Small Business Enterprise Assignment - Leon Restaurant
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Added on 2020-10-22
Small Business Enterprise Assignment - Leon Restaurant
Added on 2020-10-22
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of Leon restaurants with its strengths and weaknesses.........................................11.2 Analysis of business with the help of comparative measures of performance.................2TASK 2............................................................................................................................................42.1 Recommendations with justification, appropriate actions to be taken to overcome all theweaknesses.............................................................................................................................42.2 The ways in which existing performance can be maintained and strengthened...............42.3 Recommendations and justifications for the new areas where the business can beexpanded.................................................................................................................................5TASK 3............................................................................................................................................63.1 Assessment of existing business objectives and plans.....................................................63.2 Revision of plan to incorporate appropriate changes.......................................................73.3 Action plan to implement the changes.............................................................................7TASK 4............................................................................................................................................84.1 Impact of proposed changes on the business and its personnel........................................84.2 The way in which changes will be managed in business.................................................84.3 Monitoring improvements in the performance of the business........................................8CONCLUSION................................................................................................................................9REFERECES.................................................................................................................................10
INTRODUCTIONSmall business enterprises are the organisations who employ small number of employeesand operate business with a small amount. They create job opportunities for the individuals asthey hire skilled workers so that they can contribute in the identification of developmentopportunities. In hospitality industry various small companies are operating their business. Maingoal of this industry is to satisfy customers by rendering good services (Wynarczyk and et.al.,2016). The organisation chosen for this project report is Leon Restaurant who is working underhospitality sector in London, UK. It is a fast food restaurant chain and founded in year 2004. Inthis assignment various topics have been discusses which includes profile of Leon Restaurants,analysis of the business, actions to be taken to overcome all the weaknesses, the way in whichexisting performance can be maintained, new areas where Leon Restaurants can expand itsbusiness, existing business objectives and plans, revision and formulation of plan so that changescan be implemented etc. A report on the impact of proposed changes on the business and itspersonnel, plan to manage changes and monitoring the improvements have also been coveredunder this report.TASK 11.1 Profile of Leon restaurants with its strengths and weaknessesLeon is the fast food restaurant chain in London UK. Its first outlet was opened in CarnabyStreet in year 2004 and it was founded by John Vincent, Allegra McEvedy and Henry Dimbleby.Type: Leon is a restaurant and it is operating its business under hospitality sector. Size: Leon Restaurant is a small size business enterprise and executing businesssuccessfully in UK.Structure: In Leon Restaurant Flat structure is followed in which all the employees arefree to communicate with the top executives. The owner of the restaurant take advice from itsworkers as they directly interact with all the customers hence they have more experience ofdealing with them. This structure helps to motivate workforce because their opinion isconsidered by the managers in decision making process.Mission: Leon restaurant’s mission is to expand its business and provide good food itemsto its customers so that they can be retained.1
Goal: Leon’s long term goal is to increase its profits and sales and to become a large sizeorganisation and be on the top of the industry.Objective: Leon Restaurant is having various objectives, all of them are as follows:Enhance the quality of food so that needs and requirements of customers can be fulfilled.Offer such food item to the customers that they are willing to buy(Storey, 2016).Expand the business in more geographic locations so that profitability and sales can beincreased.Retain existing customers and attract prospect customers by providing good services.StrengthsWeaknessesQuality of the food items is very good thatattracts large number of customers.Liquidity of the restaurant is very low becauseof improper management of funds.Price of the food items is affordable for all typeof customers.As price of the food items is very low henceupper class customers think that food is not forthem.Good image in the local market of UK becauseexcellent service is provided to the customers.Restaurants are very small in size.Staff of the restaurant is very cooperative andsupportive.As the restaurant is a small business enterprisehence appropriate compensation is notprovided to the employees.1.2 Analysis of business with the help of comparative measures of performanceThe performance of the organisation can be analysed with the help of financial statementsand this will also guide to formulate appropriate strategies for the business so that it can beoperated successfully. Financial statements of Leon Restaurant are as follows:Income statement:Particular20162017Revenues1800021800Less: Cost of sales-11500-12400Gross profit65009400Less: expensesSalaries800900Advertising expenses500600Rent300450Legal expenses150180Net profit475076702
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