Clothes Rent: Renting Clothes Online in Malta

This document provides a comprehensive analysis of the business profile, stages for creating an e-commerce site, market analysis, revenue models, and more for Clothes Rent, an online platform for renting clothes in Malta.

Running heads: CLOTHES RENT: RENTING CLOTHES ONLINE IN MALTA
CLOTHES RENT: RENTING CLOTHES ONLINE IN MALTA

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Table of contents
Introduction................................................................................................................................3
Business Profile..........................................................................................................................3
Stages for the creation of an e-commerce site along with the management issues involved.....4
Market analysis and environmental scanning............................................................................7
Revenue models.......................................................................................................................10
Ethical and legal issues............................................................................................................14
Privacy and security.................................................................................................................15
The strategic e-marketing planning process.............................................................................17
Two alternative approaches......................................................................................................18
Applications to be added in the e-commerce site.....................................................................20
References................................................................................................................................22

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Introduction
In modern business environment E commerce has become an evident business
approach which has ensured success within the market. Online sales purchase and renting has
been a next generation way of conducting retail business. Now for the purpose of conducting
any business online it is important that the company creates a Ecommerce plan which will
ensure success in business of the firm on the digital platform. Clothes Rent is an innovative
business idea which is going to start it's Ecommerce website and conduct its operation using
the model of renting Clothes to the customers. It is important to consider that the firm is
renting product and not selling it which is innovative in nature. The company will operates its
business in Malta which is new place in which the company is operating in. This is a fresh
start to the company’s E commerce operation hence the firm will ensure that it has proper
plans and strategy which it implements in order to achieve success in its new operations. In
the current assessment there will be discussion over such plans and the ways in which the
company will develop and operate its website to achieve operational, strategic and financial
goals set by the firm in the initial phase of the business.
Business Profile
The business will aim at providing opportunity bro every people in Malta to enjoy
trending and branded clothes without buying. The lack of employment among the
people of Malta may cause issue upon their purchasing power. This very issue will be
solved by the e-commerce website “Clothes Rent”. The mission of the ecommerce
site is to play an important role in the daily life of people of Malta. The vision of the
organisation is to see every people in Malta fulfilling their dream of using branded
clothing.

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Stages for the creation of an e-commerce site along with the management
issues involved
There are 7 stages for the development of e-commerce website and they are mentioned as
follows:
1. Identification of product and services: Now in this stage determination of products
and service which will be rendered by the company on the website is decided. For the
current E commerce website the company is looking forward to rent clothes to the
customers. This is an innovative move on the E commerce site which means there will
be renting of products to the customers based on which website will be developed.
Clothes and apparels will be the product which will be rented on the website. Hence
the website of the company will be developed on this basis of rent procedure and
interface which will be used in this website will support the idea of renting products
to the customer. Now the problem with this is that as the trade pattern is innovative
nature there may be problem in describing on what are sales platform which the
company will use for their operations.
2. Determining correct ecommerce website development platform: In this stage the
company will try and determine the right website development platform for
developing there Ecommerce website. This is because it will help the company in
developing a website which is suitable for trade and conducting financial transactions
for both the firm and the customers. The company can use hosted and self hosted
platform for the website development. Although hosted website platform will be more
convenient for operation and maintenance as this decreases errors within website
operations. The problem again lies with the innovative idea in which rent of product
will be done hence it is hard to create a hosted platform website which is renting
product rather than selling it to the customer. Database compatibility is also

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important for the purpose which the company will have render the best data storage
system in between ERP, SAP and CRM to ensure that a lot of data can be stored as
the renting procedure will require high data transmission procedure.
3. Determination of right smoove website hosting platform: Now this stage is important
as the server for running the website is determined by the company. Making a
responsible choice for better server which helps in efficient operations of the firm will
be effective decision to help the company in operating efficiently within the firm.
Now as the renting of clothes will require a good supply chain and better flow of
information the challenge is to setup a proper system which is easy to use, monitor
and control from the viewpoint of the ecommerce strategy. This is why the company
will choose a server which can host servers which are easy to operate, are scalable,
are secure and are easy to maintain which will benefit the company in their e
commerce trade activities.
4. Choosing right E commerce development partner: Now partnership with supplier
for effective supply chain is very important to running the E commerce site of the
firm efficiently now the company has to make correct choices with suppliers so that
new brand and apparels are available at the site helping better operational activities of
the firm. The main problem which the company will have is that the company will
have to buy products from the supplies to rent it because currently there are no
supplier which will rent their products. Hence buying products from the supplier will
be choice which the company has although the company should move on to look for
supplier who would be willing to rent there products which will benefit the
company’s operations in an efficient manner.
5. Ecommerce website testing: Now the company after development of website and its
supplier will have to test the quality and operation of the company’s website to ensure

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that there are no problems with the website. This will help the company in checking
the functionality of website, security, performance and compatibility which the
following website has in accordance to the vision of the company. The challenge will
be to ensure that the website is working the same way in the real world as it was
working in the testing as the website may behave separately. Although testing will
ensure that the website is operable (Webfx.com, 2019).
6. Marketing: After the launch of the website after its testing the marketing of website
will be done to ensure that E commerce trade gains effective customer base for the
operational activities. The marketing will be done on the basis of the innovative idea
which the company has in regards of renting the products instead of selling them.
This will ensure that people needing special clothes for small period of time are
visiting the site to rent products at an specific rate which will be determined over the
demand of the product. Now the challenge will be that there may be low customer for
the company in the initial days but through the use of Word of Mouth the company
will increase there potential in E commerce trade.
7. Adapt and Grow: Now after there is operations over the firm’s website the company
will have to give attention towards the adapting and growing of their website platform
for larger operation as the demand and operation will increase with the customer
base of the firm. Adapting to newer technology and to new trends will help the
website to upgrade in an continuous manner. Whereas the company will also see that
the website grown in terms of inventory and supplies which its offers in its
Ecommerce operations.

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Market analysis and environmental scanning
a. Market segment
Business of renting the clothes in Malta the organisation will be targeting age
group, local business people and local consumers. There is a rise in the
utilisation of electronic devices in Malta as per report of 2017 we can clearly
justify that there is a huge chunk of money making in the E-commerce website
success in Malta.
Figure 1: Laptop tablet and mobile usage in malta
(Source:MCA, 2019)
It was noticed that internet usage and users in Malta along with Smartphones and Tablets are
growing with huge popularity. 29 percentage of the people in Malta over 2 years have
increased their usage of internet which is why the establishment of the internet website of
renting the clothes seems to be operational in high ground. Mobile phone users have

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increased by 17% in over 2 years (MCA, 2019). It interestingly shows that 70% out of those
are first port user of Internet who like searching products retail products and favours brick
and mortar environment.
Figure 2: Internet usage frequency of Malta Individual in 2018
(Source: Statista, 2019)
As per statistics the frequency of internet usage among individuals in 2018 were 80% once a
week and 77% daily (Statista ,2019). This very information suggest that there is a huge
opportunity for the website” Clothes Rent” to flourish in their internet rapport.
The employment rate in Malta has decrease 72.30 % in the fourth quarter of 2018 which was
72.80 percentage 3rd quarter of 2018. The average employment rate in Malta from 2000 to
2018 is 58.4 percentage return all time high of 72.80 in 3rd quarter of 2018
(Tradingeconomics, 2019). This certainly design that your organisation code target employed
people for having rented clothes for week which day do not have to buy but can enjoy a
quality of Wellness and business mindedness

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b. Competitors
Now looking at the business idea of the company it can be said that the business type is
innovative in nature and currently there is no direct competition to the firm in terms of
renting clothes to the customer through Ecommerce websites. This shows that the
competition within the market is very low in the current moment. It can be said that there are
indirect competitor like Amazon which sell clothes although the the concept of trading is
different and there is no direct competition to Clothes Rent at the current moment. As there
is no competition in the market it can be said that the form is enjoying monopoly within its
own industry and ecommerce trade type. However it is to be considered that there is a major
threat of new entry which will affect the company’s market share in an evident manner. This
means that the market for Clothes Rent is prone to entry of a new company which is doing
the same trade within the digital platform this will Erase the monopoly of the firm and divide
the market share of the firm in Malta. Due to direct competition there will more choices and
price trends in the market and this will directly affect the company's operation within there
ecommerce operations.
c. Competitive advantages and current business limitations
As mentioned above there are no competition to the firm innovation business on the digital
platform. This demonstrates the challenge inside the market is low in the present minute. It
very well may be said that there are backhanded contender like Amazon which sell garments
despite the fact that the idea of exchanging is unique and there is no immediate challenge to
Clothes Rent at the present minute. As there is no challenge in the market it tends to be said
that the structure is getting a charge out of syndication inside its very own industry and web
based business exchange type. Anyway it is to be viewed as that there is a noteworthy risk of
new section which will influence the organization's piece of the overall industry in an
obvious way. This implies the market for Clothes Rent is inclined to passage of another

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organization which is doing likewise exchange inside the computerized stage this will Erase
the syndication of the firm and separation the piece of the overall industry of the firm in
Malta. The current business limitations of the firm is that customer base of the firm is low
due to which the firm will have to create fceu customer which regularly rent products from
online store of the firm.
Revenue models
The term revenue model itself suggest the definition of the word procedure. Revenue
model is a format by which a company gathers the revenue stream for operation in
daily organisational life. There are different types of revenue model which would be
utilised for a Startup organisation like “Clothes Rent”. Some of the revenue model
those could be taken into consideration for the website to operate properly are as
follows. The Revenue model along with their advantages and disadvantages are also
presented to understand the best suited revenue model (DeMatas, 2019).
Affiliate revenue model

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Figure 3:Affiliate Revenue Model
(Source: Embitel, 2019 )
Affiliate revenue model is one of the most discussed revenue model for promoting
revenue to new startup organizations around the world. Affiliate model is mostly
utilised by E-Commerce startup business which is why it is one of the primary
suggested revenue model for The E-Commerce business website in Malta named as

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“Clothes Rent”. This web based revenue model is is utilised for promoting links of
relevant product in order to collect Commission on sales of those products from the
customer end. BF Elite revenue model is quite flexible since it is quite applicable in
terms of working in conjunction with ads or separately being provided on touch and
click. On discussion of the advantages from affiliate revenue model VC that it can be
utilised for for making more money than advised revenue model since they have been
employing benefits through affiliation of other products which can be related to that
of being invented by “Clothes Rent”. In terms of disadvantages of affiliate revenue
model the amount of money will be limited to the size of the industry which means
that the types of product the organisation will sell to the audience needs to be similar
to that of the product being linked for the affiliate revenue model.
Ad-Based revenue model

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Figure 2: Ad-Based Revenue model
(Source: Embitel, 2019)
This revenue model helps entailing and creating ad for specific new startup
organisation. The preparation of website require proper revenue statement which can
be gathered through services, application and other product being connected to the
Strategies end of high traffic channels in website. Representation of advertisements
are generally done by Google's AdSense which is one of the most common tools to
active Ads for new startup organisation or any E-Commerce organisation through
internet. Adjust revenue model through Google help any Organisation on about $5 to
$10 per thousand page views. Coming to the discussion of the advantages presented
by address revenue model VC that is one of the most simplest and easiest way to
implement and any company can utilise this form of resource for the revenue stream.

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However on considering the disadvantages we see that in order to generate a
sufficient amount of revenue the organisation will be required to attract millions of
users in a day which could result in earning a sufficient amount of of operation worth
the money. When considering the startup Organisation in Malta named as “Clothes
Rent”, it is quite impossible to attract millions of consumer since the population only
e ranges to about 400000 people.
Ethical and legal issues
The main emphasis when it comes down to the idea of e-commerce and the
whereabouts of the initiative has to be taken into account based on the ethical and
legal proximities that it can provide to the customers as well as keep a healthy rapport
with their internal and external endeavours. Besides all the communication skills that
it requires, the basic requirements that to fulfill the demands of the customers in
chronological manner. With the concept of e-commerce there arrives in great
abundance certain restrictions which has to be addressed under the limelight of
technology. The concept of e-commerce completely relies upon the privacy that all
the customers need. The e-commerce basically deals with the personal data of the
customers and also their accounts which they keep under strict vigilance. They would
be charged if they let out any information related to anything which has to do with
customers. They also need to look into the matter as they are dealing with internet as
the main source of certain transactions because the plagiarism can affect them heavily
and they can fall under the act of violating the copyright problems. The resources that
will be rented by the e-commerce business enterprise with the inception of the
endeavour will have to be authentic both rationally and also on papers. This
phenomenon of ethical and legal issues however is applicable for both the parties;

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who send and also the ones who receive. There should be a parity between the work
deals which would be emancipated by having a rental relationship with the customers
as well as the service providers. No individual or the companies that will be provided
by the rents should include unethical programmings and to delve into wrong doings
much. There are so many cases where the customers are given goods which fall under
no authentication and then they are somehow irreplaceable as they are mere fraud
cases. There should be devices available for keeping a track of the communication
that are being held as web transactions when the goods are rented. There needs to be
constant check on the invasion of the hackers while they try to penetrate into the
personal information shared and try to extract them illegally. Then there are certain
individuals who are just there as customers and in the name of that they sometimes
tend to irritate the service providers by constantly making them explain about the
devices which are there in front of them as catalogues or lists. As it is a two way
process people need to understand the basic instincts of both the parties who are
trying to provide their products in rent and the ones who are receiving them. The
service in terms of the amount of goods sent has to be kept under check and a time
limit should be lodged for the providers in which the customers will receive them and
be appreciative of their service. Slowing down on all those things might have an
adverse effect on the e-commerce servicings which can disrupt their juncture of
achieving something new without having any efficiencies.
Privacy and security
The security and taking care of the privacies of both the e-commerce business
enterprise and the service holders is utterly important for the business to achieve what
it had set out for. They would be charged if they let out any information related to
anything which has to do with customers. They also need to look into the matter as

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they are dealing with internet as the main source of certain transactions because the
plagiarism can affect them heavily and they can fall under the act of violating the
copyright problems. The resources that will be rented by the e-commerce business
enterprise with the inception of the endeavour will have to be authentic both rationally
and also on papers. This phenomenon of ethical and legal issues however is applicable
for both the parties; who send and also the ones who receive. Just for an instance
companies such as Amazon, EBay, etc predominantly rely upon the customer services
just by the policies which they keep under strict vigilance of privatisation and also the
customers are reaffirmed that if they face any leakage of personal details then their
issues would be handled deeply and delicately. There needs to be constant check on
the invasion of the hackers while they try to penetrate into the personal information
shared and try to extract them illegally. Then there are certain individuals who are just
there as customers and in the name of that they sometimes tend to irritate the service
providers by constantly making them explain about the devices which are there in
front of them as catalogues or lists. As it is a two way process people need to
understand the basic instincts of both the parties who are trying to provide their
products in rent and the ones who are receiving them. The emancipation of e-
commerce deals with the uplift of the beliefs that the customers have for them
whether they provide anything by rent or by any other means which we are looking
into right at this moment. But the normal fact which comes to the vision is that the
privacy issues should be pre-built so that the companies doesn't only focus on that
half the time and hamper the opportunities with their consecutive customers so that
there remains a healthy functioning within and outside the realms of the company. As
it is a two way process people need to understand the basic instincts of both the
parties who are trying to provide their products in rent and the ones who are receiving

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them. The service in terms of the amount of goods sent has to be kept under check
and a time limit should be lodged for the providers in which the customers will
receive them and be appreciative of their service. There should be a parity between
the work deals which would be emancipated by having a rental relationship with the
customers as well as the service providers. The securities should be established in
such a manner where there remains in the heart if the customers a tinge of satisfaction
that whoever or whichever companies he or she is dealing with has their belongings
safe with them and this goes same for the other contemporary e-commerce business
agencies or companies.
The strategic e-marketing planning process
Strategic E marketing planning process include 6 steps which are to be used in order to plan
and develop the current marketing plan of Clothes rent and they as follows:
1. Setting objectives: In order to strategize the marketing plan some objectives and goals
have been set. The marketing of the website will be objectified to increase the rendering of
the products by 10% and to increase the customer base of the company by 1000 customers.
Based on these parameters and objective the overall plan will be devised.
2. Target Market: Market segmentation will be done on the basis of the Demographics
which is known as Demographic segmentations. In this people belonging from specific age,
group will be classified in such a manner that the following can be segmented for further
targeting for marketing of the products. In current scenario people belonging from the age
group of 18-45 and using Ecommerce to Buy, sell and rent products will be targeted as they
will be likely to perform business with the company.
3. Checking competition: In the current scenario there is no direct competition to the
company hence in the current moment the company will be enjoying a complete monopoly

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within the market. Although there is a threat of new entry which can affect the firm's
operation in an evident market (Embitel, 2019).
5. Marketing channels: Marketing channels are the channels through the company will
market its product to the target customer in order ensure that effective promotion and
marketing of the company's operation is done. In the current moment Social media and digital
platform will be taken as prominent marketing channels through which targeted customer will
be influenced to use the website service if the firm in an evident manner.
6. Delegation of responsibilities: In the marketing process very market will be responsible
for properly operating the marketing process. Hence delegation of responsibilities is very
important in order to ensure that marketing is conducted in an evident manner. Hence
delegation of responsibilities will be done to ensure proper responsibilities are delegated to
various marketer and that the firm is able to conduct operation in an evident manner.
7. Monitor progress: Monitoring progress will be done based on the parameters made
above in order to make the possible changes to the marketing process which will enhance its
efficiency in the market. It is important to consider that through the use of effective
monitoring program the company will be able to ensure that they monitor and exercise
control over the marketing procedure in an evident manner.
Two alternative approaches
The first hand trials of approaches faces a lot of failures especially when it comes to
anything dealt under the limelight of e-commerce business venture. The strategic
planning and programming of certain features in and out of the business venture needs
to be there to work the model more effectively and more efficiently. The employees
of this business venture need to get into perspective that their first trials will almost
not be successful at a single go but the sun will shine on them bright enough if they
stick to their purpose of improving themselves and their work environments where

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everything comes under the radar of dealins on a rental basis. The customers will have
to be handled quite delicately because there will be times when the orders and the
deals with the customers will have to be modified in order to excite them and also
keep under control the excessive usage of economy. Coming to the monetary terms
and conditions of the e-commerce business venture as it is just a start up and the
company is finding its hold in renting their items and goods they will have to keep in
check the expenditures which will be allocated to the goods they give away as debts
to their customers. The emancipation of e-commerce deals with the uplift of the
beliefs that the customers have for them whether they provide anything by rent or by
any other means which we are looking into right at this moment. But the normal fact
which comes to the vision is that the privacy issues should be pre-built so that the
companies doesn't only focus on that half the time and hamper the opportunities with
their consecutive customers so that there remains a healthy functioning within and
outside the realms of the company. The service providers will always have to take
siege under the effectiveness and workings of various formats of scattering their
products and also the orders which they receive from their respective companies or
individuals. The resources that will be rented by the e-commerce business enterprise
with the inception of the endeavour will have to be authentic both rationally and also
on papers. This phenomenon of ethical and legal issues however is applicable for both
the parties; who send and also the ones who receive. Just for an instance companies
such as Amazon, EBay, etc predominantly rely upon the customer services just by the
policies which they keep under strict vigilance of privatisation and also the customers
are reaffirmed that if they face any leakage of personal details then their issues would
be handled deeply and delicately. The aesthetic sense of all the e-commerce ventures
should be given equal importance as the customers who will be attached to the

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products will perhaps initially would want to inspect on the designings of the products
and the branding that has got attached with it.
Applications to be added in the e-commerce site
The amount of applications which can have an otherwise positive alternative impact
on the e-commerce venture is broad and mind boggling. Just for an instance for this
particular venture where they are giving every product by the system of rent they are
expecting to have an alternative and a whole new model to do so. The online
procedures of transactions in the area of data, personal information, shopping and as
well as many other things which has to do with the world of web there needs to be an
inclusion of several other methods and procedures which will enhance everything and
bring them on the edge of becoming enticing towards their customers. There are
certain applications like WooCommerce which enables the procedures of pay carts
where all the applicants as well as the business venture wants to collide can go ahead
and check online if they want to and get a detailed note about how the products and
the services work. Amazon, EBay, etc predominantly rely upon the customer services
just by the policies which they keep under strict vigilance of privatisation and also the
customers are reaffirmed that if they face any leakage of personal details then their
issues would be handled deeply and delicately (Salehoo, 2019). To have a store of an
e-commerce venture can be held as the most important part of giving rents to the
customers. The stores and the eye pleasing brandings kind of works as the first and
foremost attraction for the customers who looks at them for the very first time. The
online stores can come to use as a massive store for all the business enterprises that
deals predominantly with the e-commerce rental procedures. For an instance if the
customers are not really compelled just by the first glance then perhaps it won't really
stir them from within to look meticulously into the matters and come up with the

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ideas of having products by renting them. Then there are certain individuals who are
just there as customers and in the name of that they sometimes tend to irritate the
service providers by constantly making them explain about the devices which are
there in front of them as catalogues or lists. But it is the work of the new company to
make them understand and churn out he best from them even if they come with all the
preconceived notions. Another application which can be perceived in the business
venture is Sourcify which guarantees the effective search for the customers and the
customers vice versa finding their e-commerce company. This shortens the distance
and the troubles of all the hustles and bustles of the search and findings which is a
time taking process. This can be curled down by the usage of such applications.

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