Concept of Digital Technology and Its Impact on Human Lives

Research skills

Table of Contents
TASK 1............................................................................................................................................3
Aims and objectives of the research project...............................................................................3
Research Methodology................................................................................................................4
TASK 2............................................................................................................................................6
Conducting the research .............................................................................................................6
Data analysis...............................................................................................................................8
TASK 3..........................................................................................................................................10
Presentation of research findings..............................................................................................10
Validity of research outcomes...................................................................................................10
TASK 4..........................................................................................................................................10
Reflective log............................................................................................................................10
REFERENCES..............................................................................................................................11

TASK 1
Aims and objectives of the research project.
Background: Digital technology has played a huge role in the incessant growth and
progress of human lives. Digital technology has affected every industry be it financial,
manufacturing, education, agriculture and even education. Another by-product of digital
technology has been social media. The introduction of social media changed the way how people
communicate and behave with each other. Social media has played a key role when it comes to
shaping business performance, education, careers, culture, political campaigns and more. Social
media has became an important tool for business marketing and its promotion. The biggest
advantage of using social media as a platform to promote and sell products is its reduced
marketing costs. Also, it has helped the companies to reach a wider audience and then identify
their potential customers. Nowadays, almost all the multi national companies use social media to
enhance their business performance. (Buinac and Lundberg, 2015).
Aim: “To examine impact of social media on firm’s performance: A study on ALDI”
Objectives:
 To identify the concept of digital technology and its impact on human lives.
 To analyse the effectiveness of social media and its drawbacks.
 To identify the relationship between use of social media and its impact on the
performance of business.
Research questions:
 What is the concept of digital technology and how has it impacted human lives?
 How is social media effective and what are its drawbacks?
 What is the relationship between social media and its impact on the business
performance?
Scope: Social media has impacted the performance of a business in one ways than
another. It not only acts as a tool for marketing and promotion for a business but now it has
become a strong platform for various companies to display and sell their products. Social media
services like Facebook, Instagram, Twitter and YouTube acts like a potential market for both
online buyers and sellers. Another major benefit is that it grants global access to businesses
which means a wider audience to display products to. Day by day, the digital media just keeps on

getting bigger and better. Therefore, it can be said that social media will help businesses to grow
more effectively and efficiently in the near future.
Research Methodology
Research methodology can be determined as a tool which is being used by a business for
making its decisions. It is a specific procedure that is used to identify, select, process and analyse
the Information about a particular topic. Research methodology includes several aspects that
consists of surveys, interviews, publication research and several research techniques which can
include historic and present information both in order to create a research. It have several tools
that includes research philosophy, research approach, research design, data collection, sampling,
data analysis and a ethical consideration. This is tool which can help in determine the impact of
social media on business performance. (Mohajan, 2018)
Research Methods
There are basically two types of research methods which consist of qualitative and
quantitative method. Present research is based on qualitative method of research. It is a type of
research which is primarily exploratory research, that is being used to gain an understanding of
underlying motivation, reasons and opinions. It is based on actual facts and figures which can be
also used in developing ideas and hypothesis for a potential quantitative research. In this
research, researcher has used this method because it is based on actual facts and figures and not
on hypothesis.
Research Philosophy
It refers to the way in which data about phenomenon should be gathered, analysed and
used. There are majorly two types of philosophies which includes Interpretivism and positivism.
Interpretivism is a philosophy which is based on naturalistic approach of data collection that
includes aspects like interviews and observations of significant samples. This philosophy is
usually used with qualitative method of research as they are based on actual facts and figures.
This research is based on Interpretivism philosophy which can be used to determine the influence
of social on performance of a business. (Wu and et.al., 2017).
Research Approach