Internet Techniques of Marketing

RESEARCH
PROJECT

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Research Aim and Rationale.................................................................................................1
1.2 Research Questions...............................................................................................................2
1.3 Research Objectives..............................................................................................................2
1.4 Significance of the Research.................................................................................................3
CHAPTER 2: LITERATURE REVIEW.......................................................................................4
2.1 Introduction of Literature Review.........................................................................................4
2.2 Main Body ............................................................................................................................4
The benefits of internet marketing within Unicorn Grocery.......................................................4
The effect of internet marketing on business and its internal situation.......................................5
Different tools of internet marketing are used by Unicorn Grocery to increase their
development................................................................................................................................6
2.3 Conclusion of Literature Review..........................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
3.1 Research Philosophy.............................................................................................................7
3.2 Research Approach...............................................................................................................7
3.3 Research Strategy/Methods...................................................................................................7
3.4 Research Methodology..........................................................................................................7
3.5 Research Instrument/Tools....................................................................................................8
3.6 Sampling...............................................................................................................................8
3.6.1 Identifying Population and Research Site.....................................................................8
3.6.2 Sampling Strategy.........................................................................................................8
3.7 Ethical Implications..............................................................................................................9
3.8 Research Limitations.............................................................................................................9
CHAPTER 4: Findings(Data Analysis and Presentation).............................................................10
CHAPTER 5: Data Interpretation .................................................................................................12
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS...................................................21
Conclusion ................................................................................................................................21
Recommendation.......................................................................................................................21

.......................................................................................................................................................21
REFERENCES .............................................................................................................................22

CHAPTER 1: INTRODUCTION
Topic- “To ascertain the significance of applying Internet techniques as a medium of marketing
for an enterprises and its impacts on raising business value. A case study on Unicorn Grocery”
1.1 Research Aim and Rationale
Aim: “To ascertain the significance of applying Internet techniques as a medium of marketing
for an enterprises and its impacts on raising business value. A case study on Unicorn Grocery”
The rationale of research is to understand regarding economic impact of Internet sites on
the small scale or Unicron Grocery. Its main aim is to analyse benefits which accessible from
apply of internet sites for small scale that organise its business activities at various level. Internet
sites is essential in maximising success along with execution level of company in a significant
manner.
Main aim of the company is to apply marketing tools which is important for the each and
every enterprises to attract large number of customers towards business products and services.
These techniques also assist the business to maximise their sales and turnover within specified
times period (AKYOL and KILINÇ, 2014). Further, main focus of the Unicorn Grocery is to
develop effective and friendly relationship with their targets and potentials clients by providing
better quality in its products and services. Internet marketing is more significant and useful
element which play vital role in increasing productivity and effectiveness of company at global
level. In today's environment, large number of the population are spending their more time on
internet site. Thus, it benefited to the company because such tool increase the awareness among
the people about business information including, its products, process, services and many other
relevant factors. Unicorn Grocery is the selected business entity for this research projects, it is a
small-scale which deals in grocery products. Main aim and purpose of this firm is to giving
healthy products and effective services to the customers as to implementing their business
operations and activities at different level.
Internet marketing is more essential and vital element for the progress of business
activities and operations. Unicorn Grocery is a retail organisation in United Kingdom, main aim
of these company is to capture large number of market share as well as gain competitive
advantages within predetermined period of time (Andreopoulou and et. al., 2014). Unicorn
Grocery is a co-operative retail business located in England, UK. It was founded in 1996 with
1

purpose to maximise their sales and revenues. In the company, recently 70 employees are
working and having motto to capture maximum amount of market share. In this they highly need
to increase awareness among large number of customers regarding creative services and healthy
products of the company (Armstrong and et. al., 2015).
1.2 Research Questions
It is main and important part which is used by each and every organisation with purpose
to analysis customers needs and wants about business services and products. Some questions are
explain as below:
 What are the Benefits of internet techniques as a most impressive part of marketing
within Unicorn Grocery?
 What are the effect of internet technique on processing effectiveness of an enterprises and
its internal situation?
 What are the different internet techniques which are applied by Unicorn Grocery in order
to increase its revenue and development?
 What are the impressive mode by which Unicorn Grocery can enlarge their business
operations and activities at different level?
1.3 Research Objectives
It is also consider as an effective and important part for the development and growth of
company at different level (Bianchi and Mathews, 2016.). There are some objectives of research
which are explained as below:
 To measure the benefits of internet techniques as a most impressive part of marketing
within Unicorn Grocery.
 To analysis the effects of internet techniques on implementing effectiveness of an
enterprises and its internal situation.
 To evaluate different internet way which are applied by Unicorn Grocery in order to
increase its revenue and development.
 To aim essential mode by which Unicorn Grocery can enlarge their business operations
and activities at different level.
2

1.4 Significance of the Research
It is identify as most essential and important part of research project because it supports
the investigator in identifying the main motive of investigation effectively. Research is more
important for the company to identify market trends and needs and wants of the customers on
particular matter. It also assist to attract various number of clients towards grocery products and
effective services (Constantinides, 2014). Main purpose of organising research program is to
overcoming all issues and problems easily. A particular part of the research assist in increasing
the knowledge and skills of the people in specified area. The research program into consideration
is completely based on the importance of internet techniques including mobile application, web
pages, social media and many other online sites. All these are highly benefited to the company in
order to maximising their profitability and performance easily.
3

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction of Literature Review
Literature Review is identify most significant and essential part of the research which
assist the investigator in organising a investigation in detail manner. It is a type of scholarly
paper which cover the actual knowledge considering substantive finding as well as
methodological and theoretical involvement to a specific matter (Dahnil and et. al., 2014). These
part of the research provide accurate information and data regarding the grocery products and
services easily. In this information are collected from different sources including daily papers,
past tasks, books and magazines and many other relevant sources. It is important and beneficial
for the company to maximise their sales and revenues as well as gain competitive advantages
within predetermined period of time.
2.2 Main Body
This part of the Literature Review includes important and significance of the internet
tools as a part of internet marketing which support the business to easily identify basic needs and
demands of the customers towards business services, process and products (Internet Marketing,
2018).
The benefits of internet marketing within Unicorn Grocery
As per the view point of Vilalta, (2015) internet marketing is identify as an important and
essential tool for the growth and development of business within an organisation. It also support
the firm to attract large number of population and increase their sales and turnover easily. In this
modern area, large number of the person are spend their more time on internet sites like social
media, Instagram, Facebook, twitter and many other. All these are support them to analysis entire
introduction about business background. Thus, they are aware regarding this which benefited to
the enterprises to achieve their long term goals and objectives within predetermined period of
time. The internet marketing can be identified as an effective and valuable techniques which is
applied by the company, researchers and businessman as to increasing its customer base in the
organisation, developing marketing activities, maximising performance and profitability of
enterprises. There are some benefits of internet marketing which are shown as below:
4

Increase customer base: Internet marketing is more useful part for the development and success
of Unicorn Grocery. This tool support the company to provide their entire details about products
services, process to the customers and in the marketplace. Main focus of the company about
applying internet marketing is to capturing whole marketplace for producing their goods and
services to the customers at affordable price.
Maximise customer loyalty: Internet marketing also helpful for the company because such tool
increase the loyalty among customers. Thus, it is the duty of manager to provide accurate
information about changes in the company to the clients. Further, it maximise the loyalty and
trust of the customers in the organisation.
Increased brand awareness: As a SMEs, it is essential and important for the Unicorn Grocery is
to apply relevant sources to developing cognisance among large number of population regarding
services and goods of the company. Thus, it is essential and important for the firm to maximise
their profitability and effectiveness in an effective and efficient manner.
The effect of internet marketing on business and its internal situation
According to the Yoon, (2014) internet marketing is effective and beneficial techniques
which is applied by the each and every business with motive to maximise their productivity and
profitability level within predetermined period of time. It is more useful for the firm because it
render internal and external edge to the company in order to expand their business operations and
activities easily. Main motive of the Unicorn Grocery while applying internet marketing is to
enhancing their business activities and functions smoothly. Thus, it is necessary for the
organisation to enlarge their operations at different level as well as attain higher success and
development at marketplace easily. There are more influence of Internet marketing on company
and its internet situation which are describe as below:
Developing productivity of organisation: Internet marketing are effective tool in
increasing productivity and profitability of company via gaining more attention of large number
of population towards the organisation. With the assist of such techniques business entity is
capable in order to maximise their productivity with motive to attaining various number of
clients.
Attraction of clients: In each and every organisation, customer are known as a more
important part for the development and success of the firm. In order to attract large number of
customers towards business services and products, it is the role of manager is to provide quality
5

goods and services to the customers at affordable price. Thus, it benefited to the organisation to
increase their effectiveness and performance at global marketplace.
Different tools of internet marketing are used by Unicorn Grocery to increase their development
There are different techniques of internet marketing which are applied by Unicorn
Grocery with aim to attract different number of people, maximise productivity and profitability,
capture large number of market share and many other benefits. Thus, all these are identify as a
part of business success and development at international and national area. Some tools of
internet marketing are determine as below:
Social Media: It is identify one of the effective and useful tool which support an
enterprises to attract various number of people by providing accurate information about services
and products of firm. This tool is cost effective for the Unicorn Grocery to easily reach different
number of buyers in an effective and efficient manner.
Mobile application: According to the Occeña, (2018) the Unicorn Grocery has
established their own mobile application, it is valuable for the business entity to reach maximum
number of clients towards goods and services of enterprises. Now a day, half of the generation
have their own mobile phone which benefited to the firm to effectively give all information
about them. Thus, it help firm to effectively reach different number of people.
2.3 Conclusion of Literature Review
From the above mentioned information about literature review is more essential and
significant for the SMEs like Unicorn Grocery. In these type of research, point of view of writers
are different from each other. It is completely based on specified topic of research including
importance of internet marketing to the business activities and operations (Valaei and et. al.,,
2016). Internet marketing has different parts which are benefited to the company to expand their
business operations and functions smoothly and easily. It will also support the firm to maximise
their productivity and profitability level within predetermined period of time. Thus, it is highly
effects on company and its performance and effectiveness at marketplace.
6

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is another type of research project which is important and useful
for the researcher in order to identify requirement and needs of the clients about grocery products
and creative services. This kind of the research aspect mainly related with the application of
different techniques via which an investigation can be organised effectively and efficiently.
3.1 Research Philosophy
It is related with the different types of nature, source as well as progress of knowledge
criteria. In addition, it is an essential way for the researcher to recode and evaluate any kind of
information effectively (Denscombe, 2014). Philosophy of research is mainly classified into 2
parts including positivism and interprtivism. In case of interprtivism, investigator analysis actual
trend because it provides qualitative investigation which is mainly based on the present data
quality. Further, it based on the nature of human and different kind of responsibility as a part of
social actors.
3.2 Research Approach
It is identified as an essential tool of research which is beneficial for the investigator in
order to turn forward in accurate direction (Tiago and Veríssimo, 2014). There are mainly two
types of research approach including deductive and inductive which is important in rendering
accurate mode in order to obtain positive results. In this actual research, investigator followed an
inductive methods for evaluate work in a systematic manner.
3.3 Research Strategy/Methods
There are two types of research methods including qualitative and quantitative. Both are
valuable and useful for the investigator to analysis accurate amount of the information or data.
Thus, it benefited to the company to maximise customer base in the organisation as well as gain
competitive advantages easily (Hamdi and et. al., 2014). Further, it support to increase sales and
revenue of the enterprises by providing quality in its services and products to the customers at
affordable price.
3.4 Research Methodology
It is an effective process which is used by researcher in order to gather data and
information for the motive of making accurate business decisions (Schmidt and et. al., 2014).
There are some methodology of research including interview, publication research, surveys and
7

many other relevant tools. These are essential for the business because it provide historical and
present information accurately. In this researcher use Survey which help the business to identify
point of view of customer about internet marketing, process, products and services of enterprises.
3.5 Research Instrument/Tools
There are two types of research tools such as primary and secondary. Both are beneficial
and essential for the researcher in order to analysis accurate information and data regarding
company information considering products, services and many other relevant information.
Primary research is conducted by own which involves certain source mainly prospective
customers and clients in target market (Holliman and Rowley, 2014). In cause of secondary
research, it is already complied, organised or gathered by others.
3.6 Sampling
It is classified as an effective research program which applied via investigator in hold this
research in an effective and systematic manner. It renders data assurance which is gathered for
satisfaction of search. In order to acquire accurate and proper data, investigator selected sample
size of 30 respondents.
3.6.1 Identifying Population and Research Site
After analysing the unit of evaluation, then the investigator must determine the target
audience of population. It is wants by the researcher in order to draw a valid conclusion
regarding the research program is done (Litosseliti, 2017). Determining the target population
needs specifying the best parts that identifies which single persons are included or not. In this
role of investigator to consider below quality for a research study such as gender, age, and many
other relevant data. In addition, they also analysis the research site where they ask different
questions to the respondents whose are selected effectively.
3.6.2 Sampling Strategy
There are different strategy of sampling including simple random sampling, systematic
sampling, stratified random, cluster, convenience and quota (Öztaş, 2015). All these are
important and beneficial for the research and it is benefited when the population are similar to
single to another on essential variables. In this research mainly used simple random strategy
which is essential for the investigator in order to ensure a high level of representativeness.
8

3.7 Ethical Implications
It is important aspects of research methodology as well as benefited to the researcher in
order to acquire from entire investigation related to specified issue in proper way. During
organising an effective research, investigator faces various issues such as misunderstanding and
many other (Muhib and et. al., 2016). Further investigator organise a research program by
applying ethical legislations and rules in an accurate manner.
3.8 Research Limitations
It is a typical dissertation that may be related to different points such as formulation of
research objectives and aims, implementation of data collection approach, sample size, lack of
previous studies in the investigation area and scope of discussions. All these are important to
conduct research in a successful manner.
9

CHAPTER 4: Findings(Data Analysis and Presentation)
Questionnaire
Name:
Age:
Gender:
Phone Number:
Address:
Q 1) Which part of the community apply internet marketing technique with motive of creating
online purchases?
 Youth Generation
 Older Generation
Q 2) Which department of Unicorn Grocery is most welfare from impressive implementation of
internet marketing techniques?
 Marketing
 Sales
 Accounts
 Operations
Q 3) Is internet marketing techniques are necessary or essential for the growth and success of
Unicorn Grocery in long term development?
 Yes
 No
Q 4) Which particular internet marketing techniques are applied by the Unicorn Grocery to
reach large number of customers in an effective manner?
 Mobile applications
 Social Media
10

Q 5) What is the wanted results on enterprises by impressive execution of internet marketing
tools?
 Higher Growth
 Increase in Overall Revenue
 Cost efficiency
 Better reach to customers
Q 6) Does internet marketing techniques are important for competing in an effective manner
within the specified area?
 Yes
 No
Q 7) What is the effect of Internet marketing techniques on organisational working culture?
 Knowledgeable workforce
 Productivity increment
 No change
Q 8) Does internet marketing techniques follow an enterprises in order to expand their business
operations and activities at international level?
 Yes
 No
Q9 If internet marketing is essential for the growth and development of enterprises at
international of global market?
 Yes
 No
Q 10) Provide your recommendation what are the changes that can be seized for the
improvement of Unicorn Grocery.
11

CHAPTER 5: Data Interpretation
Theme 1:Which section of community apply internet marketing
Q 1) Which part of the community apply internet marketing technique with
motive of creating online purchases?
Frequency
 Youth Generation 30
 Older Generation 10
Interpretation: From the above mentioned graph it has been concluded that choice of youth and
oldest generation while using internet marketing tools. In this 30 are youth generation and 10 are
older generation that prefer internet marketing tools.
12
Youth Generation Older Generation
0
5
10
15
20
25
30
30
10
Frequency

Theme 2: Implementation of internet marketing
Q 2) Which department of Unicorn Grocery is most welfare from impressive
implementation of internet marketing techniques?
Frequency
 Marketing 25
 Sales 03
 Accounts 04
 Operations 08
13
Marketing Sales Accounts Operations
0
5
10
15
20
25
25
3 4
8
Frequency

Interpretation: From the above mentioned graph that concluded that company has different
departments such as marketing, sales, accounts and operations. All these departments are needed
to implement internet marketing with motive to maximise business sales. These tool highly used
by the marketing department as compare to other.
14

Theme 3: Necessity of internet marketing for the business growth
Q 3) Is internet marketing techniques are necessary or essential for the growth
and success of Unicorn Grocery in long term development?
Frequency
 Yes 30
 No 10
15
Yes No
0
5
10
15
20
25
30
30
10
Frequency

Interpretation: From the above discussed graph that shown importance of internet marketing
which assist the organisation to maximise their sales and revenues as well as accomplish their
long term goals and objectives in limited time period. In this 40 out of 30 respondents are agree
and rest of the population are never accepted about this concepts easily.
16

Theme 4: Particular techniques of internet marketing applied by company
4) Which particular internet marketing techniques are applied by the Unicorn
Grocery to reach large number of customers in an effective manner?
Frequency
 Mobile applications 30
 Websites 05
 Social Media 05
17
Mobile applications Websites Social Media
0
5
10
15
20
25
30
30
5 5
Frequency

Interpretation: As per this graph that shown the types of different internet marketing tool.
Mobile application are prefer by 30 respondents, 5 are choose websites and rest of the generation
are select social media. All these are valuable and beneficial for the company to attract different
number of customers easily.
18

Theme 5: Expected outputs on business by using internet marketing
Q 5) What is the wanted results on enterprises by impressive execution of
internet marketing tools?
Frequency
 Higher Growth 20
 Increase in Overall Revenue 05
 Cost efficiency 08
 Better reach to customers 07
19
Higher Growth
Increase in Overall Revenue
Cost efficiency
Better reach to customers
0
2
4
6
8
10
12
14
16
18
20
20
5
8 7 Frequency

Interpretation: As per these graph that determined about the significances of internet marketing
for the development and growth of company. In this 40 out of 20 respondents are say it benefited
to the business higher growth, 5 are say to maximise their overall revenues, 8 respondents are
agree, it is a cost effectiveness techniques and rest of the generation say internet marketing is
better tool for the company to reach large number of customers.
20

Theme 6: Internet marketing are essential for business entity.
Q 6) Does internet marketing techniques are important for competing in an
effective manner within the specified area?
Frequency
 Yes 30
 No 10
Interpretation: From the above mentioned graph it has been determined about the essential of
internet marketing for company to expand their operations and produce their products and
service at specified area in an effective and efficiency manner. In this 40 out of 30 respondents
are agree and 10 are does not agree about this.
Theme 7: Impacts of internet marketing
Q 7) What is the effect of Internet marketing techniques on organisational
working culture?
Frequency
 Knowledgeable workforce 25
 Productivity increment 10
 No change 05
21
Yes No
0
5
10
15
20
25
30
30
10
Frequency

Interpretation: From the above discussed graph that discussed about the impact of internet
marketing on working culture of company. In this 40 out of 25 respondents are say it is highly
effect on knowledgeable workforce, 10 are says it influence on productivity ratio of company
and rest of the population doesn't say about such matter.
Theme 8: Internet marketing is apply by enterprises to expand their business
Q 8) Does internet marketing techniques follow an enterprises in order to
expand their business operations and activities at international level?
Frequency
 Yes 36
 No 04
22
Knowledgeable workforce
Productivity increment
No change
0
5
10
15
20
25
25
10
5
Frequency

Interpretation: From the above mentioned graph that described about the value of internet
marketing for the company to enlarge their business operations and activities at different or
international level. In this statement 40 out of 36 respondents are say it is essential to expand
their business successfully and 5 respondents are not agree because they believe it is a complex
process.
Theme 9: Significance of Internet marketing
Q9 If internet marketing is essential for the growth and development of
enterprises at international of global market?
Frequency
 Yes 30
23
Yes No
0
5
10
15
20
25
30
35
40 36
4
Frequency

 No 10
24
Yes No
0
5
10
15
20
25
30
30
10 Frequency

Interpretation: As per this graph that determined the internet marketing tool is useful and
essential for the development and progress of company at global level. In this 30 are agree and
rest of the population are not agree about this concepts.
25

CHAPTER 6: CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above mentioned report it has been concluded that digitalisation is more
essential and effective part for the development and growth of organisation within predetermined
time period. These are beneficial for the company to increase their sales as well as gain
competitive advantages easily. There are different parts of the digital technology including social
media, internet marketing, and many other. All these are valuable for the business entity in order
to attract large number of customers in an effective and efficient manner. In this needs of the
company management is to expand their business operations and activities at international
market, in this they highly require to introduce their new products and services to the customers
and in new place. Beside this, they require to follow internet marketing tool which support them
to increase customer loyalty and awareness regarding overview of company.
Recommendation
From the above discussed report it has been recommended that enterprises requires to
implement or formulate various kind of digital technology with motive to accomplish long term
objectives and targets within specified period of time. In order to increase sales as well as gain
competitive advantages easily company should try to apply different kind of digital technology.
The business entity support to handle the different activities of company in order to retain
performance in completing all activities in allotted time duration. The administration of
organisation requires to utilize various kind of business activities effectively and efficiently. It
will leads to raise the execution of business development and success. Company requires to
utilize various kinds of scheme in order to maximise customer base in the business.
26

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Internet Marketing. 2018. [Online]. Availabile through:
<https://www.searchenginejournal.com/internet-marketing/230047/>./
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