Role-play Scenario is CAMI Automotive Motor Company

RUNNING HEAD: ROLE PLAY

ROLE PLAY
Task 1:
1. The chosen company for the role-play scenario is CAMI Automotive Motor Company,
situated in Canada. The company chosen, is one of the most reputed car company known for
their dealership in affordable car. The middle and upper middle class of the country prefer this
company. For this role play we have chosen their recent product, Chevrolet Equinox, a cross
over utility vehicle.
2. In the company, the position that I assume is of the sales executive of the cars. Though the
company also deals with the selling of the automotive products and parts, the post I assume is the
sales executive of the four wheeled automobiles.
In this position, I am entitled to sell the four wheeled cars presented in the showroom of
the company. I am here, the business to customer sales executive who is entitled to understand
the need of the business customer as well as help the company to improve in their sales (.Long,
Tellefsen, & Lichtenthal, 2017).
3. For the post, the required level of education was an MBA degree in sales and marketing. The
knowledge in marketing helps the person to have the potential of understanding the strategic
mission of the company. Moreover, the knowledge in sales will make me able to understand the
psychology and need of the customer.
4. Since the job of sales executive requires the handling of the customers and making them
curious about the product, the company needs a person who is good in interpersonal skills. The
company being a reputed one generally needs to have an executive who has atleast an experience
of two years. The key skills required for me will be maturity, confidence, excellent

ROLE PLAY
communication skills, commercial awareness, patience, numerical skills, perseverance etc. the
key expertise requires the understanding of the customer’s need, the ability to attract customers
towards the products etc.
Task 2:
CAMI automotive is a reputed automobile company in Canada that specialises in the production
of the fully cross over utility vehicles. General Motors Canada owns the company. The
headquarter of the company is at Ingresoll, Canada. This is an independently operated joint
venture of the manufacturing of the cars in Ingresoll. Previously, the company did not saw
success in the decade. However, at present the company has become the sole survivor among
those who had come under Japanese mystique of the automotive management. The company at
present are producing vehicles that are based on Crossover SUVs. The number of employees
working in the company at present is over 200 along with the other contractual workers and
factory workers. The main significance of their product is that they invest to a large extent for
developing their technologies in making their cars high crossovers.
2. The market of the company is developing than past. Previously it was not succeeding as they
were not keen on differentiating their products and did not scored a significant place in
positioning. However, after 2013, the company invested largely in their development. At present,
it is making their recent Chevrolet equinox. The market of the company can be said to be
expanding.
3. The main competitors for the company are the other automobile companies that are
particularly dealing with the improvements in the technologies. Zenn is one of the tough
competitors of CAMI since Zenn recently has focused on making electrical vehicles that will be