Festival Tourism in the Entertainment Age: Interdisciplinary Perspectives

The provided content appears to be a collection of academic articles, books, and research papers on various topics related to tourism, hospitality, and travel. The articles explore themes such as festival tourism, alternative tourism, career opportunities, sustainable tourism development, event tourism governance, and hotel management. The authors examine the relationships between tourism and economic growth, the importance of fine-grain voltage tuning in cache architecture, and customer satisfaction and delight in a hotel experience. Overall, the content suggests a comprehensive exploration of various aspects of the travel industry.

Rooms divisions and
operation
management
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
1.1 and 1.2....................................................................................................................................3
1.3 Legal and statutory requirement............................................................................................3
2.2 Key aspects of planning and management of front house area for the given hospitality
condition......................................................................................................................................3
2.3 Discussion on operational issues...........................................................................................4
3.1 Significance of property interiors and designing to effective management..........................4
3.2 Aspects for planning and management of accommodation services of Hilton hotel.............5
3.3 Issues occur at workplace for providing accommodation services of Hilton hotel...............5
Part 2................................................................................................................................................6
4.1 Revenue/yield method to maximize revenue ........................................................................6
4.2 Different sales techniques......................................................................................................7
4.3 Purpose and use of forecasting and statistical data within room division.............................8
4.4 Room division performance indicators for measuring revenue through accommodation
services.........................................................................................................................................8
CONCLUSION................................................................................................................................9
Reference.......................................................................................................................................11
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INTRODUCTION
Rooms division operations management stand for understanding the operation performed
by organization in order to divide rooms which allotted to people. The present report is based on
Hilton hotel. It is a global brand of hotel and resorts with full of services and offers luxurious
services to their customer according to their demand. This hotel is incorporated by Conrad
Hilton. It has around 570 branches in approx 87 countries worldwide. Accommodation offering
hospitality services which include large of rooms and proper housing facilities. Front office plays
a significant role in providing information related to rooms and various facilities. Legal and
statutory requirement involve proper formation of rooms which includes daily maintenance of
rooms. It able to maintain standard of rooms and improve management of Hilton hotel as well.
PART 1
1.1 and 1.2
Attached in covered ppt.
1.3 Legal and statutory requirement.
Requirement of legal and statutory include daily maintenance of rooms and cleanliness of
rooms. It involves proper formation and maintaining the standard of rooms. Health and safety
environment is required to be maintained by the organization to attract more people and provide
proper satisfaction to them. It includes safety of storage area in which luggage of people are
placing in the right place (Abbott, 2014) Hilton hotel needs to set up price of their goods and
services reasonable. Affordable price has the capability to attract more people which can guest
can easily purchase. Government framed some rules and regulation which every organization
needs to follow. Various policies and procedures are framed by legal authority which Hotel
Hilton needs to follow. These are various legal policies which are as defined below:
 Some rules are framed for maintaining safe and secure working condition
within the organization.
 In hotel campus, both female and male workers are working so that they have
to provide equal employability to them.
 Flexible working is beneficial for both employees as well as employers.
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 Staff members are not allowed to use the hazardous substances. If they use then
have to use proper safety equipment and follow guidance provided by the
company.
 Every company needs to conduct audit to identify proper financial position.
 Health and safety records and manuals are have to keep in store by Hotel Hilton
which is used for further activities.
 These policies include law of tort which is related to act of intention of any
person.
2.2 Key aspects of planning and management of front house area for the given hospitality
condition.
Sales management, guest complaint etc. related points are needs to be ensure by planning
and management of Hilton hotel. They can manage things through computerised reservation
system and customer management activities. Hilton hotel mentioned that planning and
management assist company to control check-in and checkout activities of their customers (Boo
and Bernick, 2013). It is the forecasting elements which help organization in further functions.
Front house area have a capability to maintain timing of before and after time of their customer.
Status of rooms are managed by this department and keep ensure that people get fresh and clean
room before enter. Guest complaints regarding services offering by hotel to their customer which
is the integral part of hospitality services. In order to improve management of hotel higher
authority need to receive feedback from their guest. Feedbacks can be positive or negative. Both
are good for organization because negative feedback offering opportunities to improve their
services and positive help them to maintain it. The planning and management of front house area
is able to determine design, cleanliness, goals and objective of hotel environment. The interior
and exterior designing of hotel is included in this process. Higher authorities of hotel are make
strategies in order to implement planning and to meet corporate goals and objective. This factor
include designing of furniture, floor, curtains, structure of room and more. They have to make
plans related to cleanliness of hotel premises on the daily basis, offering goods quality of food
stuff to their guest, provide best customer services and regular dusting in hotel. Regular
inspection of rooms and washing floor and washing of cloths are included in the planning and
strategies making process of company (Bwo-Nung, 2008).
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2.3 Discussion on operational issues.
People need, quality management, sales and financial activities of hotel are identified by
operational issues. By managing front office area in efficient manner can able to attain higher of
customer satisfaction and fulfil particular demand and need of people. Hilton hotel can deal with
front office area by resolving problems of their guest and provide higher level of satisfaction to
them. The attractive front office area have a potential to increase profit level and revenue level of
company by providing proper satisfaction to them. The sales volume can be increased by
offering good quality of food, proper accommodation, good customer services and maintain safe
and healthy environment for them. Through this financial position of hotel can be improve and it
becomes a big strength for them. Greater variety of services are attract more customer which
boost up their profit margin and build up image in international market. Hotel Hilton offering
different types of goods and services to their customer in order to attract more people and
improve their performance as well. Operational issues can build up relationship between
organization and their guest which assist to both. Customer can get a full satisfaction and hotel
can improve its performance in international market. Accommodation services of Hilton having
ability to increase their number of customer and improve earning efficiency as well. Quality
management system is introduced by Hilton which gives strength to it and improve performance
of hotel in market as well.
3.1 Significance of property interiors and designing to effective management
In the hospitality sector, property design and interior is highly significant that has high
level of impact on the satisfaction aspect of customers. Moreover, interior of front office
department develops effective image in the mind of people regarding the quality of services
offered by it. In the present era, several unique furniture’s and designer aspects are available that
can be used by hotel unit for attracting the customers (Kong and et.al., 2012). The rationale
behind this, now people prefer to stay in the hotel having all the facilities and fully furnished.
Moreover, now luxury becomes the part of individual’s lifestyle. Thus, fully furnished room is
the main priority of individuals when they make selection of hotel unit (N. Torres and Kline,
2013). By considering this, it can be stated that Hilton should focus on effective room design,
furniture, and interior and ambiance aspect. Moreover, all these are the main elements which in
turn closely influence the satisfaction and thereby further decision making aspect of customers
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(Torres, Fu and Lehto, 2014). Along with this, Hilton should provide guest with the fresh
flowers, clean bed sheets, towel and bright color curtains. Thus, by following all the above
mentioned aspects Hilton can ensure better management to the significant level.
3.2 Aspects for planning and management of accommodation services of Hilton hotel
In order to build or sustain competitive advantage over others Hilton is required to
undertake effective planning or management aspects. Moreover, Hilton hotel can attain success
and enhance its customer base only when it delivers high quality services to the personnel. Thus,
by improving the quality of offering business unit can maximize its productivity and profitability
(Xiang and et.al., 2015). Hence, it is the accountability of accommodation department to provide
customers with highly furnished room facility. Besides this, Hilton is required to use high quality
furniture in the room.
In addition this, accommodation department must ensure that proper cleaning and laundry
facility is provided by the staff to customers. Further, accommodation unit of Hilton hotel
should focus on using high quality and designer curtains, lighting. Along with this, such
department is also assigned the responsibility to make proper safety arrangements for the guests.
Moreover, level of customer satisfaction is highly influenced from the types of arrangement
made by hotel unit for their health and safety (Boxill, 2004). Hence, by complying with all such
aspects Hilton can build effective relationship with the customers which in turn result into
loyalty as well as high profit margin.
3.3 Issues occur at workplace for providing accommodation services of Hilton hotel
There are several key issues that have high level of influence on the operational
performance of Hilton enumerated below:
 Unavailability of skilled manpower: In the service sector, customer satisfaction and
loyalty is highly influenced from the quality of services delivered by personnel. Hence, in
the absence of having highly skilled manpower or workforce Hilton would not become
able to offer quality services (Burns, 2010). Moreover, in hotel, personnel are the one
who presents services in front of the customers. Hence, lack of having skilled and
competent employees closely influences the effective management and thereby business
performance (Clayton and et.al., 2013). Moreover, personnel at operational fails to offer
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suitable services to the personnel according to their requirements and expectation level
then it closely influences the productivity as well as profitability in a negative manner.
 Lack of proper space: Now, customer’s expectation level is increased to the large extent
with the rise in disposable income. Hence, customers want to stay in the hotel which
offers wide range of facilities along with the accommodation. Such additional services
include gym, bar, spa, yoga, pub, swimming pool etc (Dale and Oliver, 2005). Hence, due
to the lack of having enough space hotel units including Hilton is facing difficulty in
managing the operational aspect. This in turn places direct impact on the satisfaction
level of customers and thereby influences the profitability aspect of firm.
 Laws and legislation: UK government has introduced several laws and legislation which
in turn places great impact on operational performance. Specific working hour’s policy
closely impacts the business performance in the context of operational level. Moreover,
during the peak time Hilton faces difficulty in extending the working hours. Along with
this, hospitality sector of UK is facing issues in relation to the recruitment of talented part
time personnel and high employee turnover (Ingram, 2002). In this situation, Hilton faces
difficulty in managing the operational aspects and thereby overall business performance.
PART 2
4.1 Revenue/yield method to maximize revenue
Yield management is key considered as key component for enhancing revenue of Hilton
hotel. It is multidisciplinary approach that focuses on finance, production and development
diferent kinds of business activities. Systematic management of organization can be obtained
through this method and influences profit earning capacity of entity efficiently. As per the given
scenario, it is obtained that firm sets target to improving its accommodation services to gain
effective customer satisfaction that is interrelated with performance of business entity (Chow and
Yang, 2003). However, yield management for producing hospitality services efficiently can
increase market position of organization at high level. For instance; If there is 200 rooms and
350 beds are in Hilton hotel and 120 rooms are booked for further month. However, if there is
demand for 110 rooms then it is required for manager to facilitate discount of 20% for permanent
customer. It will be useful for systematic management of Hilton hotel and also helpful to
maintain its effectiveness in market.
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Through this process, it is foretasted that proper management of rooms for providing
accommodation services can be utilized that remains beneficial for enhancing its services
qualities to increasing in demand and profitability of firm (Dana, Weber and Kuang, 2007). In
accordance to this, hospitality services of hotel unit would be effective for gaining high level of
satisfaction of consumer for providing accommodation services. By using regression analysis, it
is determined that it is helpful for determining strength and sales management approach of
organization. It is useful for analyzing relationship of different variables present in entity for
providing accommodation services and increasing its revenue.
4.2 Different sales techniques
As per the given current performance of Hilton hotel, proper management of sales and
revenue can be obtained efficiently by using different sales techniques. In this regard,
accommodation services provided by entity can be more effective. It is useful for attracting
customers and maintaining good reputation of firm in competitive market. However, manager of
organization can analyze proper market research and determine customers' demand regarding
services produced by entity. In addition to this, proposing different offers and discount schemes
are valuable for enhancing demand towards accommodation services. It is recognized that this
technique can attract consumer at high level also impacts on productivity and revenue
maximization of hotel unit.
Moreover, sales technique related to increasing revenue of firm can be achieved through
preparing promotional strategies and implementing them. For this developing strategies, various
tools can be utilized such as TV, radio, newspaper, magazine and social media sites. These are
beneficial for increasing demand and attracting users effectively to gain profit. In this reagrd,
sales technique related to launch and develop product in market influences business and
competitive strategies. However, sales technique as promoting is useful for attracting customers
and increasing productivity of entity that impacts on profitability and its management (Dekay,
2002).
However, by advertising core competencies and attractive features of accommodation
services provided by Hilton hotel is able to increase revenue and strength for facing competition.
It is helpful for long term sustainability of entity that maintains attraction of consumers towards
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hotel services. Thus, manager of organization can use these presented sales techniques to
enhance good reputation and making its place in competitive market for long time period.
4.3 Purpose and use of forecasting and statistical data within room division
As per the current business activities of Hilton hotel, manager of organization forecasts
and makes decision for further operations. It is beneficial for effectiveness of entity for long time
period to enhance qualitative accommodation services of hotel. In this regard, several tools and
techniques are used for proper management of rooms (Getz, 2013). Moreover, statistical data are
recognized that is helpful for preparing strategies and implementing action plan for further
business operations. It is considered as systematic tool for proper management of rooms and
providing satisfied services of its consumers. On the basis of this planning tool, forecasting and
decision making is presented for systematic accommodation services to Hilton hotel. It is useful
for further contrasting with customers in forwarded time. Therefore, on the basis of current
statistical data and hotel organization's structure, different innovative ideas are generated for
presenting effective management of hotel entity.
4.4 Room division performance indicators for measuring revenue through accommodation
services
Under this process, manager of Hilton hotel measures different indicators to present
accommodation service qualities of organization. It includes room occupancy, double
occupancy, sleeper occupancy and average room rates (Harridge, 2009). Therefore, through
these tools, hotel services related to staying customers through effective room division is
obtained. Thus, various occupancy rates and room rates can express as below:-
Room occupancy rate:- It is determined as the ratio of number of total available rooms
to occupied rooms in hotel unit can identify as:-
Room types Number of
rooms available
Number of occupied
rooms
Result
Standard 150 110
Luxury suits 15 8
Total number of
rooms
165 118
Room
occupancy rate
71.51%
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Interpretation:-
Double occupancy rate:- It is determined bt the ratio of number of occupied rooms with
double occupancy to total number of rooms available in hotel unit (Hassanain, 2009).
Room types Number of
rooms available
Number of occupied
rooms with double
occupancy
Result
Standard 150 80
Luxury suits 15 5
Total number of
rooms
165 85
Room
occupancy rate
51.51%
Average room rates:-
Types of room Number of
available rooms
Number of
occupied rooms
Number of occupied rooms with
double occupancy
Standard 150 110 80
Luxury 15 8 5
Average room
rate (Standard)
1.6 2.27 3.12
Average room
rate (luxury)
3.2 1.73 1.08
CONCLUSION
From the above report, it has been included that front office personnel of Hilton play a
vital role in developing satisfaction among the personnel. It can be revealed from the report that
front office personnel have accountability to resolve all the queries of guests in a satisfactorily
manner. Further, it has been articulated that accommodation staff plays a crucial role in fulfilling
the expectation level of customers. It can be seen in the report that front office department of
Hilton makes vital contribution in the effective management of business operations and
functions. Besides this, it can be inferred that by focusing on attractive interior and design Hilton
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can ensure better which in turn leads growth or success. It can be stated that Hilton would not be
able to get the desired level of outcome without having highly skilled or talented personnel. It
can be summarize that by placing emphasis on promotional plan or campaigns Hilton can entice
the decision making aspect of customers and thereby maximize profitability aspect.
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REFERENCE
Books and Journals
Abbott, A., 2014. The system of professions: An essay on the division of expert labor. University
of Chicago Press.
Boo, S. and Bernick, N. L., 2013. Festival tourism and the entertainment age: interdisciplinary
thought on an international travel phenomenon. International Journal of Culture, Tourism and
Hospitality Research. 7(2). pp.169–174.
Boxill, I., 2004. Towards an alternative tourism for Jamaica. International Journal of
Contemporary Hospitality Management. 16(4). pp.269 – 272.
Burns, J. B., 2010. Career Opportunities in Travel and Hospitality. Infobase Publishing.
Bwo-Nung, H., 2008. Tourism Development and Economic Growth: A Nonlinear Approach.
Physica: Statistical Mechanics and Its Applications. 387(22). pp.5535-5542.
Chow, T. T. and Yang, X. Y., 2003. Performance of ventilation system in a non-standard
operating room. Building and environment. 38(12). pp.1401-1411.
Clayton, A. and et.al., 2013. Sustainable tourism development in the Caribbean: practical
challenges. International Journal of Contemporary Hospitality Management. 15(5). pp.294 –
298.
Dale, G. and Oliver, H., 2015. BTEC National Travel and Tourism. Oxford: Heinemann
Educational Publishers.
Dana, J., Weber, R. A. and Kuang, J. X., 2007. Exploiting moral wiggle room: experiments
demonstrating an illusory preference for fairness. Economic Theory. 33(1). pp.67-80.
Dekay, F. 2002. Hotel room-inventory management: an overbooking model. The Cornell Hotel
and Restaurant Administration Quarterly. 43(4). pp.79-90.
Dredge, D. and Whitford, M., 2011. Event tourism governance and the public sphere. Journal of
Sustainable Tourism. 19(4-5). pp. 479-499.
Getz, D., 2013. Event tourism: concepts, international case studies, and research. Cognizant
Communication Corporation.
Harridge, S., 2009. Direct marketing and relationships: An opinion piece. Direct Marketing: An
International Journal. 2(4). pp.192 – 198.
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Hassanain, A. M., 2009. Approaches to qualitative fire safety risk assessment in hotel facilities.
Structural Survey. 27(4). Pp.287–300.
Ingram, H., 2012. People and Tourism: Issues and Attitudes in the Jamaican Hospitality Industry.
International Journal of Contemporary Hospitality Management. 15(3). pp.199 – 200.
Kong, J. and et.al., 2012. Fine-grain voltage tuned cache architecture for yield management
under process variations. IEEE Transactions on Very Large Scale Integration (VLSI) Systems.
20(8). pp.1532-1536.
N. Torres, E. and Kline, S., 2013. From customer satisfaction to customer delight: Creating a
new standard of service for the hotel industry. International Journal of Contemporary
Hospitality Management. 25(5). pp.642-659.
Torres, E.N., Fu, X. and Lehto, X., 2014. Examining key drivers of customer delight in a hotel
experience: A cross-cultural perspective. International Journal of Hospitality Management. 36
pp.255-262.
Xiang, Z. and et.al., 2015. What can big data and text analytics tell us about hotel guest
experience and satisfaction?. International Journal of Hospitality Management. 44. pp.120-130.
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