Exploring the Impact of Corporate Social Responsibility on Business Outcomes

Erhemjamts et al. (2013), Farooq & O'Brien (2015), Franks et al. (2014), Frias-Aceituno et al. (2013), Hofman & Newman (2014), Kemper et al. (2013), Kiejna et al. (2014), Lather & St. Pierre (2013), Neuman (2016), Nikbin et al. (2016), Pérez et al. (2013), Romani et al. (2013), Savin-Baden & Major (2013), VanPatten & Williams (2014), Von Euler (2016), Wildemuth (2016)

MANAGING SUCCESSFUL
BUSINESS PROJECT
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Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................4
P1 Aim and objective...................................................................................................................4
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resource..........................................................................................................................4
P3 Producing a work breakdown structure and a Gantt chart to provide timeframe and stages
for completion with references to organisation...........................................................................7
TASK 2............................................................................................................................................7
P4 Carry out a small scale research by implementing qualitative and quantitative research
methods appropriate for attain the project aims and objective....................................................7
Task 3.............................................................................................................................................13
P5 Analysis of research data by using appropriate tools and techniques..................................13
P6 Conclusion and recommendation.........................................................................................20
Task 4.............................................................................................................................................21
P7 Reflection on research project..............................................................................................21
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INTRODUCTION
In the present era, every business organisation desires to gain sustainable growth and
progress in the market and develop its wins competitive advantage. Corporate social
responsibility is one of the best way through which firm develop its won impressive brand image
and meet its sustainable goal (Erhemjamts and Venkateswaran, 2013). It is a an activity and
function through which firm ensure that its conduct fair and ethical business operation in the
market along with consideration of social, economical and environmental (Kemper and et.al.,
2013). In other word it can be said that CSR is a business approach that contributes to sustainable
growth and development by delivering social, environmental and economic benefits for all
stakeholders. It assist in developing trust of customer and employees so that they can be loyal
toward the company. The following research provides the depth knowledge and understanding
about the importance of corporate social responsibility in the business to gain the sustainable
benefits. Further, this study has been conducted in order to identifying the importance of CST
and how its implement inn the business enterprise for sustain the growth and progress.
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Task 1
P1 Aim and objective
Research Topic
“Implementing CSR activities within organization to meet sustainability objectives.
Aim-
To identify the role of corporate social responsibility for enhance competitive advantage and
sustainability: A study on Charlotte street hotel
Objective:
 To understand the meaning and concept of Corporate social responsibility
 To identify the role of corporate social responsibility within the Charlotte street hotel
 To analyse the impact of CST activities in increasing the competitive advantage and
sustainability.
 To recommend the way through which firm can implement a successful corporate social
responsibility activities for gain competitive advantage.
Research questions
 What is the meaning and concept of corporate social responsibility?
 Which kind of activities organise by the Charlotte street hotel?
 How corporate social responsibilities influence the sustainability and growth of the
organisation?
P2 Project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resource
Task Name Duration Start Finish Predecessors
Research project 90 days Mon 4/4/17 Thu 4/7/17
Planning for the project 26 days Mon 4/4/17 Thu 30/4/17
Selection of research topic 8 days Mon 1/5/17 Fri 9/ 5/17
Develop the statement of issues Mon7 day Sat 10/5/17 18/5/17 3
Set the time and allocate the
essential resources Tue 8 days Sat 19/5/17 27/5/17 4
Implementation of activities 60 days Fri 28/5/17 Fri 28/8/17 5
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literature review 15 days Mon 31/8/17 15/9/17 5
Selection of research methodologies 15 days 16 /9/17 1/10/17 7
Calculation of the costs 5 days 2/10/17 7/10/17 8
Data analysis and interpretation 15 day 8/10/17 23/10/17 9
Evaluate results 20 days 24/10/17 14/11/17 9
Project closer 18 days 15/11/17 3/12/17
Conclusion and recommendations 7 day 4/12/17 11/12/17 11
Proper documentation of results 5 days 12/12/17 17/12/17 13
Submission of project 4 day 18/12/17 22/12/17 14
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P3 Producing a work breakdown structure and a Gantt chart to provide timeframe and stages for
completion with references to organisation
TASK 2
P4 Carry out a small scale research by implementing qualitative and quantitative research
methods appropriate for attain the project aims and objective
1 Name ---------
2 Ages ----------
3 Genders ----------
4 From how many years you are working in the Charlotte street hotel?
 From last one year
 From two year
 Frome five year
 More than five year
5 Are you agree that corporate social responsibility have direct relationship with company’s
competitive advantage and growth?
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 Strongly agree
 Agree
 Disagree
 Strongly disagree
6 Do you agree that corporate social responsibility aids in increasing the brand image of
organisation in the market?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
7 Which kind of issue faced by the Charlotte street hotel?
 Employees rights
 Ineffective management
 Poor service and quality
 Women rights
8 What is the major benefit for company if it implements the corporate social responsibility
 Attain sustainability in the market
 Improve brand image
 Customer satisfaction
 Employment satisfaction
 Gain competitive advantage
9 By which way firm can implement corporate social responsibility activities
 Provide financial support to community
 Organise social welfare activities
 Conduct charity event
 Provide voluntary
10 Are you really agree that corporate social responsibility can improve organisation
performance
 Yes
 No
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Theme1: Most of the manager working in the charlotte street hotel from two to five year
From how many years you are working in the Charlotte
street hotel?
Frequency
From last one year 3
From two year 5
Frome five year 5
More than five year 2
Theme 2: Most of the manager strongly agrees that corporate social responsibility have direct
relationship with company’s competitive advantage and growth
Are you agree that corporate social responsibility have direct
relationship with company’s competitive advantage and
growth? Frequency
Strongly agree 9
Agree 5
Disagree 1
Strongly disagree 0
Theme3: Most of the manager strongly agrees that corporate social responsibility aids in
increasing the brand image of the organisation in the market
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Do you agree that corporate social responsibility aids in
increasing the brand image of organisation in the market? Frequency
Strongly agree 9
Agree 4
Disagree 1
Strongly disagree 0
Theme4: Mostly managers believes that Charlotte street hotel faced the issue of employees rights
Which kind of issue faced by the Charlotte street hotel? Frequency
Employees rights 8
Ineffective management 4
Poor service and quality 2
Women rights 1
Theme 5: Different employees believes differently as corporate social responsibility provide
benefits to company such as attain the sustainability in the market, improve brand image,
customer satisfaction, employment satisfaction and gain the competitive advantage
What is the major benefit for company if it implements the
corporate social responsibility Frequency
Attain sustainability in the market 4
Improve brand image 3
Customer satisfaction 2
Employment satisfaction 3
Gain competitive advantage 3
Theme 6: Ways through which charlotte street hotel implement corporate social responsibility
activities
By which way firm can implement corporate social responsibility
activities Frequency
Provide financial support to community 3
Organise social welfare activities 5
Conduct charity event 4
Provide voluntary 3
Theme 7: Corporate social responsibility can improve the organisation performance in the
market
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Are you really agree that corporate social responsibility can improve
organisation performance Frequency
Yes 13
No 2
Research Methodologies
In every business organisation, business decision is very important part through which firm can
take sound judgement by analysing collected data and information. Company can take effective
decision by analysis of collected data and interpretation. Research methodologies assist
organisation to taking the fair decision about the research. Process of collecting the data and
analysing then are termed as research methodology which are as follows-
 Research Philosophies- Research philosophy allows scholar to analyse and assess the
actual issue of the research in a deep and systematic manner. There are two type of
research philosophies that is interpretivism and positivism research philosophy. While
research is based on the theories, finding then investor can used interpretivisom research
philosophies (Pérez, Martínez and Del Bosque, 20130. On the other hand if in the
research, scholar set some objective to address the aim then scholar can use positivism
research philosophies. In the following research, investigator can use interpritivism
research philosophy through which proper justification can address .This philosophy is
based on the beliefs and value and natural environment is the major key of this
philosophy in this research project. In this research, qualitative technique of research has
been done so as the selection of interpretivism was effective and suitable.
 Research approach- Research approach is another important part of the research through
which scholar can analyse the research problem by use of theory or by testing of a
hypothesis. In this manner, there are two type of research approach that is inductive and
deductive approach (Neuman, 2016). When the investigator frames research questions
with the aim of attaining research aim then inductive research approach takes into the
consideration. On the other hand if in the research there is existence of hypothesis then
deductive research can be used. In the following research, investigator can use inductive
research approach because the entire research has based on the research question and
there is conceptual framework is created by the investigator to find out the outcomes. In
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the following study, inductive research approach provides an appropriate results and
increase the competitive advantage and sustainability.
 Research design- This is another major important p[art of the research which provide a
clear framework to address the objective. With assistance of this research design,
investigator can frame the question in order to meet the objective of research. In this
following research, scholar can use descriptive design through which people can take
part into the research (Hofman and Newman 2014). Generally it have three major part
that is case study, observation, survey. In the survey method, questionnaire can prepare
and interview can conducted by the investigator .On the other hand in the case study
design, dept research can done by group and in the observation, investigator analyse and
observe the view point of participant or respondent. In this following research, scholar
can use the survey method under which there can prepare a systematic questionnaire and
filled by the manager of charlottes street hotel in order to identify their view about the
corporate social responsibility.
 Data collection- This is the major important part of the research through which necessary
data or information about the topic can gathered by the investigator. Generally, there are
major two type of research data collection, that is primary and secondary data collection
method. In the primary data collection, investigator can use survey, questioner, interview
of the respondent in order to collect the primary information (VanPatten and Williams,
2014). On the other hand in the secondary data collection method, scholar can use books,
journals, articles, websites, internet in order to obtain and gather the information about
the topic. In this following research study, the scholar can use primary data collection
method under which scholar prepare the questionnaire about the corporate social
responsibility activities and asked from the 15 manager of Charlotte street hotel. With
help of primary data collection method, investigator can collect the information and point
of view of manager about company’s corporate social responsibility activities.
 Data analysis- This is another major important part of the research through which scholar
can analysis of the gathered information. After collecting the data, investigator requires
assessing and analysing the gather information so as sound decision and judgement can
take by investigator. There are major two type of data analysis method that is quantitative
and qualitative (Savin-Baden and Major 2013). In the qualitative research technique, the
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scholar can use mathematical analysis under which charts and graphs can includes. On
the other hand in the quantitative techniques SPSS and t test based analysis included. In
the following research study, qualitative thematic analysis method which aids in
implementing corporate social responsibility activities in the organisation.
 Sampling- In order to collect the primary data, scholar can use random sampling method.
In this manner, sample size for the research has 15 manager of cited venture.
 Research limitation- In order to conduct the research study, investigator have faced
various kinds of research limitation. Investigator was not sufficient time to accomplish
the research because scholar have to complete research within the limited time period. On
the other hand lack of sufficient financial resources is another major limitation of the
research study because investigators have not sufficient fund.
Task 3
P5 Analysis of research data by using appropriate tools and techniques
Theme1: Most of the manager working in the charlotte street hotel from two to five year
From how many years you are working in the Charlotte
street hotel?
Frequency
From last one year 3
From two year 5
Frome five year 5
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More than five year 2
Interpretation and analysis: This section stated that in the Charlotte street hotel, there are
various managers is working from last two year to five year. From the survey of 15 manager of
cited hotel, it has been founded that most of 3 manager are working from last one year and 5
manager are working from last two year. Remaining five is also working from last five year and
last 2 manager are working from more than five year.
Theme 2: Most of the manager strongly agrees that corporate social responsibility have direct
relationship with company’s competitive advantage and growth
Are you agree that corporate social responsibility have direct
relationship with company’s competitive advantage and
growth? Frequency
Strongly agree 9
Agree 5
Disagree 1
Strongly disagree 0
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Interpretation and analysis- This section stated that from the 15 manager of the charlotte street
hotel, 9 manager are strongly agree and said that corporate social responsibility activities have
direct relationship with organisation’s competitive advantage and growth. On the other hand 5
manager from the cited organisation are just agree from this above statement. However, only one
manager are disagree from this statement that corporate social responsibility activities have
direct relationship with organisation’s competitive advantage and growth. Thus, from this
question it has been analysed that many of the manager of the cited venture believes and trust
that corporate social responsibility is very important aspect to improve competitive advantage of
the organisation and there are direct relationship between these two terms that is corporate social
responsibility and company’s competitive advantages and growth.
Theme3: Most of the manager strongly agrees that corporate social responsibility aids in
increasing the brand image of the organisation in the market
Do you agree that corporate social responsibility aids in
increasing the brand image of organisation in the market? Frequency
Strongly agree 9
Agree 4
Disagree 1
Strongly disagree 0
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Interpretation and analysis: This section stated that corporation social responsibility assists in
increasing the brand image of the cited organisation. From the survey of manager of Charlotte
street hotel, it has been founded that from the 15 manager of organisation, 9 manager are
strongly agree of the statement that corporate social responsibility aids in increasing the brand
image of organisation in the market. From the 15 manager, 4 manager are just agree from the
above statement and 1 manager from 15 manager are disagree from this statement that corporate
social responsibility aids in increasing the brand image of organisation in the market. Thus, from
this question and survey it has been founded that corporate social responsibility is very helpful to
improve the company brand image in the market.
Theme4: Mostly managers believes that Charlotte street hotel faced the issue of employees rights
Which kind of issue faced by the Charlotte street hotel? Frequency
Employees rights 8
Ineffective management 4
Poor service and quality 2
Women rights 1
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Interpretation and analysis; This section stated that in the charlotte street hotel, employment
right is the major issue which firms as well as employees are faced. From the survey of 15
manager of cited venture, 8 manager are said that company is facing the issue of employees
rights it mean their workforce is unable to gain the advantage of their employment rights. On the
other hand from the 15 manager 4 manager said that company have ineffective management
through which its progress and performance is negatively affected. On the other hand from the
15 manager cited venture faced the issue of poor service quality and only 1 manager said that in
the company there is not proper arrangement of women’s rights and precise. Thus, from this
survey it has been analysed that most of the manager believed that company is facing the issue
related to employment right so company should improve employment programs and practices.
Theme 5: Different employees believes differently as corporate social responsibility provide
benefits to company such as attain the sustainability in the market, improve brand image,
customer satisfaction, employment satisfaction and gain the competitive advantage
What is the major benefit for company if it implements the
corporate social responsibility Frequency
Attain sustainability in the market 4
Improve brand image 3
Customer satisfaction 2
Employment satisfaction 3
Gain competitive advantage 3
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Interpretation and analysis: This section stated that there are various kind of benefits which
company gain if it organise and contributes in corporate social responsibility.From the survay of
15 manager of charlott street hotel, it has been founded that 4 manager said that corporation
social responsibility assist in attaining the sustainability in the market.On the other hand
2manager of cited venture believes that corporate social rersponsibility assist in proving effective
customer satisfaction within the company.On the other hand 3 manager said that corporation
sociual responsibility assists in improving the brand image of the organisation.And lats 3
manager saod that corporate social responsibility aids in gaining the competitive davantge.Thus
it can be analsyed that CST activities are very helpfyull for the cited venture andc it assits in
improve customer satisfaction, gaining competitive davantge , attaining sustainable growth in the
competitive market and providing effective employees satisfaction.
Theme 6: Ways through which charlotte street hotel implement corporate social responsibility
activities
By which way firm can implement corporate social responsibility
activities Frequency
Provide financial support to community 3
Organise social welfare activities 5
Conduct charity event 4
Provide voluntary 3
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Interpretation and analysis: This section stated that Charlott street hotel can impliment
corporate social responsibility activities in the business enterprise by various ways like provide
financial Provide financial support to community, Organise social welfare activities, Conduct
charity event and Provide voluntary to employees and customers. From the survey of 15 manager
of cited venture, it has been founded that 5 manager said that company can conduct corporate
social responsibility by organise social welfare activities. On the other hand 4 managers believed
that company can implement CSR activities by conduct charity event in the society. On the other
and only 3 manager said that company can implement CSR activities by provide voluntary and
provide financial support to community. Thus from this survey it has been analysed that
company can implement the corporate social responsibility by organise social welfare activity
and charity event for the society but most of the manager of the cited venture believed that
company should organise charity event and social welfare activities to implement corporate
social responsibility in the organisation. By these activities, company can able to gain the
sustainable growth and progress in the competitive market and develop various benefits for
future growth.
Theme 7: Corporate social responsibility can improve the organisation performance in the
market
Are you really agree that corporate social responsibility can improve
organisation performance Frequency
Yes 13
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No 2
Interpretation and analysis- This section stated that corporate social responsibility activities
can assist organisation to improve organisation performance. This is the best activity through
which firm can develop its sustainable growth and progress in the market and build string brand
image. Thus from this survey it has been analysed that company should organise corporate social
responsibility by organise social welfare activities and conduct charity event. This kind of action
will directly positively influence on the company progress and performance.
P6 Conclusion and recommendation
From this entire research project it has been founded that corporate social responsibility
plays a very crucial role in providing the sustainable growth and development of the
organisation. In the present time, there are huge competition among the companies and every one
desires effective success and growth. By CSR activities, company can gain the effective success
and develop strong image in the market because it develop trust and loyalty among employees as
well as customer. It has been also concluded from this report that Charlotte street hotel is facing
the issue related to employees safety and employees rights. Thus by conducting corporate social
responsibility, firm can effectively meet the need of employees and provide then effective
working environment. It has been also concluded that company can conduct corporate social
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responsibility activities by conduct charity event and organise social welfare activities in the
society.
Recommendation
 Cited firm should organise the social welfare activities and programs in every year. This
will aids in improving the brand image of the company and satisfied customer in an
effective manner. It will also assist in increasing competitive advantages and sustainable
growth of business enterprise.
 Company should take into consideration of stakeholder benefits. It will assist in
increasing investor interest an they will invest in the company. This will help in
conducting the CSR activities.
 Company should organise training and development programs and employees welfare
programs so as they can motivate and encourage for effective performance and retain
within the firm for long time.
 Cited venture should consider on environmental friendly product and servicers through
which it can develop its effective brand image in the market and attract the large number
of buyers.
 Company should reduce the wastage from its operational activities so as it can save the
revenue and contributes money in the corporate social activities.
 Company should provide attractive reward sand incentive to its employees so as they can
motivate and encourage to effective performance and attain the determined objective of
business.
Task 4
P7 Reflection on research project
In this following report, i have learnt various skills and knowledge about a systematic
research report and investigate relevant data by appropriate sources. In order to implement the
corporate social responsibility within the firm, i have learnt various methods and tools that can
used in the research. I have learnt that effective planning is very important ion the research
project through which investigator can effectively attain its desired objective of research. In the
research project, by use of Gantt chart i have learnt to organise the activities according to the
limited time period.
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From this research project, i have learnt that there are two type of research techniques,
research approach, research philosophies, and data collection method. In this report i have used
the primary data collection method through which i have learnt that how organise survey, and
how prepare a systematic questionnaire in order to identify the views and option of respondent. I
have collected data and information from the manager of Charlotte street hotel and analysed their
views about the corporate social responsibility. I have like to interacted with them and through
which i have improved my communication and analysis skill.
From this research project, i have learnt that corporate social responsibility is very
important aspect for every organisation through which any firm can develop its won brand image
in the market and gain sustainable growth. From this entire study, my technical skill has been
also improved because i have gain the knowledge about SPSS and T testing. I have also learnt
the problem solving skill because while i start the research , cited firm was facing the issue
related to employees rights and security. By conducting survey and gathered information, i have
successfully found out the best solution for the organisation to overcome this mentioned issue.
While i was started research, then i have very little knowledge about the corporate social
responsibility and research techniques but after study i have learn various kinds of similar
knowledge, skill and ability.
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