Woolworths Supermarket Case Study

This case study analyzes the current business practices and future prospects of Woolworths Supermarket in Australia. It examines their operations, including online and offline shopping modes, mCommerce strategy, cashier-less stores, delivery methods, and inventory management systems. The study concludes that the future of retail lies in embracing technology and offering consumers convenient and efficient shopping experiences.

The Future of the Retail Store

Online mode of Shopping in retail stores
Retail stores in Australia are continuously updating their technologies and strategies in
order to increase their sales and productivity. This case study will cover the current operations
and business practices of Woolworths Supermarket in Australia. The key processes will be
discover helps the organisation to conduct their business activities efficiently. Further, future of
the retail store will be determined on the basis of its current operations.
Journal of Retailing and Consumer Services
Woolworths is one of the leading supermarket currently operating in Bella Vista,
Australia. The organisation mostly specialises in selling groceries such as fruits, vegetables,
meat, etc. and also deals with electronic goods and equipments. Company currently operates
approximately 1000 stores across Australia (Arli, and et.al., 2013). The motive of organisation is
to provide healthy and quality products and services to consumers. Woolworths trade its goods
and services via online and offline modes of shopping. Consumer can purchase products either
by visiting stores or from their homes through online shopping. Management of Woolsworths
provide effective home delivery services to the customers who purchase products from the
official website of the company (Pulker, Scott and Pollard, 2017). Further, information and
technology department of organisation innovated a unique mode of shopping known as
mCommerce, to sale their products and services efficiently. Management developed a mobile
application for consumers, where they can purchase goods from their smart phones easily
(Turner and Mortimer, 2014). Moreover, organisation had established cashier-less grocery stores
in some locations of the country. With the help of high definition camera, customer movements
can be traced and payment is collected through internet banking mode or mobile wallet system.
Management of organisation working diligently to improve the technology and modes to
develop effective trade practices within the country. From this, it can be implied that
Woolsworth can be considered as one of the futuristic store currently operating across the
Australia. Organisation implemented various strategies like online mode of shopping, established
mobile applications and developed cashier-less stores which assist the consumer in reducing their
time and efforts and helps the company to increase their sales and productivity (Carlson O’Cass
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and Ahrholdt, 2015). Management also improved their delivery methods and practises. Company
believes in ultra fast delivery of products and services. Most of the goods are delivered by the
organisation within one day. Moreover, organisation installed integrated computer systems that
provide precise information regarding current stock and inventories. This helps the management
to determine the current and future requirement of products and services (Rigby, 2011). It is
recommended to the management to improve their online marketing strategies in effective way.
It will help the organisation to increase its online sale and customer base.
CONCLUSION
From the above case study, it is concluded that the future of retail stores will be based on
online mode of trading. With the proliferation of mobile devices, smart appliances, e-commerce
and online marketing organisation can increase their sales and productivity. Consumers want
easy and efficient shopping methods which assist in saving their time and efforts. Retail stores in
the country working diligently in order to meet the customer expectation in efficient way which
helps in their growth and development effectively.
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REFERENCES
Books and Journals
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