logo

Roles and Responsibilities of Marketing Essentials - Doc

   

Added on  2020-10-05

15 Pages4746 Words334 Views

Marketing EssentialsINTRODUCTION.......................................................................................................................................2TASK 1.......................................................................................................................................................2P1 Major roles and responsibilities of marketing function.......................................................................2P2 Roles and Responsibilities of marketing relate to organization..........................................................4TASK 2.......................................................................................................................................................6P3 Application of marketing mix to marketing planning for achieve business objectives.......................6TASK 3.......................................................................................................................................................9P4 Evaluation of marketing plan of Cadbury..........................................................................................9CONCLUSION.........................................................................................................................................11REFERENCES..........................................................................................................................................12INTRODUCTION.....................................................................................................................................14

INTRODUCTIONMarketing functions are defined as one of the important role of business as they arehelpful in order to promote the goods at market place so that people can be aware about theproducts thus enhancing sales and profitability of firms. The main functions of marketing arelinked with research about marketing, process of development, planning of products, promotion,sales of goods and effective customer services. The functions of marketing are also beneficial inorder to achieve the set goals and objectives of firms in most effectual and planned manner.( Al-Ekam,. and et. al., 2012)Marketing is always defined as the exchange process in which seller sellgoods to customers in exchange of monetary values. Overall marketing plays a very vital role inevery business organization in order to expand the business operations all around the globe. Inthis report Cadbury is the chosen organization which is a multinational British Confectionarybrand around the globe. There is discussion about roles and responsibilities of marketingfunction, interrelations of different marketing functions The marketing mix are also describedwhich is an most important tool in order achieve set business goals and objectives. TASK 1P1 Major roles and responsibilities of marketing functionMarketing plays an important role in order to develop awareness about products andservices at market place. There are different types of communication channel adopted by firmsby which they can easily promote their products at market areas and customers can purchasethem thus enhancing their sales volume. The marketing department should perform all theirroles and responsibilities in effective and planned manner as it results in growth and success ofbusiness and they will easily enhance their sales index. Major roles of marketing department areproducts, price, promotion of goods, selling, distribution through different channels, informationsystem, financing and these are evaluated below as:Product: These are described as those factors which are tangible by nature every business isfocused towards manufacturing products and they are selling it to their targeted customers thussatisfying their needs and wants and enhancing their sales index. In order to attract large numberof customers firms offer different types of discounts in order to gain attention and retain them forlong time durations. There should be alteration made in the products according to need and wantsof customers so as to establish strong image at market place. The marketing manager is havingthe responsibility in order to carry out research and development activities so they can easilyanalyse trends at market and accordingly they can offer products to customers. There are alsofactors identified which are influencing customers in order to buy customers products such asdiscounts, buy one get one free etc. Manager who has the marketing responsibility also analysetrends, behavior and attitude of people so they can sell products to their potential customers.

Cadbury is having the responsibility in order to achieve the sales target and achieve highermarket shares by selling their products to their potential customers.Financing: This factor is described as the blood cell of every business organization as they arehaving the major responsibility in order to arrange funds for executing all promotional activitiesso that company can establish strong images at market places. There should be plans developedin order to make proper analyse of the available funds and divide them according to activities sothat firms will not face any type of difficulty while executing promotional activities. If there isproper evaluation of all activities then Manager can easily conduct different promotionalcampaigns in order to attract customers and expand there business operations all around theglobe. Cadbury have develop plans and they are assigning funds to different departments in orderto achieve efficiencies in their operations.Pricing: Price is the most important factor for all business organization as it helps in attractingcustomers so they will buy their products thus enhancing their sales index. Price is described asthose aspect in which seller sold their goods to the customers in exchange of monetary values.Marketing manger should analyse all the factors and then he should decide the final price of theproduct because this is the vital factor for each firms in order to increase footfalls of customers.Cadbury have executed economical pricing for their products in order to capture attention ofcustomers and they will be influenced in order to buy the products (Baker and Magnini, 2016).There should be proper analysis of the pricing strategies which are adopted by the competitors asthis is the most important factor which helps in retaining loyal customers who will buy theirproducts. All these factors are beneficial in order to set right prices of the products which resultsin gaining attention of customers and achieve competitive advantages.Management and Information System: In this modern era needs and wants of customers areconstantly changing at market place thus the most vital factor is linked with anlysing the trendsat market place and according manufacture their products which helps in satisfying needs andwants of customers. There are different types of research and development activities carried outwhich are beneficial in order to understand needs and wants of customers so they can be attractedtowards the products which are offered by firms. The information systems are helpful for firmsin order to collect information, analyze them and store the data collected of customers at safeplace so they can be used in future time in order to send messages to people giving informationabout their new products. The information system are also valuable in order to analyse the dataso that mangers can take effective decisions which are beneficial for firms.Promotion: This is the prime function of marketing as firms are concerned aboutpromotion of their products so that people can be aware and this results in maximizing theiroverall sales and profitability ratios. The marketing department is famous for its promotionalcampaign thus establishing a strong position at market place. Marketing managers are mainlyfocused towards making plans and policies in order to use the best channel of communication so

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Roles and responsibilities of marketing in relation to McDonald's
|20
|6655
|294

Marketing Essentials Introduction
|18
|5786
|407

Role of Marketing of Cadbury
|16
|4134
|496

Roles and Responsibilities of Cadbury : Report
|17
|5210
|59

Marketing Essentials - Cadbury Plc
|22
|7320
|31

Marketing Essentials Case Study Assignment on Cadbury
|17
|5030
|180