Strategic Alliance for Automotive Sales Company

This article discusses the possibility of establishing a strategic alliance between Automotive Sales Company and the Luxury industry. It covers the new skills and design documentation, minutes meeting, development of key performance indicators, resolving issues, communication policy and procedure, and action plan.

RUNNING HEAD: Leadership management
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Name of the student
Topic- Strategic alliance
University Name-

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Contents
Introduction...........................................................................................................................................3
New skills and design documentation...................................................................................................4
Minutes meeting...................................................................................................................................4
Development of key performance indicator..........................................................................................5
Resolving the issues and problem arise.................................................................................................5
Communication policy and procedure...................................................................................................6
Action plan.............................................................................................................................................8
Gantt chart.............................................................................................................................................8
Contribution plan...................................................................................................................................9
Conclusion...........................................................................................................................................10
References...........................................................................................................................................11

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Introduction
With the ramified economic changes and complex busienss structure, each and every
company is coming up with the different strategic plans in the market. The Automotive sales
company is having strong brand image in market and in order to expand its busienss it is
applying for a bid to provide luxury cars new luxury hotels.

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New skills and design documentation
The proposal of this business plan is studying the possibility to establish and operate
an effective strategic alliance with the Luxury industry. The applying for a bid to provide
luxury cars new luxury hotel requires effective strategic plan and strong team building work.
All the employees of Automotive sales company will collectively make efforts to prepare
plans such like Marketing, financial management and risk management. Employees of
Automotive sales company will serve small and medium range for providing luxury hotel the
basic routine auto services for maintaining the proper flow of cars (Woinarski, Burbidge and
Harrison, 2014).
Design documentation- It is the design description (design document or SDD) i.e.
written description of a product or services, that a designer writes in order to give a
development team overall guidance to the architecture of the strategic alliance with the
Luxury industry
Administrative records- Administrative records are data collected for the purpose of
carrying out various non-statistical programs. It reflects the using administrative
records presents a number of advantages to a statistical agency and to analysts for the team.
Financial management- It is the effective management of money (funds) in such a
manner as to accomplish the objectives of the organization. It is the specialized function
directly associated with the top management. It will help automotive sales company to
arrange the finance and deploy the same in the business.
Risk management- This management is more important to teach team member. It
helps in forecasting and evaluation of financial risks. It also helps in identification of
procedures to avoid or minimize the impact of the risk arises from the strategic alliance with
the Luxury industry.
Workplace health and safety- The managers of automotive sales company are
responsible for health and safety in the workplace. There needs to be proper policy, WHS
laws and workers' compensation (Ferrary and Mozgovaya, 2014).

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Minutes meeting
The recording of the meeting is done to evaluate the all the details and analysis of the
study.
It is very important if a manager wants cooperation from his team or employees, or to
pay attention. A good manager practices empathy and respects the personal values, opinions
and ideas of the people he interacts with. He should listen and respond and offer praises and
encouragements when they make progress.
Department Roles Responsibilities
Decision maker Making decisions for a
manger includes determining
how to approach an
employee who is not
performing or lacking
progress in Automotive sales
company.
They will be ultimately
responsible for the
outcomes of the decision.
Operational department To provide the flow of cars
to Hotel as per the demand
They will be responsible
for supply of the cars to
hotels.
Employees They will undertake all the
operational and departmental
work.
All the employees will be
responsible for the quality
of the services
Marketing department They will establish nexus
between organization and
end department.
They will be responsible
for establish effective
communication with the
luxury hotel.
GAP analysis

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Gap analysis involves the comparison of actual performance with potential or desired
performance. If Automotive Company does not make the best use of current resources, or
forgoes investment in capital or technology, it may produce or perform below its potential
(Dixit and Sotiriadis, 2015).
Company may fail to satisfy luxury hotels car demand if it not increases its numbers
of cars.
GAP Accountability Changes required
Numbers of cars The operational department
will be accountable for the
shortcoming of the car
supplies.
Proper implementation of
cyber computing system.
Quality of car supply process All the employees who are
indulged in operation chain
Proper surveillance and
implementation of the
standards.
Management All the liabilities towards the
Luxury hotel
Bonds and signing to
determine the individual
liabilities.
Development of key performance indicator
Key performance indicator Performance plans
Sales manager There needs to be increment in the sales by
20% each year.
Financial manager The net profit of company should be
increased by 15% each year.
Workshop manager Zero employee turnover and increase in the

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number of employees.
After sales manager Proper quality functioning and effective
working.
Automotive engineers The customization of the sales and
development of the app for the direct
communication with the luxury hotel.
General managers It will require ultimate implementation of the
new functioning and new process system.
Resolving the issues and problem arise
Conflict is inevitable in a project of supplying cars to Luxury hotel setting, and
conflict resolution is part of a project of supplying cars to Luxury hotel manager's core
responsibilities. Project of supplying cars to Luxury hotels are always a delicate balance
among a myriad of trade-offs, and cross-functional project. The management also have the
additional tension of functional organizational goals versus project of supplying cars to
Luxury hotel goals. Some types of conflict can even be positive—a healthy by-product of
innovation, growth, and change that can lead to positive results. But some conflict can
escalate into damaging behaviour that can cripple or kill a project of supplying cars to Luxury
hotel (Salvioni, 2016).
Key
performance
indicator
Objective Roles Skills Objective Action
plans
Sales manager There needs to
be increment in
the sales by 20%
each year.
Evaluating
the sales
Managerial
skills
Increase the
turnover to
30%
Hiring of
new
employees.
Financial The net profit of Deploy and Financial Reduce the Capital

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manager company should
be increased by
15% each year.
raise funds management
skills
cost of the
capital.
budgeting
tools and
technique
Workshop
manager
Zero employee
turnover and
increase in the
number of
employees.
Implement
new value
chain
Proper
workshop
engagement
program
Use of cyber
computing
system.
Proper
cyber
computing
in car sales
supply
After sales
manager
Proper quality
functioning and
effective
working.
Hiring of
new
employees
Installation
and
developmen
t of new
dashboard.
Arrangement
of new
services
Increase
the sales
turnover.
Automotive
engineers
The
customization of
the sales and
development of
the app for the
direct
communication
with the luxury
hotel.
Prepare new
projects
Use of new
system and
automation
Prepare new
work station
for the
automotive
engineers
Use of new
analytical
system
General
managers
It will require
ultimate
implementation
of the new
functioning and
new process
Strategic
alliance with
the other
organization.
Focus on
increasing
the overall
turnover.
Management
of all the
activities.
Focus on
increasing
the value
of the
investment.

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system.
Since conflict results from the gap between what your work environment is now and what
you want it to be, conflict resolution is therefore a kind of gap analysis—finding root causes
that create these gaps and resolving them. The root causes of conflict in a project of
supplying cars to Luxury hotel setting are largely due to flaws in the project of supplying cars
to Luxury hotel plan, process, or organization. Resolving this project of supplying cars to
Luxury hotel issues is a crucial part of conflict resolution. Project of supplying cars to Luxury
hotel issues need to be recognized, captured, remembered, prioritized, and resolved in a
systematic manner. We're treating conflict and project of supplying cars to Luxury hotel
structural problem solving in the same subject because we believe they are almost always tied
together. It's a mistake to treat conflict and stress as a separate issue from project of supplying
cars to Luxury hotel planning, execution, and control (Sanz-Ibáñez and Clavé, 2016).
Communication policy and procedure
In Automotive car Supply Company, there are major communication systems.
Communication flow downward, upward or horizontally. As these terms are used frequently
in organisations, they deserve some clarifications which are:
Downward communication
Downward communication is that from superior to subordinate - from boss to employees and
from managers to operating staff. In Automotive car Supply Company managers
communicate with their employees for job instruction which includes teaching new or current
employees how to do a particular task.
Horizontal or Lateral Communication
There is need to share information among people on the same hierarchical level. This
horizontal or lateral communication takes place among people in the same work team. Hence,
this form of communication is extremely useful for achieving coordination. In Automotive

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car Supply Company, Different units coordinate activities by such communication to
accomplish task goals.
Conduct the minutes meeting
In business writing, minutes are the official written record of a meeting. Minutes serve as a
permanent record of the topics considered, conclusions reached, actions taken, and
assignments given.
Minutes may be kept by any individual in attendance at a meeting and are usually distributed
to all members of the unit represented at the meeting.
PRESENT: A list of first and last names of all those present at the meeting REGRETS:
A list of first and last names of Committee members who have contacted the Chairman to let
them know that they will be unable to attend the meeting
ABSENT: A list of first and last names of Committee members who DID NOT contact the
Chairman to let them know that they won’t be in attendance \
1. CALL TO ORDER/OPENING REMARKS Time that the Chairperson called the meeting
to order. Any opening remarks from the Chairperson summarize here
2. APPROVAL OF THE MINUTES FROM (DATE) (You need a motion to approve the
minutes of the previous meeting as circulated or a motion to approve the minutes as
amended).
Motion:

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To approve the minutes of (DATE) as circulated (or AMENDED) Motion By: Name of
person (FIRST & LAST) who made the motion
Seconded By: CEO and Managers
3. ADDITIONS TO THE AGENDA
(If anyone has an item that they would like to be added to the agenda they would bring it up
here and ask the Chair if the item maybe added to the agenda or can be added to the next
meeting’s agenda.
4. APPROVAL OF THE AGENDA
Motion: to approve the agenda as circulated (or AMENDED) Motion By: name of person
(FIRST & LAST) who made the motion (Alonso-Almeida, et al. 2016).
Seconded By: CEO and Managers
5. BUSINESS ARISING OUT OF THE PREVIOUS MEETING
a. Outstanding Items from the previous meeting that need to be updated or discussed further
b. Outstanding Items from the previous meeting that need to be updated or discussed further
c. Outstanding Items from the previous meeting that need to be updated or discussed further
6. ADJOURNMENT (Record the time the Chair adjourned the meeting.)
10. NEXT MEETING (DATE) (The next meeting date should be decided before everyone
leaves the meeting. It is a handy reminder to put it at the bottom of the minutes.)
NOTE:  the minutes should be completed by the Recording Secretary and forwarded to the
Chairperson to review prior to being sent out to the rest of the Committee. The minutes
should be distributed no more than 2 weeks after the meeting was held (Lee Oh, and Hsu,
2017).
A copy of the minutes should also be saved for future references.
Discussion
Strategic alliance is a long-term arrangement between two or more organizations to
achieve the goals and economic gain of all parties while remaining an independent

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organization. It is different from having normal deals between two or more companies,
however even though most of the documentation and alliances that appeared in the past
include only two companies, that doesn't necessarily mean that more organization can't have
an alliance together. For example, the alliance that occurred between Apple, Sony, Motorola,
Philips, AT & T and Matsushita, to form general magic corporation but it falls short of a
merger or a full partnership. It is observed that if Automotive Sales supply company supply
cars to Luxury hotels then they could easily increase the value of their services to clients
(Yoon, Jang and Lee, 2016).

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Action plan
Time
description
Activities plan Details
1st to 3rd month Undertaking short
courses
There are several short courses which could be
used to enhance the communication skill.
The proper training program will provide best
possible communication program initiative for both
organizations.
1 day professional development program will be
conducted for the organizational relation
development.
New course work for the new work
implementation.
3rd to 6th Months Implementing
new alliance
New work and new process should be outsourcing to
increase the value of the business.
1st to the 6th
month
New system
installation
New cyber computing system will be used to
increase the value of the outcomes and
effectiveness of working.
1st to the 6th
month
Mentor Focus on assessment of Car supply services
(Ahmad, 2016).
3rd to 6th Months Measurement of
completion
After completion of 6 months, communication test
will be implemented to gain proper understanding
on the shortcoming of communication intents.
There are various test and diagnostic tools such as

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Johri Window, templates and questionnaire will be
used to determine all the shortcoming an strength
of this learned communication intents
Gantt chart
This is the chart which reflects the graphical representation of action plan prepared by
organization for completion of its activities. This chart will assist in understanding the time
period for each and every activities of actions plan in graphical manner. This is the best
suitable course of action to understand the time involved in particular activities in best and
effective manner (Bai, McColl and Moore, 2017).
1
2
3
4
5
42700 42720 42740 42760 42780 42800 42820
Figure 1 Gantt chart

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Contribution plan
This strategy has been developed using an inclusive and multi-disciplinary approach
through communication and consultation, drawing on one to one interviews, focus groups and
literature review which have shaped the ethos and thrust of the content. The main
contribution plan is to develop my own understanding and how I could implement proper
strategic plan for the betterment of the organization (Kaur, 2016).

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Conclusion
In order to make this proposal effective and luxury hotel oriented, company could
implement proper training and learning program for employees which are given as below
(Ferrary, 2015). Now in the end, it could be inferred that Automotive Supply Company
should focus on making effective strategic alliance with the Luxury hotel.

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References
Ahmad, U., 2016. Application of multiple criteria decision making techniques in tourism and
hospitality industry: A systematic review. Transformations in Business & Economics, 15(1),
p.37.
Alonso-Almeida, M.D.M., Celemín-Pedroche, M.D.L.S., Rubio-Andrada, L. and Rodríguez-
Antón, J.M., 2016. Human and other critical factors in organizational learning in the hotel
industry: A contingency approach. Tourism & Management Studies, 12(1).
Bai, H., McColl, J. and Moore, C., 2017. Luxury retailers’ entry and expansion strategies in
China. International Journal of Retail & Distribution Management, 45(11), pp.1181-1199.
Dixit, S.K. and Sotiriadis, M., 2015. Strategic Alliances in the Hospitality Industry as an
Expansion Strategy: An Indian Perspective. Collaboration in Tourism Businesses and
Destinations: A Handbook, p.77.
Ferrary, M. and Mozgovaya, E., 2014. Alliance, strategic transferable knowledge and human
resource management: an example in the Luxury Hotel Industry. In XXIII Conférence
Internationale de Management Stratégique AIMS (p. 26).
Ferrary, M., 2015. Investing in transferable strategic human capital through alliances in the
luxury hotel industry. Journal of Knowledge Management, 19(5), pp.1007-1028.
Kaur, I., 2016. CSR in Hotel Industry in India. In Corporate Social Responsibility in the
Hospitality and Tourism Industry(pp. 9-27). IGI Global.
Lee, S., Oh, H. and Hsu, C.H., 2017. Country-of-operation and brand images: evidence from
the Chinese hotel industry. International Journal of Contemporary Hospitality
Management, 29(7), pp.1814-1833.
Salvioni, D., 2016. Hotel Chains and the Sharing Economy in Global Tourism.
Sanz-Ibáñez, C. and Clavé, S.A., 2016. Strategic coupling evolution and destination
upgrading. Annals of Tourism Research, 56, pp.1-15.
Woinarski, J.C., Burbidge, A.A. and Harrison, P.L., 2014. The action plan for Australian
mammals 2012.

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Yoon, D., Jang, J. and Lee, J., 2016. Environmental management strategy and organizational
citizenship behaviors in the hotel industry: The mediating role of organizational trust and
commitment. International Journal of Contemporary Hospitality Management, 28(8),
pp.1577-1597.