This presentation discusses the role of social media in advertising campaigns, advantages of online methods over traditional marketing, and legal and ethical principles affecting advertising campaigns in the restaurant sector. It also highlights the importance of social media in the restaurant sector and how it can be used to connect with customers. The presentation provides insights into the principles of ethics and law that govern the advertising campaigns in the restaurant sector.

Discover social media advertising for restaurants, including legal and ethical considerations. Desklib offers study materials, assignments, essays, and dissertations.

Principles of Social Media Advertising and Promotion - Desklib

Principles of Social Media Advertising and Promotion

This presentation outlines the principles of social media advertising and promotion, including the design message, formulation of objectives, identification of target groups, and selection of social media platforms and tools. It also compares online methods to traditional marketing methods and discusses the resources and costs involved in a budget. The presentation concludes with a discussion of key performance indicators and the advantages of using social media to increase marketing exposure.

Marketing

Assignment - Social Media Marketing | Thomas Cook

This presentation discusses the necessary steps to build an advertising campaign for Toby Carvery, a British carvery chain brand, to reintroduce the company's brand to a younger audience. It covers identifying the target group, formulating objectives, designing the message, identifying specific social media platforms and tools, evaluating the advantages of adopting online methods, and evaluating the resources required and what needs to be measured after the campaign is executed. The subject is Principles of Social Media Advertising and Promotion, and the course code, course name, and college/university are not mentioned.

This report by Desklib provides insights on digital marketing and social media. It covers topics such as comparative analysis of online and offline marketing concepts, key consumer trends, social media marketing, and key digital tools and platforms. The report also discusses the impact of digital social media on traditional marketing mix and limitations of digital marketing. The subject is not mentioned, and there is no course code or college/university mentioned.

Introduction to Digital Marketing and Social Media

The article discusses the social media marketing campaign of McDonald's called 'Our Food, Your Questions' which aimed to enhance brand image and promote clarity in the minds of potential consumers regarding the myths and misconception related to packaging, new launches, and quality offered in a range of food products. The article also explores the social media platforms used by the company, the milestones achieved, and the impact of the campaign. Additionally, it discusses the legal and ethical principles that affect advertising campaigns in the restaurant sector.