This presentation explores the global presence, main success factors, challenges, and future plans of Jaguar Land Rover Automotive PLC. The organization is involved in designing, developing, manufacturing, and selling Jaguar and Land Rover brands in global market places. The main success factors include manufacturing and ongoing developmental process, value-based positioning strategy, brand equity, and selling different models of Land Rover and Jaguar through exclusive retail outlets. The major challenges include meeting the ever-changing needs and requirements of global customers, increase in competition, alterations in political, economic and social factors, and advancements in technology. The future plans include designing, manufacturing, and selling more electric models of these two brands, shifting of manufacturing facilities to comparatively cheaper markets, and introducing new diversification strategies to increase market share and revenue earning.
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