Assignment on Social E- Commerce

Added on - 29 Nov 2019

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Running head: SOCIAL E-COMMERECE0Opportunities and Problems of SocialElectronic Commerce in restaurants ofAustralia
SOCIAL E-COMMERECE1Table of ContentsIntroduction:...............................................................................................................................................1Project Objective:........................................................................................................................................1Project Scope...............................................................................................................................................1Literature Review........................................................................................................................................2Conclusion:..................................................................................................................................................8Reference:...................................................................................................................................................9
SOCIAL E-COMMERECE2Introduction:E-commerce is experiencing a great development and evolution. This evolution has resulted intransformation of E-commerce from a products based environment to a customer supportenvironment. The integration of web 2.0 technology in E-commerce has increased the customerorientation and involvement through the medium of internet (Huang & Benyoucef, 2013). Thisenvironment has provided the benefits to the customers to get better access to the companies andtheir products. Along with this online businesses can also have better access to the behaviour ofthe customers and their purchase decisions. This helps them to market their products in aneffective way. Almost all the industries today are making use of this technology of social E-commerce in order to enhance their business practices and customers support base. It also helpsthe company to make their image and goodwill in front of the customers. Restaurant industry isone of the industries of Australia that is making use of these social platforms in order to satisfythe needs of the customers and to support them. This is the report that discusses about some ofthe concepts of social E-commerce and it use and issues faced by the restaurant industry ofAustralia (Laudon & Traver, 2013). This study deals with analysing the different viewpointsregarding the subject and the opportunities that are available for E-commerce in the field ofrestaurant industry in Australia.Project Objective:This study revolves around some of the research questions that need to be answered. It has beenanalysed that the objectives of this report are:To understand the evolution of social E-commerce from E-commerceTo identify the opportunities those are persisting in the restaurant industry of Australiafor social E- commerce.To identify the problems of social E-commerce in restaurant industry.Project Scope:
SOCIAL E-COMMERECE3It is the report that deals with the study of social E-commerce and it use in the restaurant industryof Australia. The scope of this report is to understand the basic concept of evolution of social E-commerce from E-commerce and the opportunities and problems of E-commerce in therestaurant industry (Assal, Lim & Lee, 2010). The results of this study helps in understanding theopportunities that are available for social; E-commerce to be implemented in the field ofrestaurants. This study helps in identifying some of the problems that can be generated at thetime of implementing the social e commerce technology into the restaurant business. The idea ofthese opportunities and problem helps the business owners to take better decisions and exploitthe opportunities available in order to enhance the business by using such technology.Literature Review:The internet mediums are not only the one way street. It has become more than that. It is not onlythe place where the content can be consumed by the users but now the users can also edit thesame. The aspects like social media networking are the biggest innovation that took place in theinternet world (Lee, Hallak & Sardeshmukh, 2016). Social networking portals such as Facebook,Instagram, LinkedIn, etc. have strongly affected the life of the people and the business. Inclusionor involvement of internet into the business has changed the concept of the business modelsthese days. Any business that is running offline has its online presence as well. Social ecommerce is the new concept that is not being researched so much till now (Pantelidis, 2010).The success of social networking in businesses is because of the involvement of customers. Dueto the social networking sites, more and more customers can engage in the business activities andthe transparency has increased. It has also been analysed that customers prefer to buy productsfrom the online portals. Social ecommerce have been developed by making advancement in thee-commerce business. Ecommerce business or the e commerce websites allow the customers tosee the products and make the transactions but social e commerce results in customer’sinteraction with the company (Safko, 2010). This increase the transparency between thecustomers and the businesses. There are various forms of social commerce. Social networkingportals such as Facebook, Instagram, LinkedIn, etc. have strongly affected the life of the peopleand the business. Inclusion or involvement of internet into the business has changed the conceptof the business models these days. Any business that is running offline has its online presence aswell. Social commerce is the platform that allows the people to collaborate with each other on
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