Research Strategy : Assignment

Running head: Research Strategy1
Research Strategy
Best Practices of HR to Gain Employee Commitment in Context of IBM in IT Service
Industry

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Contents
Chapter 1: Introduction....................................................................................................................3
1.1: Select a research question.....................................................................................................3
Research aims and objectives......................................................................................................3
Research questions.......................................................................................................................4
1.2 Factors to the process of selection of the research questions.................................................4
1.3 justification of the research questions....................................................................................4
Chapter 2..........................................................................................................................................5
2.1 Research to find literature relevant to the research question.................................................5
2.2 critical review of the key literature........................................................................................6
Chapter 3 Research Methodology...................................................................................................8
3.1: Technique for quantitative data in a research proposal........................................................8
3.2: Techniques for quantitative data in a research proposal.......................................................8
Chapter 4......................................................................................................................................9
Introduction..................................................................................................................................9
4.1: Evaluate appropriate research methodologies......................................................................9
Research Philosophy....................................................................................................................9
Research Approach......................................................................................................................9
Questions of the research...........................................................................................................10

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Research Design.........................................................................................................................10
4.2 An appropriate methodology...............................................................................................10
Research Strategy.......................................................................................................................10
Data Collection Method.............................................................................................................11
4.3: Justify the methodology......................................................................................................11
Sampling Strategy......................................................................................................................11
Ethical consideration..................................................................................................................12
Data Analysis.............................................................................................................................12
Action Plan.................................................................................................................................12
Gantt chart.....................................................................................................................................14
Chapter 5........................................................................................................................................15
5.1 Record findings....................................................................................................................15
Research Questionnaires............................................................................................................15
5.3 suitable methods to analyze the data....................................................................................16
5.4 Critically analyse the findings..............................................................................................18
Conclusion.....................................................................................................................................20
References......................................................................................................................................21

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Chapter 1: Introduction
1.1: Select a research question
Background of the research
Employee commitment is considered as the significant tool that sustain the organizations for
bringing improvement in their performance along with the attaining the competitive advantages.
The concept of employee commitment is different in various organizations at each and every
stage of the life of the organization. It is required for the IBM Company to keep focus on the
employee commitment for the purpose of attaining the competitive advantages.
It has been found from the study of TJinsite that more than 40% of employees have strong belief
that the role of the good bonding between the employee commitment and HR practices is
necessary like employee orientation programs (TJinsite, 2012). It is necessary because with the
help of the employee commitment, IBM Company would be able to amplify the loyalty of the
employees which would be liable for increasing the attention of the employees towards
accomplishing the tasks.
Research aims and objectives
The main intend of this research study is to recognize the most excellent practices of HR for the
purpose of gaining employee commitment in IBM organization. The research objectives are
mentioned below:
To decisively observe the aspects moving the level of the commitment of the employee to
give in the organizational achievement.

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To analyze the best practices related to the gaining employee commitment in IBM
Company.
To evaluate the influence of the best practices of human resource to amplify the
commitment of the employee.
To provide the recommendation so that the issues of employee commitment can be
reduced.
Research questions
The research questions will be mentioned below which would be accomplished in order to attain
the research objectives.
What are the issues that influence the commitment level of employee?
What are the practices of HR to attain the employee commitment?
How HR practices can support the organization to increase the level of the employee’
commitment?
1.2 Factors to the process of selection of the research questions
There are number of challenges faced by the organization regarding the working life because of
amplifying the time pressure and low social bonding which can put adverse effect on the
behaviour of the employees. It can be see that the commitment level of employees has increased
towards their work. For this purpose, the best practices of HR are required for the management in
order to increase the work life of the employee that constantly increases their commitment level
within the organization. The role of employee commitment is significant for any kind of business

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but HR department of IT industry is not up to the level which increases the dissatisfaction among
employees in their starting phase of job.
1.3 justification of the research questions
At the present time, it is complicated for the organizations and HR managers to keep hold of
employees for the long period because of the competition, along with the providing various kinds
of advantages and compensation that is given by the competitors organization to the employee.
The role of the best practices of HR in such scene keeps huge importance as it helps employee to
be with organization for the long run. The main factors of the research question are the employee
commitment, role of the HR in the growth of the organization and to identify the concerns that
impact the employee commitment level. These factors are justified as it can support to the IBM
Company to develop the commitment level of the employee in the IT service industry.

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Chapter 2
This chapter seeks to reflect literature review related to the research questions which are
addressed with the help of research. The literature review is conducted on the best practices of
the HR which are essential to gain the commitment of the employees in related to the IBM
organisation that deals in the IT service industry.
2.1 Literature to the question
According to the Irefin and Mechanic (2014), commitment is the feeling of being loyal and
oneness that an employee feels towards the organisation where they perform their work.
Employee’s commitment is totally dependent on the experience that an employee has with an
organisation with the support of the policies and procedure of the organisation. This reflects that
the commitment of the employees gets affected due to different factors. The researcher believes
that it is essential to talk about the issues that control the commitment level of employees that
affect the performance of IBM organisation in IT service Industry.
Considering the views of Goetsch and Davis (2014), this has been found that employee
empowerment is one of the factors that influence the commitment of the personnel within the
IBM organisation. In the current era, it is essential to give employee’s a certain level of authority
and responsibility. These responsibilities help them to develop skills and knowledge which helps
them to contribute in achieving the goals of an organisation. Supporting the view,Choi, Goh,
Adam and Tan, (2016), stated that empowerment of the employees work as the transformational
leadership which helps them to contribute in accomplishing the goals of IBM organisation. The
lack of employee's empowerment will make the employees search for better opportunities in the
market.

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Contracting the above views, Armstrong and Taylor (2014) stated that apart from the
empowerment of employees there are many other factors that affect the commitment of the
employees. One of the emerging factors is the reward system that affects the employees. The
reward system includes the different compensation, incentives and many other. The additional
benefits to the employees in terms of the rewards will help the employees to stay with the
company for the longer period of time because they are able to accomplish their personal as well
as the professional needs. This leads to the employees of IBM to remain committed with the
company to achieve the long-run success in the IT service industry. Contrasting this, Newman
and Sheikh(2012)exhibit that sometimes the rewards in the form of attractive promotion and the
compensation seems like the unfair practice that is conducted by the company to enforce their
employees to remain committed. The rewards should be offered in such a way that it seems like
that the IBM knows the value of their employees due to which they are offering the benefits to
the employees.
According to the Dhar (2015), this has been found that the level of training and development is
one of the emerging factors that are influencing the commitment of employees. The commitment
of the employees comes when they will be able to enhance their knowledge and skills for which
they need some training and personal development (Fugate, Prussia and Kinicki, 2012). This has
been found that training and development will help them in upraising their knowledge through
which they can contribute to the decisions of the IBM organisation.
2.2 critical review of the key literature
In the current era, the HR of the IBM is adopting different practices through which they can
make the employees remain committed to the company. According to the Bratton and Gold
(2017), the HR of the company applies the high commitment management model. This model