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The importance of website development in small business organisation

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Added on  2021-01-02

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RESEARCH PROJECT TITLE:1 CHAPTER 1: INTRODUCTION1 Overview of the Research2 Research Aim 2 Research Objectives 3 Research Questions 3 Time Scale 3 CHAPTER 2: LITERATURE REVIEW6 The importance of website development in the growth of small business organisation. 8 CHAPTER 3: RESEARCH METHODOLOGY9 Type of Investigation 9 Research Design 9 Research philosophy 9 Research Approach10 Data collection Methods10 Data sampling 11 Ethical Consideration 11 CHAPTER 4 DATA ANALYSIS12 CHAPTER 5: CONCLUSION AND RECOMMENDATION

The importance of website development in small business organisation

   Added on 2021-01-02

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Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION ...................................................................................................1Overview of the Research...........................................................................................................1Background of the Research .....................................................................................................1Significance of the Research ......................................................................................................2Research Aim..............................................................................................................................2Research Objectives ...................................................................................................................3Research Questions ....................................................................................................................3Time Scale ..................................................................................................................................3CHAPTER 2: LITERATURE REVIEW ........................................................................................6The importance of website development in the growth of small business organisation.............6The major usage of website as a tool of marketing and communication within plan.com.........7The role of website in evolving customers habits which help in shaping digital sales channel. .....................................................................................................................................................8CHAPTER 3: RESEARCH METHODOLOGY ............................................................................9Type of Investigation..................................................................................................................9Research Design .........................................................................................................................9Research philosophy ..................................................................................................................9Research Approach ..................................................................................................................10Data collection Methods...........................................................................................................10Data sampling ...........................................................................................................................11Ethical Consideration................................................................................................................11CHAPTER 4 DATA ANALYSIS ................................................................................................12CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................22Conclusion.................................................................................................................................22Recommendation ......................................................................................................................22CHAPTER 6: SELF REFELECTION ..........................................................................................23REFERENCES..............................................................................................................................24APPENDIX ...................................................................................................................................26
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TITLE: To analyse the use of website in convince the customers in availing the services of thecompany. A case study on plan.com. CHAPTER 1: INTRODUCTION Overview of the ResearchDigital tools and technologies are considered as the most important element which hastaken huge participation in growth and evolution of an organisational functions. In thecontemporary organisational scenario the competition level is so high within same industry andfor the sack of providing higher competition to their rivals, enterprises are focuses overimplementing high tech technologies and tools within their operations. Therefore, suitableimplementation of the technologies are effective in striving the growth of firm. Website isascertained as the key source of digitalisation, that performs effective function in developingcustomers base for the purpose of reaching at the competitive position within the commercialcentre (Benitez-Amado and Walczuch, 2012). In the universe full of digitalisation, businessesare significantly interested over utilising high-tech technologies as making organisational easyand reliable. Website is an effective element which is applied by small as well as large businessorganisation as to implementing good and foster relationship with their potential buyers. Websiteis considered as a set of related web pages which are located under a single domain name.Website is also refers as the most essential element of internet, which emphasis on theaccumulation of global web record that involves a occurrence file which is known as home folio.Plan.com is the selected business for this particular project, thus it is a telecommunicationservice supplier company. Plan.com was founded in the year of 2013, by the efforts of DanCraddock. The leading centred sphere of business is to enhancing its buyers base by offeringwide range of products and employment in order to reaching at potential growth andcompetitiveness within the commercial centre. Background of the Research A website is defines as a collection of related web pages, involving, multimedia content,typically identified with a common domain name and promulgated on around one internet server.The tool of internet site is widely used by organisation in order to providing efficacious way totheir buyers, who are willing to taking participation in online practices for the sack of satisfying1
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their needs and wants. A website is also effective in analysing the appropriate details in regardsto the organisation or its operations (Chen and Tsou, 2012). With the help of websiteorganisations are providing assess to the customers to determine the information in regards to thefirm in respect to taking benefits of organisational products and services. Plan.com is a mediumsize communication provider firm who deals in mobile, voice and cloud solution. The companyalso deals in an brilliant, self goodness internet source which is effective in making peopleconnect through a network at a global ground. The company is focused on making propertyworthy for organisational people through appreciated for their significant efforts and positiveparticipation within organisational practices with the support of market leading authorizationschemes and arbitrary bonuses. Significance of the Research This is also an effectual aspect of investigation work as it emphasizes on examining themajor purpose of conducting the exploration work. The major reason behind conducting aresearch is to developing the knowledge, skills and ability of a learner on a specified area, thusthis create value for a person in moving ahead towards achievement of growth in their career orin future tasks in more efficient way. The research into consideration is based on the use ofinternet site in convert the needs of buyers into satisfaction by availing best possible facilities.Website is considered as an effective instrument that plays vast role in developing the base ofcustomers by providing them an effective range of products and services to their importantcustomers by online sources. A researcher conduct an investigation just to finalising theinvestigation problem in effectual way by the support of accumulation of valid and reliableinformation that are connected over the chosen study area (Fawcett and et. al., 2011). The studyinto actual actions are also effective in execution of a new exploration with the previousguidelines so that the chances of mistakes are reduced and proper outcome can be attained inproper manner. A new research is also conducted just to overcome with the issue of previousresearch which is related to the similar area of study. A research work helps an individual indeveloping the ability of finding data and information in regards to a particular research issue.Research AimThis consist as the essential part of research area as it supports the investigation inproviding a significant direction to the investigator to carry out the research work in potential2
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direction. The essential aim of the present investigation is “To analyse the use of website inconvince the customers in availing the services of the company”. A case study on plan.com. Research ObjectivesThis is moreover an another major part of research activity that is co-ordinated throughthe motive of research as it is significantly depend on the issue of the research. This section ofresearch is reasonable in providing a right technique to investigator to implement all activities ofexploration in an effective way (Ganguli and Roy, 2011). The important objectives ofexploration are associated as below:To determine the importance of website development in the growth of small businessorganisation. To identify the use of website as a tool of marketing and communication withinplan.com.To evaluate the role of website in evolving customers habits which help in shaping digitalsales channel. Research Questions This can be settled as the vital part of investigation area, which provides an apparentbearing to complete the work of composing overview in most appropriate and efficient manner.In this portion data necessarily be gathered via separating the sentiment and opinions of variousauthors and publisher. The main research questions of the research are described as underneath:What is the importance of website development in the growth of small businessorganisation?What are the major usage of website as a tool of marketing and communication withinplan.com?What is the role of website in evolving customers habits which help in shaping digitalsales channel?Time Scale This section of the research emphasis on the designing an proper time framing in whichall the exploration actions are implement in appropriate way (Ifinedo, 2011). This consist to bethe primary obligation of an investigator to design an hard-hitting time scale which is effective inproviding suitable guidance with the representation of research action in suitable manner as in3
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