Report on Market Plan for a Restaurant
Added on 2020-05-04
20 Pages4629 Words108 Views
Running head: RESTAURANT MARKETINGRESTAURANT MARKETINGName of the StudentName of the UniversityAuthor note
1RESTAURANT MARKETINGExecutive Summary:The purpose of the report is to state about a comprehensive market plan for a restaurant namePiatto Ristorante Café, 264 Rundle, situated in Adelaide. Thus, by keeping this scenario inmind, the vision and mission has been set up for the organization as well as it is significant todevelop the macro and micro analysis of the company, in order to analyse the competitiveadvantages of the restaurant. In order to examine the further competitive advantages of thecompany, further sales plan it is important to take into account the infrastructure of theorganization and accordingly it is important to evaluate the company is set up. The report aswhole talks about a structural marketing plan and took into account what are the necessarythings that should be considered for building a perfect social enterprise. Further the benefitsare being taken into account for the establishment of the restaurants and to meet thesatisfaction of customers.
2RESTAURANT MARKETINGTable of ContentsAssessment 1..................................................................................................................3Introduction:...................................................................................................................3Marketing Plan:..............................................................................................................4Overview Infrastructure for the Organisation:...........................................................4Start-up Cost:.............................................................................................................4Marketing Principle:...................................................................................................4Objectives:..................................................................................................................5Vision and Mission:...................................................................................................5Macro-level Analysis:................................................................................................6Market Segmentation and Analysis:..........................................................................7S.W.O.T. Analysis:....................................................................................................8Marketing Strategy and Program:..............................................................................9Strategy in Sales:......................................................................................................10Management Structure and Financial Plan:.............................................................10Criteria for Further Success:....................................................................................10Operation Criteria:...................................................................................................11Benefits of Marketing Plan of Social Enterprise:........................................................12Conclusion....................................................................................................................13References....................................................................................................................14Assessment 2................................................................................................................15
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