Developing Using and Organising Resources within Specialist Area

This report evaluates the resources being utilized in the education related organization and particularly in the marketing as it is being considered as a specialist area. It includes the purpose of the resources in the education system and will analyse their effectiveness.

Developing Using and Organising Resources
within Specialist Area

CONTENTS
INTRODUCTION......................................................................................................................1
TASK – 1...................................................................................................................................1
1.1 Explaining the purpose of resources in learning & teaching.......................................1
1.2 Analysing the usefulness of specific resources from own specialist area in fulfilling
the individual learning requirements......................................................................................2
TASK – 2...................................................................................................................................2
2.1 Examining principles related to research design.........................................................2
2.2 Source informing resource development in specialist area.........................................3
2.3 Utilization of theories, models and concepts of inclusive curriculum design.............4
2.4 Manners in which resources can be adapted to enable an inclusive approach............4
2.5 Designing resources for engaging & meeting the individual needs of learners..........5
2.6 Employing resources for engaging & meeting the individual needs of learners.........6
TASK – 3...................................................................................................................................6
3.1 Ways of classifying as well as storing resources.........................................................6
3.2 Reviewing the manners of sharing resources with other learning professionals.........7
TASK – 4...................................................................................................................................8
4.1 Reviewing legal needs & accountabilities for development and use of resources......8
4.2 Implications of intellectual property rights and copyright for development and use of
resources.................................................................................................................................8
TASK – 5...................................................................................................................................9
5.1 Effectiveness of own design and use of resources to engage and meet the individual
needs of learners.....................................................................................................................9
5.2 Own strengths and areas for improvement in relation to development and use of
resources...............................................................................................................................10
5.3 Planning opportunities to improve own skills in development and use of resources10
CONCLUSION........................................................................................................................11
REFERENCES.........................................................................................................................11

INTRODUCTION
Talking in relation with the education sector, organization of all the important
resources is very crucial. There are varied kinds of materials which are utilized in the
education process by the teachers and they must be developed, accessed and executed
effectively for the purpose of delivering an enhanced knowledge as well as lessons to the
learners. Considering this, the main aim of the current research report is to offer a brief
evaluation of the resources being utilized in the education related organization and
particularly in the marketing as it is being considered as a specialist area (DeKeyser, 2018). It
will going to include the purpose of the resources in the education system and will analyse
their effectiveness. Further consideration will be given on the principles of research design,
sources, theories and models for informing an inclusive approach in marketing field. In
addition to this, an analysis of the manners in which the resources can be stored and shared
will be included. Emphasis will also be given on legal requirements, accountabilities,
implications of intellectual property rights and copyright relating to the development and
usage of resources. The final section of the report will also going to focus on the
effectiveness of own design and use of resources along with own strengths and areas for
improvement in relation to development and use of resources in marketing field and
opportunities will also be planned for improving own skills.
TASK – 1
1.1 Explaining the purpose of resources in learning & teaching
As per Gould (2014), strategies related to teaching are majorly enhanced by
utilization of suitable resources. Resources are being utilized for making comprehension
more easily and aiding memory. As stated by Gardner (2019), resources being utilized by the
teachers should be purposeful and must not only for decoration purpose. Learning resources
are regarded as the pertinent tool in the field of education that might encompass projects, whit
boards, PowerPoint, text, smart devices, software, videos and flipcharts. The main purpose of
these resources is to offer significant prospect for the learners to discover concepts, solve
issues, knowledge and skills. Furthermore, it is crucial that all these resources must be
reliable for supporting the national curriculum for every single particular stage being taught
in the institutions and must be permitted by the native teaching specialists. It is also essential
that the curriculum resources must also offer for individual differences, selectively assimilate
as well as carefully synchronise subject matter and must emphasize on the outcomes,
objectives and standards for the learning of the students. As a marketing teacher, it is
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important to make use of diversification along with variation of strategies at the time of
advising people and rendering training to the students in developing their career in the
marketing field. Thus, it can be said that working with people, varied tools can be utilized
which are more emotional and physical like creating right environment for transmitting
message crossways through development of a space to communicate which is private and
comfortable (Illeris, 2018). As an option, equipment aid can also be utilized according to the
suitability of the styles of learners like braille, digital voice recorder, objects and cards.
1.2 Analysing the usefulness of specific resources from own specialist area in fulfilling the
individual learning requirements
Support staff along with the teachers are required to evaluate the strengths of
individual learners successfully for the purpose of designing as well as executing suitable
development approaches. For attaining this, it is important as a marketing teacher to pay
emphasis on the minimum core skills like communication skills, numeracy, literacy,
cognitive, subject related abilities and research skills. This will help in application of
anything which has been learned. Further, effectiveness of resources importantly signifies
that the content is knowledgeable, it is matched with the abilities of the learners, helps in
addressing as well as developing needed abilities and make use of new technologies. As a
marketing teacher, I established varied tasks at a suitable level of challenge for allowing the
learners to obtain skills which will support them in coping up with the difficult situations
more easily and peacefully (Petty, 2014). I also made sure that all the challenging tasks must
be related with the anticipated learning results comprised in every module of the programme
with a view to utilize them as an evidence of accomplishment. I took this opportunity for
including the usage of new technologies for example, videos, internet, chat room etc. for
learning in regards with new communication and marketing tactics. In the present time it is
not possible to separate education from technology and thus, for creating a dynamic learning
environment, it is crucial to execute a successful blended learning which allows the learners
the right to entry and evolve resources seeking help from the emerging technologies like
utilization of internet, chat rooms, peer interactions, tablets, videos etc.
TASK – 2
2.1 Examining principles related to research design
There are different principles of resource design such as VARK, fulfilling the learning
requirements, maintaining sufficient quantity, present content, health and safety, preferred
learning styles, user friendly and positive contribution to fusion learning. It is quite elemental
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to strengthen the elementary ground rules within the institution in line with protecting the
interest of the stakeholders. Therefore, it becomes obligatory to perceive the safety and health
need for example, becoming environmental friendly, fire safety, tips for energy saving, water
saving and the manner to use equipment so that it does not harm themselves and others.
Furthermore, the chief principle related to research design must be grounded on
accomplishing the learning requirements (Jones, 2015). Other than this, one of the chief
principle in resource design needs to be founded on fulfilling the requirements as the essence
of education. This would need the creation of distinguished resources or modification in the
resources for a particular learning styles within the classroom.
Moreover, the resources being developed and acquitted must be aligned with the main
purpose, for example, it must be connected with the preferred learning styles of the students
or abilities needed. For illustration, printable marketing and communication resources offered
by functional skills links. For the purpose of maintaining high standards as well as to attain a
good position in the global education league table, there are certain policies and legislations
being implemented by the Department of Education which compels education institutions to
accumulate adequate quality resources and must take into account the classroom size for
acquiring suitable amount of materials for meeting the demands of the learners. As a teacher,
I always ensure that I am frequently informed in relation with any modification in legislations
governing my area of marketing with a view to inculcate recent materials and resources while
teaching the students (Tuomi, 2018).
2.2 Source informing resource development in specialist area
The resource development in the field of marketing can be derived from different
sources. As a marketing teacher, both formal as well as informal sources can be used for
informing the development of resources. The direction being received from the particular
company, the reviews obtained from the professional bodies, users along with the articles
being written by specialist in different formal sources can be proved as the most convenient
at the time of analysing the formal sources of resource development. Talking in relation with
the informal sources, students must be encouraged to make use of library, study centres and
other epicentres from where the student can find many related materials related to their
subject. For enhancing the abilities of own specialists area that is marketing, library is also
being regarded as the very good option. Through this, learners can explore the self-quality
and can practice their own skills on a regular basis (Wilson, 2019). Additionally, there are
assortment of resources such as fiction and non-fiction books, newspaper, magazines and
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references can be utilised for getting maximum benefits. In the present time, there is a high
utilization of information and communication technology and thus, internet can be used as a
major platform for the development of resources. In the context of marketing, internet
networking has a crucial role to play for the enhancement of concepts and principles related
to marketing.
2.3 Utilization of theories, models and concepts of inclusive curriculum design
There are different theories, models as well as concepts of inclusive curriculum
design which can be utilized for the development of resources. As a marketing teacher, it is
crucial to ensure different levels of need of the students which can be addressed with the
support of the Maslow’s need hierarchy theory. This theory can be adopted by the teacher for
establishing the level of requirements being sought by varied groups of people. This will
support the learner in comprehending the steps being involved in working with different
people in the field of marketing completely (Maslow, 1943). Further, with the help of
accomplishing the needs such as social, security, safety and self-esteem needs of the students
without any overlapping, a teacher can make the leaner understand the marketing concepts
and theory easily which is retained by them for extended period of time. In addition to this,
different manners of learning can also be addressed through considering the Bloom’s
taxonomy. This framework will support the students in remembering the subject being taught
to them through comprehending it is an enhanced way and will also make them capable
enough in evaluating different requirements of the subject matter along with the impacts so
that they can exploit the learning in their real life for creating something which is innovative.
Bloom’s taxonomy involves challenging tasks which teases the brain of the students and
allow them to learn tips on the manners of treating themselves and overcoming complex
conditions on separate basis (Bloom and et.al, 1956). Other than this, promotion of the
development of blended resources is also essential for offering extended learning prospects to
the students considering the complexities of the marketing subject. Internet resources can be
introduced for informing particular subject, however in this case, it is crucial to create a
vigorous level of communication amid the teacher, learners and peers with the virtual
learning environment.
2.4 Manners in which resources can be adapted to enable an inclusive approach
Different ways are available in which the resources can be modified for allowing an
inclusive approach. The very first is the utilization of technology that significantly includes
online web, software, virtual learning environment, hardware and so forth. All these
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technologies can support the students in learning the subject by the mind games and
therefore, customize their own website with their own reference. Further, this also helps in
creating a robust sense of innovation as well as issue solving ability within the learner and
they can be in a position to get modified to the subject meritoriously (Janhonen, Mäkelä and
Palojoki, 2016). Secondly, suitable utilization of PowerPoint slides can also prove to be an
effective approach of allowing inclusive approach which will support the teacher in fulfilling
the requirements of the learners being suffering from any sort of disability and learning
issues. With this manner, the teacher can make sure improved undertaking of the scholar and
they will be in a position to garb the subject more successfully. Furthermore, there is one
more way of adapting to inclusive method that is altering the complete learning environment
through usage of some of the workplace background or setting. According to the case of
marketing course, the complete set-up of the learning environment can be altered with the
place of work set up. This will certainly assist the scholar in evaluating the subject in an
enhanced way (McLeskey, Rosenberg and Westling, 2017).
2.5 Designing resources for engaging & meeting the individual needs of learners
With the each passing day, technology is getting more and more advanced. The
utilization of technology in the area of education has augmented progressively over the past
few years. Now, the process of learning is not narrowed within the books and readers
anymore. Now, students are learning about many novel as well as enhanced equipments, case
studies and study models for gaining practical as well as beneficial knowledge about the
subject matter. One of the latest technology which can be utilized for enhanced learning is
internet. It is important that teachers must make the students learn the ways of using internet
for facilitating everyday task. Other than this, as a marketing teacher there are different
technological tools that can be utilized for engaging as well as fulfilling the individual
requirements of the learners such as power point slides, smart board, computers, E-library,
study models, case studies, charts, objects, etc. Even, braille, cards and digital voice recorder
can also be employed for the students with special needs (Donkin, Askew and Stevenson,
2019). Other than this, there are some other new and emerging technologies which can be
utilized and these are:
 Mobile applications – Utilization of study application present in the application store
will assist the institute to engage the learners in different interactive sessions within
and after the class.
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 Lecture slides – This resource will also support the students in getting textual details
of the subject of marketing and will help in enhancing their theoretical understanding
about the different marketing concept, theories and models.
 Projectors – The projector will also help in educating large amount of learners
successfully. Videos files can be played for offering augmented teaching experience
to the learners in the class.
2.6 Employing resources for engaging & meeting the individual needs of learners
For meeting the requirement of the individual learner, it is crucial that the learner
should be given permission for higher level of differentiated of resources concerning to the
subject matter by the educator. Such thing can be performed by enabling them to have access
to the internet e-library as well as online resources. This thing will support them in meeting
their requirements readable manner and consequently, they will be gain supplementary
knowledge about the subject matter. Furthermore, it is necessary on the part of the teacher to
make the overall learning process more interesting for meeting the subject need. This can
easily be performed by using SMART board, models and overhead projectors. These
technological tool will assist the student in remembering the topic for extended period of time
and on the other hand making their time effectively utilized. Along with this, virtual learning
environment might also render a supportive hand for offering needed support to the students
on the basis of the need and different learning issues (Akiba and Liang, 2016). Other than
this, face to face interaction with the student can also enhance the engagement of the learners
and support them in learning the subject related topics effectively. Besides, through offering
different prospects to the students for functional abilities such as role play activities, learning
by doing and so forth, teacher can make the students actively participate in the classrooms.
TASK – 3
3.1 Ways of classifying as well as storing resources
It is crucial for the institution to make sure an effective management of data, record,
materials as well as resources for the purpose of speeding up the whole procedure, decreasing
the pressure and maintaining a suitable degree of workload for facilitating an effective as well
as quick interaction amid the different stakeholders. Therefore, it is significant for classifying
for producing as well as maintaining suitable catalogue so that the users can easily monitor
and identify the resources that are looking for in the e-library, website of the institution and
the educators who are accountable for upholding the records. Further, it is quite essential to
perform these services in an intranet system with a view to have complete control of the firm
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on the information and for monitoring each and every student with imposed restrictions
(Maller and eta.l, 2015). Another important step in this regard, the executing flawless as well
as reasonable classification system for the purpose of retrieving through categorizing the files
in an arranged way by formation of folders. Including a search box is also a good option
where the operators can make type in full or content based index for recovering materials and
files. In addition to this, for the institutes which are quite large, it is fundamental to make use
of decentralized information system with a distributed control system wherein each of the
brand or partner is accountable jointly for making a contribution to the global success of the
firm. Additionally, for attaining a methodical filing as well as implementing an effective
management system of resources, the teacher can also create a system for managing
inventory for maintaining best possible inventory so as to fulfil the requirements and for
evading deficiency on the shelves in library and electronic platforms (Adekola, Dale and
Gardiner, 2017).
3.2 Reviewing the manners of sharing resources with other learning professionals
When resources and materials are being shared with the other professionals, it
supports in attaining more knowledge as well as data pertaining to the subject matter which
further helps in making provision for added support to the learners. It also motivates the
students to attain enhanced grip on the subject matter. Different platforms are available which
can support in sharing of resources with the other learning professionals. Firstly, social
networking sites such as Facebook offers an excellent opportunity of interacting and
communicating with the fascinated parties. Through this teachers and students can share their
resources concerning to the subject matter. Secondly, process library system can also be used
by the teachers for sharing information and resources with the professionals, peers and other
students. This process is being regarded as the most essential for the purpose of sharing
materials which are paper-based such as research paper, journals, articles and books (Chan,
2019). In addition to this, in regards with the digital content, the learners along with the
educators must be offered with the user account with secure login id and password for
accessing the materials in the service of the firm. Through this effective communication amid
the educational organization, peer and teacher can be established with the help of outlook.
Moreover, a file storage can also be utilized for the purpose of sharing information and
materials to learning professionals, students, instructors and peer groups. In the file storage,
individual can access documents which have been earlier posted and shared by someone.
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Access is being given to the individuals who are interested by networking and people can
share items which are of common interest.
TASK – 4
4.1 Reviewing legal needs & accountabilities for development and use of resources
It is very important for the teacher while developing the learning resources to taken
into account different policies, legislations and rules foe fulfilling the guidelines. The policies
and rules being established by the government of UK are emphasized on the enhancement of
the overall education system of the nation. Thus, by considering the regulations and policies,
wide variety of developments can be carried out in the planning of education along with the
designing of curriculum for meeting out the requirements of the learners. There has been one
law being enforced by the government of UK on the utilization of the work of author through
executing an established rights covering artistic works and libraries, for example, musical
composition, books, computer programs, sculpture, other writings, paintings and films, which
have protected intellectual property rights and encompasses trademarks, copy rights in
design, copy rights, patents and design rights. These can be bring into being in the legislation
of the government controlling the copyright recognised as “Copyright, Designs and Patents
Act 1988” (Legislation.gov.uk, 1988). It offers free protection to the writers devoid of ant
registration and shields for a least period of 50 years after the death of the author. In addition
to this, it is also important that the organization stringently adheres with the “Data Protection
Act 1998” which has taken its form from the learning environment as data protection policy
(Legislation.gov.UK, 1998). It makes sure that all the data is utilized lawfully and fairly and
for a limited period of time as per the data protection right of the holder. Other than this, it
also implements robust legal protection on material concerning to sheltered physiognomies of
the Equality Act 2010 comprising sensitive material.
4.2 Implications of intellectual property rights and copyright for development and use of
resources
According to the law of UK, the intellectual property is regarded as the development
of something with mental ability. For instance, innovative process, invention, story or
anything else. Intellectual property rights is very crucial for making improvement in the
quality of education system and it can also render a supportive hand in improving the
precarious thoughtful procedure of the students. The main aim of the regulations and policies
of the government is to make improvement in the understanding and skills of the individuals
in relation with the copyrights as well as intellectual property rights. For preventing legal
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actions from anyone, they are very significant (Bryson, 2016). One of the important
implication of the intellectual property right on the progress as well as utilization of materials
is that the individual other than the creator of the material is required to take the permission
prior using the materials. Through this right, the creator of the resources can safeguard their
materials for extended time period and this also encourage more authors and maker to host
different other materials which will further support in the progress of the students. In addition
to this, the intellectual copyright is additional right which encompasses patent, trademark and
invention which again assist in protecting as well as preserving the uniqueness of the work of
any researcher, student, writer and other related performer. Thus, it can be said that this is a
specific right which places limitations on imitating the work of any researcher or author. In
case, if it needs to be used by anyone then in that situation the author who has created the
content or resource and who possess copyright regulation needs to be referred wherever
conceivable as well as suitable (Bastian, Henry and Thompson, 2013).
TASK – 5
5.1 Effectiveness of own design and use of resources to engage and meet the individual needs
of learners
The efficiency of the own design along with the utilization of resources for engaging
the learner through fulfilling their requirements can be effectively performed by establishing
and creating a learning environment according to the demand of the subject matter. It is
important to make sure that the whole learning environment must be such that can easily be
matched and linked with the main aim of the courses being taught in the classes. It is also
important that the whole learning environment must be altered through usage of some of the
workplace background or setting. According to the case of marketing course, the complete
set-up of the learning environment can be altered with the place of work set up. This will
certainly assist the scholar in evaluating the subject in an enhanced way (Simonson, Smaldino
and Zvacek, 2014). Other than this, as a marketing teacher there are different technological
tools that can be utilized for engaging as well as fulfilling the individual requirements of the
learners such as power point slides, smart board, computers, E-library, study models, case
studies, charts, objects, etc. Even, braille, cards and digital voice recorder can also be
employed for the students with special needs. Other than this, the efficiency of the own
design as well as utilization of materials which possess the ability to keep the learner engaged
can be directed by analysing the total influence of the material design which has been
considered by the educator.
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5.2 Own strengths and areas for improvement in relation to development and use of resources
There are different areas of strengths which have been identified by me in relation
with the development as well as utilization of resources and the important among them is
confidence. Confidence level in the teaching is being regarded as one of the most crucial and
key strength. High level of confidence is essential for using varied materials in the process of
education for delivering overall knowledge to the learners. In addition to this, I am also very
creative as well as an innovative thinker and these are also crucial for effective development
of the resources. Moreover, they are very useful for developing enhanced comprehension
with the scholars. My practical skills are quite strong which helps me in improving the
delivery of lessons in specialised learning process (Honey and Mumford, 2000). Seeking help
from this skills, I am in a position to design as well as modify new materials being needed for
meeting out the objectives of learning. However, there are some areas which needs to be
improved for effective development and utilization of resources in my own specialist. The
most significant is assessment skills which is needed for getting better response from the
learner’s side. With this skills I can consider varied issues being faced by the student more
effectively. Furthermore, I also need to enhance my planning skills as it will help me in
augmenting the whole learning process. Even I need to work on my technical skills for
enhancing accessibility as well as delivery of the resources in the process of learning (Bidarra
and Rusman, 2017).
5.3 Planning opportunities to improve own skills in development and use of resources
Thus, for the making improvement in my own skills and abilities in relation with the
development as well as utilization of resources at the time of teaching my learners, I need to
plan a premeditated move which will going to support me in improving the areas which are
not my strength. As I identified in the above section, I need to make improvement in my
assessment skills and for this, it is important for me to first understand where the student is
and where he or she needs to go. Further, mental mapping is the most essential technique that
can be adopted for better comprehending the concept related to marketing. Other than this,
for enhancing my planning skills it is obligatory for me to engage more towards the time
bound activities with a view to resolve my incompetence related to planning and time
management (Lindshield and Adhikari, 2017). This will support me finishing my all task
effectively and on right time. Furthermore, my technical skills also needs to be polished
considering the current need of the education system and environment. This can be enhanced
by regularly making use of information and communication tools in the classroom. Gaining
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knowledge regarding these tools and implementing the same practically in the class will
support me in augmenting this ability.
CONCLUSION
Thus, from the above analysis it can be said that the current research report has
significantly emphasized on the important role being played by resources and materials in the
education system. The report has effectively evaluated the utilization and purpose of the
resources and has also focused on the development process of the resources. There are many
conside3rations which needs to be taken into account by the educators in the process of
education. The report has identified these and utilized different analysis and valuation for
evaluating the influence as well as quality of resources which are being created in the
process. The final section of the report has also successfully determined the different manners
of storing as well as classifying resources and has also stated own ways of designing,
improving and planning opportunities for the development and usage of resources.
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