Stake Holder Assessment | Report 1

Running head: STAKEHOLDER ASSESSMENT
STAKEHOLDER ASSESSMENT
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STAKEHOLDER ASSESSMENT1
Introduction to the organization, Facebook
Facebook was established in the year 2004 with the objective of enhancing the rate of
communication among the individuals from all around the world (Ji et al. 2017). The corporate
mission of the organization is to develop a platform which will simplify the communication
process while observing the privacy and security related needs of the users. The technological
improvements led the organization to hold a higher market share worldwide over its competitors.
It has been recorded that the organization held 68.12% market share worldwide until July 2019
which led the organization to achieve a competitive benefit against the existing players in the
market (Cho, Furey and Mohr 2017). The vision of the organization is to empower the users to
hold effective communication with the rest of the world. The innovativeness in the range of
communication systems also enabled the venture in strengthening the IS (Information Systems)
(Maxwell and Carboni 2016). On the other hand, the initiatives that are commenced by the
venture supported in improving the marketing related operations that are continuing with by the
organizations.
The strong R&D operations of the venture enabled the organization in gaining a larger
user base. It has been noted that the organization holds billions of users from all around the
world. On the other hand, the enhanced advertisement related markets supported the venture in
diversifying the revenue streams for strengthening the different activities as per the growth and
expansion related objectives. The continuous learning and modifications that are initiated by the
venture enabled the venture in retaining the trust and loyalty of the users towards the offerings
that are made by the venture. However, the Cambridge Analytica scandal affected the brand
reputation as more than 87 million US users were affected through the data theft act (Ruehl and
Ingenhoff 2016). The organization thereby developed an appropriate privacy program with the

STAKEHOLDER ASSESSMENT2
objective of regaining the brand value along with the trust and confidence of the users. The key
changes in the organization are reliant on the mission and vision of the venture of improving the
rate of communicability between the users from different parts of the world. The technological
modifications that are planned by the organization supported the same in developing the resource
and capabilities of the same while operating in the diverse global economies.
Stakeholder View
The stakeholder view of an organization aims at identifying the interconnectedness of the
business operations based on the operations that are initiated by the stakeholders. In this relation,
the stakeholder view of Facebook is generally determined through the segregation of the
different groups of stakeholders (Nitschke, Donges and Schade 2016). The collaborative
approach of the stakeholders of Facebook focused on improving the business operations while
observing the corporate vision of the venture. The stakeholders of Facebook can be segregated
under two branches relating to their existence in the organizational units. The external
stakeholders and the internal stakeholders form the major part of the stakeholder view of the
venture. Among the internal stakeholders, the most noted stakeholders ate the CEO, the
managers from the respective departments and the employees (Bellucci and Manetti 2017). The
collaborative functioning of the internal stakeholders supported the venture in improving the
innovativeness while relating to the expectations of the users.
The managers and the employees operate on the basis of the common goals that are
planned by the CEO and the hierarchy of management in Facebook. The interconnectedness of
the stakeholders and the collaborative approach of the same along with transparency supported
Facebook in developing the innovativeness. The internal stakeholders of the organization
contributed to Facebook through a detailed assessment of the user based needs. It enabled the