Sales Management: Relationship Selling and Ethics in Amazon

Running head: SALES MANAGEMENT
SALES MANAGEMENT
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1SALES MANAGEMENT
Executive Summary
The report is built on the analysis of ways by which an organization is able to manage its
sales by developing relationships with the customers. The company which has been taken
into consideration for this study is Amazon.com Inc. The ways by which selling process of
the company is able to complement the marketing based processes have been analysed in the
report The process of ethical sales is also considered to be an important part of the analysis.
The relationships which have been developed by Amazon by the customers have been
analysed in the report in detail with the help of different strategies implemented by the
company.

2SALES MANAGEMENT
Table of Contents
Introduction and Situation Analysis...............................................................................3
Relationship Selling.......................................................................................................3
Evolution of the Selling Model......................................................................................3
Ethics..............................................................................................................................4
Creating Value with a Relationship Strategy.................................................................5
Communication Style.....................................................................................................5
Conclusion......................................................................................................................6
References......................................................................................................................7