Boosting Hotel Efficiency: Room Division Performance Analysis

This assignment focuses on enhancing operational efficiency in a hotel by effectively forecasting room demand. It involves calculating key room division performance indicators such as Occupancy Rate, Average Daily Rate (ADR), RevPAR, and Total Revenue. These calculations will support better management of various functions within the hotel, leading to increased revenue generation and customer satisfaction.

ROOM DIVISION AND
OPERATION
MANAGEMENT

INTRODUCTION
In Hospitality sector, the room service division and operation management plays a very
crucial role by which all activities and functions of room operation management can effectively
carry out by company (McCabe, 2010). With help of systematic operation management,
management of the hotel can achieve its determined objective in most excellent manner. The
current report discuss the services offered by the hotel and its impact on the contemporary
management.
1.1 Explanation about the accommodation and front office service for different companies
In the accommodation sector there are several kinds of hotels like three stars, four stars
and five stars. In the four star and five star hotels have several kinds of similarities and
differences. In order to discuss the accommodation and front office service for various
corporation two hotels are chosen one is B&B and second one is Cruises. The B& B is the five
star hotel and Cruise is four star hotels of London (Li and Wang, 2010). The five star hotel
provides ultimate luxuries and sophisticated accommodation services to its customers. In this
kind of the hotel, there are luxurious facilities related to accommodation such as Granites, double
vanities electronic system etc. In the five star hotel, staff member works for 10 to 14 hours until
their guest check in to till they departure from the hotel. On the other hand in the context of four
stare hotels there are upgraded accommodation service and also comprises the room of
customers. In this hotel, staff member works for limited hours along with front office service.
1.2 Description about the roles and responsibilities of a range of accommodations and reception
service staff
In the five star hotel, staff member have great roles and responsibility to their guest as
they provide effective services and attention according to their requirement and needs. They have
another role and responsibility is to offer food and beverage services for 24 hours. In this hotel
reception service is also opened or 24 hours (Kusluvan and et.al, 2010). On the other hand in the
four star hotel, reception service is opened for 18 hours along with facilities of 24 hours phone
accessibility for customers.
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1.3 Discussion about the legal and statutory requirement that apply to room division operation
In room division and operation management, government have developed some kind of
legislation and norms which is related to the quality standards regarding cleanliness, physical
facilities, other hospitality services, personalised car for customer etc (Šerić and et,al, 2014). All
five star and four star hotels have to follow these legislations and fulfil statutory requirements.
With assistance of this legislation, hotel manager have to provide the hygienic, safe, clean and
secure services and facilities to its staff members. The legislation and statutory requirement is
applicable for all four and five grade hotels.
1.4 Evaluation about provided service by room division in a range of hospitality businesses
In the four star hotel, several kinds of accommodation services and facilities provided to
customers like food and beverage or child care services in all public area of hotel etc.
Furthermore, it also offers cosmetic, branded bath produce to its customers. In the room of four
star hotels, there is presence of customised chair, couch and other extra quality service to its
customers (Verma, 2010). On the other hand in the five star hotel, they provide customised
services to its guests like Shoe polish, ironing, personal care services, provide personal care
products flower, greeting etc. It also offers food and beverage services for 24 hours and also
offers mini bar services to its guest.
TASK 2
Converted in PPT
TASK 3
3.1 Assess the importance of property interiors and design to effective management.
The internal designing of rooms in business clientele hotel is very important that helps in
the better handling of its business operation. A well furnished and elegantly designed room will
give its user an effective content standard (Leung and et. al., 2013). A good and well decorated
room will help the client to get comfortable, leading to the development of the positive
perception about hotel in customer's mindset and thus, leading to rise in their loyalty and priority
level. Apart from this, the interior of the rooms will showcase the level and standard of the
services that the hotel holds and will provide to its customer's to sustain their market value and
brand image. A good furnished room will be the perfect combination of different elements of
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interior designing including form, design, spacing, texture and pattern to meet customer
satisfaction level (Nunkoo and et. al., 2014).
3.2 Discuss the critical aspects of planning and management of the accommodation service
function for a given hospitality operation.
The various critical aspects of the planning and handling of room service operations in a
hotel. It involves different factors that includes effective guest supplies like the room services,
bar facilities and other accommodation facilities that will help in better handling of various
services that will help in significant increase in the satisfaction level of customers (Jauhari,
2012). Apart from this, the management of hotel will effectively look after the different measures
that will help in better management of the availability of different rooms that are been available
in hotel for effective check-in of customers and providing them with effective and high quality of
room and accommodation services that will help in the good handling of different operations.
This will help in the better increasing of the operational efficiency of the company.
3.3 Analyse the key operational issues affecting the effective management and business
performance of the Accommodation services function for a given operation.
There are various key operational issue that is been taken into consideration by business
clientele hotel that will help in significant of various operation's of company. This may involve
the various operational issues that like issues of conflict in Human resource department of the
company, regarding to the proper house keeping and the quality linen management will help in
better management of the different business operations of the company (McCabe, 2010). Apart
from this, it will help in improving quality of services that are been provided by the
accommodation business organisation to meet the needs and demands of customers. Other than
this, it will help cited firm to provide its customers with better satisfaction level and high quality
of services and products.
TASK 4
4.1 Perform revenue/yield management activities to maximise occupancy and rooms revenue.
The effective revenue management is the proper pricing strategy that helps in the better
management of different operations which will help in the significant improvement in
operational quality of hotel. It will help in better growth of effective valuation of different
services and the operations that will support significant rise in the operational capacity of
organisation. Other than this, it will help hotel to maximise its revenue generation or the profit
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margin that will help in order to maximize the utilisation of time limited resources with the firm.
This will involve the high demand tactic that will help in better rise in the better revenue
generation of firm by increasing high demands of rooms and services of cited hotel firm (Li and
Wang, 2010). Also, it will help the business organisation to give the organisation to give better
satisfaction level to its customers.
4.2 Discuss sales techniques that rooms division staff can use to promote and maximise revenue.
Various selling measures will be taken into effective focus by company that will support
better involvement of different business operations, which will help in better increase and
development of company. The hotel will involve various measures to increase its sales and
revenue generation by using various techniques like Up selling of rooms which will help in good
generation of revenue and meet needs and demands of customers (Kusluvan and et.al, 2010). The
hotel will also incorporate the different customer loyalty measures that will help in providing of
the better customer satisfaction level and generate the good amount of revenue. Other than this,
the hotel will also promote its other additional services to lure in the customers like free
breakfast or lunch or providing the laundry service to the guest or the customer of hotel, which
will attract maximum number of clients or customers and will increase the productivity.
4.3 Discuss the purpose and use of forecasting and statistical data within the room's division.
The effective reason behind utilising the statical information to manage rooms of the
hotel will help in significant handling of different functions which will help in effective rise in
the operational efficiency of hotel. The effective forecasting about the rooms will support the
better management of various functions in hotel and will lead to significant rise in its revenue
generation. Besides this, the use of statical data will lead to rise in effectiveness of the room
services and operational capacity of the company. This will also increase the customer
satisfaction level (Šerić and et,al, 2014.).
4.4 Calculate rooms division performance indicators to measure the success of accommodation
sales.
The room performance division indicator in a hotel is as follows:
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Thus, it can be said that the better occupancy of the rooms and ten ratios of the revenue
generated by them will help in better growth and development of the company.
CONCLUSION
Thus, from this report it can be conclude that hotels needs to follow all the legal
obligations, which are imposed by UK government. Other than this, it can be concluded that
front office or reception and accommodation staff had to perform several roles and responsibility
which supports organization for getting success in the Hotel business market. The hotel will
undertake growth measures and campaign to increase its sales and revenue generation.
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REFERENCES
Books and Journals
Leung, D., and et. al., 2013. Social media in tourism and hospitality: A literature review. Journal
of Travel & Tourism Marketing. 30(1-2). pp.3-22.
Nunkoo, R., and et. al., 2013. Developments in hospitality marketing and management: Social
network analysis and research themes. Journal of Hospitality Marketing &
Management.22(3). pp.269-288.
Jauhari, V., 2012. Summing up key challenges faced by the hospitality industry in India.
Worldwide Hospitality and Tourism Themes. 4(2). pp.203-211.
McCabe, S., 2010. Marketing communications in tourism and hospitality. Routledge.
Li, X. and Wang, Y., 2010. Evaluating the effectiveness of destination marketing organisations'
websites: evidence from China. International journal of tourism research. 12(5).
pp.536-549.
Kusluvan, S., and et.al, 2010. The human dimension a review of human resources management
issues in the tourism and hospitality industry. Cornell Hospitality Quarterly. 51(2).
pp.171-214.
Šerić, M., and et,al, 2014. How can integrated marketing communications and advanced
technology influence the creation of customer-based brand equity? Evidence from the
hospitality industry. International Journal of Hospitality Management. 39. pp.144-156.