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Research Project - The Impact of Digital Technology on Business Activity

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Added on  2021-01-02

Research Project - The Impact of Digital Technology on Business Activity

   Added on 2021-01-02

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Research projectProject title: “The impact ofdigital technology on businessactivity”
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TABLE OF CONTENTSProject title: “The impact of digital technology on business activity”............................................1Background of study.......................................................................................................................1Research Questions..........................................................................................................................2Literature review..............................................................................................................................2Methodology ...................................................................................................................................6Timeline of research........................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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Background of studyDigital technology has emerged as important tool for business enterprises which enabledto drive their business success. The opportunities and advantage imposed by digitalisation forbusiness has crosses all age groups and span of industries. Digital transformation is analysed asaccessible and viable for all enterprise because it simply refers to improvement of businessprocesses, engaging talent employees across the organization and driving new and profitablebusiness models (Bharadwaj and et.al., 2013). According to study, 91% percent of people statesthat employees in organization wants transformation because they believe digital technologieshave the potential to effectively transform the way people work within their business enterprisebut the 43% of business work are completely satisfied with their organization current businesslocation. E commerce is also analysed as form of digital technology and model that enablesorganisation to conduct business over an electronic network and typically the internet.Considered as wide range of online business activities for the products and services (Haight,Quan-Haase and Corbett, 2014). It involves various communication channels or advertisementmedia which is based digitalised system such as internet, E commerce websites and TV channelsetc. Drastic change in digital technology has influence business enterprise that needs to beachieved management for completion of business operations. Large number of population incountries have moved towards buying and payment of products which possible through Ecommerce (Buckingham, 2013). Technology has improved the process, sales and profitability ofbusiness in order to attain business objectives. Retail industry is widely affected by thisimplementation of digital technology in business activities such as finance, marketing,production, promotion and operations. In order to accomplish present research project, Scholarhas selected B&M which is now a pioneer in variety retailer in the UK. Company believes inselling top branded product at great prices. In order to raise business, various promotionalchannels have been used by organisation (Fitzgerald and et.al., 2014). This study will intend toprovide understanding about the importance of E Commerce as digital technology in drivingsuccess of organisation. For making research more reliable and appropriate aims and objectivesare formulated scholar which also provides direction to carry out research. Aim: To access the importance of E-Commerce in customer relationship management in thecontext to retail industry- A study on B&M retail1
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Objectives:To analyse the concept of E-Commerce as emerging digital technology.To ascertain relationship between E-Commerce and customers relationship managementof B&M retailTo understand the importance of E- Commerce in customer relationship management toB&M retail. To recommend and suggest strategies for effective implementation E-Commerce forCRMResearch QuestionsWhat is the concept of E commerce as emerging digital technology?What is relationship between E-Commerce and customers relationship management ofB&M retailWhat is importance of E- Commerce in customer relationship management to B&Mretail. Rationale of researchThe reason behind selection of this research topic is continuous use of digital technologyby companies with very high pace. For completion of research, there are various of retail sectorin which I have created by interest. I have achieved various benefits from selection of this topicas I will be able to attain understand about various kinds of digital technologies which are usedby organisation to attain profits. I have considered various literatures, books and journals inorder to carry out secondary research for completion of literature review effective and gatheringrelevant information on the basis I will be able to accomplish objectives my research project.Study has provided support in development and comprehending skills which is beneficial forcarrying out research. However, I will be able to increase my knowledge by taking an analysisof various important literatures and articles of scholars. Literature reviewThe term literature review posses two specific important elements. In this, the perspectiveof researchers have been discussed in order to analyse how E commerce can success ofbusiness. Secondly various important methods have been explored to demonstrate theimplication of E commerce on the business processes and marketing of products and service.2
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