Small Business Enterprise

SMALL BUSINESS
ENTERPRISES

Contents
INTRODUCTION.......................................................................................................................................3
LO 1............................................................................................................................................................3
1.1 Profile of Shine communication and their strengths and weaknesses..........................................3
1.2 Shine communication using comparative measures of performance............................................4
LO 2............................................................................................................................................................8
2.1 Actions required to overcome the identified weaknesses in the business...........................................8
2.2 Existing performance could be maintained and strengthened............................................................9
2.3 recommend new areas in which the business could be expanded......................................................9
LO 3..........................................................................................................................................................10
3.1 Assessment of existing business objectives and plans.....................................................................10
3.2 Business plans to incorporate appropriate changes..........................................................................12
3.3 Action plan to implement the changes.............................................................................................12
LO 4..........................................................................................................................................................13
4.1 Impact of the proposed changes on the business and its personnel..................................................13
4.2 Plan how the changes will be managed in the business...................................................................14
4.3 Improvements in the performance of the business over a given timescale.......................................15
CONCLUSION.........................................................................................................................................16
REFERENCES..........................................................................................................................................17

INTRODUCTION
Small business enterprises are very important for any country for their growth and
development. In this type of business there are less than 50 employees are employed. In UK,
there is also some other things that can be considered such as assets value, annual turnover, net
profit etc. There are approx. 4.5 million businesses in UK which are doing their business on
small scale. These types of enterprises also provide employment opportunities to the people of
UK so that it helps to reduce the rate of unemployment and poverty line in the nation. They also
need some investments in their business so that they can carry on their career also as an
Entrepreneurship. If they grow continuously then they can be a medium enterprise so that they
can also change their policies also. The purpose of this report is determines the strength and
weakness of the Shine communication (Blackburn, Hart and Wainwright, 2013). Also they need
to overcome from their weakness so that they can enhance their profits. They can also implement
plan in their business so that they can improve their business and also they can monitor their
performance so that they can find out the effectiveness of their business.
LO 1
1.1 Profile of Shine communication and their strengths and weaknesses
Shine business doing their business in media and communication in UK. They are on 6th
position out of 100 small businesses in UK. They also do their activities with the help of social
media and also they organize some campaigns in different forms. There are some basic values of
Shine communication such as:
 Smart
 Fresh
 Connected
 Committed
They also hire best people for them so that they can achieve their organizational goals and
objectives in an effective manner. If there is any need any of training then they also provide it to
their employees so that they can enhance their performance.

There are some strength and weakness of Shine communication which can affect their
business performance either internal or external, these are described as below:
STRENGTH:
Market position: In UK, the market position of Shine communication is very good. In other
words, their reputation or goodwill is very good in the market that will help them to take
advantage from their customers (Gronum, Verreynne and Kastelle, 2012). They also maintain
their relations with their customers or public that will also help them in enhance their profits.
Client portfolio: Shine communication has very good position in the market so that they also
have good portfolio of client. Their clients are a group of international hotel etc. If company has
the strong market position as well as strong clients then that will help them to reach at the high
level.
WEAKNESS:
Threat of competitors: There are lots of small businesses in UK which are continuously
increasing so that Shine communication has the threat of new competitors in the market place.
Staff retention: They do not provide motivation to their employees so it may be very
difficult to them to retain the employees in their company. So if they want to retain employees
then they must have to provide proper satisfaction to them regarding their job.
1.2 Shine communication using comparative measures of performance.
Shine communication
PROFIT AND LOSS ACCOUNT
For the year ended 30 April 2012 and 30 April 2013
2012 2013
£ £
Sales 120,000 200,000
Cost of sales 80,000 150,000
Gross profit 40,000 50,000