RP

RESEARCH PROJECT

Theme 1: Employees aware about terminology of
brand loyalty
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

Theme 2: Holiday Inn hotel have effective brand
loyalty within the market of UK
Yes
No

Theme 3: Holiday Inn hotel organise any kind of
loyalty program
Satisfied
Neutral
Dissatisfied
0 2 4 6 8 10 12 14 16 18
Frequency

Theme 3: Holiday Inn hotel organise any kind of
loyalty program
Satisfied
Neutral
Dissatisfied
0 2 4 6 8 10 12 14 16 18
Frequency

Theme 4:Brand loyalty helps to organisation in
increase profitability and market share
Strongly agree Agree Disagree Strongly disagree
0
2
4
6
8
10
12
14
16
Frequency

Theme 5: Effective brand loyalty helps organisation to
sustain within market for long time
Yes
No

Theme 6: Strategy mostly helps to organisation in
increase brand loyalty
Customer loyalty program
High quality of product and
services
Discounts
All of above

Theme 7: Customer loyalty program help to Holiday
Inn in increase brand loyalty
Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency

References
Yoshida, M. and James, J.D., 2010. Customer satisfaction with game
and service experiences: Antecedents and consequences. Journal
of sport management. 24(3). pp.338-361.
Cammarota, J. and Fine, M., 2010. Revolutionizing education: Youth
participatory action research in motion. Routledge.
Eid, M.I., 2011. Determinants of e-commerce customer satisfaction,
trust, and loyalty in Saudi Arabia. Journal of electronic commerce
research, 12(1), p.78.
Fiegen, M. A., 2010. Systematic review of research methods: the case
of business instruction. Reference Services Review. 38(3). pp.385–
397.