Steve's T-Shirt Company Website Plan

This assignment delves into the development of a comprehensive website plan for Steve's T-shirt Company. It examines the potential benefits of an online presence, including expanded reach, increased sales, and brand awareness. The report analyzes crucial aspects such as website design, marketing strategies (including social media and offline promotions), security measures to protect customer data, and the adaptation of the existing business model to accommodate e-commerce operations.

Running head: STEVE’S COLLECTION WEBSITE
Steve’s Collection Website
Name of the Student:
Name of the University:
Author note:

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STEVE’S COLLECTION WEBSITE
Table of Contents
Introduction....................................................................................................................2
The name of the Website................................................................................................2
Purpose...........................................................................................................................2
Planned Objectives for the website to accomplish.........................................................3
Intended Audience.........................................................................................................4
Problems or Opportunities.............................................................................................5
Type of contents.............................................................................................................6
Website Comparison......................................................................................................6
Storyboard......................................................................................................................7
Content inventory...........................................................................................................7
Marketing and Advertising............................................................................................7
Security and Privacy......................................................................................................8
Conclusion......................................................................................................................8

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Introduction
Steve had been running his T-shirt business for almost a decade now. He sells mostly
customized t-shirts in Sydney. Having started his business all alone, now he works with 10
other employees. He has grown tremendously. Presently, his business model includes
customers either calling him over the phone or visiting one of his shops to order for their
favorite tees. Nevertheless, the rise in technological complications in the modern society has
proved to be a challenge to Steve as well. He is in a dilemma about how he can manage to
pull of an online business model to compete the present scenario, thus gain back his slowly
fading glory. This report aims at providing a complete overview of Steve’s business model
and throws light on how the use of a website can benefit him profoundly. Each aspect of a
website-based business shall be discussed in details. Further, into the report, examples of
other similar websites shall also be drawn to create a reference to how a website-driven
business works. Lastly, the marketing and security management techniques shall also be
explained.
The name of the Website
Steve’s Collection is the name given to the website. The website is named after the
business itself.
Purpose
E-Commerce or electronic commerce is a term used for any kind of commercial
transaction or business, which uses the internet to transfer information and other valuable
digital resources. This is presently one of the most important Internet aspects to research,
implement and emerge (Laudon and Traver 2013).
To justify the name of the website, it must be stated that this is a website for the T-
shirt business of Steve, from Australia. Steve, for ten long years had been successfully

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running his t-shirt business in Sydney and other parts of the country. However, with the
advent of time and technology, the model and way of doing business has changed drastically.
Steve, having realized the need to cope up with the changing nature of this business, decided
to go online. The decision of designing, developing and introducing a website to promote the
business is a major ask. The website is being built with the motive to drive more customer
traffic through online interaction. This will not only allow regular customers to browse
through the stocks from a remote location, but will also bring in new customers who wish to
look for alternatives through online premises. This might help the business to reach new
heights (Toufaily, Ricard and Perrien 2013).
Planned Objectives for the website to accomplish
The E-commerce business model allows consumers and sellers exchange products and
services without the distance or time barrier. Therefore, through Steve’s E-commerce
website, the goals are uniquely set to achieve quite a handsome number of aims and
objectives. The aims that the website wishes to achieve are as follows:
 Create market awareness: The foremost aim of the website would be to drive the
company’s name and fame onto a global level. Anybody, from any part of the world
shall then be able to access the website and get to know more about the company and
the products it sells. Further, it is now necessary for the company to spread out its
wings once again, from amongst the new tech-savvy companies in the market. The
website also takes the help of the most common social media websites to ensure that a
vast reach is achieved. This also helps in the Search Engine Optimization (SEO) and
hence promotes the website on the World Wide Web. This affects the growth of the
business in a more positive way (McIntyre 2015).
 Promote company goods: Another very important aspect of the website-based
business is to promote the unique designs of customized t-shirts that the company

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sells. Customers are expected to look them up on the website. Therefore, the rich and
beautiful designs made by the company are no longer bounded to the store walls.
People from all over can now view and order their favorite designs.
 Customer Service and Satisfaction: The website is being designed with an aim to
provide a neat and attractive user interface to the visitors. The customers will be
provided with the interface through which they can browse through the complete
collection of t-shirts available. They can choose their favorite t-shirts from amongst
the male, female and kid’s section (Huang and Benyoucef 2013). The website also
must have the feature to let its visitors order directly from the website by pressing the
“Place order” button. The users are also to be presented with the opportunity to
compare the t-shirts with the prices and quality offered by other competitors.
 Ensure growth: The introduction of the website into the business model will not only
help to ensure growth economically, but will also help the company to enrich their
quality of service. With the facility to collect customer feedbacks, the company can
analyze this data and remold their products and services accordingly.
Intended Audience
The website is being published with the prime motive to reach out to the mass. The
website is meant to appeal audience from all gender and age groups. The store has a variety
of t-shirt collections to choose from, for both males and females. A wide range of t-shirts is
also available for kids. The website’s easy to use interface will allow all sorts of customers to
browse through the sections. One need not be tech-savvy to use this website. Furthermore, for
people who are leading a busy life or are distanced from the store, the website will prove to
be a lifeline.

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Problems or Opportunities
To design an e-commerce website from a pre-existing business model leaves a vast
scope of opportunities to attend and develop. In the problem identification phase, a variety of
problems is to be presented and possible ways to count them as opportunities and overcome
those problems. The problems and opportunities identified are listed below:
 A responsive design: To design a responsive web design is considered the prime task.
This must be taken as a scope of opportunity to capture the market through an
attractive multi-platform website. The designer needs to appreciate the fact that the
website contents remain fluid on all devices with a variety of resolutions and screen
sizes. The Responsive design approach shall be adapted to solve this problem and
grab this opportunity to rule the market. It must be noted that the majority of internet
users in the modern society log in from their mobile devices (Bryant and Jones 2012).
 Promotion: To be able to properly promote the website to enhance the marketing
opportunities is extremely important. The website must be brought up to higher SEO
levels as it is a known fact that an internet user does not surf the second page on a
search engine. It is also necessary to link the website to all the social media handles of
the company.
 Management: With the increase in customer traffic, the responsibility of
management also increases. The working system is bound to a massive change as an
effect of the website implementation. Orders for the t-shirts can now be placed
through the website; hence, the store management must keep track of such orders and
respond accordingly. Online service must also be kept active to reply to or analyze all
customer reviews. The store management must plan of new ways to sell the online
ordered goods.

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 Security: This is one of the most important problem or issue of website building that
must be addressed. With the rise of big data collection in modern e-commerce
website, the e-risks are also at a high. The security concerns and measures shall be
discussed in a later point of the report.
Type of contents
As mentioned earlier, the website is aimed at providing service to all ages and genders
of people. The contents on the website shall be strictly restricted to information about the
company and the variety of t-shirts that it promotes and sells. All t-shirt images used are
respectively denoted to the male, female and kid’s sections. The t-shirt images to be used in
the website shall describe the beauty of the works done by the company, the artistic
customizations made on the shirts. In the About and Contact Us tabs, the details about the
company is to be shared.
Website Comparison
http://www.printlocker.com.au/ and https://www.chargrilled.com.au are two of the
finest examples of customizable t-shirt selling website, working from Australia. They offer
the finest interface for their customers with a wide range designs to choose from and order
accordingly. Printlocker.com provides almost two thousand designs to preview on the t-shirts
and other products that they sell. Chargrilled.com on the other hand has limited resources, but
the web interface is extremely simple to browse for all kinds of customers.
www.vistaprint.in and http://6dollarshirts.com/ are the two websites that come under
the same domain but cannot be counted as the best in the online business. Vistaprint.in has
fairly modest collection in their online showcase, however their website lacks a responsive
layout. This is the most negative aspect for a website that wills to boom in this decade of web
advancements. 6dollarshirts.com offers quite a handsome range of designs and products;

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however, they lack the attractive designing sense. The website looks extremely clumsy with
images and texts animating all over the screen.
Storyboard
Content inventory
The website consists of SEVEN webpages. Six of them are navigable from the
navigation bar on each page. The “order” can only be accessed when the user places an order.
Each of the webpages has the .html type. The graphical contents used in the website are
mostly .jpeg and .png.
Marketing and Advertising
The website needs to advertise on a vast scale to reach the sky-high limits. The
website shall be having the links to the social media handles of the company. These social
media handles on the other hand must be used to promote the website. Facebook, Instagram
and Twitter are few of the most common social media platforms chosen by thousands of
business forums to promote their business. Furthermore, the stores of the company shall be
used to spread awareness about their new online facility. Each customer is needed to be
handed out a leaflet with the website name and description.

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Security and Privacy
With an online platform, the threat to information and privacy intensifies. The
customers are requested to share their e-mail addresses on the website for subscription. This
has a great need to ensure that security is maintained on the website. E-mail id, being a
personal identifier may lead the individual to huge problems if it gets into wrong hands. The
website must make use of encryption techniques to avoid man-in-the-middle attacks on the
customer-shared information. The major threat issue would arise when the website would
introduce an online payment option. A trustworthy and recommended payment gateway must
be installed and they must be allowed to handle all sorts of payment options with the security
tools that they provide for the best of reasons and services. Lastly, the website can also be
fitted with web protection that are now available from best of the online security providers.
Conclusion
From the above report, it can hence be concluded that the website will help to
improve the business model for Steve’s t-shirt company. The website can help the business to
travel miles across the regular barriers of time and distance. This would also help Steve’s
company to compete in the modern race for online dominance. An interactive website with
fair and attractive contents will bring in tons of new customers, thus enhancing the name and
fame of the company, in addition to the economic gains. However, it must be noted that the
website is designed and developed keeping in mind the basics of the business and the
business model is accordingly adjusted to fit in the upcoming changes. The website designer
must also address all the security concerns regarding an online business and implement the
necessary measures to protect customer’s and company’s private information.

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Recommendation
The website developers and the company must grab the future opportunity to
implement online payment through the website. This would also require a delivery service.
The change in business pattern must be followed keenly and provided changes must be made
as soon as possible. The registered customers must be given special discounts and they must
be informed via their provided email ids.

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References
Bryant, J. and Jones, M., 2012. Responsive web design. In Pro HTML5 Performance (pp. 37-
49). Apress, Berkeley, CA.
Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at
design features. Electronic Commerce Research and Applications, 12(4), pp.246-259.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
McIntyre, E.S., 2015. Search engine optimization. ON October, 11.
Toufaily, E., Ricard, L. and Perrien, J., 2013. Customer loyalty to a commercial website:
Descriptive meta-analysis of the empirical literature and proposal of an integrative
model. Journal of Business Research, 66(9), pp.1436-1447.