Digitalisation of Business Applications: A Study on Research Project TABLE OF CONTENTS
Added on 2020-12-29
11 Pages2923 Words85 Views
Research Project
TABLE OF CONTENTSBackground of the study..................................................................................................................1Research Questions..........................................................................................................................1Literature Review.............................................................................................................................2Research Methodology....................................................................................................................4Research Timeline...........................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Background of the studyDigitalisation has helped businesses in getting over new insights of operating businessactivities and as such, success is achieved in effective way. The opportunities provided by digitaltechnology had been wonderful for the organisation in carrying out operations in the bestpossible manner and ensuring goals are accomplished with much ease. It is viable for firm asseveral benefits have been imparted such as improvement in business processes, deployingeffective business models etc. In according to the study, nearly 91 % of employees' wantschanging processes to digitised way so that work may be streamlined quite effectually. Inrelation to this, E-commerce has revolved around organisation which means conducting activitiesthrough usage of internet basically on electronic network (Bharadwaj, El Sawy, Pavlou andVenkatraman, 2013). Thus, it is important for business to implement such technology as moreand more customers are making payments and purchasing goods electronically. One of theindustry that is retail is much influenced by digital technology as all departments are interlinkedto each other and perform activities. Present study is based on B&M Company which is engagedin retail business and sells quality goods to customers. In relation to organisation, importance ofE-commerce on firm will be highlighted in the research and as such, various objectives and aimwill be formulated to gain clear understanding of research. Aim: To analyse significance of E-commerce in CRM (Customer Relationship Management) incontext to B&M CompanyObjectives:To analyse meaning and concept of E-commerce driving success for businessTo assess relationship between CRM and E-commerce on B&M CompanyTo assess significance of E-commerce in CRM To recommend and implement well-structured strategies of E-commerce for CRMResearch QuestionsWhat is the meaning and concept of the term E-commerce initiated as unfolding digitaltechnology?1
What relationship exists between E-commerce and digital technology on B&MCompany What is the significance of E-commerce in CRM for organisation?Rationale The rational behind taking this research is to provide useful insight of digital technologythat is providing business a way to achieve stated objectives in the best possible manner. Foreffectively reaching to end of the research, retail sector is being studied thoroughly. The benefitscarried out by the research is that I'm able to assess kinds of modern digitised technologies whichare directly benefiting firm. Books, journals, literature and published articles are taken intoaccount for extracting information regarding secondary research quite effectively. Literature ReviewIt is formulated to analyse impact of E-commerce on the business. Moreover, methodshave been deployed for implicating E-commerce for initiating processes or organisation. Meaning and concept of E-commerce as unfolding technologyE-commerce is helping organisation in achieving goals in effective way. According toBrinkmann (2014), various retailers are present in the industry which are accelerating growth ofbusiness by deploying digitalised technology for attaining profits in the best possible manner.Digital experiences are provided to customers which are achievable because of transformingnormal business operations in streamlined process by using digital techniques. Orders are madeby consumers and as such, they are based on digitalisation which helps to manage businessprocess by effectively handling orders with much ease. As per the views of Buckingham (2013),E-commerce is buying and selling goods on the internet and helping firm to raise marketing ofgoods and services and as such, business is able to sell off items and services by using electronicnetwork in effectual manner. The transactions are made by utilising digitalised technology and assuch, commodities are sold quite effectively. As per the views of Fichman, Dos Santos and Zheng (2014), E-commerce is useful as itimparts two benefits such as cost-effective goods and availability of large quantum of goods. Inrelation to this, B&M Company has been continuously updating its techniques and achievingnew insights and success is accomplished by implementing modern technology in the business. Itis enhancing relationship with customers by initiating marketing and promoting goods.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
E-Commerce in Customer Relationship Management: A Case Study of B&M Companylg...
|39
|5468
|128
Research Project - The Impact of Digital Technology on Business Activitylg...
|14
|4324
|386
Impact of Digitisation on Small Businesses - A Case Study on Mark Spencerlg...
|11
|557
|57
Advantages of Digital Technology Assignmentlg...
|26
|5340
|226
Research Proposal on the Advancement of Technologylg...
|34
|8827
|128
Do businesses understand their digital landscape?lg...
|16
|2854
|15