Resource Requirements for Research Conduct

The assignment focuses on the various resources needed for research conduct, such as capital, labour, internet, books, magazines, journals, brochures, and others. It highlights how researchers utilize these resources to collect data and information, compile research papers, and travel for data collection. The document provides references from relevant journals and books, including the Journal of Marketing Research, Journal of Retailing, and Journal of Destination Marketing & Management.

RESEARCH
PROPOSAL

Table of Contents
TITLE:.............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
Research Objectives:..............................................................................................................3
Research Questions:...............................................................................................................4
LITERATURE REVIEW................................................................................................................4
Usage of marketing/ advertising by organisation within an food industry............................4
Importance of online sales to organisation in the present......................................................5
Relationship between marketing/advertising of online sales.................................................5
Impact of marketing advertising on JJ Food Service online sales..........................................6
METHODS ...................................................................................................................................6
TIMESCALE...................................................................................................................................9
RESOURCES................................................................................................................................10
REFERENCES..............................................................................................................................11

Title:
“The impact of Marketing/Advertising on Online Sales. A study on JJ Food Service”.
INTRODUCTION
Advertising is one of the effective procedure which help organisation in promoting
various goods and services among customers in market place. There are different online
advertising which are available in offering interesting advertising packages. Along with this,
marketing will play an essential role in displaying the major positive and negative features of
products among the audience. Most of the organisations mainly focus on the impact of different
advertising methods on online sales. The report is based on JJ Food Service which is food
company and they offer fine eating and pleasurable services or facilities to their guests. In this
assignment, it covers aims, objectives and questions which help in completing whole research
project. It is required for an organisation is to concentrate on enhancing marketing and
advertising activities through online sales (Strauss and Frost, 2016). With the help of marketing,
they can easily gain attention of desired customers towards their products and services. It is
important for the firm to use these techniques and methods such as marketing methods. It can be
used for analysing current demand and need of customers of the entire market place. Along with
this, literature review is used to identify various scholars and authors view points and perceptions
regarding specific topic.
Aim: “To Identify the impact of Marketing/ Advertising on Online sales: A case study
on JJ Food Service”.
Research Objectives:
 To increase the sale of restaurant by 20% through usage of social media marketing
strategy within 2 months of time period.
 To develop own website and online platform within 3 months of time period to increase
the online sales of restaurant in UK by 30%.
 To ascertain the relationship of social media marketing with increment in the sales figure
of restaurant within 1 month of time period.
 To assess the impact of social media marketing upon the overall profitability of restaurant
within 2 months of time period.

Research Questions:
 How do organisation in the food industry use marketing or advertising?
 How important are online sales to organisation in the present ?
 Elaborate the relationship between marketing/advertising of online sales ?
 What is the impact of marketing/advertising on JJ Food Service online sales ?
LITERATURE REVIEW
Usage of marketing/ advertising by organisation within an food industry
As per the view of Wang and Goldfarb (2017) Advertising is the marketing
communication and interactions which employs an openly sponsored, non personal messages and
sell of goods and services. For instance, advertising is the functions which is company
specialising and help in designing and executing type of products and services in the market area.
Advertising is the method which gain attention of large number of customers whether they
belongs to domestic as well as international. The company mainly deals with highly perishable
goods and services that can appeal as wide or narrow of niche market. There are various usage of
marketing and advertising in JJ Food Service that are described as under: Traditional media advertising – Businesses in JJ Food Service will make and develop
wide usage of traditional media outlets. For example, Tesco is the retail store so they can
use marketing and advertising method for promoting their products and services through
online basis. JJ Food service are use traditional marketing techniques which help them in
processing effective work such as farms and packages of food items in better manner.
This method is used for attracting nearby restaurants and cafes who are purchase their
products and goods for deliver their clients. An organisation use traditional media
advertising which includes radio, television, outdoor billboards, newspaper and so more. New media advertising – JJ Food Service is using marketing and advertising method
which assist them in boosting their sales volume in the large market place. This will help
them in gaining more income and revenue by selling new products and services among
customers effectively. New media advertising is the effective approach which main aim
is to get customers towards desired goods and services. This will enhancing their sales
and growth level and easily reach with potential customers. This is different from

traditional approach because this will attract customers through online basis but
traditional used radio, television for reaching with customers.
 Promotional Tie-Ins – The grocery and restaurants shop can associate their promotional
and marketing activities in their advertising events or campaigns. JJ Food Service offer
variety of goods and services among more than one or two manufacturers so they can
spread promotional activities in all over the world. With the help of marketing and
advertising, they can easily get desired income and revenue by providing goods and
services. For attracting large number of customers, they can offer discounts and coupons
system to their customers that are enhancing their sales level in proper manner. For
example, JJ Food service offer their products among different manufacturers and retailers
in order to gain income and profitability.
Importance of online sales to organisation in the present
In current time period, online selling is important for an organisation because with the
help of this, they can easily deliver required goods and services to their customers. As per the
view of Abubakar and Ilkan (2016) Online selling is the growing and developing within an
organisation because they can gain more customers by adopting this method. This will assist firm
in order to gaining high income and revenue by providing variety of goods among customers.
There are various significant factors regarding online sale is essential for JJ Food Service that are
described as follows: Easy access to market – It is necessary for an organisation is to analyse whole market
place where they can attract large number of customers towards products and services of
JJ food service. This will help them in analysing and examining different customers
needs and wants.
 Potential for rapid growth – JJ Food Service is selling products and services through
online method which help them in gaining attention of more people towards them. With
the help of good digital marketing strategy and plan a scale in order to satisfying their
system requirements. JJ Food Service offer variety of products and services among their
customer as well as retailers which assist them in acquiring fast growth and development
opportunities.

Relationship between marketing/advertising of online sales
According to the view of Manchanda, Packard and Pattabhiramaiah, (2015) marketing is
the procedure which described about customers and promoting the business concern. The
professional marketing agency will not only focus on gaining new business through market
research so they are concentrate on existing customers and improving goods and services in the
line with fulfilling all customers wants. It is the procedure of designing and preparing effective
products for the market place. It involves evaluating and understanding the potential requirement
of buyers regarding JJ Food Service commodities. It is the marketing activities which defines as
the brands and attracts the market share that is required. Marketing and Advertising is the
method which is used for promoting company's goods and services in the market place. This
includes evaluating and understanding desired customers needs and wants regarding specific
goods and services in effective manner.
Advertising is the process which help in making and developing required goods and
services among their customers. It is important for company is to spread and increase their
selling activities for gaining attention of large number of people. At the time of marketing, an
organisation require to promote their desired goods and services among customers.
The marketing and advertising is interrelated with each other because they are performing
common function within an organisation effectively. Functions includes promoting products,
gaining attention of customers and analyse whole market as well as consumer needs. It is useful
and beneficial for company in order to reach with desired customers whether they are domestic
as well as international level. Along with this, it can be used for attracting large number of
customers towards giving new and innovative type of products and facilities to their buyers. This
will make accurate effective relation with their customers if they are develop strong trust and
understanding with them.
Impact of marketing advertising on JJ Food Service online sales
As per the view of Park and Nicolau (2015) Marketing is the procedure which help
company in selling and purchasing desired goods and services in the large market place. This is
used for firm in order to gain high income and revenue in effective way which assist them in
promoting and boosting sales volume in proper way. With the assistance of marketing and
advertising, JJ Food Service can easily gain attention of domestic as well as international
customers at the large market place. Along with this, it will assist in analysing desired needs and

requirements of an organisation in effective way. There are various needs which includes
customers demand and requirement as per their taste and preferences, so they need to fulfil all
such needs.
METHODS
There are various methods and techniques which can be used for analysing and collecting
accurate data and information in effective manner. These are described as under:
Primary method – Primary research method refers as collection and gathering of data or
information that are used for developing authentic research report. The researcher collect and
gather data by different sources such as questionnaire, interview, focus group. Along with this, it
is the guide which help in getting accurate results or outcomes in possible manner. It will help in
motivating and encouraging representer distinctive sort of data and information. This prompt is
able to boost and motivate researcher in performing authentic investigation. In this, primary
research means that data which has been collected and gathered directly with the research
subjective (Babić Rosario and et. al., 2016). An investigation is conducted by going in the large
market area for analysing and find out the information which are required for completing their
research. There are various sources of collecting primary research method which includes
interview, questionnaire, observations, focus groups and so more.
Secondary method – It is defined as an interpretation and analysis of primary research.
The method is writing secondary research which assists in collecting and assembling accurate
investigation which is accurate and relevant to writing on specific topic and interprets what is the
primary research. For instance, secondary method takes form of results from two or more
primary research articles in better manner. This strategy is vital and crucial method which
includes exploration that prompts in reaching with various types of investigation that can be used
for discovering the results by the distinctive perception of creators and there are number of assets
in order to keep with performing adequate sorts of investigation in better way. In addition to this,
different useful and profitable results of directed examination are conducted in this assignment.
Both primary and secondary method of research is used in this project for collecting and
gathering authentic data and information.
Qualitative data – It is defined as data which designed to collect data, facts and figures.
Qualitative data is structured and statistical and it is provide support in order to draw conclusion
(Cao and Li, 2015). This approach is used by researchers in effective way in order to gather and

collect required facts and figures. The idea of this survey and examination is more subjective and
different types of meetings that are taken by researchers. The results of investigator of this
segment comes in analysing and finding the examination which includes exploratory and it is
mainly based on numerical grounds.
Quantitative data – This strategy is used to discover the accurate results in exploratory
framework. In addition to this, the examination is based on collecting and gathering important
data or information that are concerned in order to convey it as a hypothesis. An investigator
develop research project in the form of writing and there are different types of research that are
being formulated by company in order to analyse their customers needs and requirements.
Data collection – It is the procedure which helps in collecting and gathering accurate
information or data on variables of interest in systematic manner (Verhoef, Kannan and Inman,
2015). Data collection is the systematic approach in order to collect and gather right information
or data from various methods or sources in order get completed and gain accurate image of areas
of interest. It enables an individual of an organisation for answering the particular questions,
evaluate and measure the right results and develop estimation regarding future possibilities and
trends In data collection method, interviews, surveys and focus groups are play role as primary
techniques in order to assemble data and information. With the assistance of analytics tools, an
organisation are capable for collect right facts from using mobile devices, websites traffic, server
activity and other appropriate sources which are depend on the research project.
Research Philosophy – It is considered as various types of methods and sources, name
and also formulating effective knowledge of investigators. In simple words, it is determined as
examining and analysing specific data. In addition to this, it can be divided into two parts that
includes interpretivism and positivism. In this, Interpretivism research due to this they are
conducting qualitative research method that can be based on important quality of facts and
figures. Another approach is not best suitable for the research project. There are various types of
research philosophy which includes positivism, realism, Interpretive, Pragmatism and
Subjectivism. In this report, positivism are taken for collecting and gathering all required data
and information.
Research Approach – It is one of the most powerful apparatuses of research that are
provide help in conducting research practices in order to recognise various ways so they can
acquiring right results or outcomes. In this, research methodologies are divided into two

fundamental research approaches that includes inductive and deductive approach of
investigation. In this consideration, the inductive approach is determined as subjective facts and
figures in better manner. It can be analysed that accessibility of statistical points of information
and data need to be collected and gathered effectively. In this report, inductive approach is used
by researcher because this will help in collecting accurate data and information.
Sampling – For the main purpose is to conduct research, the researcher play an essential
role in selecting the sample size for the purpose of investigation. This will help in deciding the
accurate results in order to examine in legitimate manner. In this survey and examination, there
are around 50 respondents which are taken in Simple random form and various numerous others.
The participants includes households, businessmen, organisation and so more. The researcher
contact with their respondents through social media, internet, newspaper, messages and many
more.
Data analysis – It is the procedure of examining, inspecting and transforming the data
with end goals and objectives in order to use relevant data and information. In addition to this, it
is the procedure which assist in evaluating and measuring the data by using analytical and logical
reasoning to examine various elements or components of the required data effectively (Pappas,
2016). This is the form of appropriate analysis which has only one step that must be completed
while conducting research experiment. In this, there are various sources related to data such as
gathered, reviewed and then examining the some sorts of analysing and finding the relevant
conclusion. Along with this, there are variety of specific data analysis method or technique
which includes data mining, text analytics, business associations and various other consideration.
In respect of respective research, by conducting data analysis researcher able to collect all
necessary and essential information about how online sales are getting influenced by marketing
as well as advertising. By collecting essential data and information they able to conduct research
in appropriate manner which leads to achievement of goal in proper way.
TIMESCALE
Gantt Chart:- Gantt Chart is developed by Henry Gantt. That refers to graphical
representation in the form of bar chart which illustrates schedule of conducting project in proper
manner. In this on vertical axis list of task which is going to performed are listed, whereas on
horizontal bar graph will show duration of ducting each and every activities.

RESOURCES
Resources refers to various factors which are incurred for conducting a particular task or
activities in effective and appropriate manner. Some of the basic resources which are needed to
conduct work are land, labour, capital, energy, experiences, knowledge, management, time,
information and many more. If their will be availability of proper resources then an individual or
staff able to conduct work in effective and appropriate manner. In context of conducting
research, resources required by a researcher are capital, labour, internet, books, magazines,
journals, brochures and many others. Researcher need capital so that they able to do process in
effective manner starting from travelling for collecting data to compiling the research paper in
proper manner. Researcher use books, journals, magazines, internet, brochures and other articles
for collecting data and information in appropriate and effective manner. They also need labour or
individuals who will collect data or informations through different sources in order to conduct
research in proper and effective manner.

REFERENCES
Books and journals
Srinivasan, S., Rutz, O. J. and Pauwels, K., 2016. Paths to and off purchase: quantifying the
impact of traditional marketing and online consumer activity. Journal of the Academy of
Marketing Science. 44(4). pp.440-453.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services. 29. pp.92-103.
Verhoef, P. C., Kannan, P. K. and Inman, J. J., 2015. From multi-channel retailing to omni-
channel retailing: introduction to the special issue on multi-channel retailing. Journal of
retailing. 91(2). pp.174-181.
Cao, L. and Li, L., 2015. The impact of cross-channel integration on retailers’ sales
growth. Journal of Retailing. 91(2). pp.198-216.
Babić Rosario, A. and et. al., 2016. The effect of electronic word of mouth on sales: A meta-
analytic review of platform, product, and metric factors. Journal of Marketing
Research. 53(3). pp.297-318.
Park, S. and Nicolau, J. L., 2015. Asymmetric effects of online consumer reviews. Annals of
Tourism Research. 50. pp.67-83.
Manchanda, P., Packard, G. and Pattabhiramaiah, A., 2015. Social dollars: The economic impact
of customer participation in a firm-sponsored online customer community. Marketing
Science. 34(3). pp.367-387.
Abubakar, A. M. and Ilkan, M., 2016. Impact of online WOM on destination trust and intention
to travel: A medical tourism perspective. Journal of Destination Marketing &
Management. 5(3). pp.192-201.
Wang, K. and Goldfarb, A., 2017. Can offline stores drive online sales?. Journal of Marketing
Research. 54(5). pp.706-719.
Strauss, J. and Frost, R. D., 2016. E-marketing: Instructor's Review Copy. Routledge.