that digital tools
and technologies are most essential aspect of business as these are
effective in improvising the operations of the firm within the market
place. Website is the most essential tool of digitalisation and widely
applied by organisations as to developing their operations all over
the globe. Website provides a potential way to customers as to
reaching at the offered services of the firm.

References
Wiengarten, F., et. al., 2013. Investigating the impact of e-business
applications on supply chain collaboration in the German
automotive industry. International Journal of Operations &
Production Management. 33(1). pp.25-48.
Zhang, X., and et. al., 2011. Does ICT influence supply chain
management and performance? A review of survey-based
research. International Journal of Operations & Production
Management. 31(11). pp.1215-1247.
Zhou, K. Z. and Li, C. B., 2012. How knowledge affects radical
innovation: Knowledge base, market knowledge acquisition,
and internal knowledge sharing. Strategic Management Journal.
33(9). pp.1090-1102.

THANK YOU