Assignment on Social Media in Workplace

Social Media in Workplace

List of Contents
 Introduction
 Social media use in the workplace
 Companies embracing social media
 Advertising through social media
 Policies involving social media
 Communication through social media platforms
 Better recruitment process
 Collaboration with other companies
 Better stakeholder engagement
 Management of employees
 Conclusion

Introduction
 The presence of company in the social media is the new
trend
 Effective use of social media in workplace
 Better engagement of employees and stakeholders
 Enables monitoring and tracking of activities and
performances
 It reaches to large pool of audience
 Allows innovation by collaborating with brands
 Effective communication
 Cost effective activities and business operations

Social media use in the
workplace
 Maintain work life balance with relaxation
 Professional connections are better through social
media
 Easy and fast solution availability for issues
 Discovery of information is fast as well as delivery
 Recognition of employee is possible
 Easy retention of efficient employees
 Boosting the productivity of company by engagement
program on online platform.

Companies embracing social
media
 Effective marketing
 Increases the presence of brand
 Low cost strategy to promote company
 Allows easy communication with clients
 Customer centric product and services can be
delivered
 Awareness about the competing market (Greenwood,
Andrew and Maeve 2016 2)
 More traffic on social platform means more added
customer to the company
 Increased SEO ranking

Advertising through social
media
 It allows to reach a large audience
 Advertising is cost effective
 The brand name is established better in the
marketplace
 Advertising will have no boundaries of location
 The presence in the social media establishes
company’s credibility
 More insight knowledge of the company can be
presented to the customers

Policies involving social media
 The company has to be accurate and honest in the
social platform
 Be respectful to the audience
 Company’s Account ownership
 Be transparent with the employees about social media
presence of the company
 The information of the company is well protected
from Social Media disputes

Communication through social
media platforms
 The communication takes place with maintaining confidentiality
of the company
 Presence of encryption while communicating on online platform
 Maintenance of professionalism while communication
 Better employee engagement
 Better employee performance monitoring (Smith and Rachel
2015 75)
 Helps in developing retention strategies
 Encourages toward innovation
 Abolishes the constraints of geographical boundaries

Communication

Better recruitment process
 Creation of recruitment accounts on social media
 Talents can be recognized on social media activities.
 Monitor the performances of the candidates
 Behavior of the candidates can be obtained from their
social profiles
 Building company’s reputation on social media to
attract talented candidates (Charoensukmongkol 2014
345)
 Organize campaigns on online platform

Collaboration with other
companies
 Collaborate with brands to run campaigns
 It allows to acquire the audience of other brands
 The chances of innovation increases
 Productivity of the company rises (Cardon and Bryan
2015 280)
 Enhances Brand to brand relationship
 It can help to develop new products

Better stakeholder engagement
 Groups on the social media platform can be created
 Stakeholders can be engaged in activities and events
online.
 No requirement of physical presence will allow
stakeholders to attend all the events
 Promotion of strategic stakeholders’ campaign
 Social channels can be utilized to target the required
stakeholder

Hike in Productivity

Management of employees
 Allows to provide better equipment to the employees
 Assures the availability of tools and technologies to
the employees
 Easy verification of the tasks
 Optimizes the flow of work (Treem et al. 2015 412)
 Accelerate effective communication between the
employees
 Easy allocation of task to the employees
 Abolishes the traditional system of task allocation

Contd…
 Automates the reporting system
 Enables tracking of KPI
 Collective work from various location enables
creativity

Conclusion
 The uses of social media in workplace are vast
 The marketing and advertising becomes easier
 The policies of social media are important to follow by
the company
 Allows communication with cost effective approaches
 Enables easy recruitment process
 Collaboration brings innovation
 Better management of stakeholders and employees

Reference
 Cardon, Peter W., and Bryan Marshall. "The hype and reality of social media
use for work collaboration and team communication." International Journal of
Business Communication 52, no. 3 (2015): 273-293.
 Charoensukmongkol, Peerayuth. "Effects of support and job demands on
social media use and work outcomes." Computers in Human Behavior 36
(2014): 340-349.
 Greenwood, Shannon, Andrew Perrin, and Maeve Duggan. "Social media
update 2016." Pew Research Center 11, no. 2 (2016).
 Smith, Kevin J., and Rachel J. Tischler. "Electronic Monitoring in the
Workplace." Employment Relations Today 42, no. 1 (2015): 73-79.
 Treem, Jeffrey W., Stephanie L. Dailey, Casey S. Pierce, and Paul M. Leonardi.
"Bringing technological frames to work: How previous experience with social
media shapes the technology's meaning in an organization." Journal of
Communication 65, no. 2 (2015): 396-422.