The report is about global marketing strategy and planning for Samsung Mobile in India. It includes assumptions, SWOT analysis, marketing objectives, target market, and marketing mix.

Smart Phone Industry situation analysis

The assignment is about conducting a situation analysis of the smartphone industry, with a focus on Samsung Electronics. It includes a SWOT analysis of Samsung, highlighting its strengths, weaknesses, opportunities, and threats. The analysis discusses Samsung's strong relationship with retailers, recognized brand, and innovative designs as its strengths. The weaknesses include cannibalization due to the large series of phones launched and not having their own operating system like Apple. The opportunities include the growing Indian smartphone market and the increasing demand for technologically advanced phones. The threats include the large number of competitors in the saturated mobile industry.

This report is about global marketing strategy and planning for Samsung Mobile in India. It includes assumptions, SWOT analysis, marketing objectives, target market, and marketing mix.

Global Marketing Strategy and Planning for Samsung Mobile in India

INTERNATIONAL MARKETING EXECUTIVE SUMMARY The business activities which expands the companies to flow their goods and services to the people in two more two countries is known as International Marketing. King Su Technologies (KST) is a Hong Kong based smart phone manufacturing company. EXECUTIVE SUMMARY2 INTRODUCTION 1 MAIN BODY1 ENVIRONMENTAL ANALYSIS 1 COMPETITIVE ANALYSIS4 COMPETITION 7 7 MARKET ENTRY STRATEGIES7 CONCLUSION AND RECCOMENDATION: 8 REFERENCE

Professional Development

Languages and Culture

International Marketing Strategy of King Su Technologies

This presentation discusses the strategic positioning and environmental audit for Samsung. It covers the strengths, weaknesses, opportunities, and threats for the company. It also explains the significance of stakeholder analysis in formulating new strategies. The presentation further explores a new strategy for Samsung using internal and external factor evaluation matrices. It concludes with insights into the future business strategy of Samsung.

Business Development

Strategic Positioning and Environmental Audit for Samsung

PowerPoint Presentation

Leadership Management

Data Science and Big Data

Mobile Development

International Business Strategy : Assignment

Marketing and Communication - Samsung

Price Strategy

This report discusses Samsung's pricing strategy, which includes skimming and competitive pricing strategies. It also covers Samsung's place and promotion strategies, including its use of social media and celebrity endorsements. The report also discusses Samsung's product strategy and its focus on quality and innovation.

Global Marketing Strategy and Planning for Samsung Mobile in India

International Marketing Strategy of King Su Technologies

Strategic Positioning and Environmental Audit for Samsung

International Business Strategy : Assignment

Marketing and Communication - Samsung

Samsung Price Strategy

Global Marketing Plan Report 2022

Global Marketing Strategy and Planning for Samsung Mobile in India

International Marketing Strategy of King Su Technologieslg...

Strategic Positioning and Environmental Audit for Samsunglg...

International Business Strategy : Assignmentlg...

Marketing and Communication - Samsunglg...

Samsung Price Strategylg...

Global Marketing Plan Report 2022lg...

International Marketing Strategy of King Su Technologies

Strategic Positioning and Environmental Audit for Samsung

International Business Strategy : Assignment

Marketing and Communication - Samsung

Samsung Price Strategy

Global Marketing Plan Report 2022