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Foodservice Consumer Choice and Service Strategies

   

Added on  2021-01-01

27 Pages6814 Words429 Views
Business DevelopmentLeadership ManagementData Science and Big DataNutrition and Wellness
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Research Project
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TOPIC: “To explore impacts of food services on consumer choices and services strategies- Acase study of Hilton Hotel UK.”ABSTRACTIn this research, a discussion will take place on the impact of food services on customerschoice and services strategies. Beneath a discussion will take place on the impacts of goodquality food products on customer's satisfaction in organisations of hospitality sector. Thisresearch is based on Hotel Hilton UK, which is one of the leading organisation in hospitalityindustry. In the last a discussion will take place on impacts of food services on customers choiceand service strategies used by them.
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SUMMARYBy completing this research is become very easy to understand the impacts of foodservices on consumer choices and services strategies. It is very important for an organisation ofhospitality sector to make quality food, so that they can increase the customer loyalty. Hence bythis research it is easy for organisation to identify that what change they have to make so that thefood quality get improved. According to this research it is clear that, good quality food plays avital role in developing an organisation of hospitality sector. Along with this, it come to know bythis research that how the opinion and preferences affecting organisations in strategic planning.At last there are some recommendations which helps to get positive impact in maintainingconsumer relations. 2
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Table of ContentsTOPIC: “To explore impacts of food services on consumer choices and services strategies- Acase study of Hilton Hotel UK.”......................................................................................................1ABSTRACT.....................................................................................................................................1SUMMARY.....................................................................................................................................2CHAPTER 1: INTRODUCTION....................................................................................................11.1 Background.......................................................................................................................11.2 Aim and objectives...........................................................................................................11.3 Rationale of study.............................................................................................................21.4 Chapter Preview...............................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 To determine the impacts of good quality food services on consumer satisfaction.........42.2 To analyse the variation in the opinion and preferences affecting Hilton hotel in strategicplanning..................................................................................................................................52.3 To ascertain the impacts of food services on consumer choices and services strategies ofHilton hotel.............................................................................................................................52.4 To suggest the effective techniques to develop consumer's satisfactory services............6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7CHAPTER 4: Analysis and Findings..............................................................................................9CHAPTER 5: A CRITICAL APPRAISAL, RECOMMENDATIONS & SUGGESTIONS FORFURTHER WORK........................................................................................................................16CHAPTER 6: CONCLUSIONS....................................................................................................18REFERENCES................................................................................................................................1APPENDIX......................................................................................................................................33
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CHAPTER 1: INTRODUCTION1.1 BackgroundIn hospitality industry, choice of customers plays a crucial role in developing strategies inorder to reach to an all new level. Here, it is being found that satisfaction and hygiene are the twomajor factors that basically impacts upon consumer choices. It can be said that, people'sperceptions regarding food is getting changed which basically impacts upon their choices andservices strategies which has been made by business organisations like hotels that are doingbusiness at hospitality industry (Campbell, DiPietro and Remar, 2014). In the same way, HiltonHotels has also kept their focus on analysing the needs and choices of consumers and hasmoulded their food departments in United Kingdom do be much more stronger and to sustain atmarketplace for a longer period of time. On the other hand, investigation will also keep its focus on satisfaction that was alreadygiven to consumers considering quality of food services, proper analysis of impact onorganizational culture of Hilton Hotels at United Kingdom. It can also be said that there are arange of business organisations that basically looks forward to make alterations but due to rapidchanges in trends, needs of clients and because of lack of funds organisation basically might notbecome able to adopt every single change. This basically leads hotels to face a range of problemslike.1.2 Aim and objectivesAim: “To explore impacts of food services on consumer choices and services strategies-A case study of Hilton Hotel UK.”.”Objectives:To determine the impacts of good quality food services on consumer satisfactionTo analyse the variation in the opinion and preferences affecting Hilton hotel in strategicplanning.1
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