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Roles and responsibilities of the marketing function

   

Added on  2020-06-05

17 Pages5023 Words93 Views
MARKETING ESSENTIAL
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ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Roles and responsibilities of the marketing function..............................................................3P2 Roles and responsibilities of marketing related to the organizational context.......................5TASK 2............................................................................................................................................7P3 Marketing mix to the marketing planning process to attain business objectives....................7TASK 3..........................................................................................................................................11P4 Marketing plan for ALDI......................................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
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INTRODUCTIONMarketing is said to be one of the essential process that is used by the manager of thecompany in order to grab the attention of customers towards their products and services. For this,they optimize latest tools and technologies that are present in the market. Therefore, the conceptof marketing helps the organization in increase the profitability and productivity so that they cansustain in the market for a longer period of time (Malhotra, Birks and Wills, 2013). Thus,marketing is used by most of the company for influencing the consumers so that they can buytheir products and avail the facilities. This includes certain factors like selling, advertisement,promotional activities and many more through all these aspects companies can enhance the salesand profitability at market area. Therefore, it can be said that the department of marketing makesure that organisation provides better services and facilities in order to fulfill the needs and wantsof customers. This will help the company in sustaining a better position in the market area for alonger period of time. Organisation that is taken in this assignment is ALDI which is a retailfirm, the report will throw light on different roles and responsibility that are performed byvarious departments. Other than this, important elements of marketing mix are mentioned in thisassignment so that organisation can attain all the goals and objectives in a specific period oftime. Lastly, marketing plan of ADLI is included in this report. TASK 1P1 Roles and responsibilities of the marketing functionMarketing is a concept that is adopted my most of the organisation so that they canpromote their activities and products in order to increase the sales and productivity (Macarthy,2018). Thus, the main aim of marketing is to increase customer's awareness and produce goodsas per the choices and preferences. This will enable them in gaining the loyalty of consumers, forthis ALDI is using latest tools for making promotional activities like social media, newspapers,magazines, commercial advertisements etc., therefore, it is helping ADLI to communicate withtheir customers and employees and this is enabling them in knowing the issues and preferencesof consumers so that they can make products as per their choices. Henceforth, it is important thatall the role and responsibilities are assigned in such a manner that it can enhance theirperformance level some of the points are given below in order to understand it in a bettermanner:
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Products: This is the final element that is being delivered to its end customers. Thus, it isessential that company optimizes all the raw material that are present with them so that effectiveproducts can be manufactured. It will help them in providing best quality products to theirconsumers. Therefore, for this, marketing manager tries to go through a research in order toknow the needs and wants and it will assist them in attaining the goals and objectives in specifictime frame. Other than this, ALDI is making some changes in their existing product and alsomaking new and innovative commodities so that they can attract more and more customerstowards their organization (Bean and Hussey, 2012). Price: This is an essential component and for this, company is conducting survey so as toknow whether the price they are implementing will give them maximum benefits or not.Therefore, it is important they managers and all the subordinates discuss the appropriate ratesbefore initializing them in the market area. This will assist them in growth of the company andgradually its profit will can be increased. Selling: It is an important element because of which company increase their profit andgrowth. For influencing the consumers, it is required that organization provides better facilitiesthrough a service that is more convenient (Babin and Zikmund, 2015). Therefore, it is necessarythat manager of the company choose appropriate tool for communicating with its customers sothat they can deliver the product in an effective manner. As a result it help this, company can getexcellent outcomes. Promotion: This is the platform that is used by most of the company in order to maketheir product reach to every individual. For this, ALDI is using every available medium throughwhich they can promote their commodity. This is gradually assisting the organization inincreasing market shares and value as well. Other than this, company is using effectivecommunication tool so as to interact with customers so that issues can be resolved if any. MIS (Management information system): This is a process that is used by managers foraccessing information related to market area so that company can know the circumstances of themarket. Therefore, marketing department along with their managers collect relevant informationthat can be used for analyzing the future strategies in order to increase growth and sales
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