Hilton Hotel Room Division Analysis

This assignment delves into the hospitality industry by examining the Hilton hotel chain's room division department. It evaluates the roles and responsibilities of accommodations and reception, assessing their functions in welcoming customers, handling reservations, and maintaining overall hotel operations. The analysis is based on various academic sources, including works by B. Davis, J.R. Walker, and others.

Room division
&
Operations management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Accommodation and front office services............................................................................1
1.2 Roles and responsibility........................................................................................................1
1.3 Legal and statutory requirements that apply to room division operations...........................2
1.4 Services provided by the rooms division in a range of hospitality businesses.....................2
2.2 Aspects of planning and management of the front house area for a given hospitality
operation......................................................................................................................................3
2.3 Operational issues affecting the effective management and business performance of the
front office area ..........................................................................................................................3
3.1 Importance of property interiors and design to effective management.................................4
3.2 Aspects of planning and management of the accommodation service .................................4
3.3 operational issues affecting the effective management and business performance of the
Accommodation services ...........................................................................................................4
TASK 4............................................................................................................................................5
4.1 Perform revenue/yield management activities to maximise occupancy and rooms revenue5
4.2 Discuss sales techniques that rooms division staff can use to promote and maximize
revenue........................................................................................................................................5
4.3 Discuss the purpose and use of forecasting and statistical data within the rooms division. .5
4.4 Calculate rooms division performance indicators to measure the success of
accommodation sales .................................................................................................................6
Conclusion ......................................................................................................................................6
REFERENCES ...............................................................................................................................6

INTRODUCTION
The services provided by the Hilton hotel room division department is analysed in this report.
The role and responsibilities of the this hotel reception staff is assessed in this report. This
report cover the importance of the front house area and it is also covered property interior design
to the hotel room (Almeida, 2016 ). The aim of forecasting to formulated actual sales in this
hotel business. This report is also prepared sale plan for maximizing this hotel sales revenue
and occupancy rate.
TASK 1
1.1 Accommodation and front office services
In hotel sector front office and activity branch of the inn business is imperative. They
keep the records of various clients and satisfy their requests according to their necessities and
needs. There are two kinds of elements of convenience building and Housekeeping. The
principle reason for the settlement administrations is to give the viable condition to the clients,
for example, where they can stay and unwind (Davis, 2018). Front office fundamental capacity
incorporates ringer administration, mail or data, attendant, clerk and night entryways. These are
the elements of rooms division in convenience and front office. Front office is the immediate
people who associate with the client. Customer base Hotel needs to receive appealing inviting for
the customers keeping in mind the end goal to make them fulfilled and unwind. Settlement
capacities is to protect the earth clean and. Moreover, designing division needs to receive the
successful arranging regarding keeping inn actually fit.
1.2 Roles and responsibility
There are certain roles and responsibility is help to improve overall working
environment. On the other hand, responsibility will be changed in different department or as per
the need of operation management activity.
Roles and responsibility of room attendant : To kept up the best possible course of
action of convenience game plan. To Keep the record of legitimate inventories and necessity it
takes the division successful and imaginative (Langabeer, 2015). Investigate the well-being and
solid condition for the clients. Kept up the consistent correspondence stream with alternate
offices. Guarantee the cleanliness factors and clean condition for the guests. Building office has
duty to deal with the specialized supplies like power, water supply, AC. Based on above
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settlement capacities parts and duty which bolsters the powerful administration action. This is the
another major and compelling control device keeping in mind the end goal to pull in the client
centre.
Roles and responsibility of front office manager :- Kept up the best possible
correspondence amongst customers and inn. This is the enormous chance to make client upbeat
and fulfilled. Keep the records of clients to make them fulfilled. Guaranteeing the gathering of
the objectives of the clients. Give transportation and settlement benefits according to the
requirements and needs of the associations (Walker, 2016). Specified the guest information and
records on auspicious way. Ensure what number of rooms are possessed or not. Deal with the
client administrations and their needs and needs. Kept up the best possible correspondence
channel with the clients.
1.3 Legal and statutory requirements that apply to room division operations
There is something legal rules must be follow to improve any kid of activity and increase
number of customer and improve operation management. Furthermore, Data security act 1998 ,
this demonstration manages that Clientele Hotel isn't at risk to share any data to others it is the
lawful wrongdoing to impart customer data to pariahs (Langabeer, 2015). Another fundamental
legitimate direction is Fire controls act 1971, this is the demonstration which secures the lodging
premises from the loss of flame. It likewise required to safe the life of clients.
1.4 Services provided by the rooms division in a range of hospitality businesses
Hilton hotel office and accommodation department deals with food, sleeping facilities
provided to the guest. The mangers in the accommodation department provides guest handling
services and giving the booking details of hotel rooms such as details of number of days od
staying, types of rooms according to guest demand. Hilton hotel are maintained their front office,
or maintaining proper record of the guest. The front house and accommodations services of this
hotel is responsible for checking in and out timing of guest. They handle the reservations system
by the front office department also handle customer services. They provide the timely house
keeping services also, they provide laundry services , meal order and giving a best services to the
customers. They provide room service to the guest like single room, double room, or other
services room related. Hilton hotel not only room, meal services in their restaurant, they try to
fulfil guest satisfaction.
TASK 2
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2.1 The importance of the front of house area to effective management
The front house in Hilton hotel provide the guest best services in food and beverage
services, and rooms facilities. The front office make proper coordination among the area and
handles the cash receptionist from the guest. They solve their guest query details and explain a
varieties of services. They provide ambience atmosphere in the hotel, they are include
everything in hotel or inside the hotel. They provide contrast of natural and artificial lighting in
their hotel and warm breeze(Caballero, and et. Al 2016) . This hotel are very attractive giving
best qualities to the customer. They provide guest services like food, internet facilities, bar,
restaurant and they also giving the security services. So it is important for front office giving the
effective services and management in their hotel front house area.
2.2 Aspects of planning and management of the front house area for a given hospitality operation
The planing and management of Hilton hotel front house area is very effective manner
like sale management, design of hotel rooms, ambience maintenance, handling guest queries by
computerized system and management services. This hotel making their planing regarding guest
services is very effective and they organizes their plan through management of front office.
They coordinating their duties among the employees and collecting the response from their guest
. The planing and management for front house area determine the design, ambience and
cleanliness of the hotel environment. All the interior design of the Hilton hotel is discovered
through their planing and management for the front house. Staffing is also the part of their hotel
planing their employee staff doing their work in timely like regular maintenance of the hotel
premises, regular inspection of the room and washing floors, clothes in the hotel rooms. This
hotel control all over the area, sections and evaluate their worker performance daily.
2.3 Operational issues affecting the effective management and business performance of the front
office area
The operational issue of this hotel are identifying the actual problems that are direct
effect on business performance and effective management of the front office area. They
identifying the customer satisfaction quality service, sales and financial management of their
hotel. The effective front office operations management increase their sales volume of this hotel
and achieved their goal of the businesses through providing efficient food, accommodations
services to the guest. They also increase their financial strength through effective sales. The
operational issue affect their hotel services, effective management and business performance
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also through quality of services if they people are not giving the best qualities of services to the
customer, and not fulfill their demand, operational issues are arise and they face many problem
related their hotel service. The quality management system in the front office department also
face these issue so they need to improve their services and maintain their services.
TASK 3
3.1 Importance of property interiors and design to effective management
Property interiors design of Hilton hotel are very effective and attractive they induces the
color,shape, pattern of the hotel rooms, which attract the guest and provide the best service rather
than other hotel in UK market. This hotel have been full focus sing on their interior property
design of their room for maintaining health environment in their hotel. This hotel establishes
their brand images and ensure their qualities of services in the competitive UK market and they
also focused in maintaining effective interior property design. The purpose of interior property
design of this hotel to attract more customer in the market and they increasing their sales volume
and expand their businesses all over the world. It is very important of property interiors and
design to effective management for their hotel and customer. Through this idea Hilton generate
their income and provide customer satisfaction.
3.2 Aspects of planning and management of the accommodation service
The Hilton hotel in the UK has been facing critical issues in their accommodations
services regarding room maintenance and interior design. The management in this hotel is done
by providing special attention to quality of the services. They provide maintaining bedding
facility, pest control, security and safety for the guest. This hotel main aim to increase their
quality of services and retain customer for long term. They maintain their relationship with
customer (Zervas, and et. al 2017 ). The well decorated interior design of this hotel provides
high advantage in the UK market. Hilton full fill their guest demand providing all types of
services like cleanliness, meal internet facilities and so many. They giving the update their hotel
to the customer in time to time and It can inferred non cooperation with the quality of standard,
lack of promotional activities are the main operational issues face by this hotel and effective
management is always required to deal with these operational issue.
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3.3 operational issues affecting the effective management and business performance of the
Accommodation services
The Hilton hotel face the operational issues in term of marketing and other operational
activities business environment. This hotel suffer from growth of the sales for lack of effective
promotional and marketing strategies. The promotions of this hotel through promotional
channels like social media , advertisement newspaper. Customer are unaware about this hotel
services and the quality of their hotel (Wu, and et.al 2014). Operational issue can effect their
management and business performance so they should try providing effective service to the
customer and try to increasing their sales volume through using internet and build their relation
with customers. Cash flow is one of the major issue face by this hotel operational management
with out proper finances business cant run long time. So this hotel needs to improve their product
qualities and improve their productivity.
TASK 4
4.1 Perform revenue/yield management activities to maximise occupancy and rooms revenue
Yield management is refer with variables pricing strategy it is based on understanding
consumer behavior on order to maximize revenue profit fro a fixed time. The yeild management
of Hilton hotel is measured by the yield calculations. Through yield this hotel measured their
actual performance of the business and calculating their potential revenue. The revenue
management of this hotel help to achieve the customer satisfaction and generating their profit in
competitive pricing in the market (Chen, 2012 ). The yields management include this hotel
group room sales, food and beverage activities and special activities. It is also related to the
revenue of hotel and they selling their room in some time low price. They involves high
demand tactics of yield management means low demand tactics sells their room in low prices
with offer packages also. Giving a discount to the customer in particular time.
4.2 Discuss sales techniques that rooms division staff can use to promote and maximize revenue
Hilton hotel increase their sale by using difference different techniques than can promote
their staff division as well as generate their business performance and maximize their revenue.
They included selling techniques with negotiated rate, overbooking, handling. The negotiated
rate techniques is related to the hotel seasonal packages for the guest (Yanamadala, and et. al
2012 ). They provided many kind of offers to their target customer like seasonal , any occasional
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offers, discount. These are techniques are includes in this hotel business. They focus to promote
their business and earn more profit.
4.3 Discuss the purpose and use of forecasting and statistical data within the rooms division
Forecasting is techniques to anticipate with the sales revenue and services it is effective
tools and technique. Forecasting is very useful for estimating the statistical data in room
division (Ha, and et. al 2014). All the forecasting models applies regression analysis to estimate
the demand in this hotel. They estimating the seasonal demand of the customer and discount are
offered to the guest. The result is higher sales revenue is achieved by the Hilton hotel business.
There are various forecasting techniques using in hotel like historical room booking model,
advanced room booking and providing combined room booking models are used in hotel
business organizations. The estimation of demand and sales of this hotel increase their sale
volumes and climates also the chances of cancellation of their booking at the end time.
4.4 Calculate rooms division performance indicators to measure the success of accommodation
sales
Room division are measured using some indicators like average sleeper rate, average of
the room rates and sleeper occupancy rates. All these the indicators determines the performance
of the total number if the rooms are available in their hotel total number of room sold and bed
sold (Brownell, 2012). Tn this hotel room are division performances indicators find the
performance of the business and its performance is also relating to its revenue. The statistical
data help to identifying the success of settlement of sales including rooms occupancy and double
occupancy percentage.
Conclusion
it can be concluded that the Hilton hotel rooms their services and other facilities are best
and this report analyses the roles and responsibilities of the accommodations and reception in
this hotel. This hotel giving a services to the customer welcoming, reservations handling or
performing all the major function of the room division department of the hotel.
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REFERENCES
Books and journals
Almeida, J.T.S.R.D., 2016. Turista de negócios em hotel supereconômico: Uma opção no
segmento carioca.
Caballero, J.L.J. and Soria, S.C., 2016. LA PRESENCIA DE LAS FINANZAS
CORPORATIVAS EN REVISTAS DE ÁMBITO TURÍSTICO. TOMO II.
Zervas, G., Proserpio, D. and Byers, J.W., 2017. The rise of the sharing economy: Estimating the
impact of Airbnb on the hotel industry.Journal of Marketing Research54(5), pp.687-705.
Chen, L.F., 2012. A novel approach to regression analysis for the classification of quality
attributes in the Kano model: an empirical test in the food and beverage industry.Omega,40(5),
pp.651-659.
Ha, O.K., and Park, et. al 2014. Relation model describing the effects of introducing RFID in the
supply chain: evidence from the food and beverage industry in South Korea.Personal and
Ubiquitous Computing, 18(3) pp.553-561.
Davis, B., 2018 Food and beverage management. Routledge.
Langabeer, J. R, 2015. Health care operations management. Jones & Bartlett Publishers.
Saadouli, 2015. A stochastic optimization and simulation approach for scheduling operating
rooms and recovery beds in an orthopedic surgery department. Computers & Industrial
Engineering. 80. pp.72-79.
Walker, J. R., 2016. Introduction to hospitality. Pearson Higher Ed.
Brownell, 2012. Thinking forward: the quicksand of appeasing the food industry. PLoS
Medicine, 9(7) p.e1001254.
Yanamadala, S., and et. al 2012. Food industry front groups and conflicts of interest: the case of
Americans Against Food Taxes. Public health nutrition, 15(8) p.1331.
Wu, P.H., Huang, C.Y. and et.. al2014. Service expectation, perceived service quality, and
customer satisfaction in food and beverage industry. International Journal of Organizational
Innovation (Online), 7(1) p.171.
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