This research aims to analyze the impact of social media and mobile technologies on global relationship building, focusing on the case of Arcadia Group Ltd. It explores the significance of social media and mobile technology, the impact on building effective relationships with customers at a global level, and the effectiveness of mobile technologies in social media marketing. The research objectives include identifying the significance of social media and mobile technology in Arcadia Group Ltd., ascertaining the impact of social media on building effective relationships with customers, and evaluating the effectiveness of mobile technologies in social media marketing.