Rooms Division Operations Management Report

This report explores the key aspects of Rooms Division Operations Management (RDOM) in the hospitality industry, covering accommodation and front office services, staff roles, legal requirements, and service evaluation. It also examines management issues in Front Office Operations, including planning, management, and operational challenges. Desklib provides past papers and solved assignments for students.

Rooms Division Operations
Management

INTRODUCTION
The room division and operations management are important portions of hospitality
industry and it is part of high rated hotels and restaurants where its services refers to overall
structure of that particular hotel (Goldratt and Cox, 2016). For this kind of management, it is
essential for company that it should maintain the effective management for delivering enhance
and better services to their clients and customers.
In this report, there are discusses about various services that provides by the hospitality
organisation and also describes the functions and duties of a range of accommodation and
reception services staff. Further, it assesses the value of property interiors and design to effective
management. Lastly, it covers purpose and use of prognostication and statistical data within the
room's division.
TASK 1
1.1
Front office services – It is a special place in the hotel or lodge where guests approaches
to the superior and they have a chance to form an opinion about that particular hotel. It takes
care of all the room holders and guests then distribute and allocate as per their requIvanov,
2015Khanna, 2015). It also deals with several facilities like sleeping, housekeeping, food and
many more services which provides to their guest. Many organizations have different types of
front office departments and it works accordingly to their need. In the church street hotel, it
handles reservation system in this hotel. The milestone hotel is responsible for all guest's check
in and check out process.
Accommodation services – In the hotels or other organizations, it is the place where
guests and travellers can stay and sleep as well as get other housekeeping services. In this
context, it includes the maintenance and operations of organizational premises of company and
manage all activities related to their guests (Langabeer and Helton, 2015). Many organizations
like The Anchor Trust have various plans for localities and The Elizabeth Finn Homes provides
the best quality residential services to its clients.
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1.2
In the hotel organisations, roles and responsibilities of their staff members are required
for amenities and occupancy level of the room. It is need of every hotel and lodge organisations
that there must be clean and better environment for the guests as well as employers of the
company (Laudon and Laudon, 2016). In this hospitality industry, there are various departments
and their manager's have various responsibilities and duties for their receptionist service staff are
as follows:
Role and responsibilities of accommodation
service department
Role and responsibilities of reception service
department
 In these organisations, there is a
housekeeping department and the
house keeper of hotels is responsible
for maintenance and cleanliness of
services of company and it is the
requirement for maintain the hygiene.
 In the front office, receptionist of
organisation has several duties like
welcoming guests and attending them.
 The staff members are responsible for
reservation system and maintains all
over bookings and then monitor the
records and database (Pace, 2016).
 In hotel, the cashier's responsibility
deals with the payment facility and
fund management.
 To monitor the safety and health check
requirements and collect all the
inventories required for kitchen and
appliances which are use in that
department.
1.3
In every organisation, there are many legal and statutory requirements for the room
division operation management. It includes the proper formation and all legal formalities related
to that organisation. In this context, all rules and policies which are necessary for conducting
routine maintenance of the area and room which are provides in the organisation (Saadouli and
et.al., 2015). This thing describes the governance of hotel group and it shows standards of room.
There are many provisions regarding the safety of customers and in statutory needs, there are
many provisions for maintaining all clients for placing their luggage at the right place. In every
organisations, there are a contract facility which are utilized in management and franchises of
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the contracts. All these legal requirements should be fulfilled by management team of the
organisation and it tends to improve various facilities. In Salcombe Harbour Hotel & Spa, there
is an accurate statistical data which are use in the process of attract various new customers.
These statutory applications provide a huge amount of revenue generation and company should
accomplish it in the right way.
1.4
In this industry, there are many types of organisations and they also provide different
services to their customers in order to achieve business goals and objectives (Schwarz, Hall and
Shibli, 2015). Many five star hotels and restaurants render a range of services like laundry,
housekeeping, meals and so many services. Room division in many high rate hotels in the UK
provides several offers and extensive range of services to its clients such as excellent level of
comfort, quality food and beverages service as well as luxuries to their clients. They also provide
extraordinary services like ironing, shoe polish, greetings, personal care products and
customized services like flowers presents to them.
TASK 2
2.1
The front of house department is nerve of hotel organisation that maintains interface
between clients and the organisation. In any organisation, all customers often make first meet
with the front of house area and for this reason, it is an essential department for effective
management (Van der Wagen and Goonetilleke, 2015). The front of house area attends to clients
of company, communicate them as well as deal with them for providing better services. It is also
important because it can settle all bills and accept the pre booking for all rooms of hotel. The
major importance of the front of house for effective management, are renders various services
like bar, guest service, accommodations, dining rooms etc. In this context, it encompasses all the
sections of the hotel organisation like restaurant, training staff, food, housekeeping, beverages
and many more.
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2.2
In the Harbour Hotel and Spa group the planning and management for the front house
area of this organisation make sure about the effective point of ambience or design management,
management of sales activities, client complaints (Goldratt and Cox, 2016). These all elements
are maintained by the computerised reservation system and technical department. The
management team needs an effective handling for check in and check out services for their guest
of the organisation.
The major planning and management refers as designing, ambience and cleanliness of
this hotel environment. It also includes the exterior and interior design of the hotel and all the
strategies and planning are implemented with the prescribed manner.
2.3
In this organisation, the main operational issues which is related to this firm are
identified by the satisfaction level of its customers and sales revenue (Ivanov, 2015). It also
affects to the financial management and requirements of funds. Some major factors that
describes the operational issues of this company discuss below :
 Technological Issues – In today's scenario, there are a huge advancement in technology
and by using this digital techniques the guest can directly book their suitable rooms threw
company's websites. In this context, sometimes the major problem may occur in the
process of hotel room book and it can raise due to staff unavailability.
 Employee Issues – In many hotels, their operations run whole day means 24 hours and 7
days in the week and it may affects to the staff team (Khanna, 2015). So these are some
issues related to the operation of the company.
TASK 3
Covered in ppt
TASK 4
4.1
The yield and revenue management in this hospitality industry refers about the increase
of turnover by selling various types of products and services at right price and the right time
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(Langabeer and Helton, 2015). The hotel can achieve the high level of success by plan the
different pricing strategy along with the occupancy and managing all rooms at correct rate.
There are some strategies that can follow by the organisation :
 The organisation should render the group room booking services.
 Pricing of the suits and rooms will be decided by the demand of customers.
 Apply several strategies like seasonal pricing method.
 Company can provides combo offers while booking for the suits facilitate according to
the customer's demand.
4.2
The output of any company is metric by the yield administrative division in production
procedure. It is measured in terms of prospective and actual receipts of the organisation (Laudon
and Laudon, 2016). The potential receipts is a type of income that create by the selling of total
number of rooms of the hotel at right track. In this context, the gross receipts is states that more
income over expenses of that organisation. It calculates periodically and it finds at the end of
each financial year. The total yield is determines the average percentage of expected outcomes
which are achieved by the hotel group within the particular time frame. In the outcomes of the
hotel, it can include the sales of food, beverages, room, suits, bar, special services and many
more. In the sales technique there are many methods applies such as gross profit ratio, net profit
ratio etc. This revenue calculation procedure is helps in the make high customer satisfaction
level in the competitive market.
4.3
The data related to the forecast and statistical, are make by the primary information and
historical data and the analysis of this data is compulsory because the company use this process
by finding future outcomes of the room division (Pace, 2016). Such outcomes may source on the
grounds of some historic expectations and figures by the management group and other tools.
This will help in the management team for determining the future customers. Major use of
statistical data and techniques about predictions about the future are too much useful for
accomplishing the business activities. The special technique to predict the demand and sales
revenue of the services by using various effective techniques and tools with efficiently. The
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organisation gets prior estimations about the demand and sales and then use it in increase the
turnover for revenue and chance of cancellation of administrative division of booked room at the
end (Saadouli and et.al., 2015). In various seasons, the demand always forecasting by the
management team and this department gives several offers to their customers. This will increase
the sale revenue and achieve the desired objectives and goals.
4.4
This analysis, room division are measured using various indicators like average room
rates, average sleeper rates and sleeper occupancy rates. The management team of this
organisation must have all marketing and selling techniques that use in the promotion of
business services. The manager decides all these methods and techniques and achieve desired
goals and objectives with effectively. All such methods can determines the public presentation
which is based on the number of total rooms available, rooms sold and beds available (Schwarz,
Hall and Shibli, 2015). All these room division index number figure the performance to revenue
of the organisation. Further, the data related to the statistical would be use in the success of
various service sales and it includes room occupancy proportion and double residency
percentage. These all things can finds from following formula :
Room Occupancy Percentage = [total rooms occupied/total rooms]*100
Double Occupancy Percentage = [Double Rooms occupied/ Total double rooms]*100
CONCLUSION
In the room service management, the essential thing is expansion of business with attract
more customers. In this context, various functions and duties of the advance and reception in the
hotel industry. Further, the legal and enactment requirements of the staff member of different
hotels are to be too much important and it provides proper safety and health security. The data
protection and pest control for the state of affairs sustainability. In addition to this, it also
comprises that the place interior design of the hotel includes the spatiality, shape and pattern of
the hotel room, that attract the new customers and provide the competitive advantage in the
market. Lastly, it includes different types of methods and scheme for availableness of rooms for
the availability in the hotel organisations.
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REFERENCES
Books and Journals
Goldratt, E.M. and Cox, J., 2016. The goal: a process of ongoing improvement. Routledge.
Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
Khanna, R.B., 2015. Production and operations management. PHI Learning Pvt. Ltd.
Langabeer, J.R. and Helton, J., 2015. Health care operations management. Jones & Bartlett
Publishers.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Pace, L.A., 2016. How do tourism firms innovate for sustainable energy consumption? A
capability's perspective on the adoption of energy efficiency in tourism accommodation
establishments. Journal of Cleaner Production, 111, pp.409-420.
Saadouli and et.al., 2015. A stochastic optimization and simulation approach for scheduling
operating rooms and recovery beds in an orthopedic surgery department. Computers &
Industrial Engineering, 80, pp.72-79.
Schwarz, E.C., Hall, S.A. and Shibli, S., 2015. Sport facility operations management: A global
perspective. Routledge.
Van der Wagen, L. and Goonetilleke, A., 2015. Hospitality Management, Strategy and
Operations. Pearson Higher Education AU.
Van Riet, C. and Demeulemeester, E., 2015. Trade-offs in operating room planning for electives
and emergencies: a review. Operations Research for Health Care, 7, pp.52-69.
Xiang, W., Yin, J. and Lim, G., 2015. An ant colony optimization approach for solving an
operating room surgery scheduling problem. Computers & Industrial Engineering, 85,
pp.335-345.
Zhang and et.al., 2016. Geotechnical risk management to prevent coal outburst in room-and-
pillar mining. International journal of mining science and technology, 26(1), pp.9-18.
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