Analysis of Service Management in the Context of an Asian Wedding Event

Running head: ANALYSIS OF SERVICE MANAGEMENT
Analysis of service management
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1ANALYSIS OF SERVICE MANAGEMENT
Introduction
The report intends to discuss the effectiveness of service management. In order to
analyse the management decisions, the report takes an event as an example. The event was on
Asian wedding for which was supervised for the purpose of analysing the decisions taken
during the event in terms of service management. The report gives a general overview of
Asian wedding event in the country. In addition to that, it also discusses the target customer
of the event and other aspects related to Asian wedding event. The report in the second part,
discusses the theories and frameworks of a successful event management (Goldblatt 2014).
During the discussion, an introduction of service management was given. The core point the
report highlighted in this part of the discussion is why the customer service is important in
order to make an event successful. The other points that the report sheds light on are the
strategies implemented during the event. The study also evaluates whether the customers
were satisfied or not and the measures through which the evaluation was done. Towards the
end of the report, few suggestive measures were discussed in relation to the event
management so that improvement can be done during future events.
Background of the event
Asian wedding falls under special event, where people gather in a large number in
order to participate and celebrate a wedding occasion (Müller 2015). In such type of events,
customer satisfaction remains on the top of the priority list of the event mangers. The event
mangers ensure that the entire guest who participates in the occasion must be satisfied with
the services provided by the host. Food and beverages are the main services that the event
managers primarily focus on. In an event of wedding generally includes different functions
and rituals, and dinners. Event managing organizations arrange such events in keeping the

2ANALYSIS OF SERVICE MANAGEMENT
culture of the bride and groom. Wedding events are based on hospitality and entertainment
based (Rojek 2014). The Asian wedding events last for two three days. However the main
event lasts for only few hours. To the guests, wedding events are the chances of leisure which
is different from everyday experience. Through wedding events, memorable moments of the
bride and bridegroom are captured. The main purpose of this type of event is celebration. In
terms of category, wadding event falls under the sub category of special events.
As the industry of event management is growing, it has been expanding different
tributaries with the industry. Event planners are hired to organize wedding events in order to
avoid the stress and disorder (Getz and Page 2016). Event planners therefore take the entire
responsibility in order to make the event successful. An event planner further appoints others
to look after every section of the event. Generally there are event management agencies who
also organize other events along with wedding event. However, nowadays wedding planners
are there who particularly plans and organize wedding events.
In order to make a successful event, a wedding event manager begins with a clear
objective. The manger set a plan as per the requirement of the customer and work accordingly
(Goldblatt 2014). The objectives se by the planner are the roadmap through which a weeding
event can become successful. Another point that a wedding planner always keep in mind is
time. The first and foremost part of making a plan is setting timeline, which not only avoid
commotion but helps the execution to be efficient. Most of the famous wedding planners
wisely use their time while making the event memorable.
An event manager of a wedding event coordinates with the vendors supervise the
entire process. In order to that an event manger should possess essential skill of organization
(Müller 2015). Additionally, the person needs to possess adequate knowledge of its
customer’s requirement which helps him in making the successful. The person also needs to