Analysis of Small Business and Entrepreneurship Studies

The provided document is an assignment that involves analyzing several research papers and articles related to small business management and entrepreneurship. It includes studies on topics such as small business financing in the UK before and during the current financial crisis, IT outsourcing contracts and performance measurement, contemporary performance measurement systems, and small business internationalization strategy and performance in times of market turbulence. The assignment also touches upon understanding the features of a performance measurement system, competitive strategies and firm performance, and marketing performance measurement ability and firm performance.

SMALL BUSINESS ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overview and the strength and weaknesses of the company...........................................1
1.2 Comparative measures of performance............................................................................2
TASK 2............................................................................................................................................3
2.1 How to overcome from the weaknesses-..........................................................................3
2.2 Maintains and strengthening of performance in the organization-...................................4
2.3 New area of business could be expand.............................................................................5
TASK 3............................................................................................................................................6
3.1 Business plans and objective for existing business-.........................................................6
3.2 Revise of the business plan ..............................................................................................7
3.3 Action plan ......................................................................................................................8
TASK 4............................................................................................................................................9
4.1 impact of the proposed changes in the businesses............................................................9
4.2 plan for changes in the business.....................................................................................10
4.3 Improvements in the performance of the business over a timescale..............................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Government provides efficient policies to the company to grow in the market. They
provide suitable policies and the contract to enhance and expand the business in the world. The
cafe portrait enterprise provides good quality and hygienic meal to the customer. This report
includes action plans for implementation changes, plan for how changes will be managed in the
firm. These changes gives enhancement in business in the industry.
TASK 1
1.1 Overview and the strength and weaknesses of the company
This firm provides the efficient and good quality of the product in the market. They
provide hygienic meal to the customers. This is the small business enterprise in the UK. They
have the target to provide the good quality of the services top the clients. This company has the
effective equipments for producing the product and they also have the appropriate members for
creating innovative meal for the customers (Keong Choong, 2013). They manufacture the dishes
based on the customer needs. They take the feedback from the clients and then re produce the
products and the services to the clients. Cafe portrait company has main objective to provide the
good quality meal to the customer.
The government wants to provide contract to the small business enterprises to improve
their performance and increase the productivity in the market. Government tries to increase the
integrity of the SME they provide the efficient and effective contract to the companies. Main
objective of the government is to enhance and expend the business in the market. The cafe
portrait is a small business enterprise they provide the hygienic meal to the customers. Based on
the customer needs they provide efficient and effective services to the client (Nõmm and
Randma-Liiv, 2012).
Mission
The vision of this firm is to provide proper and hygienic meal to the customers. They also
provide the good quality product and the services to the clients. They give a healthy environment
to enjoy their meal. In addition to this, they also provide the nutritious meal to the client at lower
rate.
Vision
To provide the services and the meal with good quality. They also identify the areas in
which they are lack and accordingly they give training to the workers so that the issue can be
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easily solved. The firm takes the feedback from the customers about the meal and then according
to the feedback they provide appropriate training to the workers to satisfy the consumer needs.
Strength
 This enterprise provides all the necessary equipment to the employees that will help to
improve and enhance the quality of the product and the services.
 Focus on creating innovative dishes and the services that will attract the customer. Based
on the consumers' preference they provide their services. Enterprise manager focus on to
create new dishes with effective taste to improve the performance of the firm.
 They give the discounts on the products and the services to attract the clients (Bititci and
et.al., 2012).
 They provide gifts and vouchers these are helpful to maintain the brand recognition in the
market.
Weaknesses
 This enterprise has some issues with the place because there is no sufficient space for
huge amount people. Sometimes people need to wait until other people finishes their own
meal.
 Turnover of the employees in the SME is high so there is regular changes in staff. When
new employees are taken by the firm then there is lack of coordination between the
employees and new worker cannot provide proper services to the customer.
1.2 Comparative measures of performance
Performance management is the integral part of the company to know the
employees' performance in the enterprise. This is the platform for supervisors and the manger to
analysis the employee performance because only the workers' performance can affect the overall
performance of the enterprise. The method of this measurement varies according to the type of
industry, work culture etc. the government also provides the contract to the SME to maintain the
brand identification and expand their business in the market (O'Sullivan and Abela, 2013). This
firm follows the government rules and contracts to enhance the performance of the enterprise in
the industry. Government gives the crown commercial services to the entity to enhance the
business. There are many ways to carry out the comparative performance. Main objective to
analyse the performance of the firm as follows:
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 To verify the performance and identify agencies and the services' area that are to be
successful.
 To create additional incentives for the appropriate agencies and the services to improve
and enhance the performance.
Government provides efficient and effective finance policies to the enterprise to improve
the performance. The comparative measurement of the performance is that in which they give
the rank to the employees depends on the employee performance. Every employee rank starts
from highest to lowest. There are several types of approaches some of them are discussed below:
Forced distribution
In this type of distribution approach the company evaluate the performance of h
employee and assign the rank to the them. Based on the rank they measure the performance of
the particular employee. Cafe portrait uses this approach to evaluate the performance (Franco-
Santos, Lucianetti and Bourne, 2012). The manager measure each individual and rank them by
these three categories: excellent, good, poor.
Paired comparison
In this approach enterprise manager compare the performance of one employee with the
others and then they give the scores to the employees. The final performance is the combination
and summation of all the wining points. This approach is used by this company because this type
for the firm only can use this approach to measure the performance. This is the efficient strategy
to evaluate the performance.
This enterprise uses the paired comparison to measure the performance because this firm
is small sized and they can easily find the evaluation to the entity. The manager applies this
approaches to measure the performance of the employee as well as company (Teeratansirikool
and et.al.,2013).
TASK 2
2.1 How to overcome from the weaknesses-
Small business faces many difficult situations, Because they have no idea that how to manage
initially, according to the problems that they are facing in their work place the solutions of their
problems are as follows-
 At the time of rush in the cafe employees does not know how to manage crowd. For this
Situation they must increase the sitting arrangement, either outside or inside the cafe,So
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their may be change in the condition. Customer's waiting time will be cut off. Other wise
owner of the cafe can arrange a waiting room for the rush, waiting room system is new
and adopted by the restaurants who faces problem of rush. Online system of ordering be
there to reduce the rush problems, cafe can also adopt the take away and packaging
system so the demanded edibles can be take to home this can bring changes in the
situations that is facing by cafe.
 Frequent change in staff is also being a difficult problem in cafe, that the new and
upcoming staff are not able to handle the customers. For this problem owner should give
training to their new staff and arrange lectures from the experts. Cafe owner should
maintain the exiting rate of the employees and solve their problem that why they are
leaving (Striteska and Spickova, 2012). Other step is the owner should hire experienced
staff and good quality of staff As they are already experienced and have faced these
situations.
 A frequent change in the technology give lot many problems and issues to the
management, all employees can not get updated with the technology they face the
problem for this. With the every phase of change in technology. Owner must arrange
training period that staff get help and update them self with flow of technology.
 For the problem with sitting arrangement, Management must change and increase the
sitting arrangement in their premises. Increase the number of tables in cafeteria, Outside
sitting arrangement can be a good option for the problem (Fitoussi and Gurbaxani, 2012).
Adopt advance way of dinning arrangement that each and every consumer get seats.
2.2 Maintains and strengthening of performance in the organization-
every organization need is to maintain the best performance done by the employees,
organization does a lot for the maintaining and strengthening of their employees performance,
for this a company can adopts many steps for the maintenance-
These are some ways in which the performance of your cafe and restaurant can be maintained
and Give your staff a strength and the measures are as follows-
Measures to maintain the performance in cafe -
For the maintenance of the existing performance these are some ways to do this -
 Give your team the tools that they need – for the maintenance of the performance you
must give what ever your employees are demanding for their work. They know how to
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work and what is their actual need, so the demand of the team must be full filled this can
maintain and improve the performance of the employees in company.
 Second measure is training of the new and existing employees, whenever the workers
need training this must be arrange for them, this may help in performing well and the
improvement will be there, every month or in two to three months there must be training
period for the employees (Eid and El-Gohary, 2013).
 If your cafe is adopting update in technology frequently, you must give more training to
the employees, that they may go with the flow of technology and no one can leave
behind,
 if performance of one employee's is bad then this may effects the performance of whole
team, that's why it must be done.
 Hire right and experienced people for your cafe right and qualified people know how to
work proper and they also know the system of working and maintaining the performance,
Measure for the strengthening of performance-
 Do best for your people, they will give you best. If employees in the organization are
happy in their work they would do best in their performance, That eventually helps
organization.
 Give rewards to the best performance monthly and yearly, this helps employee to do
more and increase their morale (Cowling, M. and Ledger, 2012.).
 Development of new products in organization can also help in Improving more and
increases interest in work.
2.3 New area of business could be expand
This firm has growth in the different area. Government also provide the policies and the
contract to the enterprise. They give the way to enhance the business and improve the
performance of the firm. They provide the contract in which they give places, finance etc. to the
enterprise. This company has many areas to expand the business in the market. Cafe portrait is
the cafe in which they provide the hygienic meal to the customers. They provide good quality
product and the services to the client. The area of expand business is to provide packets of food
and biscuits etc. to the markets to improve and enhance the business in the market.
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The enterprise can provide the packet of the food and good quality of meal to the market.
By doing this the firm can get the higher performance in the industry. By providing the good in
the packets to the supermarkets, the customer can attract and also they utilize the product and the
services efficiently. They can provide the hygienic and the good quality product to the client in
the industry (Henrekson and Sanandaji, 2014). They can give the biscuits, instant coffee packets,
instant food etc. by giving the packets of the food in the market or provide instant coffee packets,
firm can get the higher performance and also can expand the business in the market. The entity
can expand the business by provide the packaging of those products that the firm create in the
cafe. Some products and the services that can be easily provided to the customers. They can
provide the products in the market like instant coffee packets, biscuits, meals etc. so that
customer can easily but the products in less time.
They can also provide the online services in different areas within the country. To
maintain the brand recognition they need to expand and enhance the business in the world.
Government also provide the finance policies to improve the performance of SME. They also
provide the contracts in which they can gain the place, finance etc. to expand the business. Cafe
portrait can give the instant package of foods and coffee that will help to expand the business in
the world.
TASK 3
3.1 Business plans and objective for existing business-
To develop the new plans for your existing business enterprise must know about the future
aspects of the business, having business as cafe or restaurants the main target is to increase the
number of branches this is their main objective-
The measures are as follows-
 The best way to execution of the plan is to increase the number of stores and outlets in
the city area, if your business is doing very good in market than the best way is to
increase the number of branches demanded this decision may increase enterprise's sells or
revenue, this will also decrease the rush on one store. Customer may diver to different
stores and new customers may also be added to business this may help enterprise to grow.
 Enterprise can also available their product to other stores nearby city area. By taking this
step one enterprise can increase its revenue. And at the same time the sells of company
would be rise because that product will be marketed by other shops, through this step the
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demand and supply of product will be rise that will directly effects the sells and business
can be grow.
 The next measure is to give discount on the purchases and give coupons to customers .By
providing them schemes on every purchase may lead to the rise in profits, these measure
will give to sells and products profit will be rise,
 The last step to develop the business is new product development. By time to time
according to the market condition enterprise should take decision about new product
development, by taking this decision enterprise always come with the new product and
bring a rise in competition.
 There are many drawbacks of these types of business like they do not have right number
of employees how much the business actually needs, As they do not have a structured
business. The employees also do not like to work for these type of organization.
 There is also no proper system of fund of cash flows, lack of funds may rise to the
financial Crises etc. are some problems to this type of small businesses (Bernaert, Poels,
Snoeck and De Backer, 2014).
3.2 Revise of the business plan
There are many negative impacts of having the small scale business the same condition
enterprise is facing they have many problems during their execution, Here having lot many
problems that have Discussed before and the solution for over coming of the problems are as
follows-
 The first problem is the about the employees and their number, all small business faces
these type of problems with increase in existing rate, the same problem is faced by
enterprise to over come this problem one must adopt the proper concealing of employees.
A good and qualified employee must be hired.
 The another problem was unstructured form of business. This problem is being with the
most concern problem in small scale businesses. Organizer must check over these
problems.
 The last problem that every business face is the funding problem, fund rising and fund
collection for the business is typical, For over come of these problems owner must do
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right and proper funding. For that owner should go for proper fund system. These
measures should have taken for the over come the problem, and these are as follows-
 Control over the expenditures (De Silva and et.al.,2012).
 Proper recording of the cash flows must be there.
 Properly identify the cost that can be reduced.
 Control your expenses in budgeted scale only.
3.3 Action plan
An action plan is that in which they include the steps of how to achieve goal efficiently.
The steps of the action plan give the appropriate way to analyse and implement the plan that
company decided. The cafe portrait company plans to improve the performance of the firm in the
market. They provide the food packages in the market to increase the productivity of the product.
They provide the instant food products, biscuits, instant coffee packets etc. these all are the thing
which company can do for the enhancement. The action plan give the way to implement these
changes in the cafe. The steps are that in which what are all the resources and what are all the
objectives for enhance the business.
Action plan steps
1. Set clear goals: first enterprise need to clear with the goals then only they can achieve
the desired goal. The firm goal is to provide food product packets in the market. So they
need to select the time duration for the plaining as well as the budget. They want to
provide the good quality product packets such as instant coffee packets, biscuits etc. so
that they need to decide the budget for promoting and selling the product in the market
because they need to promote the product then only customer can attract with the
product. The main of this enterprise is to provide good and hygienic quality of the
product to the client (Cole, 2013).
2. Develop a core team: company needs to manage and create a new team for the changes
because they need the employees who have the ability to create and innovate the product.
For create the packages of the foods then they need to do promotion in the market to
attract the customers. In this firm they create the 10 employee team to package the
product and implement the instant coffee packets. This team only the responsible for
implementing, promoting and selling the product in the market.
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3. Define clear steps to undertake: The company manager needs to define the roles of
each team member of the team. They define that are the role and responsibilities for the
team member. They only need to perform their own role to produce a product.
4. Know the customer: before producing the product firm needs to identify the client
needs. Based on the consumer needs cafe portrait want to provide the instant food
packaging in the supermarket to expand the business in the market.
5. Review progress: Manager has the responsibilities to review the work that is to be done
by the employees. If there are some threats then they need to solve them because they
affect the company performance (Keong Choong, 2013).
TASK 4
4.1 impact of the proposed changes in the businesses
This firm provides the additional product in the market to enhance and expand the
business. They proposed the idea in which the cafe provide the additional product to the market
such as meal packages, online delivery, instant coffee packets etc. these all are the products that
is provided by the firm. If this changes applies by the enterprise then this will give more
advantage to the company to maintain the brand identification.
They provide the good quality of the services in the market. The impact of the changes is
positive because this will help to achieve the desired goal and also help to expand the business.
For providing the new products company needs promotion to attract the customers. Enterprise
can achieve the goal and they can get the higher performance of the company (Bititci and et.al.,
2012). Some benefits for changes in the business
Increased efficiency
It increases the efficiency of the business because by providing innovative services to the
customer they will utilize more products. This will give the advantage to the company to expand
the business in the market. To provide the new products they need to promote it to increase the
efficiency of the product.
Staying current
By providing the additional services such as instant food packets, instant coffee packets
for the customer. They can easily buy the product from the market they do not need to go there
for food. This is the facility for the customer to get product efficiently. This will give the
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advantage to the firm to stay in the current market by providing additional services and the
products.
4.2 plan for changes in the business
Every company needs to create plan for any changes in the business because the plan
help to achieve the desired goal. Important key factors that should be included in the plan:
Employee involvement: Every employee must have the right to work together. Take the opinions
from the employees for innovate the product. Manager should involve the workers in decision
making system. They also have the authority to give suggestion for the problem.
Communication the changes
The employees should have all the necessary information about the new service and the
product. The communication between the employees should be efficient and effective because if
they have the knowledge about the product then only they can work for that. If there is
communication gap between the employees then they cannot achieve the desired goal and also
cannot maintain the employee relationship in the company (Eid and El-Gohary, 2013).
Implementation
Once change plan is done then the employee can easily give the contribution to the work.
The firm should give the timeline for the changes so that they can have the idea of how, when,
where to do the work. Manager also gives the responsibilities to the employee for the work then
each employee can work in the appropriate way.
Follow-up
Manager needs to check whether the changes is done in correct way or not. The changes
are affect the company overall performance or not. By analysing the factors company can modify
it and then re produce the product in the different way.
Removing barriers
Sometimes in the implement changes there are some difficulties with the employees. The
problems can occurs between the employees during the implementation. Barriers can come in the
form of lack of machines, lack of direction, not efficient environment, not appropriate work
culture etc. these all are the barriers that is managed, handled and solved by the manager.
4.3 Improvements in the performance of the business over a timescale
The main objective of this enterprise is to provide the good quality of the products and
the services. This will help to maintain the brand identification and improver the performance in
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the industry. This is the small business enterprise which provides hygienic meal and services to
the customers. This firm has some issues or threats but by government policies and the contract
they will lead to the market.
This company has much strength such as they provide discounts, offers, extra vouchers
etc. these all are factors help to the company to maintain the brand recognition in the market. The
firm can easily get the higher productivity to apply additional services such as food packets,
vegetables packets, instant coffee packages these all are the ways to improve the performance
and expand the business in the world (Teeratansirikool and et.al.,2013). Some of the key
performance indicators are as follows
 Efficient and good brand identification
 No. Of cities covered
 high productivity
 Increment in service performance
 Increase the revenue as compared to the previous year
CONCLUSION
Company needs to do changes in the business to expand the company in the market. The
government provides the policies to the SME to enhance the performance of the entity. The cafe
portrait give the additional services in the market to improve the performance. They follow the
appropriate implementation plan and action plan to develop the product in the industry. The
impact of the changes in the firm is to give more advantage. They follow the appropriate
planning to provide efficient and effective product to the customers.
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REFERENCES
Books and journals
Bernaert, M., Poels, G., Snoeck, M. and De Backer, M., 2014. Enterprise architecture for small
and medium-sized enterprises: a starting point for bringing EA to SMEs, based on
adoption models. In Information Systems for Small and Medium-Sized Enterprises (pp.
67-96). Springer Berlin Heidelberg.
Bititci, U. and et.al., 2012. Performance measurement: challenges for tomorrow. International
Journal of Management Reviews. 14(3). pp.305-327.
Blackburn, R. A., Hart, M. and Wainwright, T., 2013. Small business performance: business,
strategy and owner-manager characteristics. Journal of small business and enterprise
development. 20(1). pp.8-27.
Cole, R. A., 2013. What do we know about the capital structure of privately held US firms?
Evidence from the surveys of small business finance. Financial Management. 42(4).
pp.777-813.
Cowling, M., Liu, W. and Ledger, A., 2012. Small business financing in the UK before and
during the current financial crisis. International Small Business Journal. 30(7). pp.778-
800.
De Silva, D. G. and et.al.,2012. Disadvantaged Business Enterprise goals in government
procurement contracting: an analysis of bidding behavior and costs. International
Journal of Industrial Organization. 30(4). pp.377-388.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
Fitoussi, D. and Gurbaxani, V., 2012. IT outsourcing contracts and performance measurement.
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Franco-Santos, M., Lucianetti, L. and Bourne, M., 2012. Contemporary performance
measurement systems: A review of their consequences and a framework for research.
Management accounting research. 23(2). pp.79-119.
Gronum, S., Verreynne, M. L. and Kastelle, T., 2012. The role of networks in small and
medium‐sized enterprise innovation and firm performance. Journal of Small Business
Management. 50(2). pp.257-282.
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Henrekson, M. and Sanandaji, T., 2014. Small business activity does not measure
entrepreneurship. Proceedings of the National Academy of Sciences. 111(5). pp.1760-
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Hilmersson, M., 2014. Small and medium-sized enterprise internationalisation strategy and
performance in times of market turbulence. International Small Business Journal. 32(4).
pp.386-400.
Jasra, J.M. and et.al., 2012. Determinants of business success of small and medium enterprises.
Keong Choong, K., 2013. Understanding the features of performance measurement system: a
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Nõmm, K. and Randma-Liiv, T., 2012. Performance Measurement and Performance Information
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O'Sullivan, D. and Abela, A. V., 2013, May. Marketing performance measurement ability and
firm performance. American Marketing Association.
Striteska, M. and Spickova, M., 2012. Review and comparison of performance measurement
systems. Journal of Organizational Management Studies, 2012. pp.1.
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Online
8 Steps to Implementing Successful Organizational Change .2017 [online]. Available through:
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organizational-change/> [Accessed on 7 October 2017].
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