Supply Chain Analysis of Soft Drinks (Bottled Water) Market Using SWOT Analysis

Supply chain analysis using SWOT analysis.
soft drinks(bottled water) .

Executive summary
 The main aim of this report is to give analysis on both external and internal environment for
the bottled water market.
 SWOT analysis uses to determine the strength and weaknesses that exist within the
supplying organization and market as a whole.
 Consumers are the major determiners on the growth of the market.to encourage a
development in the next half a decade there should be an introduction of a fixed market
price so as to increase the market level (Yuan, 2013 p.1-8).
 The market for bottled water supply is among the top market that most of the investor
choose to launch in their business. This because of the availability of ready markets.

Introduction
 The bottled water market (soft drink) has been experiencing a great development in the
market making which has attracted most of the investors.
 Bottled water is non-alcoholic beverage. Examples of non-alcoholic beverages
include; soft drinks, juice, coffee etc. (Yuan, 2013 p.1-8).
 To determine the strength and weaknesses in bottled water markets various analyzing
method can be used such as SWOT analysis and porter's forces.
 In this report, swot analysis is implemented to obtain the strengths and weaknesses of
bottled water markets. The report discusses the supply chain of the bottled water (soft
drinks) by expressing the advantages and challenges faced in the market.
 The report also recommends the action need to improve markets of the product (Yuan,
2013 p.1-8).

Description
 Soft drinks market (bottled water) has obtained great celebrity in Australia with the rate
expected to improve by 3.3% on annual basis.
 Australia obtains 14.4% of its revenue from so drinks markets (bottled water). Australia
bottled water markets involve the following major companies; Evian, Mountain
Franklin, Frantelle, Peat ridge and others.
 The consumers hold the driving power of the market. To absorb the competition power
every company is upgrading on the technology and quality on the services as a way of
attracting more consumers.

Continuation
 The above graph shows the consumption of soft drinks from major companies in
Australia.
 Mountain Franklin as shown it holds the biggest percentage in consumption level.
 This is due to investment and experience the company has in the market over the
competitors.

Daily water use in Australia
compared with other countries